The battle for traffic in Chinese entertainment

Chapter 124 Good night. Love you.

The latest news release theme of the TV series "Love O2O" is [The love story of Xu Xing and Reba].

Although the rumor was quickly clarified.

But press releases are still flying everywhere.

There are also press releases to refute the rumors, but media marketing accounts don’t like to publish them.

The various ambiguous aspects between Xu Xing and Reba and the insider information surrounding this drama are the ones with the highest click-through rate and are the most popular among netizens.

Even the story about Xu Xing's fans storming the crew's hotel was told in a new way: fans saw Xu Xing and Reba making out by the window outside the hotel, so they rushed into the hotel.

……

"It must be a press release from Le's. They want to hype up the drama. And I just heard from Chen Yuqi that Le's arranged someone to lead the conversation on the spot. As soon as the call started, someone started to bring up the topic of your affair with Reba."

Sun Man said angrily.

After understanding the whole situation, Sun Man still feels a little scared.

She knew about the little game Xu Xing was playing with Reba.

What if Reba gets too excited...

The only thing she is thankful for now is that Reba is indeed a typical person in the entertainment industry who knows what is most important to her.

Sun Man's evaluation of Reba skyrocketed.

But before she had time to think about it, she actually felt that what she despised the most was the entertainment industry where people just played around and could get into bed easily.

"So that's it."

Xu Xing recalled the connection at that time. He could only hear the voices of the host and Reba in the microphone.

In fact, Xu Xing had originally planned to remind Reba of the details of her connection, so that she wouldn't be too moved after hearing the song and lose her composure on the stage.

But Reba was full of confidence at that time. Xu Xing also thought that in her previous life, although she showed her love in various ways, she never officially announced her relationship and she still attached great importance to her personal career development. She felt that she should be able to hold on.

Xu Xing thought it would be nice to give her a little surprise to change things up.

After all, Xu Xing also told her clearly that they were not a real couple.

After singing the song, they also called out "Weiwei", so even if there was a slight problem, it was easy to explain.

I didn't expect it to turn out like that...

The Le family is indeed not a human being.

In the previous life, Leshi collapsed at the end of 16. In this life, due to its outstanding performance on the video website last year, it fooled Boss Jia into having more money to burn, so the time point will probably be pushed back to the beginning of 17.

However, the shortage of funds within Leshi should have begun to show.

Youku was in the lead in buying Love O2O before, and it was not until the end that Leshi gritted its teeth and raised the price to get the show - the final payment for the TV series was not settled so quickly.

Liu Cheng also told Xu Xing that he heard that it was Boss Jia who insisted on winning the deal in the end, and Boss Jia admired Xu Xing very much.

Xu Xing also told Liu Cheng at that time that he was not optimistic about the development of Leshi. Perhaps Leshi would not be able to survive by the end of the year or the beginning of the next year. They just wanted to hold on to the banner for a little longer.

Leshi.com grew by purchasing copyrights, and their strategy to improve their competitiveness in purchasing copyrights was to significantly increase their bids and then amortize the payables for the copyrights in a step-by-step manner.

That is, if you purchase copyright for ten years, the price will be the lowest in the first year and the highest in the tenth year.

In the initial stages of expansion, it is okay to play around with individual important copyrights in this way - or it can be said that this approach is a test of one's vision in selecting copyrights. But if you keep playing around like this, you won't be able to produce self-made content, and the financial pressure will become greater and greater.

The debts piled up higher and higher, and finally it collapsed.

At that time, Liu Cheng was skeptical.

After all, he also knew that Xu Xing's brother-in-law was a venture capitalist.

As for Huace, which sold the drama to Le's, they actually knew the risks of selling the drama to the current Le's. After all, Le's is a listed company and its financial reports must be disclosed regularly.

But Boss Jia's drastic left turn seems to allow him to keep jumping.

As soon as we entered the mobile phone industry, our market share immediately came out.

When it comes to building cars, although there is only a PPT yet, this is the direction that investors are most optimistic about right now.

Every day in the news, Boss Jia is seen chatting and laughing with other capital tycoons.

Aren’t all Internet companies developing with high debt?
In addition, this year Huace also lent 1.4 million to Zhang Ruoyun's "Huo Qubing"...

The accounts receivable from Leshi collapsed and 1.4 million yuan was also wasted. Huace, which originally had sufficient funds to buy and acquire companies, and could also put big projects into the pot like dumplings - and also failed several big ones in succession. The reputation of the once glorious No. TV drama manufacturer has finally gradually faded.

This time, it also sold the drama "Love O2O" to Leshi. In its previous life, "Love O2O" was one of the long-tail dramas on Youku Town Station, and it was not until Zheng Hai's scandal that it had to be removed from the shelves.

Xu Xing couldn't stop them, so he could only wish Leshi and Huace to seize the time and enjoy their current glory. Anyway, the film and television contract with Huace will expire next year.

The difference is that Hua Ce is still calm and composed, while Le has begun to go crazy.

What kind of results will this unscrupulous promotion of "Love O2O" bring?
And Reba...should we say that she really withstood the test?
……

Liu Cheng called.

On the phone, Liu Cheng said that he had expressed his dissatisfaction to Leshi and asked for Xu Xing's opinion. He wanted Xu Xing to be absent from all subsequent promotions of "Love O2O" to show the outside world Xu Xing's team's anger at Leshi's malicious hype, as well as to avoid suspicion with Reba and clarify the rumors of their relationship.

"Anyway, a lot of promotional materials have already been prepared in advance. Now that the popularity of this drama has been hyped up, your absence will not have much impact on the ratings and broadcast volume."

Liu Cheng also explained it from a pragmatic perspective.

Xu Xing thought about it and agreed.

"Alright."

There were originally three additional live broadcasts for fans to watch the show, two variety show recordings as a flying guest, and some advertisers who cooperated with the show, such as NetEase's "A Chinese Ghost Story", also had activities to attend.

There are still several interviews, and we were originally discussing joint endorsements, etc...

"As for Reba, it would be best if you could take this opportunity to cut her off."

Liu Cheng gave another piece of advice.

Today, fans directly cursed at his mobile phone number, causing him to spend a lot of effort telling others that he had changed his number.

"talk later."

Xu Xing replied.

……

In the evening, Xu Xing had a video call with Reba.

She must have just finished taking a shower, with her long hair draped over her shoulders. Under the yellow light of the bedside lamp, the contours of her face and facial features became much softer.

As soon as the video was connected, she burst into laughter.

"I did a good job today, didn't I?"

"Yes."

Xu Xing nodded.

"The agent has already told me that you will be absent from the upcoming promotions. Don't worry, I will be able to promote this drama well with me here, and the ratings and broadcast volume will definitely be high!"

Reba's smile also became much softer.

Xu Xing felt that her smile was more natural than ever before.

So Xu Xing also laughed.

"Will do."

“Well, thank you so much for inviting me to star in this play and for giving me the stage while it’s still running!”

"You still thank me."

"Okay, you're welcome."

"Ah."

"Good night."

"Love you."

……

8 month 22 day.

"Love O2O" is officially launched.

　Thanks to Piaopiaofengjunzi, Like Life, 20220624225901069, LYASN, I am just a book reader, Ming Dynasty Weightlifting Champion, Wrong~Wrong, 20201028203210998 for their monthly tickets! Thank you all for your recommendation tickets and subscriptions!
　　
　
(End of this chapter)