Fooling Huayu for Thirty Years

Chapter 95 One hundred and fifty million!

"What? One hundred million?"

"Yes, that's one hundred million."

"This is too cruel!"

"Not cruel, if they can do it."

"This... could it be that?"

"All local TV stations will broadcast a play together."

"Oh my god! That 100 million is definitely worth it."

Yu Xiaosheng has left Northeast China, but his biggest employer is still Harbin Pharmaceutical Group.

Pu Shulin is currently a good partner. He has opened an advertising company in Beijing.

This company doesn't look big, and it's not actually that big.

But not many people would have thought that this company could come up with huge amounts of capital and a large number of medical advertising agents.

Actually, this is normal. In the advertising industry, you cannot judge a company's strength by the size of its storefront.

But now there is big news.

The TV series "Demi-Gods and Semi-Devils" will soon be broadcast on all local TV stations across the country!
This matter...if you just heard it, everyone would have to think about it.

Is it reliable?
It seems like this has never happened before.

However, Yu Xiaosheng confirmed it directly.

Reliable!

Moreover, he also made it clear that 1 million is not a lot.

But Pu Shulin was a smart guy and he thought of it immediately.

"If it's over 100 million, isn't that too expensive?"

As soon as these words were spoken, a helpless smile appeared on Yu Xiaosheng's face, the old mechanic's face.

"Obviously, 100 million is just the base amount. I don't think Sun Donghai and his team will be satisfied with just 100 million!"

Pu Shulin realized it immediately.

"Is there a rival? And one that's quite strong?"

"It's necessary!"

Understood!
Now that the news has been released, it is actually just waiting for many big fish to take the bait.

In today's China, the craziest industry is advertising.

Although, the CCTV advertising bidding in 1997 was not as crazy as the previous year.

In other words, the highest bid was lowered.

However, overall advertising has increased significantly.

Moreover, a new trend will emerge in the 1997 bidding.

The winning bid for prime time was won by a VCD company.

That is Aido, 2.1 million.

But this is superficial.

In fact, the real battlefield is outside the bidding meeting.

Aido has joined forces with Bubugao and two other technology companies.

They joined forces to win the bid.

It is rumored that Bubugao actually paid more than 8800 million.

The other two companies produced much less.

After that, Aido directly invited Big Brother Long to shoot a commercial for them.

The momentum is still very strong.

In the past, it was always alcohol that won this golden time.

Now finally, tech companies are here.

Such changes... Actually, this 'off-field' is the key.

In other words, the money spent by the four of them together was less than that of Qin Chi last year.

To put it bluntly, this is a game between enterprises and CCTV.

These four companies can be said to have won.

Because before, everyone thought that the winning bid in 1997 would increase significantly.

Unexpectedly, it dropped by more than 1 million.

This is one hundred million!

This bidding conference held by CCTV actually sets the tone for the advertising market trend this year, that is, in 1998.

The total bid went up, but the top bid went down.

This matter is very interesting.

Yu Xiaosheng couldn't help but think about the previous... Did they spend too much on the drama "Tai Chi Master"?
If we look at the price of Qin Chi, the winning bidder last year.

That's not much.

But if the four technology companies join forces as they did this year... that would be too much!
I feel like I lost a hand.

But it's over now.

It’s better to focus on the present.

"Pu, go contact Bai Daqing and let's have a good talk."

"Ah... OK! I understand!"

Pu Shulin was quite smart and he figured it out immediately.

Since several companies can join forces to compete with CCTV.

So why can't we agents join forces?

That’s right, let’s work together with Bai Daqing to deal with “The Demi-Gods and Semi-Devils”!

……

Heaven on earth.

"What? All the local stations? So awesome?"

"Boss, it is said that this time it was Ma Xun, Sun Donghai, Bai Xiaohang and the others who were behind this. They caused quite a stir in Hong Kong before."

"What happened in Hong Kong? You should know something about it, right?"

"Of course, these three people really have no manners at all. After arriving in Hong Kong, they didn't give face to anyone and caused a huge disturbance!"

Guan Peng's exaggerated statement made Boss Shi frown.

At least, according to this famous photographer.

Ma Xun and the other two are the rule breakers.

Moreover, it made several bigwigs in Hong Kong very embarrassed.

Guan Peng definitely had bad intentions, but when he said it in the end, it felt like...

"Hey~ I think these three guys really give us guys some encouragement."

He tried too hard to criticize someone, but ended up praising him?

Guan Penghao felt helpless for a while.

That's normal. Mr. Shi is from Beijing, so his perspective is naturally different from yours as a Hong Konger.

After all, Boss Shi is not an ordinary person. He discovered the key to this matter.

"If all local TV stations could air a TV series at roughly the same time slot, that alone would be enough of a sensation, and the economic benefits it would generate would be enormous!"

