The battle for traffic in Chinese entertainment

Chapter 262: Who is the top star between Xu Xing and Huba?

Open Weibo hot search.

#许兴《There Are So Many People in This World》# is still in second place, with no strange hot searches.

Other related hot searches are:

#《Detective Chinatown 2》#——Needless to say about this Lunar New Year movie;
#The first time I insisted on watching the Spring Festival Gala until midnight#——refers to Xu Xing appearing before the midnight hour;

#This year is clearly 2015#——A marketing account captured the smile on Xu Xing's face after she sang songs at the Spring Festival Gala twice, praising Xu Xing's smile as being exactly the same as three years ago;

#KTV can already order "There Are So Many People in This World"# - no need to say more;

……

Check out the topic squares such as #许幸#, #Cindy#, #许丹#, and #水帝#.

[Xu Xing is so handsome that my heart is trembling! No wonder the whole world likes him! ! ! [shy]]

[Thank goodness, thank goodness, I had a good dream all night long! [Kiss][Kiss][Kiss]]

[After one semester, my once lovely sister fell in love with Cindy...]

[Cindy's temperament is really not as fresh as it was three years ago. Am I the only one who feels that last night's song was greasy? ]

[There are so many people in the world who like to play badminton, but Xu Dan is the best. [狗头]]

[Spring has arrived, the ice and snow have melted, and the whole world has begun to be flooded. This is the Water Emperor! [Laughing and crying]]

Well, apart from praise, sourness, and ridicule, there were no other secret revelations.

Let’s go check out Group 8!

【Cindy Shui Gui Shui, the song is really nice! 】

[I listened to “There Are So Many People in This World” before midnight on New Year’s Eve. Everyone else in the family had gone to sleep, and I was alone, quietly reminiscing about my youth. I actually felt a sense of enjoyment…]
[If there was no report last week, would Cindy have once again ascended the throne in his most loyal group of eight? ]

[Cindy once again made me feel like he was a poet.]
[King Oyster Mushroom has unilaterally announced that "There Are So Many People in This World" is a song by Starry Sky. Will you still listen to it in the future? ]

[They also said this song was a song between Cindy and her friends, I was already vomiting.]
[Everyone dares to say that without Cindy, this Spring Festival Gala would be extremely boring! ]

[The old kings and queens can no longer give the audience any surprises...]
[Actually, I still believe the news that the capital in Taiwan forced the Best Actor title on Cindy to guarantee the box office of "Witness". ]

[When the Best Actor award was announced, Cindy's expression showed that he really didn't want to win it.]
[Don't be so funny, it's as if Cindy's only blemish is the water award! ]

[The most disgusting thing about Cindy is that he is both a hypocrite and a hypocrite!]

Well, apart from being flooded with my own messages again, there were no other gossips, let alone photos.

Sister Murong's behavior of showing off her brother last night has not yet been spread...

Xu Xing felt a little...disappointed.

I even had the urge to post a photo of myself and Yu Murong directly on Weibo.

But, forget it...it’s better for amateurs to be less exposed.

Meet up with the crew.

"Now when I look at Xiao Xing, I feel like I'm looking at an artist," Xiao Yang praised Xu Xing as soon as they met. "Yesterday at the Spring Festival Gala, late at night, the song made a grown man like me burst into tears... No, what are you laughing at? Don't you believe it?

"What a great song! I listened to it all night long! I can sing it now, 'A few frames of the past flashed by in the evening breeze, have they disappeared while spinning in the speeding car? You are coming towards me in the distant light, all clear and bright~'"

Close your eyes and revel.

He deliberately used bel canto to make things sound weird, which was somewhat similar to the singing style of Karen Mok, the original singer of this song in his previous life.

“Hahaha~ I believe it, I believe it,” Wang Baoqiang nodded with a smile, “Although I can’t sing yet, I also feel that Xiaoxing is an artist!”

"Uh-huh..."

