Fooling Huayu for Thirty Years

Chapter 676 A movie earned over a billion! Money must be turned into assets! Bingbing flashes into view.
It's almost 2010.

Ma Xun is actually quite busy; he really has a lot of important things to do.

For example, he also arranged a major performance to kick off the new year.

However, the two sisters, Mimi and Dilraba, are simply too tempting.

Ahem... To put it bluntly, those two are practically top-tier succubi.

Even a seasoned player like Ma Xun, who claims to be able to dabble in countless relationships without getting entangled, can't help but want to get his hands on some more.

Well, Ma Xun has to admit that being young is good, being young is great.

Of course, it wouldn't be right to keep these two sisters to ourselves forever, as they also need to go and film.

The matter I discussed with my elder brother Long has been resolved: Qi Jianhong has readily agreed to let his daughter make a cameo appearance.

In other words, we can now cooperate.

The company Yaolai, or rather, the company owned by Qi Jianhong, used to be in the business of high-end luxury goods and luxury cars.

For example, Rolls-Royce.

Basically, there's always something going on about doing this kind of business.

First, you must have an extremely strong network of contacts; only then can you obtain the dealership rights for these luxury goods and luxury cars.

To put it bluntly, those who make luxury goods are really very clever.

Take the marketing of luxury goods, for example.

Any ordinary consumer who sees luxury goods advertisements will likely notice one thing:

No details about the features or product specifications will be provided!
Yes, it's the luxury goods advertisements that rarely explain how to use the product or what its 'configuration' is.

For example, if a watch is advertised as "using a Swiss movement"... well, that's a low-end watch, at most a mid-range one.

Basically, luxury goods are about creating something... what the advertising industry calls 'image'!
They're just building an image; the more high-end and impressive the advertisements are, the better.

As for the product details, it's just a matter of where you put it, but the visuals have to be amazing.

In fact, many luxury brands advertise not because they want to sell their products.

Luxury brands advertise, especially those ads intended for ordinary consumers, with only one purpose:
Explain to ordinary consumers how awesome their brand is!
Yes, that's the purpose, nothing else, and the reason they have this purpose is very simple.

It's about letting the wealthy, who are the real target customers of luxury goods, show off in front of ordinary people!
Some people will definitely think this is pure nonsense, but what follows is even more heartbreaking.

Luxury goods are advertised primarily not on television, but at airports.

The reason is very simple: only those who can afford to fly are the ones who have the opportunity to meet wealthy people.

In other words, it provides an opportunity for rich people to show off.

Of course, wealthy people also fly, especially in China. Private jets are actually quite miserable. They sound very impressive, but in reality, both the airports and the services are quite frustrating. So, unless wealthy people really need to fly very frequently, they tend to use regular airports more often.

Therefore, many luxury brands only open their stores in airports or high-end hotels, and the same goes for luxury cars.

In a city, the shops that only sell Rolls-Royces and Ferraris are usually located across from the city's best hotels.

Once you understand the logic behind this luxury goods business, it's not hard to understand what kind of person Qi Jianhong is.

Who can he associate with?

Even the eldest brother, Long, is willing to cooperate with him.

To be honest, Ma Xun didn't really understand the specifics of the top-level circles.

Back then, at the end of the compound era, he met Sun Donghai and Bai Xiaohang.

Later, he encountered Wang Yu and the other four young masters of Beijing. Of course, Ma Xun was also included in them.

Now, the era of the compound is just a memory, and two of the "Four Young Masters of Beijing" are fake.

Only Wang Yu is the real one.

However, Wang Yu is clearly not very concerned about his career, but he is more devoted to women.

He's still in the stage where he can be emotional, but later on, all the women trained by Sister Amy can win him over. Clearly, this guy has seen through it all.

He probably just wants to be like Mr. Wang from Vanke, to have a caring woman, regardless of whether the feelings are real or not, as long as she can take good care of them, these rich old men.

Therefore, Qi Jianhong will be a crucial breakthrough for Ma Xun to access interpersonal relationships within the top echelons of society.

Of course, they can also do business in the cinema industry at the same time, which is killing two birds with one stone.

Ma Xun should make proper arrangements for Qi Jianhong's daughter.

In fact, this girl caused quite a bit of trouble later on. In the original timeline, this Qi family girl and the daughter of Huayi Brothers' Xiao Wang were both fans of celebrities because of their family backgrounds. Not to mention that almost everyone in the Chinese entertainment industry knows them, they also followed Korean boy groups, such as EXO. This Qi family girl once went backstage in a high-profile manner and took photos with many of them.

This incident has drawn a lot of criticism.

It can be confirmed that the Qi family girl was spoiled and pampered.

Well, let's leave the specifics to Cherie Chung.

On the eve of New Year's Day 2010, Ma Xun left Hong Kong because he had to return to Beijing.

……

"5 million! 5 million!"

“The boss is awesome!”

"Awesome! Absolutely awesome!"

It sounds a bit vulgar, but Ma Xun returned to the Guangmang Building.

Then someone pulled this stunt.

Every single employee at our company, Guangxian, immediately transformed into a cheerleader.

That barking and howling... felt great!
Ma Xun laughed heartily; of course, he wouldn't spoil everyone's fun.

Moreover, the movie Inception is indeed worth celebrating.

