Fooling Huayu for Thirty Years

Chapter 604 The Cultural Counterattack of 08! "Painted Skin" Surpasses Hollywood Blockbust

Chapter 604 The Cultural Counterattack of 08! "Painted Skin" Surpasses Hollywood Blockbusters in Just Three Days!
"I didn't expect this guy to act like nothing happened."

Jia Yueting organized a small cocktail party after the premiere, and she even specially invited Ma Xun to attend.

Actually, his main purpose was to test Ma Xun.

There's nothing we can do; Ma Xun has been acting really strangely lately.

He completely ignored the controversies surrounding the film "Painted Skin".

Furthermore, there was no mention of any bad news regarding the movie "The Mummy 3" on their Light series website.

Are they really not going to care at all?
They don't even let go of their scandals?
Zhang Zhao sent someone to deliver it, but they didn't even give him a chance?
Ma Xun, Ma Xun, what on earth are you doing!
Honestly, Jia Yueting is a bit vulnerable right now.

He simply couldn't figure out Ma Xun's intentions at all.

But, regarding what Ma Xun did... wasn't that something he had promised back then?

Keeping promises makes one a gentleman.

However, Jia Yueting firmly believes in one principle.

In the business world, there are no gentlemen!

What are you pretending for? We all know each other perfectly well.

Jia Yueting's thinking was correct, but he just couldn't figure out what Ma Xun was doing.

And this party... was truly embarrassing!

To be precise, Jia Yueting lost a lot of face.

They were in charge of promoting "The Mummy 3," a movie that had been hyped up to the skies.

The result was that they only grossed 1500 million on the first day, and that included the box office from the preview screenings.

It's important to know that our domestic film market has already taken off.

Many blockbuster films that achieve high box office returns have outstanding performances on their opening day or in their opening week.

On the first night of "Curse of the Golden Flower", it really grossed more than 7000 million.

Although the film was later criticized, Zhang Yimou ended up bearing the brunt of the criticism.

But when it comes to criticizing this, people like Jia Yueting, who represent the capitalists, simply don't care!
They only care about whether they make money or not.

Everyone knows very well how big the difference is between 7000 million and 1500 million.

Even if it's not the weekend, the difference shouldn't be this big.

In addition, those in the know understand this.

Movie box office performance is generally best in the first or second week, and then it's usually just so-so.

To put it bluntly, there aren't many weeks where you can actually make money.

Moreover, there is a point here that is very disadvantageous to Jia Yueting and others.

The initial box office of a movie, or to put it more simply, the box office in its opening week.

The box office performance is directly related to how well the film's promotional efforts are done!
Everyone understands the logic, right? Even if it's a terrible movie, if it's hyped up beforehand, it can still lure moviegoers in.

The box office performance in the first week doesn't look too good right now, this...

"Boss, the first week's box office figures aren't out yet, but we can check the weekend figures."

Zhang Zhao's words make sense.

After all, this is only the first day, not the first week.

However, Jia Yueting's emotions were very complicated. Under immense internal pressure and inner turmoil, he made this decision.

"Keep pushing! Ideally, just ruin that lousy movie! Also, the advertising for *The Mummy 3* needs to be intensified!"

It's clear that Jia Yueting is now ready for a decisive battle.

But Zhang Zhao frowned and said, "Boss, the cost will increase significantly."

"I do not care!"

Jia Yueting is going all out this time.

In his view, this was the final battle!

However, Jia Yueting still asked a question.

"So, what exactly is Ma Xun busy with?"

Zhang Zhao also couldn't answer this question.

The two were relatively speechless.

……

"The special effects in The Mummy 3 are still amazing!"

"Hey! Guess who I saw? Isn't that Wu Jing!"

"Wu Jing seems to be playing Jing Ke? Anyway, he's an assassin."

"Haha...this movie is still great!"

With Jia Yueting's side adopting a decisive stance, "The Mummy 3" is being hailed as a masterpiece by some netizens.

Of course, there are also a lot of 'netizens' who are frantically attacking "Painted Skin".

This phenomenon is really quite strange.

Moreover, the internet has been a part of our lives for so many years, and many netizens have witnessed numerous online marketing events.

This must mean some big shot is throwing money around!
Of course, those who think this way are considered veteran internet users. There are so many of us Chinese, there will definitely be many newcomers who will be led astray.

In this situation, what about Ma Xun?

"They're getting increasingly outrageous, what can we do?"

There's no need for Wang Changtian to report anymore; even Jingwen herself can see from the internet that the current situation is extremely bad.

Ma Xun's answer was quite interesting: "This is not an ordinary war."

what?
This doesn't seem to match what Alyssa Chia asked.

Because what Jingwen means... is about online promotion, or to put it more bluntly, it's about whether or not you spend money on it.

Those of us in this industry basically all know this.

You have to spend money for online promoters to come out and steer public opinion.

If you don't spend money...

"Brother Ma, what you're saying is a bit scary."

Yes, how did we get onto the topic of war? And it's not an ordinary war.

Ma Xun laughed, "You still don't have a deeper understanding of this incident."

"More profound?" Jingwen frowned. She could vaguely sense exactly where this 'profound' lay.

She was a torchbearer before, and that's no small feat.

There's discussion on the other side of the strait, but most of it is criticism of her.

Perhaps it was out of jealousy, but more than that... it must have been that 'profound' feeling.

Jingwen is different from the other women Ma Xun has been with; she is smarter, and she is also from the other side of the strait.

Ma Xun felt he could explain it clearly to her, so he decided to talk to her about it.

"First, you need to know what kind of year this is."

"Huh? What year?"

"It's an Olympic year."

