Fooling Huayu for Thirty Years

Chapter 555 The promotional battle for "Assembly" is about to begin!

Chapter 555 The promotional battle for "Assembly" is about to begin!
"Released on August 1st? This..."

When Jia Yueting saw the news about "Assembly" appearing on Douban and many other websites, he couldn't help but frown.

"This is definitely a publicity stunt!"

Zhang Zhao reacted very quickly; he saw it almost immediately.

Jia Yueting could certainly tell that this was a publicity stunt, but this publicity stunt... he really couldn't see how effective it would be.

This is easy to understand. Although August 1st is Army Day, ordinary people don't get a day off, and it's not a Saturday or Sunday.

A quick glance at the calendar reveals that this day is Wednesday.

In other words, from a film marketing perspective, such days don't offer much of an advantage.

For a typical premiere, it's best to choose a time before or after a holiday, allowing for a large-scale release and leveraging the holiday season.

Although this is a summer movie season, every day is summer until September.

It has no advantage; it can only have some 'special significance'.

Is this kind of premiere really a good idea?
Jia Yueting really couldn't figure out Ma Xun's thoughts this time, but he still couldn't help being suspicious.

"Old Zhang, do you think it might be this movie...? Is it a tribute film?"

A tribute film?

This suggestion was indeed quite unusual, and Zhang Zhao was momentarily stunned.

It's hard to say for sure about this.

"Hmm...we haven't been in contact."

Yes, this "Assembly" is also directly related to your time. You don't even know how it's a tribute?
Upon hearing this, Jia Yueting was quite embarrassed. "Oh dear, look at me, I'm really... haha..."

It's clear that Jia Yueting never cared about the specific content or details of the film.

He was like a hands-off manager, only getting by in a general sense.

But we can't entirely blame him, because Jia Yueting's primary identity now is still that of an IT professional, the owner of Leshi Company.

He mainly entrusted Zhang Zhao with handling matters related to Huayi Brothers and the film and television industry.

However, Jia Yueting's behavior has already revealed his inner state.

Zhang Zhao saw through it all. "Boss, how about this? On the day of the premiere, we'll go see it too. Not for the movie or anything, but mainly to find out what Ma Xun has done this time. What do you think?"
Regarding the patriotic film the boss just mentioned, I think it was a mistake on our part in the past. Maybe Ma Xun secretly made it into a patriotic film!

Wow! That's some serious talking!
Zhang Zhao, that old fellow, really knows the ways of officialdom all too well; he truly understands how to say and do things.

Look at Jia Yueting's face now; all the embarrassment from just now has disappeared.

This defused the leader's embarrassment; others should take note.

It's not your fault, Boss Jia. It was an oversight on our part that we didn't notice this point. What you mentioned is excellent, and we will make up for it later.

That's the meaning, but saying it differently conveys the same meaning without seeming like you're flattering someone.

Zhang Zhao is really something.

But this time, I went to see that premiere...

"How about we contact more media outlets and our own people?"

"Of course!"

Jia Yueting is getting serious now, calling on his people to write a few more smear articles.

Besides...

"If you have any other means, then use them."

"Don't worry, boss."

In short, Ma Xun is bound to suffer a major setback this summer!
……

"Not a patriotic film?"

"At least there's no news on that."

"Then why did he choose to release it on August 1st? It's not a tribute film, so releasing it on that date doesn't make much sense."

"Indeed, I don't understand it either."

Feng Xiaogang and Chen Guofu will definitely be attending the premiere of "Assembly".

However, neither of them could understand why Ma Xun had made such an arrangement.

Of course, one thing can be confirmed first.

"Ma Xun's approach has indeed been quite effective."

Feng Xiaogang wasn't trying to brag on Ma Xun's behalf, but rather that these days, if you open websites like Douban, you'll see many netizens commenting under news articles related to "Assembly".

Just click to open it:

"War movies are rare these days! August 1st is just right for it!"

"No matter what, let's go take a look!"

"The lineup looks quite impressive."

"Many of them are from 'Soldiers' Sortie'..."

That's right. Not only are netizens posting frequently, but most of them are giving positive reviews.

