The battle for traffic in Chinese entertainment

Chapter 139: Love Yourself

1 month 10 day.

【…

First, let’s take a look at the 2016 celebrity commercial value rankings released by Caijing Weekly.

Xu Xing ranked first.

Cannon King is ranked 18th and is almost surpassed by Sun Yixing.

Sister Niu likes to brag about her international influence.

Looking at the celebrity rankings released by Forbes in October, Xu Xing ranks in the top five and is the only popular young star in the top ten.

Where is the Cannon King? He is begging at No. 43.

In all the lists in 2016, Xu Xing was ranked in the lowest top five, and Pao Wang was not even in the top fifteen. Basically, all of them were ranked after the th place and could not even make it to the tail end.

After "Love O2O", Xu Xing is now the artist with the highest commercial value in China, and all domestic businesses are lining up to be selected by him as their spokesperson.

No matter what kind, even women's underwear and sanitary napkins.

……

Sister Niu doesn’t really think that the fact that Cannon King subsequently announced four endorsements means that the industry is still optimistic about his commercial value.

Some endorsements are obtained through their own ability, while others are forced by capital. After Xiao G Na, the endorsements of Pao Wang for more than half a year were all the latter.

The industry gave him three movie opportunities, "So You Are Still Here", "Summer Is Coming", and "Jade Dynasty". Did he seize any of them?
The three consecutive answers are served. Who can eat them except Sister Niu who doesn’t mind the dirt and smell?

It's barely acceptable for advertisers to give a title to an endorsement forced by capital, but it's extremely difficult to get them to spend real money to invest in a variety show.

Kiwi approved 2 million yuan for the production cost of "The Rap of China". This is the most expensive online variety show in China so far. But it does not mean that the 2 million yuan can be wasted casually. It is necessary to attract investment to make up for the loss.

Kiwi is currently discussing a new round of financing in preparation for its IPO, and this online variety show is particularly important to them.

……

This is the first variety show that Xu Xing is interested in!
Again!
First gear! Interested!
All the previous rumors online about Xu Xing's intention to join the variety show were just empty promises.

So much so that advertisers, who were fed up with it, would no longer believe in the hype of various platforms before October last year. After the rumor about The Rap of China came out, it was Xu Xing's agent who confirmed it, and then the industry started to shake up.

While it was shaking, Xu Xing suddenly withdrew...

After Xu Xing withdrew, "The Rap of China" could hardly be broadcast.

Advertisers were all waiting and watching, asking Kiwi why Xu Xing didn't join, and they all thought Kiwi had gone crazy.

I heard that the program team has asked Durex and Okamoto if they are interested in sponsoring.

The program crew went to ask Xu Xing's team for help, and Xu Xing came back to save the situation.

...]

Zhen Wei's eyes have been fixed on this article for nearly half an hour.

The article claimed to be written by an industry insider, and gave a detailed revelation of the inside story of the conflict between two top stars, Xu Xing and Chris Wu, surrounding the variety show "The Rap of China".

It can be seen that the person who wrote this article should be Mantianxing, or it was released by Xu Xing's team.

There may be some exaggeration.

But...Chris Wu is indeed far inferior to Xu Xing now.

Speaking of which, when Love O2O was broadcast, Zhen Wei was recommended to Xu Xing by her mother and bestie, but she didn't feel anything.

But now seeing Xu Xing and Chris Wu fighting head-on, I feel that Xu Xing is really a good person.

Although the song "Dear Lover 2017" was praised by many people on the Internet, she didn't think it was good.

[Your photo has passed the preliminary selection, but you still need to go through offline screening before you can officially appear in the MV. ]

WeChat popped up.

【Oh. 】

Zhen Wei came back to her senses and replied.

[Well, then you should prepare yourself. Mr. Wu will be back from the United States tomorrow, and he will personally select the items the day after tomorrow. Don't tell anyone else about this, or other fans will feel very unbalanced if they see it.]

【Oh. 】

Keep replying.

[I really, really envy you! [crying][crying][crying]]

【[Smile]】

Give the other person a smile.

……

"Some contestants are putting pressure on the production team, saying that if it's not Chris Wu, they will quit. Maybe they were bribed by Chris Wu. But I think they just want more appearance fees.

“Because now Penguin has seen the popularity of The Rap of China and wants to get involved. Penguin’s producer asked me and will probably ask Chris Wu too. But I don’t think Penguin can get going and is just guessing right now.

"How's your song going?"

Liu Cheng asked.

"I met with the producer last night and it felt good. If I'm fast, I can finish it in 4 days. But I'm still thinking about making another new song, so I might be back later."

Xu Xing said.

"I hope you won't delay the launch conference of Three Lives, Three Worlds. Jiaxing has been confirming your schedule with me."

"Well, I can get back."

After all, it has been confirmed that they have arrived in the United States.

After briefly chatting about the studio's situation, Liu Cheng told Xu Xing that Zhao Jinmai had already signed with the studio.

Originally, her parents had doubts about signing in to Xu Xing's studio.

However, after the news of Xu Xing joining The Wandering Earth, the female lead has become a hot topic in the industry. Being able to market a brother-sister relationship with the top star is too attractive.

Like the starting version of Sanlitun Sisters, Lu Xiaokui from Daosheng, and Zhang Zifeng who had worked in "Detective Chinatown"... a bunch of resourceful people are very willing to join.

