Rebirth Tokyo 1986

Chapter 413 Event Merging
In the midst of our busy lives, February has quietly arrived.

Takeshita Masato arrived in Shanghai early to spend the Spring Festival with Lin Qingqian and her son.

"Hey, you little rascal."

Takeshita Masato sat beside the stroller, smiling as he teased Kobayashi Yukisuke.

"Stop teasing him, he'll start crying again soon."

"Okay, okay. I won't tease anymore, I won't tease anymore."

The sound of a child crying is definitely one of the most troublesome things for him.

He didn't want to spend a lot of time coaxing his partner and then end up covered in sweat from exhaustion.

"By the way, I'm planning to adjust the division of labor here after the New Year. Would you like to take the position of president like me?"

"No, I'm fine as I am now. Let's talk about it later."

Lin Qingqian felt that her talents were not enough to manage the entire Xinghai Group's China branch.

It would be better to settle down as a deputy for a few years to get familiar with the job before being promoted to the top position.

"Okay, it's good to study for a few more years."

Masato Takeshita, who was always talking about whatever came to mind, quickly changed the subject.

"How about I go and pick up my parents to come and spend the New Year with us?"

"Let's not talk about it. They have their own lives to live. Let's wait until after the fifth day of the Lunar New Year."

Having not seen her parents for a long time, the girl also missed them very much.

But thinking of all the things she had to do back home, she smiled and shook her head in refusal.

Everyone has their own life, and people shouldn't always expect their parents to revolve around them.

In the first half of the year, her mother frequently came to take care of her daily life, which made the girl feel very embarrassed.

You see, because my mother often came here, my father could only eat in the cafeteria.

Don't expect much from the taste; it's only good for filling your stomach.

"Okay, it's up to you."

Actually, the two of them should have taken the initiative to visit the two elderly people, but there was no other way at the moment because the child was too young, so they could only trouble the elderly couple.

Of course, the child is still young and needs his mother. So the young man will be visiting on behalf of his family in the next day or two.

In this way, it will not be considered impolite.

Time flows by little by little, and the Spring Festival arrives before we know it.

The two of them were making dumplings while watching the Spring Festival Gala.

"puff!"

As Masato Takeshita listened to the song and looked at the short figure on the stage, he couldn't help but laugh out loud.

"What's wrong? It's a very cheerful song, why are you laughing?"

The girl was puzzled and couldn't understand what was wrong with her boyfriend.

"It's nothing, I just suddenly thought of a lame joke, don't worry about me."

Masato Takeshita couldn't understand why seeing Pan Changjiang reminded him of the line, "You can't handle it."

Perhaps it's because this meme is so popular, or perhaps it's because Pan Changjiang himself is so unique.

Of course, his performance at this year's Spring Festival Gala was still a classic.

His song "Crossing the River" kept him popular into the 21st century.

Next up was a skit called "A Strange Encounter While Working" performed by Zhao Lirong and Gong Hanlin.

The phrase "Imperial Jade Liquor, 180 yuan a cup" has become a cultural symbol etched in the memories of many Chinese people.

Besides these two, the performances of teachers like Zhao Benshan were equally wonderful.

Other young people may not know, but he himself found it very enjoyable.

The Spring Festival passed quickly, and even though Masato Takeshita was reluctant, he had no choice but to leave.

I've been here for over ten days, and the company has accumulated a lot of work.

"Amplification plasma laboratory?"

"Okay, add another 30 billion."

Although Xinghai Group focuses on LCD technology, this does not prevent the company from investing resources in plasma displays as well.

On the one hand, it's to lull the enemy into a false sense of security, preventing them from discovering the group's true objectives. On the other hand, it's to increase pressure on the enemy, forcing them to concentrate more resources on the plasma field.

This would reduce the funds and manpower that competitors would have to invest in developing LCD technology.

"Tokushima Nichia factory expansion?"

"That's a good thing, I agree."

Shuji Nakamura's invention gave Nichia Chemical wings to take off.

The small phosphor factory, which originally had only one or two hundred employees, has rapidly expanded several times in size.

Even so, it still cannot meet the market demand for blue LEDs, so Nichia Chemical will continue to expand its business this year.

Young people naturally have no reason to support a factory that can generate huge profits once it's built.

"Acquiring Sunrise?"

"No, no. Putting aside whether they're willing to sell, the chaotic management system is completely unsolvable."

Xurisheng has potential, but it doesn't pay enough attention to food safety.