Well, actually, there have been relatively few war movies in recent years.

There's nothing we can do about it; the August First Film Studio has actually been losing money quite a bit over the years.

Take "Bright Sword" for example. Actually, this show wasn't even produced by the August First Film Studio itself. It was only thanks to some investment from the original owner of the show that it was made.

Even so, they were still very poor.

They were so poor that Li Yunlong shot and killed Wei Heshang.

There was no other way; there weren't enough people, so they had to have Commander Li work with the commander of the 7th Provisional Division to get the job done.

Okay, so these are things that netizens haven't discovered yet.

However, so far, Ma Xun's move has been quite successful.

Feng Xiaogang and Chen Guofu have a clear understanding of the current situation.

This summer's movie season is a unique battle.

In the past, movies would directly clash, and everyone would compete to see who was better.

This time it's different.

Now it's a matter of who's better at publicity and promotion.

Leshi is doing very well, and in addition, Jia Yueting still has Huayi's resources.

If you take money from a Hollywood company, then of course you have to do things for them.

Moreover, Pirates of the Caribbean also includes Transformers.

These are all highly anticipated films.

In short, Jia Yueting's side has already gained the upper hand.

Feng Xiaogang and Chen Guofu are both directly related to "Assembly", so they naturally understand what Jia Yueting and Ma Xun are fighting over.

This is clearly an internal power struggle, but this "internal power struggle" is quite unique.

As for what makes it so special... Feng Xiaogang and Chen Guofu hadn't quite figured it out yet.

But they are still very interested in who will ultimately win.

"The key issue now is how this film, 'Assembly,' is going. Professor Feng, you should know a lot about it, right?"

When Chen Guofu asked this question, Feng Xiaogang shook his head.

"This time I'm practically a producer. I didn't shoot many of the scenes, so I have no idea how this movie will turn out..."

He said it with a rather self-righteous air.

However, Feng Xiaogang cannot say that he was completely unaware of the content of "Assembly".

But there were some things... that he was unhappy about.

It's been changed!

Chen Guofu probably saw through Feng Xiaogang's thoughts, but he was just about to ask.

Suddenly, there was a new development on the webpage.

"Oh no! That screenwriter has started yelling!"

What did he say?

"That means Ma Xun doesn't respect the work of screenwriters!"

Huh? What's this?
Chen Guofu immediately glanced at Feng Xiaogang.

The meaning is clear: You're behind this?
Feng Xiaogang immediately shook his head, "It wasn't me. Who knows what's wrong with Lao Liu?"

Hurry up and search online.

Soon, news broke that screenwriter Liu Heng was criticizing "Assembly".

Upon clicking in, it became clear that screenwriter Lao Liu was primarily criticizing Ma Xun.

They say he made random changes.

In short... wasn't this already agreed upon before?

Why did Liu Heng suddenly become like this?
Feng Xiaogang and Chen Guofu looked at each other.

I understand now, it's probably Jia Yueting's doing.

Now, at this critical juncture, let Liu Heng come out and bombard us!
This is a propaganda war!

It's all about who can promote the movie better. Ma Xun, how are you going to handle this?
……

"Ignore him."

"what?"

Enlight Media, Ma Xun's office.

Wang Changdian was anxiously reporting to Ma Xun about Liu Heng's attack.

Liu Heng is, after all, the original screenwriter of "Assembly". Now that he's come out to criticize, we should respond in some way, right?

Ma Xun's answer left Wang Changtian completely baffled.

"Boss, in that case..."

"We don't need to pay attention to him; if we do, we'll just fall into his trap."

"This... he must have done this on Jia Yueting's side! Indeed, we shouldn't pay any attention to him."

"it's not true."

"Oh? What other reason could there be?"

Seeing Wang Changdian's attitude, Ma Xun decided against playing any tricks or mystification.

"This is a propaganda war. When it comes to propaganda, the most important thing is 'quantity.' You should know better than me that when the quantity reaches a certain level, even terrible content can become a classic."

Upon hearing Ma Xun's words, Wang Changdian suddenly realized that this guy had actually given a whole speech.

"Is accepting Brain Gold (a health supplement) the only way to give gifts?"

