The battle for traffic in Chinese entertainment

Chapter 259: Not Pretty
2 month 14 day.

Private sports club.

"The company has been established for three years, but it hasn't even produced a popular star. And Xu Xing's studio next door has already made achievements by just signing a few people. This is the grim situation we are facing now!"

Li Hang, CEO of Zhengrong Entertainment, sighed.

"Xiao Xin, you were also there at the headquarters meeting the day before yesterday. Although it was not explicitly stated at the meeting, you must have heard it. The better the performance of Xu Xing Studio, the more embarrassed we are. We are a family, but they are also dependent on us. Now this is not, this is... what is the popular saying on the Internet now?"

"Reverse Tiangang."

Xing Xin next to him responded.

"Oh, yes, it's Tiangang." Li Hang nodded. "That word was 'made' by the director of Nanshan Entertainment. He is very good at producing some strange but extremely appropriate concepts to guide marketing. That account is one of their most powerful trump cards. By the way, Xiaoxin, you are so good at making accounts. You should be able to see that the director is not a team, but a single person."

"Ah."

Xing Xin nodded.

Every time the Minister of Nanshan Entertainment posted a Weibo, she would copy and organize it, and when she had time, she would look through it to observe and study it, looking for the logical route by which he could continue to "create" hot concepts.

It's not just Xing Xin. Almost all professionals in the industry who specialize in marketing operations have studied the ministers in this way.

The account initially established its authority in the fan circle quickly by relying on insider information. This was the simplest way.

What is not simple is the timing and attitude of entering the public opinion field each time, as well as various novel marketing concepts. The "capital buying stocks" resource washing is the earliest and most representative creation. Some time ago, the black "The Legend of the Demon Cat" "No need to understand, just feel it" occasionally showed its increasingly precise control over the public opinion field.

——At first, you would study his position, but after watching it for a long time, you would know that the minister’s position is Xu Xing. Even if he suddenly posted a Weibo to slander Xu Xing, it was either to help wash away the negative news about Xu Xing in advance, or to make a harmless joke.

Because the minister never appears offline, some new media operation courses will cheat money in the name of the minister.

When the circle gathers offline, everyone will gossip about the identity of the minister. There is a consensus on the account of Xu Xing's team and the fact that it is operated by a single person.

The most common speculation is that the person underneath the minister's skin is Liu Cheng.

After all, Xu Xingguang's marketing strategy that helped him rise to fame at a lightning speed is a textbook that many people in the industry are studying.

"SM's fugitive face", "Innate juvenile Eucharist", "Leonardo at 20, Xu Xing at 20"...

It is much more dazzling than the single account of the Minister of Nanshan Entertainment.

Xu Xing's studio is so small that everyone inside it knows about their fans and who they are. Naturally, people in the industry have long been paying attention to who the marketing guru inside is.

Considering that the account was registered in August 14 and started helping Xu Xing with marketing in October, he was confirmed as an original team member of the studio.

By using the process of elimination, no marketing guru has come forward to take over Xu Xing Studio, and the publicity director there is still mainly responsible for photography and art design, so it is basically confirmed that it is Liu Cheng.

Another person suspected by the outside world is Xu Xing’s mysterious assistant Sun Man.

Xu Xing's fan management is very powerful and is witnessed by everyone in the circle. He grew up despite being blackened by two top streamers on the Internet, and even achieved the feat of becoming the champion of the B list.

It has long been rumored that the person who has been doing the fan traffic for Xu Xing is actually that assistant.

Moreover, Xu Xing attached too much importance to her. Everyone in the circle knew that if Xu Xing was accidentally offended, he would smile gently to express his understanding, but if his assistant was offended, a formal apology must be made.

In fact, when they offended Xu Xing, they apologized immediately, but there is still a classic animated picture in the fan circle [In the middle of summer, Yang Mi took the initiative to run to greet Xu Xing's assistant in the scorching sun.gif].

Later, there was [Super Top Star Sends Fan to Jail for His Assistant's Anger. Large Documentary.avi]
However, after Tan Ling came to work at Zhengrong, Xing Xin already knew through several chats with her that it was indeed Sun Man who was responsible for Xu Xing's fan business, not Tan Ling; Xu Xing only met Sun Man in April 15; Sun Man was 4% likely Xu Xing's main wife - all the artists in Xu Xing's studio had to respectfully call her sister - and Tan Ling let the cat out of the bag, so even if Xu Xing personally asked Xing Xin to take better care of Tan Ling, Xing Xin would not use her much in the future.

Therefore, Sun Man is ruled out.

Then Xing Xin ruled out the possibility that the minister was in Zhengrong, because she had not met any powerful people since joining the job, otherwise Zhengrong would not have paid too much attention to her.