This... Jingwen showed a helpless expression for a moment.

Because the answer is very simple, but I can't think of it right away.

She thought Ma Xun wasn't referring to that.

Ma Xun didn't dwell on the details and continued with a smile, "Don't underestimate this Olympic year. You have to see, since the beginning of the year, there have been all sorts of things happening. I'm talking about some overseas developments, you know what I mean." "Mhm."

Jingwen nodded emphatically.

That's true; the rumors about fire spreading overseas have never stopped.

Moreover, the public opinion... basically has nothing good to say about us.

"In fact, this is the result of years of accumulation. This year they were targeting us, and it has all come together to explode."

Ma Xun's statement is truly irrefutable.

Jingwen could only continue nodding.

Then, Ma Xun said, "Movies, especially Hollywood movies, have always been the vanguard of the United States in the cultural battlefield. They want to do their own thing, and Hollywood movies are definitely the best vehicle for exporting their culture."

This "Mummy 3" has obviously been in the works for a long time. There hasn't been a sequel for so many years. Moreover, as for the script, I heard that the original lead actress, Rachel Weisz, thought the script was terrible and rejected it outright.

Do you really think those Hollywood screenwriters and directors can't see that this movie is terrible?

"With this plot, do you think it's better than Harry Potter?"

This last analogy is indeed interesting, because we all know that Harry Potter is a children's book.

Ma Xun's insults were very sophisticated.

Jingwen chuckled. It was another case of a fledgling returning to its nest. She understood perfectly, and then she thought of herself.

"You will definitely win this war, so I'm sticking with you, all of it, everything, everything."

Her statement was both very serious and very interesting.

Ma Xun replied, "If you don't stick with me, who else can you stick with? However, this war won't be easy to win; it's a very long process."

"Huh? How long is that?"

"How long is this?" Ma Xun didn't answer; instead, he went back to the beginning.

"But this year is good. This is an Olympic year, although it is also a year full of disasters and troubles."

But in that year, we Chinese people also demonstrated unparalleled unity!
We faced a lot of attacks, but we still managed to host a successful Olympics!
Our nation is fearless, and we Chinese people are incapable of being defeated!
Therefore, this year is also the best year.

I'm going to seize this opportunity to launch an even bigger offensive against Hollywood movies!
"Painted Skin is a great opportunity; I'm sure this movie is much better than The Mummy 3!"

Ma Xun spoke with great passion and enthusiasm, which also moved Jingwen.

However, there was one thing Jingwen didn't understand.

"Why are you so confident about 'Painted Skin'?"

Ma Xun laughed and said, "The movie 'Painted Skin' may have made many changes to the original 'Strange Tales from a Chinese Studio,' and many people can't accept it."

But! Didn't you notice?
What did they do with the movie "The Mummy 3"?
They are using ancient Chinese legends and stories, do you understand?

They adapted the story of Qin Shi Huang's quest for immortality, but dared not use his real name.

Not to mention how timid he is.

The key question is, do they want to use our traditional culture to defeat us?

Hahaha... They are very bad, and if they can successfully distort things, it will indeed have a strong destructive effect on our Chinese culture.

But they're dreaming!

They will never succeed!
Look at the comments from many netizens online and see what their opinions are.

Want to kill the Black Ancestor Dragon?
These stupid foreigners picked the wrong target!

Oh! So that's how it is!

Jingwen suddenly understood. These past few days, she hadn't understood Ma Xun's actions or why he hadn't done anything.

Now I understand everything!

No need to do anything, those foreigners are just too stupid!
They absolutely cannot succeed!

Ma Xun concluded by saying, "We are different from the West. Our history is very clearly recorded, and they cannot distort it even if they want to."

Did you know? Those foreigners have fabricated a lot of history; they've really fooled many people.

But they… haha…”

Jingwen didn't understand. Why was he laughing? And why was he laughing so happily?
"Tell me quickly, tell me quickly!"

Seeing his anxious little face, Ma Xunxiang paused for a moment.

Because of money!

Money doesn't lie! Haha...

The West has a history of forgery; their so-called historical artifacts simply don't fetch any price at auctions like Sotheby's.

understand?
Their so-called archaeological excavations are all fake; they wouldn't even buy the artifacts they unearthed themselves!

This... it's all working!

Jingwen also burst into laughter.

Ma Xun's words were absolutely correct.

Those Western bastards have fabricated a lot of history and fooled many people, but they can't fool themselves.

They wouldn't even spend money to buy the junk they dug up!

The money issue remains unresolved.

Looking at auction houses worldwide, when it comes to auctions of historical artifacts, it's mostly in Asia, especially China.

Although this is not a good thing, it proves from another angle that those so-called archaeological discoveries in the West are all bullshit!

Now, they also want to distort our history.

Isn't "The Mummy 3" a prime example? It's a pity that we Chinese people are so easily fooled.
Therefore, Ma Xun was full of confidence.

From the very beginning, he was absolutely certain, just like why he said directly that his company, Enlight Media, would not be involved in movies like "The Mummy 3".

It turns out he had planned this all along!
So now...

"Let's see how 'Painted Skin' performs."

Yes, the reasoning has been explained, but in the end, we still have to look at the actual battle results!

Coming soon.

"Painted Skin" was released on Friday, and its box office that day was...

1500 million!
To be precise, it's 1507 million.

This figure has been closely watched by many media outlets, so some have already published the exact number.

In this way...

A draw?!
The Mummy 3 also made 1500 million.

No, I'll see what happens on the weekend!
Yes, it's only the first day.

The weekend data came in quickly.

Moreover, there were two of them!
The Mummy 3 came out first.