Fooling Huayu for Thirty Years

Chapter 600 The Decisive Battle in September! A Huge Profit from Both Sides!
"Everyone! This time, 'The Mummy 3' is really coming in strong!"

"That's right! I figured it out too. Those people in Hollywood are up to no good!"

"Their plan is very clear: hiring Jet Li is their way of reaping the benefits of the Chinese market!"

A strange phenomenon occurred at the very beginning of the meeting.

Although "The Mummy 3" is clearly a formidable opponent, it is something that our domestic films should definitely try to counter during this year's National Day holiday.

However, there are two problems here.

First, when did our domestic films become so united?

Secondly, isn't there a leader from China Film Group present? Although it's not Han Sanping, he's still a leader. You know, if Hollywood blockbusters are imported and do well at the box office, China Film Group also makes money.

Ma Xun found the situation quite amusing, so he decided to find someone to tease him.

"Brother Jiang, this time..."

He had barely started speaking when Jiang Zhiqiang chuckled.

"Brother, haha... This has nothing to do with me, absolutely nothing, haha..."

Is it really that straightforward?

Ma Xun was actually testing him, and now he has basically figured everything out.

Although the movie "The Mummy 3" featured Jet Li and Yang Ziqiong, the problem is that both of them had taken the roles themselves.

Okay, there are a few other Hong Kong actors, such as Leung Lok-sze, etc.

It's fair to say that there's some connection to Hong Kong, but it's not a very strong one.

To be honest, it has absolutely nothing to do with Jiang Zhiqiang.

In other words, whether this movie makes a lot of money or a little has absolutely nothing to do with the influence of Hong Kong; at most, it's just the actors who make the money.

That makes things much easier.

Wait a minute, there are also leaders from China Film Group here.

The leadership is simple.

"Our main purpose this time is to hear everyone's opinions."

“Competition must be fair and just.”

The meaning is clear: they don't intend to interfere too much.

It seems this movie is a Universal production, and Universal has a rather distant relationship with China Film Group.

There's no other reason than that not many movies are made in China.

Although Universal is one of the Big Eight Hollywood studios, the company has its own unique characteristics.

One is Universal Studios, another is the large Hollywood film studios, and the third is that this company produces a lot of horror movies.

Most of these kinds of horror movies can't be imported into China, so currently, the ones with the best relationship with China Film Group are Disney, Columbia, and Paramount.

If that's the case, then things will be much easier.

However, you should be careful what others say: fairness is required.

Ma Xun knew what to do.

"I understand your feelings of being on high alert, everyone. Actually, I'm under a lot of pressure too. But as far as 'The Mummy 3' is concerned, I think it's better to just wait and see."

what?
What does this mean?
Many bosses understood perfectly well: Ma Xun, you're not planning to be on our side.

Jia Yueting was the first to speak up, "Mr. Ma, you're not after the movie's marketing and distribution fees, are you?"

Alright! This is a clear sign that the true intentions have been revealed!

That's right, a Hollywood blockbuster like this must have a very generous marketing budget.

In particular, they very decisively invited Jet Li and many other Hong Kong artists this time.

It's obvious they want to make a fortune in mainland China, so they have to do a big promotional campaign accordingly.

Advertising, as well as various film reviews, online tweets, and so on, are definitely indispensable.

This amount of money is estimated to be at least several million RMB.

It's important to know that Hollywood blockbusters have very high marketing and distribution costs, and one of the reasons they prefer to release their films in China is that marketing and distribution are relatively easier.

On the one hand, there are quite a few people in our country who are obsessed with foreign things, especially in the film industry.

Many people on the internet take pride in watching Hollywood movies and consider themselves superior.

That's right, anyone who has ever been online and browsed relevant film and television websites has definitely seen it.

In addition to these people, there is also the issue of exchange rates.

It doesn't cost much, but you can achieve excellent results!
For example, $100 million is equivalent to 800 million RMB.

This money is being spent on advertising and promotion... who wouldn't like money?

Now that Jia Yueting has brought this up, it's clear he's trying to force her out of office!

His meaning was very clear.

We've all come together, and yet you, Ma Xun, actually want this money to help our enemy spread propaganda!
Isn't this betrayal?

I was just short of yelling at him to his face, "You traitor!"

Of course, one thing is certain: Jia Yueting really wants to curse, because he made a mistake back in Cannes.

That's thirty million!

The marketing and distribution costs for domestic films are actually higher. There's no way around it, since domestic films are often looked down upon online.

Let's leave aside what happened before.

How can Ma Xun break this deadlock?

He chuckled, "Mr. Jia, how about this? To prove my innocence, I, Ma Xun, hereby promise everyone that I will cover the marketing and distribution of The Mummy 3!"

I will absolutely not participate! Neither any department nor any individual within Enlight Media will participate!
Furthermore, no individual should publish articles or comments online.

As for Douban, it will reopen comments and ratings after the movie's theatrical run ends.

How do you think this works?"

what? !

Actually, everyone knows the truth from the boss's perspective.