Now, Li Hang, the "grand veteran", has confirmed this...

"Then you think it should be Liu Cheng?"

Li Hang laughed.

"Ah."

Xing Xin also smiled and nodded.

She could see that Li Hang clearly wanted to show off, and she was looking forward to Li Hang showing something that would surprise her.

If it wasn't Liu Cheng, it could have been Xu——

"But actually it was Xu Xing."

Li Hang lowered his voice and spoke mysteriously.

"what?"

Xing Xin whispered in surprise.

As Xu Xing has been in the industry for a long time and has revealed more and more, and as people get to know her better after she joined Zhengrong, Xing Xin has discovered that this "former idol" is becoming more and more of a "treasure".

Therefore, she had thought that it might be Xu Xing, and she felt more and more that Xu Xing's real self was very similar to the subcutaneous portrait of the Minister of Nanshan Entertainment.

But to be told so confidently... I'm still a little surprised.

Li Hang was quite satisfied with Xing Xin's surprise and continued talking with a smile.

"One time when Liu Cheng and I were drinking, that account posted on Weibo. Another time, I asked Liu Cheng to use that account to help promote the product, and he agreed. But then he told me that he hadn't thought of a good copy yet, and that in order to keep the account's persona consistent, he had to use another account to post. Xu Xing was the only one he couldn't control."

"like……"

Xing Xin murmured, her eyes seemed a little dazed.

"like what?"

Li Hang asked.

Xing Xin came back to her senses, and a bright smile appeared on her lips and eyes.

“It doesn’t seem strange.”

"..."

Li Hang was speechless as he felt that her smile was inexplicable.

Just about to say something more.

Then I heard Xing Xin say.

"Xu Xing and Hou Minghao also came to play."

Li Hang looked up and saw two people who were chatting and walking towards the innermost tennis court on the other side. They were indeed Xu Xing and Hou Minghao.

"I don't see him here very often."

"I've been filming everywhere, so I don't have the time."

Xing Xin smiled.

"Too."

Li Hang couldn't help but complain in his heart: He is indeed the person favored by the big boss. He grasped the key information that Xu Xing is Zheng Rong's biological father so quickly.

"Xiao Xing is quite nostalgic. It was he who specifically asked the big boss to buy Xiao Hou's contract and let Xiao Hou choose between the center position of "Idol Producer" and "The Untamed". You have Xiao Hou's development plan, right?"

"Well, he chose The Untamed?"

Xing Xin's tone was strange.

Li Hang also heard it and explained it.

"At that time, Xiao Hou came to Zhengrong because he didn't want to make movies and wanted to continue pursuing his dream of being on stage. But he soon couldn't bear it anymore and wanted to make movies again, so he went to apologize to Xiao Xing, and then Xiao Xing asked him to choose. He was shy and embarrassed to talk about pursuing his dream of being on stage, so he had to choose The Untamed."

"Well, let's go say hello."

Xing Xin suggested.

They are from the same company and are both senior executives.

When I went over to say hello, Xu Xing's attitude was still as friendly as ever.

Xing Xin made a special joke, saying that although today is Valentine's Day, she and Mr. Li are not really a couple, they just happened to have time to play basketball.

——Li Hang was indeed pursuing Xing Xin, but agreeing to play basketball together, even on Valentine's Day, did not mean agreeing to be his girlfriend. In the workplace, with the support of a big boss, you can manage your relationships with colleagues flexibly to get the information you want. Xing Xin saw it, and Xu Xing felt that in addition to clarifying her relationship with Li Hang, she seemed to be testing whether he and Hou Minghao were gay.

But Xu Xing just smiled and didn't respond to this little joke.

After saying hello and briefly chatting about their plans for the New Year and "Idol Producer", which is crucial to Zhengrong Entertainment after the New Year, the two took their own leave.

Go back and continue playing.

I have to say, Li Hang is pretty bad.

It's not the kind of dish that is deliberately let down.

The power of the ball is not as great as Xing Xin's.

After three balls, Xing Xin stopped.

Because she saw the two stars coming to play again.

Tong Liya and Dong Xuan.

They both live in Xu Xing's community, both have husbands, both have children, and have a good relationship.

Information was extracted from Xing Xin's mind at the speed of light.

Seeing Xing Xin stop, Li Hang also felt proud.

Xing Xin seems to be meticulous at work, but she has an obvious "weakness", which is that she is very gossipy.

That was why she agreed to play basketball at this club where celebrities often come.

I was lucky enough to run into Xu Xing the first time I came here.

Xing Xin watched Tong and Dong walk towards Xu Xing's court, watched them say hello briefly and then go to the new court to play, watched them play tennis leisurely...

"Come again?"

Li Hang's voice.