Xu Xing scratched his head in embarrassment, but decided to change the subject and return to what he had prepared to say before.

"I feel really bad because my filming schedule was so tight that I didn't attend the crew's promotions a while ago. Now everyone has to come out and promote with me on the first day of the Lunar New Year. I really feel bad."

The crew of "Detective Chinatown 2" started the roadshow on February 2 and had begun promoting the film a long time ago. There were also other promotional activities, such as the satellite TV New Year's Eve Gala, the satellite TV Spring Festival Gala, "The Brain", "Ace vs. Ace", "Happy Camp", etc.

While other crew members were on various shows and parties to promote the movie, Xu Xing did not attend any of them. Only during the Chinese New Year holiday when the "Joy of Life" crew was able to squeeze out a few days for the roadshow.

"Why should I feel bad about this?" Wang Baoqiang shook his head. "This is how it is during the Lunar New Year period. And you can see that other movies have more publicity than ours, so we definitely can't relax!"

He was referring to "Monster Hunt 2", the biggest competitor of "Detective Chinatown 2" during this Spring Festival.

Although "Detective Chinatown 2" has Xu Xing, who is the most popular star in China at the moment, few movies can match the publicity of "Monster Hunt 2" this year.

The admission fee for the Spring Festival is 1 million?
"Monster Hunt 2" spent 60 million yuan to book the 1-second countdown advertisement for the Spring Festival Gala.

"Detective Chinatown 2" also appeared in evening parties and variety shows. Even the entire Spring Festival Gala of Zhejiang Satellite TV was a large advertisement for "Monster Hunt 2", and the whole program was cheering for the movie.

In addition, a "Monster Hunt" themed fashion show was held at the New York Fashion Week, collaborating with nearly a hundred brands.

The publicity and promotion of "Monster Hunt 2" is not just about these "high-end" things, it is also very down-to-earth.

Not to mention the Huba statues in various cinemas, there is also the highlight of rural wall painting: "If you don't go to see Huba during the Chinese New Year, no one will praise you for getting 100 points on the exam", "If you see Huba on the first day of the Chinese New Year, you will get rich by it"...

All popular TV shows and e-commerce platforms are covered with advertisements!
Wherever you can see, it’s all covered by Huba!

The previous film was the former box office champion, so the natural goal of this sequel is to regain the title of champion in film history!

I came here just for the 2 billion box office of "Wolf Warrior 60"!
Therefore, even if "Detective Chinatown 2" is lucky, it will be difficult to compete with "Monster Hunt 2" in terms of its will and determination to spend money on publicity and promotion.

Perhaps it was possible that they would have fought to the end, but the fact that Xu Xing was unable to fully cooperate with the film promotion made the "Detective Chinatown 2" crew give up the plan to go all out in a publicity and promotion war with "Monster Hunt 2".

Of course, "Detective Chinatown 2" did not fail to achieve success, and the 1.5 million yuan in publicity and promotion is something that other movies can hardly achieve.

Before the start of the 2018 Spring Festival, it was a two-way battle between "Monster Hunt 2" and "Detective Chinatown 2".

Which of the two sequels to the hit IP will win the box office championship during the Spring Festival?
Is it possible to break the box office record of "Wolf Warrior 2" again during this Spring Festival?

These are the two biggest highlights.

After "Wolf Warrior 2" blasted 60 billion yuan at the box office last summer, shocking both home and abroad, the domestic box office market, which had been "sluggish" for more than a year, was ignited again.

In the following months, "Shameful Iron Fist" with 22 billion, "Ex-Files 3" with 19 billion, and "Youth" and "Witness" with 14 billion, all of which were box office results that greatly encouraged the industry.

Therefore, Xu Xing made 14 billion on his own with the boring "Witness" at the end of the year. Let's not say that "Detective Chinatown 2" during the Spring Festival will surpass "Wolf Warrior 2", but it should definitely have a box office of or billion!
"Monster Hunt 1" earned 24 billion at the box office, and "Monster Hunt 2" has more big names and comedians joining in, and has taken the publicity and promotion to such a terrifying level. The 2 billion of "Wolf Warrior 60" can really make a push!