When Guan Peng heard this, he felt bitter. Wasn't this just praising Ma Xun and the others for being so awesome?

But now he could only go along with it.

"Of course. There are over 30 local TV stations. If they all broadcast it, the impact would definitely surpass that of CCTV!"

To be honest, CCTV is indeed the most powerful domestic TV station, there is no doubt about that.

However, if the strength of local stations is added together these days, it is definitely stronger than CCTV.

To put it bluntly, there will always be people who don't like watching CCTV.

It’s not the Spring Festival Gala.

So……

"What do you think of this "Demi-Gods and Semi-Devils"?"

This issue is very crucial, and Guan Peng cannot say anything against his will.

“It’s very popular in Hong Kong.”

Boss Shi nodded, "Very good, then we should find an opportunity to get involved."

This... Guan Peng had no choice but to do as he was told.

But if Boss Shi also joins this "big event".

One hundred million is definitely unstoppable!

……

After Ma Xun asked Sun Donghai and others to spread the news.

The feedback was immediately overwhelming.

Although the message was given to Bai Daqing and Yu Xiaosheng.

But don't forget, they were originally agents, so there was no way they could hide this news.

We have to explain to the advertisers, that is, the manufacturers, what kind of "project" it is.

Moreover, this time Ma Xun directly offered a price of 100 million.

They certainly can't find one or two companies.

Even if it is Aido and Bubugao, the four companies have joined forces to raise more than 4 million yuan in funds.

In fact, what they did was considered an off-site secret bid.

When Duan Yongping later recounted this incident, he was quite proud of it.

Later on, he was only concerned about money and didn't care about the country or anything else.

Let’s not talk about this guy.

Ma Xun and his colleagues soon received direct messages from some companies.

In other words, they are very interested in participating in the bidding.

That’s right, Ma Xun, Sun Donghai and Bai Xiaohang are planning to hold a bidding meeting.

This bidding meeting is held at Hunan TV Station 2.

Don't forget what Ma Xun said.

You, Chief Ouyang, are the leader of the martial arts world.

There's something about this guy Ma Xun.

If this matter succeeds, then Director Ouyang will have both face and gain.

In this way, Director Ouyang persuaded the leaders of other local TV stations, which made him even more motivated!

Is such that.

When Ma Xun released the news, the matter of all local TV stations broadcasting "Demi-Gods and Semi-Devils" together had not yet been finalized.

In other words, this matter is still under development.

But he had already released the news in advance.

This is the essence of seaming.

It is indeed very risky.

But these days, the brave ones will die of overeating, while the timid ones will die of starvation.

And speaking of this 'big event'.

Ma Xun is very confident.

I have done everything I should do.

All the planning is already in place.

So, when the time came to March.

Director Ouyang also called.

"Come on! The bidding is ready!"

……

3 month 6 number.

It was Friday, and Hunan TV Channel 2 held a special bidding meeting.

What makes it special is that the guests of this conference are divided into two parts.

The first to arrive were leaders of many local TV stations.

32th place!
This is amazing.

Because currently we have 34 local stations, if we count them based on the main ones.

32 people are coming, plus Director Ouyangtai.

Wow, it can be said that this is a gathering of heroes!
Afterwards, several well-known advertising agencies from all over the country arrived.

Yu Xiaosheng even came by himself.

But when this guy was about to enter the gate, he was stopped by security guard.

What are you supporting?

"Who are you looking for?"

"I'm talking about advertising."

"You're still talking about advertising? Just fix your bike."

There's nothing we can do, this guy really looks like this.

Fortunately, Director Ouyang helped him out later.

Yu Xiaosheng rarely shows up in public, but many leaders and senior executives of large companies know him.

After this little episode, our bidding conference will begin!

The venue is not big.

But the people sitting here are very powerful.

Leaders of local TV stations and many large manufacturers.

Advertising agencies, etc.

In terms of wealth, this house is worth at least tens of billions.

Without further ado, our bidding will begin soon!
"Everyone! Welcome to our bidding conference for the in-show advertising time slots for the drama 'The Demi-Gods and Semi-Devils'..."

Hosts: Sun Donghai and Bai Xiaohang.

Where is Ma Xun?
He was sitting in a very secluded back row, just watching.

But this scene...seems familiar.

Horse walking day?
Like Fei Tian?
It's a bit like that.

But what are they trying to do to become the President of the Flower Country? To put it bluntly, they are doing it for a bitch.

We are different.

How powerful is this "Demi-Gods and Semi-Devils".

Ma Xun himself was very clear about it.

Even clearer than TVB.

It is certain that in the original time and space, TVB actually had no idea that this drama would become so popular in our mainland.

Although it was also a thing that all local stations broadcast simultaneously.

But in the original time and space, advertising was not so powerful.

A lot of business can be discussed at this bidding conference.

On the podium, the two hosts have already started introducing the items for this auction.