Although it achieved rapid expansion by signing contracts with processing plants of all sizes, it had already sown the seeds of bankruptcy.

If Xinghai Foods were to acquire it, it could easily be taken advantage of, ultimately harming its own brand.

"Jianlibao, sigh, if we could acquire it, that would be great."

Not to mention Xinghai Group, even the two beverage giants, Pepsi and Coca-Cola, coveted Jianlibao.

The key issue is that they won't sell, so there's no way you can acquire them.

"Okay, then let's write 'try our best'."

You should give it a try if you have the chance; what if you succeed?

If successful, Xinghai Group will reap huge profits and become the strongest beverage manufacturer in mainland China.

In addition, you could try promoting the brand in the United States and Japan.

After all, Jianlibao still had some fame in Japan and the United States thanks to its investment in Chinese sports in the 1980s and 1990s.

With the help of Xinghai Group's sales network, we might be able to secure a place in the market.

"Huh? Xinghai Software China actually wants to acquire Giant Group?"

"Hmm, I need to see what the situation is now."

Shi Yuzhu, the owner of Giant Group, is a legendary figure in the Chinese business world and is very good at marketing and promotion.

What was originally a perfectly good high-tech company has been transformed into a health supplement company by him.

However, the most damaging project was the Giant Building, which directly caused Shi Yuzhu's cash flow to break down.

Giant Group is currently showing signs of collapse, and Xinghai Software is trying to take advantage of the situation.

"Oh, that's a pretty clear idea. We'll integrate the software into our own business and sell off the health supplement business."

Giant Group's Brain Gold brand is definitely a heavyweight player in the history of Chinese health products.

If this part of the business were to be spun off from Giant Group, many people would be willing to buy it.

After all, health supplements are a really profitable business these days.

It's not just a gift for holidays; many students buy it too.

As for the reason, don't ask, it's just to boost your brainpower.

This thing is essentially no different from learning to drink milk and eat walnuts later on.

It had a slight effect, but only a slight one.

Since it's a nutritional supplement, it can still provide some trace elements. The problem is that the product price is completely disproportionate to its quality.

Products that can be bought for a few dollars or a dozen dollars are now costing tens or hundreds of dollars.

"Yes, we should try to keep some of the best talent in the marketing team as well."

The most valuable asset of Shi Yuzhu's Giant Group is its marketing team.

This team's ground promotion capabilities are arguably the best in China, even surpassing Huawei's at the time.

The only problem is that Shi Yuzhu lost control of the ground sales department during the management process.

Health products like Brain Gold are very profitable, but all the profits end up in the hands of the sales staff.

It would be too difficult for Xinghai Group to retain all of its members and gradually transform them. It would be better to retain a small number of elites to serve as instructors and help Xinghai Group's Chinese branch improve its promotion capabilities.

Just as Masato Takeshita was busy with company business, good news suddenly came from China.

"President, the General Administration of Sport of China is willing to discuss with us the merger of the Chinese and Japanese leagues."

"Ah, really?"

Takeshita Masato jumped up from his chair and asked again in disbelief.

"That's right, they asked when you'd have time to come over for discussions."

"I have time now, so please inform them immediately."

The merger of the Chinese and Japanese football leagues will significantly increase the viewership of their respective TBS sports channels.

After all, who can resist a heated confrontation between China and Japan?

In addition, this is also very beneficial to Xinghai Group's series of products.

Masato Takeshita does like football, but he would never do charity work for football.

He wants to leverage the power of football to promote beverages such as Pulse, iced black tea, and iced green tea, as well as instant noodles and snacks such as Master Kong, Friendship, and Lay's, to every household.

When football fans think of buying this type of product, the first thing that comes to mind is products from Xinghai Group.

Of course, this advantage can only be enjoyed for about 10 years.

Ten years later, the competition continued to be a huge success, and Xinghai Group was no longer able to monopolize all the brand's advertising.

Unlike now, apart from Xinghai Group, probably no brand is willing to pay a high price.

Of course, there are also a very few who have a very long-term vision.

If it's a competitor, it's immediately ruled out. Only if it has no impact can it be included in the promotion.

Thinking of the various benefits that the establishment of the China-Japan League would bring to his own brand, the young man quickly added more instructions.

"Don't forget to call Kawabuchi-san, let's go together."

"Yes, President!"

Saburo Kawabuchi, the godfather of Japanese football in his previous life.