That’s the mentality in the industry and in the fandom.

两部电影瓜分走了超过62%的排片，其中更能砸钱的《捉妖记2》排片35.6%，《唐探2》排片26.6%。

As for the remaining films such as "Journey to the West: The Women Kingdom" and "Operation Red Sea", there may be surprises. For example, "Operation Red Sea" received no negative reviews in the preview and is considered by many to be a dark horse.

But their screening schedule doesn’t even exceed 15%.

The screening share of "Operation Red Sea" is only 11%.

In the previous life, this was an extremely exciting Lunar New Year box office battle. Two IP blockbusters came in with great momentum, but in the end, they were defeated by the initially insignificant "Operation Red Sea" and snatched the Lunar New Year box office champion. "Monster Hunt 2", which had the strongest momentum and forced the ugly carrot spirit into the eyes of the whole country, only came in third.

Rebellious audiences teach capital how to behave.

This time, for Xu Xing, the poor quality of "Monster Hunt 2" is not a big deal. His goal is to avoid being defeated by the well-received "Operation Red Sea" and win his first Spring Festival championship.

In the previous life, the final box office of "Operation Red Sea" was 2 million higher than that of "Detective Chinatown 3". Xu Xing was still very confident that he could make up the gap of 3 million.

after all……

"No matter how powerful their publicity is, it can't compare to Xiao Xing," Xiao Yang continued to flatter Xu Xing, "What's the point of buying the countdown for the Spring Festival Gala? From last night till now, the internet has been full of talk about Xiao Xing! Huba can't steal Xiao Xing's spot as the top star!"

A few days ago, the producers of "Monster Hunt 2" bundled the promotions and found several marketing accounts to fan the flames, asking who is the top star now, Xu Xing or Huba.

He also summarized several similarities between Xu Xing and Huba: both have won the annual box office championship; both are loved by countless girls; both are handsome and cute; both have magical powers... blah blah.

The completely shameless bondage and promotion made the stars so angry!

Forget about the other stuff, but the one about “they’re all handsome” made Mantianxing so angry that she bleed three feet high!

All the haters laughed and insisted that the bundled press release was bought by Xu Xing's team. Xu Xing felt that he was as handsome as Huba, so they started to photoshop Xu Xing's face onto the carrot.

Mantianxing had to bombard the entire network with reports of the black pictures, while at the same time photoshopping Huba's black pictures, thus successfully "provoking" a war between Xu Xing's fans and Huba's fans.

In addition to attacking Huba for being ugly, Mantianxing also focused on the scandal of Monster Hunt's box office fraud. However, Xu Xing's anti-fans, who are disguised as Huba's fans, said: "Monster Hunt only made 5000 million yuan in order to snatch the annual box office champion from Fast and Furious 7. This is Huba's sense of social responsibility!"

The boomerang hit the head of Mantianxing, who liked to brag about Xu Xing's "top social responsibility", and his haters laughed again.

The war then escalated further.

Yesterday, news broke that Xu Xing’s fans ran to a movie theater and smashed a statue of Huba, causing an uproar on the Internet.

I don’t know whether the “Monster Hunt 2” was directed and acted by the producers themselves, but the competition between Xu Xing and Huba for the top spot has been firmly tied up, and the winner can only be decided when the movie is released.

Quite annoying.

In other words, Xu Xing knew that "Monster Hunt 2" was a huge flop, otherwise he would have used Minister Nanshan's account to fight back.

The creators who were paying attention to the promotion of the film naturally knew about this, and now Xiao Yang mentioned it.

Xiao Yang has been flattering Xu Xing in order to win the role of the male lead in "The Accidental Murderer".

This cake was very tempting in the first place, and the box office of "Witness" also made it clear to people inside and outside the industry that the current domestic film market has a box office ceiling of 14 billion for suspense films, without the need for comedy elements.