Ma Xun nodded with a smile, "Let him rant. It's good that he's increasing our traffic. We don't need to confront him, because if we do, the traffic might just end."

Well, that's right.

It's only July now, there's still some time until August 1st.

Wang Changtian was somewhat unwilling, "But what about us..."

"Don't worry." Ma Xun wasn't exactly a patient person either.

However, he has another method.

Before long, some replies appeared on the internet.

It was naturally Liu Heng who returned.

"Your script has been changed; maybe it was just badly written."

"The internet isn't a courtroom. If you're not satisfied, go ahead and sue!"

"Don't take up public resources."

Wow, this reply is really sarcastic.

In fact, this was created by Gong Geer and others.

That's right. Our Enlight Media is a company with a great background. We shouldn't make a big fuss over a small screenwriter.

But 'netizens' are different, right?

And so, this reply quickly set the stage for something.

After all, Gong Geer and his team understand the internet better and know how to interact with netizens.

This wave of traffic has really taken off!

……

Summer vacation always seems to fly by.

In July, it was clear that only one film was incredibly successful in the domestic film market.

Transformers.

This movie was indeed highly anticipated, but it also gave us a lot to complain about.

Why are there so many human characters in the story?
This Transformers is so trash!
They're delicious!

That's right, we originally came to see the robots, but ended up watching a lot of human drama.

I was indeed somewhat disappointed, but I have to say, this movie is really strong.

This is tantamount to monopolizing the box office for this month.

However, it was released in early July, so it's almost the end of the month.

After all, the hype surrounding a movie has died down.

As a result, the premiere of "Assembly" once again became the headline of the entertainment industry!

In fact, the controversy surrounding this film has never stopped.

After Liu Heng launched his attack, he was also criticized by netizens, so he was naturally dissatisfied.

He actually went online to argue with netizens.

As a result... naturally, the traffic remained consistently high.

And now, the movie "Assembly" is finally here!
August 1st.

This is a special day, and it is also the premiere of "Assembly".

Given the massive buzz and controversy it has generated, this movie is bound to attract a lot of attention.

Our premiere has to be absolutely amazing.

Ma Xun had made arrangements long ago.

The Great Hall of the People!
Yes, this is the place we chose.

This level of film... many previous blockbusters, such as "The Emperor and the Assassin," actually premiered here.

Now, Ma Xun has also arrived with his team.

Naturally, many celebrities and media reporters were also present.

Chen Hong, Gao Yuanyuan, Jingwen, Bingbing, Xiaoran, Ye Quanzhen... and other actresses under Ma Xun's command, all who can come, please come.

And the creative team behind this film.

Zhang Hanyu, Bao Qiang, Deng Zhuo, and others... and of course, our Steel Seventh Company soldiers.

The seventh brother was very happy, especially with Shi Jin involved.

Zhang Yi couldn't help but think of the scene where Shi Jin was discharged from the army.

He sat in his car, drove past this place, and looked at...

He was really crying!

Because that day marked his official discharge from the military.

Yes, it was filming, but it wasn't really filming.

In short, that scene should become a classic.

Regardless, Zhang Yi now has a new identity.

He played the instructor in "Assembly".

Alright, let's not talk about that anymore.

Our premiere... wait a minute.

"Forward march..."

what happened?

Many of our soldiers have arrived!
They came to see the movie too?
Isn't it about maintaining order?
Their arrival surprised many reporters, but they still picked up their cameras.

Clicking sounds...

This unusual little incident was naturally witnessed by Jia Yueting, Zhang Zhao, Feng Xiaogang, and Chen Guofu.

They exchanged glances and then walked into the Great Hall of the People.

This premiere was truly special.

There was a master of ceremonies, but their speech was very brief, and soon the movie screening began.

Moreover, the first point of contention emerged very quickly!
"Instructor!"

"Ahhhh!!!"

In a battle that was somewhat thrilling, but in which the overall situation was still under control.

The soldiers' killing intent surged after their instructor's sacrifice...

"I told you to pick up the gun!"

Something went wrong!

Actually, the company commander's previous command was excellent, but now that he is wounded, he has been unable to control his subordinates.