The battle for traffic in Chinese entertainment

Chapter 167 "Shape of You" Released

Xu Xing Fan Club.

[How many more are left? ]

【490. 】

[Is it still in time? Only 1 minute left, 01:04. ]

【certainly! 】

[I don’t mean to say, why do you have to set such a strict time limit? [Laughing and crying]]

[I'll check the battle report again to see if there's any problem. 】

【absolute!】

[Xingbao, I don’t think anyone will be able to break this record in the future! [grin]]

[I don’t know when Xingbao’s official album will be released. 】

【Focus on "Shape of You" first! 】

【Uh-huh! 】

[Fuck! A stupid website posted a battle report in advance! ]

[The anti-traitor team should really quickly blow up this unorganized and undisciplined website! ]

【1】

[Team leader, you are here! ]

【I'm coming! 】

【Countdown! 】

【3! 】

【2! 】

【1! 】

【恭喜音乐人许幸的首张EP《演员》，在2017年3月21日01:04全网销量正式突破1000万张！！！！！！！！！】

【Ah ...

【Ah ah ah ah ah! ! ! ! 】

【Hurry up and like this post on Weibo! ! ! ! ! 】

……

Hotel garage.

Xu Xing was about to get off the car.

"Your EP sales have exceeded 10 million."

Sun Man put down his phone and reported a message.

"Is it already ten million?"

Xu Xing asked casually.

"Yes." Sun Man nodded. "The fan club originally wanted to buy 1 million to support you on your birthday in January. But I advised them to focus on preparing for the single "Love Yourself" first, and it would look more natural to reach 1000 million after the song has achieved success in the United States. So they decided on this day."

“Oh, I should post a Weibo to thank you, right!”

Xu Xing smiled.

"Yes," Sun Man also laughed, "The operation will send it. The copy has been prepared in advance. As for the photos, let's do it now. Take off the hat and mask first."

As she spoke, she pointed her phone camera at Xu Xing.

Xu Xing followed the instructions.

After taking the photos, put on the hat and mask again.

"I'll pick you up tomorrow?"

Sun Man asked.

Xu Xing thought about it.

"also."

Zhang Junning left after breakfast, saying that she wanted to go to the exhibition, and Xu Xing did not stop her.

get off.

Go upstairs.

Push the door open and go in.

Aunt Zhiling was standing at the door with a charming look in her eyes.

She was wearing a white silk halter dress with her hair tied up in a bun, she was the goddess that Xu Xing admired the most.

There was no trace of unhappiness on her face from being rejected by Xu Xing last night. Instead, it seemed as if she was trying hard to suppress her physical and mental impatience.

Close the door.

Aunt Zhiling bent down gracefully and meekly let Xu Xing help her put on the equipment she had placed on the table near the door.

Then, following Xu Xing's guidance, he slowly moved inside.

……

“Although I have invested in Spotify, I actually agree with Jimmy’s statement that payment is a reflection of the value of music, or rather, we all agree on this. That’s why paid downloads are still so valued and encouraged.

"Although we all know, believe, and see that paid downloads are fading like physical record sales, gradually becoming a collection option for a very small number of people, until their share of the huge music market is so small that it does not need to be mentioned. At least in the United States.

"However, in China, where copyright was once in chaos and the physical record market was never regulated, there has been a great enthusiasm for paying for music in this era. The EP where "Love Yourself" was first released has sold more than 10 million copies in China today!
"A digital music with only a few lines of code, worth 10 million! So when I noticed that song, I knew it would be a success in the United States, a country that respects paid music the most!"

Scooter Braun, sitting on the sofa with his legs crossed, talked freely.

The fat man standing in front of him nodded repeatedly with a flattering smile on his face.

"You mentioned it to me last year."

"Good memory," Scooter Braun nodded with satisfaction, then smiled and changed his tone to sarcasm, "But his success ends here, Bang (Han's surname Fang's English name). Success is different from success. Music is music, but it is more of a culture."

Snapped!
"That's so good!"

Bang Si Hyuk clapped his hands hard and shouted.

This is the idea he has been selling to Scooter, the vampire. Kpop is a culture, an art that can be admired by the world! Kpop is not only about dancing a funny horse dance to be successful!

When he told Scooter this last year, the other party had a playful and sarcastic expression on his face. What a jerk!
But now it’s good to accept it.

Therefore, Bang Si Hyuk was very grateful to the Chinese singer named Xu Xing, who proved his idea with such convincing results, leaving the vampire no longer able to make excuses.

But at the same time, Xu Xing's success also gave him a sense of urgency.

China's ban on Korean culture, which began at the end of last year and the beginning of this year, has dealt a heavy blow to major South Korean entertainment companies, forcing them to find ways to open up new markets.

Therefore, the huge success of "Love Yourself" has attracted more attention from the entire East Asian and Southeast Asian entertainment industry at this point in time.

Now, not only are all South Korean entertainment companies holding emergency meetings to discuss entering the US market, but Chinese companies have also begun to take action.