Xing Xin turned her head and looked at him.

"No, I just remembered that I have some documents to send to 101 that I haven't finished yet, so I'll just stay here for today."

"Uh... That's fine too."

Li Hang felt surprised for the first time today.

He could feel Xing Xin's curiosity about Xu Xing, and after the two women came, his curiosity reached its peak.

Shouldn't I keep an eye on that side and dawdle until the end?

But Xing Xin cut off his curiosity and said he was leaving.

Xing Xin breathed a sigh of relief when she heard Li Hang agree.

She was very worried that Li Hang would suggest continuing the fight, in which case she would definitely not refuse.

Because the arrival of these two women was indeed suspicious.

But the rightness of the decision to leave now is that it will not alert the enemy.

Especially, if this was just an ambiguous period, or they would officially hook up after playing ball today, but because of an accident on my side, they were cautious and did not hook up together, then wouldn't it be... quite unpleasant.

I have already joined Zhengrong and already know this club.

There will be plenty of opportunities in the future.

So Xing Xin smiled brightly again.

"Thank you for your understanding, Brother Hang."

……

"You don't have to worry. In fact, the overlap between the fans of The Untamed and Idol Producer is not very high. The current fans have not yet entered the stock market, and there is still room for many top stars. It's not interesting to be a fan of me, and the others are all 'old faces' who have been around for two or three years."

During the break, Xu Xing comforted Hou Minghao with a few words.

Although Hou Minghao did not directly say that he was in a hurry, it was obvious that he was a little impatient as he asked Xu Xing to play basketball with him during his finally restful time before the holiday.

"The Untamed" is tentatively scheduled for early October, which is a relatively cold period.

The best time slots are definitely the winter and summer vacations when students are on vacation, but the winter vacation is too late, and during the summer vacation Penguin has "Produce 101" to attract new users, so it will definitely not include "The Untamed" which has the same potential to attract new users.

I had been waiting until October, and when the two talent shows came out, I thought they would divide up all the fans, but I didn’t expect a game to become popular at the beginning of the year.

…Originally Xu Xing had asked him to audition, but ultimately felt that he was not suitable for the game.

"I'm not in a hurry," Hou Minghao said awkwardly, "I just feel that I have too few opportunities to meet Brother Xing. After I knew I had to come back for the rehearsal yesterday,... my agent also told me to thank Brother Xing more..."

Xu Xing was a little dazed.

"The TV series Detective Chinatown?"

Both the TV series projects "The Accidental Murderer" and "Detective Chinatown" were launched before the Spring Festival, which gives everyone ample time to get roles based on their own abilities, and also time to see what kind of lineup they can put together.

Although Xu Xing did not act in these two projects, its appeal has not diminished in the slightest.

First of all, without Xu Xing, it means that we can fight for the male lead.

Secondly, "The Invisible Guardian" without Xu Xing also became a hit.

As soon as Hou Minghao mentioned the agent, Xu Xing knew that the agent would not just ask him to thank him, but actually wanted resources.

Although the male protagonists of both projects require relatively mature men to play the roles, the scripts were all written by Xu Xing, and any changes made by him are just a matter of words from Xu Xing.

It is basically impossible for the male protagonist of "The Accidental Murderer" to have a family and children, but the TV series "Detective Chinatown" has great potential for modification!

"No," Hou Minghao denied immediately, "My agent did tell me, but I can't ask Brother Xing for this role. Even if Brother Xing wants me to play the role, I won't do it!"

He said it with absolute certainty.

The two people who were playing ball next to them looked over curiously.

"…Okay, if you're not acting, why are you so excited?"

Xu Xing was also speechless.

Hou Minghao became embarrassed again.

"I, I'm just confused. I also played your game "The Invisible Guardian", it's really a good game. Then I felt that after entering the entertainment industry, I actually had a lot of opportunities, but I didn't seem to be able to seize them. I just lost some confidence..."

"Once The Untamed airs, everything will be fine."

Looking at Xiao Hou who had a confused look on his face, Xu Xing could only say this.

Because after "Guardian" is broadcast in the first half of the year, he might regret not agreeing to star in "The Untamed" earlier and start filming early.

……

Go home after playing ball.

[Are you going to change the script of the TV series "Detective Chinatown" so that Hou Minghao can play the role? ]

【[TV series "Detective Chinatown", tentatively named male lead Hou Minghao.jpg]】

When Xu Xing was teaching Teacher Tong a lesson for deliberately playing tricks on him during the day, he received a WeChat message from Sun Man.

[No. Don't worry about it.]

Reply to the past.

Can this be forced to abdicate successfully?
　Owe 1w
　　Although my throat is still not feeling well, I am sure that I will be back like lightning tomorrow and update 9k!

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(End of this chapter)