The battle for traffic in Chinese entertainment

Chapter 203: Wolf Warrior 2 Released

Movie box office.

[Why I am not optimistic about "Wolf Warrior 2" is because this time Xu Xing is actually fighting against the entire traffic circle! ]

[Do you really not understand or are you pretending not to understand?
Just pull out yyls's "Three Lives Three Worlds" which was released a few days later?

"Wolf Warrior 2" was released on the same day as "The Founding of an Army", the last part of the Founding of a Nation trilogy. This movie has a lot of traffic including Lu Han, Li Yifeng, Chen William, Han Geng, Zhang Yixing, Liu Haoran, Ma Tianyu, etc., and it got 34% of the screenings.

Xu Xing and Wu Jing's "Wolf Warrior 2" only got 30% of the screening time.

Not to mention that the box office of the first two films before the founding of the People's Republic of China was only around 4 million, and the box office of Wolf Warrior 1 was only 5 million!

Due to the special time this year, the main theme is being promoted, but the box office of several films released before were average, and "Wolf Warrior 2" itself is a main theme action film.

In other words, the market's acceptance of the main theme is average, and this year's summer season is also very cold, so the two movies basically rely entirely on fans.

Of course, "Wolf Warrior 2" also has advantages. It has signed a 10 billion guarantee. Last year, Sister Lu Wei was able to force "Grave Robbers' Chronicles" to barely meet the 10 billion guarantee. There is no reason not to believe that this year's King Oyster Mushroom can do it too.

"The Founding of an Army" has no guaranteed box office, but its screening schedule still surpassed "Wolf Warrior 2" and it still has a large traffic circle. Han Sanye directly predicted that the box office will exceed 16 billion.

If the box office of "The Founding of an Army" is not as good as "Wolf Warrior 2"...

It can be said that all the traffic except Xu Xing is garbage! ]
"Ah? The box office of Wolf Warriors 2 is 30 billion yuan, isn't that twice as much as The Founding of an Army's 16 billion yuan?"

——"Although he was set up by the host, Xu Xing really didn't know what was going on. I had a relatively good impression of him at first."

"King Oyster Mushroom is getting anxious. He's already making excuses for the box office failure before the movie even hits theaters. [Laughing and crying]"

"Please answer this question first. If the box office of Wolf Warrior 2 is not as good as that of Eternal Love, can we also say that Xu Xing is pure marketing rubbish?"

"I am also optimistic that The Founding of an Army will be a hit. The first two films have laid a solid foundation, and the main theme has been popular for half a year. It's time for another film to become a hit."

"No, it has nothing to do with the box office of the two movies. Traffic stars are garbage, okay? They have ruined the movie market. The box office market grew at a historically fast pace in 2015, but traffic stars have messed it up for two consecutive years in 16 and 17. The Lunar New Year and summer seasons are getting colder and colder. Isn't this the blessing of traffic stars?"

——"The slowdown in growth is because ticket subsidies are not as strong anymore. I thought the annual total box office had negative growth. [Sweating]"

“Not mentioning The Founding of an Army is a tacit agreement, but if a bunch of traffic stars really can’t beat Xu Xing alone, it would be nice to see the investors who support the traffic stars slap their faces.”

"I just got back from getting some information from the fan circle. King Oyster Mushroom has been bullying other companies for almost two years, and everyone is holding back their anger. This time, participating in "The Founding of an Army" is to reverse the negative view of traffic in society. Each of them is ready to go all out at the box office."

——"In fact, the entire fan circle is being held back by Xu Xing this time. Xu Xing has made it through marketing by pulling down and trampling on others. If they lose this time, they will be trampled on by the King Oyster Mushroom until they doubt their lives."

……

WeChat group of five people.

"There can't be any King Oyster Mushrooms among us, we are all representatives of various fan clubs. [Laughing and crying]"

“[Laughing and crying] I’m really impressed by how stupid King Oyster Mushroom can leak any chat history!”

"Xingdei, please send a few more in!"

"Hahahaha!"

"hahahahahahahaha!!!"

"Let me first talk about the situation of each family."

"Hey, why did your Empire get involved?"

"Yeah, you three kids didn't perform."

"Luckily, I'm in the Golden Nine of Harper's Bazaar. It was originally from Kaihuang, and I was in touch with him last year. [Sigh]"

"..."

"Wow! Xingchu is so shameless!"

"It is indeed a lucky place!"

"Fortunately, that's the case."

“So I have to let this out! [Hehe]”

"Oh, anyway, let's help each other in the future. Help us this time, and I'll help you next time! [Like]"

"Hmmmm! [Laughing and crying] Each of us has its own situation! Let me talk about ours first. We can probably make 10 million? Internally. After the news of Bazaar being snatched gets out, we can encourage more sisters to contribute to the box office."

"We can probably get 20 million. The main reason is that Xiao Lu's guest appearance is only five seconds, and it will be released soon in the UK. In fact, it's true that it will embarrass Xingchu on the B charts."