This made Bang Si Hyuk, who started trying to get in touch with Scooter last year, feel the sudden intensification of competition.

Therefore, he believed that this time he must reach a formal cooperation with Scooter and immediately start producing a new album for BTS for the US market.

Now that he saw Scooter relax, it was really hard for him to control his excitement.

"Fuck! What are you so excited about?"

Scooter was shocked and started cursing.

He really suspected that South Koreans had eaten too much kimchi, which made them particularly fond of shouting suddenly.

But the most important thing is that he is not in a good mood now.

Scooter is a pure music businessman who was able to seize the opportunity when streaming music was just starting out and made Justin Bieber a world superstar. He was even able to turn a song by an unknown singer in a remote rural area of South Korea into a global hit.

When streaming music became a trend, he naturally also weakened in the paid download market. When the big names in the entire music industry who claimed to be artists were resisting the arrival of a new era, they realized that paid downloading had become the easiest way to create stars.

In other words, everyone in the industry actually knows that music with higher paid downloads will be seen as more likely to be recognized by the market. Since the record era, major record companies and first-line singers have used downloads and sales as a means of creating stars that cannot be put on the table.

Just like buying advertisements and recommendations, it is also a type of operating cost.

But the cost of recording and downloading is extremely high for ordinary singers.

Especially new singers who don’t have die-hard fans yet.

Billboard officials will obtain dehydrated data from Nielsen data company, and low-cost watering methods cannot be circumvented.

But what if it’s a new singer who already has die-hard fans?
Scooter, who can be said to have started his career through YouTube, was extremely surprised when he noticed the song "Love Yourself" that suddenly popped up and further learned that it was promoted to such a level by the singer's fans.

PSY's model is outdated, and other YG singers have not made any splash when releasing songs in the United States.

It is obvious that we should pay attention to the magical power of fans!

Um… fans who aren’t stateside.

However, the olive branch he offered was not accepted.

At first, Scooter really thought that the Chinese idol star Xu Xing had no plans to develop in the United States.

As a result, one year after its release, "Love Yourself" suddenly became the number one song in the United States, just as he had imagined - in fact, it was even more perfect than he had imagined.

Scooter didn't want to tell anyone because he felt betrayed.

The most notable company now is Interscope, which "stole" his business model.

Fxxxxxxk!!!

Looking at the fat South Korean man smiling awkwardly in front of me.

Scooter gritted his teeth and forced himself to laugh.

ask.

"Does your BCS have the ability to achieve 1000 million sales?"

Fang Shihe wiped the sweat from his forehead.

Nod vigorously.

"Of course!"

Then it was corrected.

“It’s BTS.”

……

Before the much-anticipated battle, being able to do whatever you want, without any scruples, and using all kinds of kicking moves is truly... an enjoyment.

Looking at Aunt Zhiling's elegant smile at the party, Xu Xing couldn't help but sigh in his heart.

I couldn't help but want to press the button.

However, thinking about her incredibly docile behavior, Xu Xing felt that it would be better not to make things difficult for her.

Although Xu Xing felt that Aunt Zhiling's willpower was not a problem.

"Hey, Xu Xing, your songs are great. I've listened to them many times. To be honest, as a senior, I feel very ashamed, but you also inspired me. You let me see the direction of leading Chinese music to the world! Yes, I..."

Xu Xing first smiled at Aunt Zhiling who was looking at him, biting her lips and smiling mischievously, then turned around to look at Zhang Yixing who was telling a story seriously beside him.

"I believe you, Brother Xing!"

Xu Xing encouraged him.

Then he pressed the button anyway.

Because I saw Wang Jiaer running to chat with his aunt.

"Hahaha! Thank you for your recognition, Xiao Xing!"

Zhang Yixing smiled and patted Xu Xing's shoulder familiarly.

Xu Xing glanced at him helplessly, then watched his aunt apologize to Wang Jiaer and walk away, and then he looked at Hua Chenyu who had been looking at him for a long time.

Hua Chenyu grinned and walked towards this side with a glass of wine.

This kind of party would be so boring if Aunt Zhiling wasn't here!
……

3 month 23 day.

The hype was building up when the previous single was released, and the momentum was even greater than before after the preview promotion began. It topped the hot searches/trends on Weibo, Twitter, INS and other social media platforms many times before the song was released. Even the fan club that didn’t support Xu Xing on her birthday took the lead in promoting and supporting the song. The landmark buildings in the capitals of all countries where iTunes has download statistics were bombarded with big screens. The song also got an EP sales record of over 10 million as a bonus, and "Shape of You" was officially released!

In just one hour, "Shape of You" topped the iTunes download charts in all countries!
In just one hour, the MV has been played over 500 million times on YouTube!
On the day of its release, "Shape of You" topped Spotify's popular songs of the day worldwide and topped 37 countries and regions including the United States!

On Spotify alone, the number of unfiltered streaming listeners on the first day exceeded 1800 million, setting a historical record!

(End of this chapter)