"The drama 'Demi-Gods and Semi-Devils' achieved very high ratings in Hong Kong..."

What we are bidding for now is the in-film advertisements in this TV series.

Not only did Ma Xun provide the service for free, he also provided the in-program advertisements outside of the TV series to various TV stations.

In other words, they can also get enough benefits.

This is also the key reason why Director Ouyang can quickly connect everyone together.

And now these bidders are in the venue.

Whether it is a manufacturer or an advertising agency, even if they do not win the bid in the end.

Then you can also talk to the local stations individually.

In other words.

Ours is not a simple bidding fair, it is similar to those big-name trade fairs.

In short, we can definitely talk about something when we come.

You won't return empty-handed.

So... here it comes!
"Dear bosses and agents, you can bid now. Starting price! 3000 million!"

It was true what Ma Xun said before that he wanted 100 million.

But if we really start bidding, we can't bid that high all at once.

Don't scare people away.

In fact, it’s almost like an auction now.

As I said before, each bid should be one million more.

So...

"5000 million!"

"5500 million!"

"6000 million!"

Wow, that’s fast!

Immediately the bid reached 8000 million.

However, after reaching this price, it slowed down again instantly.

"8 million!"

"8 million!"

Obviously, 8000 million is a psychological threshold.

Ma Xun knew that if he wanted to break through this barrier, then...

He actually had some people in ambush before, the kind of guys who carry sedan chairs.

but!

"1 million!"

The old man who repaired the car actually raised the sign!

In an instant, the atmosphere was wrong.

After all, it’s hundreds of millions.

The whole scene was still somewhat agitated.

In fact, in this venue right now, there are still some manufacturers or agents who have formed their own small teams.

They are planning to replicate the situation of CCTV.

Now an old car repairman is so arrogant...

Everyone knows that this guy is capable.

Moreover, agents can actually be seen as small teams. They bid for advertising agency rights and then negotiate with interested manufacturers.

Never mind the details.

The old man Yu Xiaosheng took action!
Who can fight him?
Ma Xun was planning to launch an ambush, but at this moment.

Suddenly, someone else came into the venue.

"One hundred and one million!"

Everyone couldn't help but look over.

Who is this? He only added one million?

Some people know him.

"Boss Shi."

"Damn, why is he here?"

"Didn't he just accept the inheritance from Liu Bo?"

Some people whispered.

Some of it naturally reached Ma Xun's ears.

Boss Stone?
Liu Bo’s legacy?

Ma Xun had thought about these things before.

If someone took in the Chengcheng culture left by Liu Bo.

That might be your archenemy.

It depends on how low Chengcheng Culture falls.

If the price hasn't fallen through, it's not a good idea to sell.

Therefore, the person who can take this "legacy" is most likely the person who cooperated with Liu Bo, the person Bai Daqing mentioned at the beginning.

Otherwise, he is a powerful financial tycoon.

And now Ma Xun looked at this Shi Da Lao...

What the hell!

In an instant, a drama appeared in Ma Xun's mind.

The Emperor of Han Dynasty.

Many people just think that this drama is well-made and it was very popular when it was broadcast.

But the story behind it is simply perverted.

Doctor Wen, who was not yet famous, was Zhang Jianing's uncle.

I had passed the audition and was selected, but after hearing the specific situation... I refused to go!
But someone went.

Brother Xiao Ming: I’ll do it! I’ll do it!
Ma Xunzhen is not slandering Mingge. In fact, Mingge is a good person. He just wanted to be famous back then.

It's this Stone Boss...

Ma Xun immediately made a gesture.

Bai Xiaohang, who was originally one of the hosts, had actually already come down. As soon as he saw the gesture, he immediately came over here.

And at this moment.

The bidding over there has reached a fever pitch.

"One hundred and ten million!"

"One hundred and eleven million!"

"One hundred and fifteen million!"

"One hundred and sixteen million!"

What the hell!

This Mr. Shi is disgusting.

Add one million each time.

Hermaphrodite, rotten ass!
Bai Xiaohang came to Ma Xun's side, and Ma Xun whispered a few words.

He nodded and immediately found his eldest brother.

Bai Daqing was also whispered a few words, and then he sent someone to Yu Xiaosheng.

then……

"One hundred and fifty million!"

As soon as Yu Xiaosheng came out with this price.

Many people present exclaimed in surprise!
At the same time, Bai Daqing stood up and said to Boss Shi:
"Shi, stop making trouble! This is the price that Uncle Yu and I offer together! If you add another million, then this bid will be yours! Do you dare to take it?"

It turns out that the two of them joined forces.

And Bai Daqing was directly challenging!

Will Mr. Shi still take it?
"Good! You guys are awesome!"

He left a word and turned away.

Isn't the current situation...

The in-TV commercials for "The Demi-Gods and Semi-Devils" earned 150 million!

Pretty awesome!

(End of this chapter)