"Lu Wei is already very good! [Like]"

"We will have 15 million, mainly for guest appearances, and Brother Xing just finished playing in the English singles, so he has already spent most of it."

“The shells are great! [Like]”

"It's also a guest appearance, and it also has 10 million. Brother Feng's "Psychological Crime" will be released in half a month, and we must focus on "Psychological Crime."

“I understand. [Like]”

"We probably have 10 million? You all know that we..."

"Yeah! Very strong! [Like]"

……

7 month 28 day.

"I didn't tell you before because I was worried that it would affect your filming. The other companies are working together to boost the box office of The Founding of an Army and compete with Wolf Warriors 2."

While having breakfast, Sun Man reported a situation.

"How could a bunch of bystanders possibly charge forward?" Xu Xing laughed, "Do they really like to show off to others?"

"Are you so confident?"

Sun Man was surprised.

"Not to mention the box office success of the first two films, how could fans buy into a movie that's just a supporting role? It's probably just the fandom trying to make some money."

Xu Xing guessed.

Fan clubs usually cooperate with theaters to boost box office sales in an organized manner. As long as they start fundraising, there is a possibility of making money from it.

"……All right."

Sun Man didn’t know how to evaluate Xu Xing now.

It seems like he is so confident about the box office of Wolf Warrior 2 that he doesn't seem to care at all.

"Besides, the box office still depends mainly on ordinary moviegoers. Fans can only contribute a few dollars."

Xu Xing smiled.

Not to mention the 10 billion box office of "Grave Robbers' Chronicles", even the 1.2 million of the previous flop "Fortress at Sea" was not entirely due to the fans.

The issuing company will find ways to trick passers-by into entering the market, and these are more important.

The only real influence fans can have during a movie's release is controlling online reviews, and they often can't control that.

After having breakfast at the hotel, Xu Xing rushed to meet up with the crew.

In order to catch up with the roadshow schedule, after the filming was wrapped yesterday, Xu Xing did not hold a wrap-up party with Li Qin to celebrate, but flew directly to Xiamen.

"Wolf Warrior 2" has a total of 28 roadshows scheduled. Before its official release, the entire crew has already run 18 roadshows across the country, and only 10 stops remain that require Xu Xing to participate.

Xu Xing naturally had to do everything possible to be more positive.

The roadshow in Xiamen was the first stop that Xu Xing participated in, and the scale of the show was much more grand.

Before getting out of the car, Wu Jing couldn't help but sigh when he saw the square outside the cinema crowded with Xu Xing's fans.

“There were more people than on our premiere day!”

Almost every corner of the square was packed with people, and Xu Xing's elements were everywhere, including banners, cheering sticks, roll-up banners, light boards...

The most eye-catching thing is the several large flags.

There are solo photos of Xu Xing, posters of "Wolf Warrior 2", some with large words that I can't see clearly for the time being, and even a solo photo of Wu Jing.

When Wu Jing saw his head floating on the big flag, he was also stunned.

"Why did you let your fans get me a flag?"

"They did it themselves. I didn't tell them to do it."

Xu Xingye... can understand it.

This is respect for the director and Ichiban.

When the crew’s car came over, the square instantly became lively.

There were crowds of people, flags waving, and shouts deafening.

Wu Jing, who had just opened the car door, was shocked again.

In addition to the roaring shouts, I was also struck by the banner that I finally saw clearly: [Keep calm! Watch the movie in a civilized manner!]

...I really can't comment on this. Xu Xing, who got off the car, was also a little stunned.

In addition to the pure shouting and screaming of Xu Xing's name, the shouts of "Calm down!", "Don't push!" and "Everyone stay calm!" could be heard from the explosion.

Wu Jing walked forward a few steps and turned back, seeing Xu Xing still standing there in a daze.

After he waved, Xu Xing came to his senses and followed him.

I squeezed through the crowd of fans and walked into the elevator. Through the transparent glass, I could see that the fans below were still cheering loudly.

All of them looked towards the small elevator, and stared up at Xu Xing who was being taken higher and higher by the elevator.

Shout.

jump.

Waving desperately.

I hope there is a one in a thousand chance that Xu Xing will see me.

Hey~
The elevator goes upstairs to the cinema.

Before walking out of the elevator, Xu Xing also waved gently to them below.

……

At this time, the movie screening at the roadshow had not yet ended. Fans waiting in the theater lobby could tell from the explosions below that Xu Xing had arrived. From the moment Xu Xing walked into the elevator, the display screen showed a countdown from three on the first floor.

"3!!!"

"2!!!"

Wait until [3] appears on the display.

Everyone shouted at the same time.

"1!!!"

The elevator door opens.

Xu Xing walked out from inside.

Every face that was originally excited and expectant was once again assimilated into frenzy.

Otherwise, apart from shouting, what else can you do to vent your excitement?

cry?
My eyes became wet when I saw Xu Xing.