Not only did it break 5 million yuan at the box office in China, but it also made a splash overseas!
In the North American market, it has already grossed $2.7 million.

If nothing unexpected happens, this movie should have a chance to break 3 million!
Looking at the global picture, Inception performed exceptionally well in Europe.

The box office was phenomenal in England, France, and Spain.

Of course, we can't leave out Japan and South Korea either.

The box office in both countries has repeatedly broken records.

Especially in Japan, Leonardo DiCaprio actually has a lot of fans there.

First of all, we must understand that Japan is a country where the entire population idolizes and fawns over foreign things.

Many public intellectuals have praised this point, citing the reason that the Japanese admire the strong.

But actually... what a load of rubbish.

People from that country just think America is better.

In fact, in places like Kabukicho, blonde women are very popular in Japan, especially in free information centers.

Ahem, this angle might be a bit odd, but that's really the situation over there. Even an overweight, blonde American woman who's out of shape and out of breath when she walks can debut in the adult film industry in Japan.

These are Japanese men, but what about Japanese women?
That's right!

Japanese women absolutely adore Leonardo DiCaprio's type.

He's a foreigner, and so handsome at that—his charm is off the charts!

Leonardo DiCaprio went to Japan for an event and several people fainted on the spot.

As a result, Inception's box office in Japan is heading straight for 10 billion yen!

If it's 10 billion yen, then that's roughly 100 million US dollars.

This is a huge help.

As a result, Inception's global box office has now reached nearly $7 million!

This data is almost identical to that of the previous film, "2012".

Moreover, there's a high probability that this movie will have a chance to make a comeback.

Especially if it breaks 300 million in the United States, then we can do it in other places as well.

So, $8 million or $9 million is acceptable.

If it can eventually break through $10 billion, that would be even more amazing!

It's important to understand that in China, only Enlight Media shared the box office revenue of "Inception" with the theaters, and we also have to include the portion given to China Film Group.

But that's already pretty amazing.

Based on current estimates, it's at least over 100 million.

As for overseas box office revenue, in North America, it is divided into one-third.

If it breaks 300 million, then 100 million will be earned!

Looking at the global picture as well...

Ma Xun conservatively expects to net at least two hundred million US dollars this time!
In RMB terms, that's over a billion!

No wonder this guy dares to associate with actresses like Yang Mi and Dilraba, who are worth hundreds of millions.

He's made a lot of money too.

Ahem... let's not talk about that anymore.

Now we should celebrate! Celebrate properly!
"Everyone gets a 5-day holiday! If there's anything to do, it'll be considered overtime, and you'll get triple pay!"

Ma Xun waved his hand, and the employees cheered with joy.

Our company, Guangming, offers quite generous compensation.

Ma Xun is really quite good at this.

After celebrating with everyone, he returned to his office.

This whole floor... let's just spend this year's New Year here.

Just as Ma Xun was about to take a short rest, some documents came in.

My Chief and My Regiment!
This show is about to air.

Ma Xun's original plan was to continue his collaboration with Hunan TV and turn it into a major opening drama of the year.

But it seems that Hunan TV has some ideas.

They felt the pacing of the play seemed a bit off... so it was revised, as requested by Ma Xun.

Is it still not quite there?
Never mind, there's no rush now.

This year's opening drama will not be broadcast on New Year's Day.

Hunan TV is quite clever; they like to air their opening drama of the year in the second week after New Year's Day.

This is a pattern they've figured out in recent years; that's how the TV series "Da Ming 1566" was broadcast.

The reason is probably that they don't want to clash with the New Year's Eve gala.

Since Ma Xun has not commented on this, we have plenty of time now.

Let Wang Changtian handle it; he'll definitely know what to do.

Sitting on the sofa, Ma Xun loosened his tie as he pondered something.

Soon it will be 2010.

The first decade of the 21st century has passed, and what follows is an era of relaxation.

The so-called "easing" refers to monetary easing.

The Americans are still dropping money from helicopters, and eventually they've simply turned on nuclear-powered money printing presses.

What they're doing is utterly shameless.

However, it also overdraws the credibility of the US dollar.

Those of us living in this era must adopt a different way of life.

Simply put, Ma Xun can't just leave the money he's earned sitting there.

It must be converted into assets as soon as possible.

Of course, they must be high-quality assets.

He needed to speed up the process of developing that ticketing system.

And then there's the cinema chain; these are money-burning sectors, and they really need to bleed a lot more.

As for real estate... let's stick with Wanda Group for now.

After all, Ma Xun wasn't very good at this, and besides, real estate eventually turned into debt.

Some people understood this from the very beginning, so they resorted to the tactic of 'moving it out'.

Xu made $77 billion outside... Haha, too bad, he was still taken down.

All your scheming and plotting will ultimately amount to nothing.

Therefore, Ma Xun should be cautious about real estate.

His focus going forward remains on the internet, streaming media, ticketing, and...

But at that moment, a pair of smooth little hands appeared out of nowhere and started massaging Ma Xun's head.

"Brother Ma, you must be tired."

Ma Xun didn't open his eyes; he knew who it was.

"Bingbing, are you planning to go to war with Zhang Ziyi directly?"

These words struck a chord with Bingbing, so she not only used her hands but also her lips, gently kissing Ma Xun's face...

(End of this chapter)