Jia Yueting suffered a loss in Cannes, and this time he wants to take this opportunity to regain both face and substance!
For a Hollywood blockbuster like "The Mummy 3," the publicity budget certainly cannot be given to an ordinary company.

Jia Yueting and Ma Xun are top performers in the industry.

They are more likely to get it.

Of course, if we're talking about other options... Mr. Li from Xiaoma and Qin Hong from Xingmei are also contenders.

Xiao Ma is also an advertising company that transitioned into film production. Starlight Cinemas itself is a cinema chain, and crucially, this chain has a very good relationship with China Film Group. However, it's clear that the likelihood of Li and Qin Hong being involved is less than that of Jia Yueting.

In this way, everyone appears to be united, but in reality, they are there to force Ma Xun to resign.

To my utter surprise, Ma Xun was so generous!

Did they simply choose to give up?
Moreover, he said it so resolutely.

Under Enlight Media, nobody gets involved...

Jiang Zhiqiang stepped in to smooth things over, saying, "Brother Ma, there's no need to be so absolute."

What he said was true, but Ma Xun immediately replied, "Any Guangmang employee who violates my rules will be dismissed!"

Wow! That's really something!

So, does that mean Ma Xun definitely won't take this order?

This is interesting; someone has figured it out.

Jiang Zhiqiang's face was full of smiles.

This rich second-generation guy is smart. He realized that since Ma Xun has given up on earning the publicity fee, the pressure will fall on Jia Yueting.

Yeah, let's see what you do then?
You're acting like some kind of martial arts leader, all righteous and self-righteous.

So, are you going to take this job or not?

Before Jia Yueting arrived, he had thought of many countermeasures, but he really didn't expect that Ma Xun would give up so decisively!

The way they said it was so resolute, it was as if they had no intention of having anything to do with the movie at all.

Now, he has become the one on the side of justice.

Jia Yueting could clearly see that the way the bosses and leaders who came with her were looking at her had changed.

This is how to do?
“If you don’t want to take it, then I…” Jia Yueting was on the hot seat, and he found it difficult to say that he would take the job.

Fortunately, someone stepped in and broke the deadlock.

"This is an economic cooperation, and someone has to take on this business. Mr. Jia doesn't need to think too much about it."

Qin Hong, he finally said it... What did he mean?
At this point, Mr. Li understood and readily agreed, saying, "Since we need to do publicity anyway, why don't we all share the workload?"

In other words, Hollywood movies are coming on too strong. If our domestic films don't do well at the box office under their onslaught, then we can use our competitors' marketing and distribution budgets to make up for our losses.

Hey! What he said is really...shameless!

It's like you lost on the battlefield, but survived thanks to the charity of the victor.

Ma Xun just smiled and said, "It's okay, it doesn't matter who takes on this publicity project."

I, Ma Xun, swear here and now that I will absolutely not have any complaints about anyone taking on this project.

This……

Isn't that too generous? Is this still the same Ma Xun?

This guy used to be so powerful and intimidating.

Is this... a trap?

Jia Yueting was starting to have doubts, but Ma Xun had already said so, so what could she do?
But then Feng Xiaogang spoke up, saying, "Let's talk about the specific arrangements."

In other words, let's talk about film scheduling and how everyone allocates screening slots.

Now, our domestic films like "Painted Skin," "The Equation of Love and Death," and "If You Are the One" definitely need to try to avoid "The Mummy 3."

But who is actually closer is a matter of debate.

but!

"I can currently represent 'Painted Skin,' so let's take on this Hollywood blockbuster!"

what? !

Ma Xun volunteered for the task.

Needless to say, the other bosses were quite surprised, and even Jia Yueting was somewhat impressed by Ma Xun.

"Brother Ma, I have great respect for your courage."

It's good that you said it.

Jia Yueting was certainly not convinced, but by demonstrating his magnanimity, he managed to save face.

That was really awkward.

Ma Xun laughed and said, "Alright! It's settled then."

That's easy from now on.

The movie "The Mummy 3" is scheduled to be released on September 2nd.

So, let's release "Painted Skin" on September 9th.

As for the other movies, you can find the time yourself, no problem.

Amazing! Truly amazing!

Jia Yueting never expected that she was the one who wanted to regain her dignity and face.

Now, at least this face has been taken away by Ma Xun.

Well... never mind, we'll see!
Once all these bosses left, Ma Xun was all alone again.

But at this moment...

"You're so confident?"

He Qing pressed her small hands on Ma Xun's shoulders.

It's very relaxing.

Ma Xun laughed and said, "You want to know why I did this?"

"Of course~" she said, even using a coquettish tone.

Ma Xun didn't say everything; this is what he said.

"I have information that something big is going to happen in the international financial sector. There are already signs of it. Some large companies are going to go under, and based on the timeline..."

It was around September.

Does this...do this have anything to do with the movie?
He Qing couldn't understand it, but she understood some things.

He simply kissed her.

Ma Xun's mind is actually very clear.

Lehman Brothers, one of the world's three largest investment banks, will officially go bankrupt in September!

And The Mummy 3 is a terrible movie!
Then... hehe, I'll make a fortune on both sides!
(End of this chapter)