Xu Xing smiled and tears officially fell.

Xu Xing walked towards him step by step. I could clearly see him more and more clearly, but the tears gushing out made his figure more and more blurred.

When Xu Xing bowed to express his gratitude, he almost fainted from happiness.

Why are there such perfect people in the world?
All the slander against him is completely groundless and filled with resentment and jealousy. The distance between him and his face, his smile, his voice, his bent waist, his reluctant look back before he entered the lounge...all show what baby's breath means to him!

“Xu Xing aa ...

Before the lounge door closed, a shrill scream shocked the world.

Call ~
Xu Xing breathed a sigh of relief.

Close your eyes.

"Why, you're not used to this posture either?"

Wu Jing beside him laughed.

He was shocked when he got off the car, but he quickly got used to it. I saw the flower baskets filling the hall to wish Wolf Warrior 2 a big hit on the day of the premiere.

The performance of Xu Xing's fans was indeed the most exaggerated he had ever seen.

But it is normal that other traffic stars with average quality can have such fanatical fans, and Xu Xing, whose popularity is much higher, has even more exaggerated fans.

"I thought I was used to it."

Xu Xing opened his eyes and smiled.

When I was filming "Want to See You", I met so many fans who came to visit the set... Now that I think about it, it must be because the first group of fans who visited the set were confronted, that's why they all behaved relatively quiet.

In fact, they probably also wanted to scream like crazy to vent their excitement at that time.

Then they chatted for a while, and when the roadshow was over, the crew walked out of the lounge again.

Once again, I walked into the roadshow hall amid the cheers of fans.

After it was confirmed that Xu Xing would participate, this roadshow turned into a meeting that fans were vying for.

So Wu Jing, the guest host, had to shout many times before the fans who had bought tickets for the roadshow finally quieted down.

Because of this, the originally planned processes, such as talking about the stories behind the filming of the movie and the creators sharing their own thoughts, were all greatly shortened, and their topics mainly revolved around Xu Xing.

Whenever Xu Xing's name was mentioned, there would be uncontrollable applause or exaggerated laughter from the audience.

So most of the time, it was Xu Xing who was talking, talking about how excellent the other main creators of the crew were, how they helped him, and how much effort everyone put into the film...

It was not until the end of the roadshow and Xu Xing, who was thirsty, finally relaxed after getting into the car amid the reluctance of his fans.

“Do you think fans are troublesome?”

Wu Jing beside him asked.

In fact, when the roadshow officially started, Wu Jing's mentality changed again.

He originally thought that he had adapted to Xu Xing's fanatical fans, but the atmosphere in the roadshow hall, especially the constant interruptions of Xu Xing's fans while he was speaking, made him uncontrollably annoyed.

Fortunately, Xu Xing spoke very well and said everything that needed to be said.

But no matter what Xu Xing said, the fans below would just scream and applaud loudly.

I remember that Xu Xing has been against fan circles since his debut, and at the beginning of last month, he even had friction with his fans.

“We should be grateful for their support.”

Xu Xing stretched slightly and shook his neck.

“But we can’t thank fans for everything they do.”

Master Wu expressed his own views.

"So," Xu Xing laughed, "it would be great if the fans could just listen to what she said."

Xu Xing's sudden laughter made Wu Jing laugh too.

"That's true."

"In short, the more fans you have, the heavier the shackles on your body will feel."

Xu Xing took this sentence seriously.

But Wu Jing also found it a little funny, a 22-year-old kid saying something like this...

"No, Brother Jing, don't laugh. I think you'll be able to feel it after a while."

"Pfft~"

Finally, Master Wu couldn't hold it back anymore and laughed out loud.

The driver in the front seat also laughed along.

Xu Xing had no choice but to laugh along with them.

In an instant, the whole carriage was filled with a lively atmosphere.

……

After the summer roadshow ended, the crew headed to Vancouver without stopping that same day.

When we arrived in Vancouver, it was already 23pm.

At this time, "Wolf Warrior 30", which had 2% of the screening time, had already grossed 1.8 million on the first day of its release!
Another film with 34% screening rate, "The Founding of an Army", released on the same day, only grossed 5000 million.

The summer season is finally ignited!

The fan circle was also ignited.

It’s not entirely because Xu Xing’s movie box office tripled on the first day, surpassing half of the traffic circle.

There was also a big fan of Empire Sisters who was exposed to have swindled away 80 yuan of funds raised by the Empire Sisters to boost the box office of "The Founding of an Army".

The fan circle is confused: what does this movie have to do with San Xiaozhi?
　I owe 2k today and 8k tomorrow.

　　I just deleted the chapter that said it would be updated at half past midnight, so I’d like to provide some additional explanation here.

　　Thanks to Nanoniu, 110724193122243, 嗯f, 20210617180936718 for their monthly tickets! Thank you all for your recommendation tickets and subscriptions!
　　
　
(End of this chapter)