Thanks to his reforms, Japanese football has evolved from a third-rate team in Asia to a top team in Asia, and even poses a threat to the world's top teams.

Moreover, after he took over a Japanese professional basketball team, he also helped Japanese basketball evolve.

They not only became a top basketball team in Asia, but also won the Asian Cup.

With his help, Takehiko Inoue, the author of "Slam Dunk," realized his long-cherished wish.

Japanese basketball has finally reached the top of Asia.

This person is simply an all-around genius when it comes to running sports leagues and national teams.

On his way to China, Masato Takeshita looked at Saburo Kawabuchi.

"I'm truly sorry, but I'll have to make do with the position of vice-chairman of the league for the next five years."

"No, I'm not wronged at all."

Saburo Kawabuchi waved his hands repeatedly and continued excitedly.

"This is a great thing for the progress of Japanese football. I would be willing to serve as a deputy or even a lowly soldier, let alone a vice-president."

"Besides, won't I be able to get a full-time job in 5 years?"

In order to win over the General Administration of Sport of China, Xinghai Group not only provided financial and logistical support, but also arranged for the Chinese side to serve as the league's chairman.

However, both sides are actually equal; there is just a difference in the order of precedence.

The league president serves a five-year term, rotating between the two countries.

At this point, Saburo Kawabuchi couldn't help but continue speaking with gratitude.

"Furthermore, if we're talking about who has made the biggest contribution, it's Xinghai Group."

"The 10-year copyright fee can not only increase the income of both players to 1000 million, but also increase the income of us managers and coaches and other support staff to more than 500 million."

To ensure the fairness and impartiality of the league to the greatest extent possible, Xinghai Group essentially sponsored the entire league for 10 years in the early stages.

Therefore, whether in China or Japan, the salaries of key personnel involved in the competition, such as referees, players, and league management, are determined according to Japanese standards.

In this way, too many unexpected problems will not arise.

As for the cost, it's actually not that high. Spending two or three hundred million US dollars a year is enough to cover all expenses.

Of course, apart from player salaries being supervised by Xinghai Group, each club handles everything else on its own.

If Xinghai Group also needs to be managed, the expenses will be too high, and even 10 billion US dollars might not be enough.

This is a legitimate opportunity to take advantage of the situation; the club's management will definitely bring in all their extended family and relatives.

When the plane landed in Beijing, Wang Junsheng, the de facto person in charge of Chinese football, personally greeted him at the airport.

After chatting happily for quite a while, the two reluctantly parted ways.

Takeshita Masato and his group were going to their lodgings first, and then they would attend a banquet there that evening.

Even more VIPs attended the banquet, including officials from the Chinese Sports Commission, the president of the Chinese Football Association, and the vice presidents of the Chinese Football Association who were effectively in charge...

After exchanging polite greetings, the two sides began discussing the possibility of league cooperation.

The most important aspects are personnel allocation and financial transactions.

Takeshita Masato's terms remained the same: financial expenses were covered by the Xinghai Group, and personnel costs were split equally between the two parties.

The position of league director is rotated every five years.

"We have no objection to any of these, but is it a bit ill-considered to separate the league into an independent entity?"

"I think this is a good idea, as it can maximize the commercial value of the league. At the same time, this value can also benefit the national team and improve its strength."

"For example, if a player makes a name for himself, can the national team increase its sponsorship fees?"

As they talked, the young man realized that this dry and uninteresting approach wasn't quite right.

"Well, I think that once there are commercial leagues, the national football teams of both countries will see a rapid improvement in strength."

"Therefore, I decided to increase my sponsorship of the national teams of both countries and bet on the future."

Neither China's Jia-A League nor Japan's J-League had achieved anything truly remarkable at this time.

Not only is the league of low quality, but it also relies on financial subsidies from both countries.

Especially in the Jia-A league, the team is basically supported by the state.

There are a few clubs supported by individual companies, but overall they are still very few. For the country, they are not a contribution, but rather a burden.

If you miss this window of opportunity, you won't find such a good opportunity again in the future.

Masato Takeshita must separate the football league and create a super competition that can rival the top five leagues.

"Okay, that's settled."

Once the competition is separated, all other matters are easier to arrange.

Whether it's funding or positions, young people can have their needs met, provided that equality between the two countries is guaranteed.

CCTV broadcasting the matches for free is perfectly fine.

Not to mention CCTV, even local broadcasts for free for young people have no objections.

We're still in the development stage; we'll discuss charging fees later, once China's economy has developed.

(End of this chapter)