But what Xiao Yang said was not wrong. Huba really couldn't compare with Xu Xing in popularity.

Now Huba is a resourceful guy who has spent a lot of money, while Xu Xing is the real top star elected by the people.

They laughed for a while.

After everyone arrived and confirmed the roadshow schedule, we took a car to the cinema together.

When they arrived at the destination, Xu Xing's fans had already occupied all the space in the square.

Even on New Year's Day.

get off.

Xu Xing smiled and raised her hand to greet the fans in the square. She also shouted "Happy New Year" to them several times and bowed deeply several times.

Xu Xing can also give red envelopes to other staff members who have to cooperate with the roadshow on New Year's Day.

For these fans, in addition to asking the fan club to prepare some souvenirs early and send them out today, Xu Xing could only express his gratitude on Weibo.

Many of them came from other places. Xu Xing had no family, but they did.

Everyone was extremely excited and kept shouting. The square was filled with the sound of firecrackers that seemed to be popping continuously.

Roadshow.

The only thing worth mentioning is that a fan directly asked Xu Xing whether he had confidence that the box office would exceed that of "Monster Hunt 2".

Xu Xing said of course.

The fan jumped happily on the spot.

Then his expression turned cold.

"Then Director Chen, why is the screening schedule for Detective Chinatown 2 so low? It's 10% lower than its competitors! As a director, are you less confident in Detective Chinatown 2 than the actor Xu Xing? Are you sure you have done everything you can to get the most screenings?"

Just fuck director Chen Shicheng.

Chen Shicheng explained, apologized, and emphasized that he had absolute confidence in the movie.

"Is the current film schedule the upper limit of your ability, or the upper limit of the film's quality? Do you really think you are worse than others? Are you really willing to accept this? Don't look at Xu Xing! Xu Xing has the ability to carry a box office of 60 billion. Why are you still hesitating? You..."

Chen Sicheng is really...

Xu Xing is really...

Others too...

Hey!
But the issue of film scheduling is indeed critical.

The first day box office results are out, and "Monster Hunt 2" won the single-day box office championship with 5.4 million!
Breaking the domestic single-day box office record!

"Wolf Warrior 2"?
It’s exceeded 12 days!
That’s how it’s calculated!

"Detective Chinatown 2" had a box office of 3.7 million yuan. Even though the attendance rate was higher, the box office was still 10 million yuan lower due to the 1.7% difference in screening schedules.

"Journey to the West: The Women Kingdom" ranked third with 1.6 million yuan, and "Operation Red Sea" ranked fourth with 1.2 million yuan.

That’s what the first day box office was like.

The film ranking is the box office ranking.

Then, it’s word of mouth…

"Monster Hunt's reputation is really bad. Now it and Monkey King 3 are the two films that are criticized the most. As for us, we can say that our flaws do not outweigh our merits!"

Chen Shicheng was particularly happy the next day.

The reputation of "Monster Hunt 2" collapsed so badly on the first day, so "Detective Chinatown 2" is definitely the champion of the Spring Festival!
Moreover, most of the criticisms against "Detective Chinatown 2" are now directed at Xu Xing.

Do you really think being a screenwriter is easy?

Hahaha!
　Only 4k.

　　Yesterday, when I was preparing to write some words, my back was so sore that I rolled around on the bed. I was so uncomfortable that I didn't fall asleep until midnight.

　　Today I changed to typing on my phone while lying in bed. My back isn’t sore anymore and I feel life is good again, but this is the limit of how fast I can type… I’ll update it ahead of time.

　　Thanks to Nano Niu, Leng~COOL, Flying Xuanxuan, 20220818022050091, Land Battle Type Sea King Fang, 20190506201151249, and Jun Bu Jian Shen Tong Bu Di Tian Shu for their monthly tickets! Thank you all for your recommendation tickets and subscriptions!

　　
　
(End of this chapter)