If Xu Xing, who brought in money, hadn't supported Director Guo, they wouldn't have chosen her as the little fairy. It really wasn't her turn to play this role.

The call is over.

Hearing that the call was finally hung up, Yang Mi punched Xu Xing hard on the leg.

When she felt the oppression disappear, she immediately gasped and tried to stand up.

clack.

My legs became weak after kneeling for so long that I fell to the ground.

Xu Xing reached out to pull, but failed.

Yang Mi was about to burst into tears, so Xu Xing had no choice but to carry her to the sofa like a little chicken.

Criticize her too.

"I told you to lie down, but you refused."

Xu Weining performed so perfectly, but she just couldn't hold on.

"Xu Xing, can you please show me a little respect?"

Yang Mi said bitterly.

"Do you want to respect me when you come to see me?" Xu Xing said unhappily, "I told you to fly to New York first and then transfer here, but you refused to listen. I will definitely not see you next time."

Every day he keeps an eye on his schedule, and when he hears that he is going abroad, he starts humming about wanting to come.

"..."

Yang Mi's eyes were full of hatred.

But she didn't do what she said.

"Hurry up, I'm very busy every day. You just want to play now, but I want to work hard for my career."

Xu Xing waved and motioned her to come over.

Then he picked up his phone and started reading the message sent by Sun Man.

"Love Yourself" was released in the United States. If you want to achieve success, ranking 27th on YouTube's annual chart is useless. You still have to rely on your own fans.

Xu Xing was not planning to spend too much money on downloads in an attempt to produce a No. 1 album. If he spent too much money, Billboard would most likely only count a small portion of the credits, and Interscope would also not be able to help Xu Xing with public relations.

Although the super hit single "Shape of You" released at this time in the previous life has been stockpiled in advance.

——This is the extra song I told Liu Cheng to make.

"Love Yourself" is not a particularly brainwash song. First spend money on advertising to increase the streaming volume as much as possible, and see Billboard's attitude towards this song in the first week.

Then I invested some more downloads, and if this song can get into the top 30, the mission will be successfully completed, and T10 will be exceeded.

Positioning is to test the waters for a single.

——No matter how much data there is, it ultimately depends on how much is officially counted by Billboard.

It’s not too late to wait for “Shape of You” to win the championship again.

But the problem is that although the fan club is now extremely obedient, those big fans are still trying their best to get downloads for Xu Xing.

Originally, on Xu Xing’s birthday a few days ago, the fan club only announced some charity activities, which made the big fan alliance very dissatisfied.

The fan club refused to cooperate with the support. They had to prepare for the release of "Love Yourself" in the United States. The support activities that they raised money for themselves were instead ridiculed by other groups for being shabby.

I'm really pissed off!
"Love Yourself" and Chris Wu's "July" were released only one day apart, so Megan will definitely rush to download them. They will never allow Xu Xing to be surpassed by Chris Wu.

Sun Man, who is undercover, is having a headache doing his job.

[Otherwise, I'll make a top-secret internal document, all in English, telling them that if they rush to download it, they will be banned by the authorities, which will bring shame to Xingbao.]

[It’s not impossible. ]

Xu Xing replied.

Then I felt squeezed.

Xu Xing took the phone away, smiled, pinched her chin and rubbed her lips.

Teacher Yang, whose expression was still angry, lowered his head and cooperated.

After Teacher Chen Qiaoen showed no signs of getting high again, only Teacher Yang was able to cooperate with Xu Xing in playing like this.

Aunt Zhiling can do it, but it's a bit of a stretch.

Teacher Yang's expression reminded Xu Xing of a description - washing underwear with a cold face.

It's a pity that as she got colder and colder, she couldn't help but melt and started to hum and act coquettishly.

Xu Xing had no choice but to keep criticizing her.

She will be very annoyed.

"Xu Xing! Can you please stop controlling me all the time? You can ask me to do anything, but just leave me alone, okay?! I'm not here to talk to you about career!"

Not angry.

But the action didn't stop at all.

Xu Xing almost couldn't help laughing.

Xu Xing really couldn't hate Teacher Yang for acting like this in front of her.

Then let's try to see if she can do anything.

Then--

"Can you stop being so perverted! Xu Xing!" Teacher Yang looked at herself in the mirror and was about to cry, but she couldn't move at all. "Are you trying to piss me off?"

"Yes."

Xu Xing nodded arrogantly.

return……

……

Still didn't get angry and leave.

She couldn't go out for the whole day and couldn't leave.

Then I can only find another hotel and book a room.

After all, there are Nazha, Reba, and Aunt Zhiling who want to report their work later...

……

1 month 12 day.

"Love Yourself" was officially released in the United States.

On the day of release, the homepages of YouTube and iTunes in the United States all bought advertisements, and Spotify also bought a homepage list.

Just two hours later, it ranked first on the iTunes download chart and sales exceeded 8000.

The Weeknd, the Canadian superstar who just scored a number one single, and Ed Sheeran, the British hit singer who just released a new album, are all left behind.

And the number of downloads is still growing rapidly.

"Your top-secret document didn't work," Xu Xing sighed, "Is there any way to make them stop?"

"I tried my best." Sun Man was also helpless. "Your fans have already spread the praise all over the domestic Internet. Why don't you go back to the hotel and imagine that this song is really a big hit in the United States, and enjoy the worship of Reba or Yang Mi."

(End of this chapter)