Fooling Huayu for Thirty Years

Chapter 484 "The Night Banquet" - Massive Advertisements! Ma Xun's feigned strategy is a covert maneuver! Yin Tao appears again.

"No, what's with that advertisement?"

"Is it that ad with Uncle Ge?"

"Yeah, yeah! At first I thought it was a movie, but in the end... it turned out to be a drink?"

"That's just a movie! The Banquet."

"Oh, that's it."

Although there is still a long time before the Spring Festival film season at the end of the year, the advertisements for "The Banquet" are already everywhere!
There are just too many ads.

Of all these advertisements, the one that left the deepest impression was the one for Jiannanchun.

This advertisement itself is quite high-class.

It was a scene straight out of a movie… Well, it must have been during the filming of “The Banquet” when this scene came up on the spot.

The story of this advertisement is very simple: Ge You, who has usurped the throne, is on a grand tour after becoming emperor, when he suddenly encounters someone blocking his way.

Upon closer inspection, wow, it turned out to be good wine.

Jian Nanchun came out.

To be honest, the plot was quite awkward. But, after all, it's an advertisement, so it's understandable.

What people can't understand now is that this advertisement is just too damn terrifying!

It was everywhere; you could see this ad on almost every TV station!
It's obvious that Huayi Brothers is giving "The Banquet" an extravagant promotional campaign!
The Wang brothers have definitely gone all out this time; they originally worked in advertising.

Huayi has always been called an advertising company from the beginning until now.

Therefore, they invested almost all of their advertising resources in this film, "The Banquet".

In fact, countless substitutions were used.

Replacement is a common model in the advertising industry. Simply put, it means 'exchanging'. For example, after an advertisement is filmed, if the other party really doesn't want to pay, they can give you a house instead.

This time, however, the Wang brothers swapped their advertising slots.

Simply put, it involves replacing future advertising slots with current ones.

Anyway, before "The Banquet" is released, this advertisement will be plastered all over major TV stations!
As a result, what our domestic audience saw was simply a bizarre sight.

Well, to be precise, this was an unprecedentedly high-intensity operation in the history of human advertising.

No one had ever done this before.

The United States is already a consumer society, a society with a very high level of commercialization.

However, the most prestigious advertisement for a movie here would only be a brief appearance during the Super Bowl.

Of course, the Super Bowl holds a similar status in the United States as our Spring Festival Gala does, and advertising there is extremely expensive.

However, even Hollywood in the United States doesn't bombard television screens like this for a single movie.

Therefore, the advertising campaign for "The Banquet" this time.

You could absolutely apply for a Guinness World Record.

So, who will be "The Banquet's" competitors during this year's Lunar New Year film season?

Aren't there any other movies doing something about this?

Of course!
……

This year's summer movie season in China is mainly about Jay Chou's "Initial D".

This movie did indeed cause quite a sensation, and many of its memes have gone viral.

In particular, some people seem to have noticed that there is a Japanese actress in this movie who, although not particularly beautiful, has a certain charm.

I later learned that her surname was Yoshizawa.

cough cough...

These kinds of details don't need to be paid too much attention to.

Another blockbuster for the summer season is "Seven Swords".

The film premiered at the Cannes Film Festival, but it did not make it into the main competition.

After its release in July, it received both positive and negative reviews.

But judging from the box office figures, it's not bad.

Following the summer movie season is the Lunar New Year movie season.

This year's Lunar New Year film season produced a truly outstanding movie.

Big Brother Long's "Myth"!
This movie is indeed very powerful, not only because of the eldest brother, Long, but also because of the South Korean actress Kim Hee-sun.

05 was a year of explosive growth for the Korean Wave.

Actually, we imported TV dramas a long time ago, but this year, "Dae Jang Geum" became incredibly popular.

A phenomenal hit drama.

From the perspective of South Korea, Kim Hee-sun is in no way inferior to Lee Young-ae.

Therefore, it must have affected the film "The Myth".

In addition, there was also a Korean actress in "Seven Swords".

In addition, there's also "Seoul Raiders" this year.

It's fair to say that the Korean wave has arrived with tremendous force.

Speaking of "The Myth," its theme song has become a hit.

Such a successful film has even given our domestic films a sense that they are on par with Hollywood.

Of course, as things stand, we are indeed not as good as Hollywood yet.

That area is currently at its peak.

Regardless, Chinese films, at least in terms of box office revenue, have performed quite strongly.

Moreover, as everyone knows, the most important film season in our domestic film market has always been the Lunar New Year season.

The advertising blitz surrounding the blockbuster film "The Banquet" is clearly a preparation for the Lunar New Year film season.

However, when October arrived...

Suddenly, someone posted a simple yet enigmatic message on her personal social media:

What if I, the person I was yesterday, could meet you, the person I am tomorrow?
If an ordinary person said this, it would just be considered a case of pretentious intellectualism.

However, the person who posted this message is no ordinary person.

She is Gao Yuanyuan, who won Best Actress at Cannes this year!

Clearly, her words were not just a simple post or a reflection on something.

Many fans and netizens made the conclusion almost instantly.

"Are you talking about a movie or a TV series?"

I think it's from a TV series!

"It's obviously a movie!"

"It looks like it's going to be a romance movie!"

That's why we netizens are so perceptive; they immediately connected the dots to the 'work'.

Okay, even if netizens don't think that way, there will definitely be people who try to sway public opinion.

Regardless of the process, the result is good.

Everyone thinks Gao Yuanyuan will have a new film coming out soon.

Then hurry up and do it, everyone's looking forward to it.

Yuanyuan already had a lot of fans.

After winning the Cannes Film Festival award, her fan base naturally surged.

And next, many people are looking forward to Yuanyuan's new movie.

After Cannes, I first appeared in a TV series.

It must be said that "The World's Number One" is indeed a very strong work.

Overall, this year's TV dramas are truly a battle of titans.

They are all very strong.

"The Great Song Dynasty Forensic Examiner" completely overshadowed the news broadcast.

Who would have thought of this?
Even though a lot of young people watch the TV series "Chinese Paladin," its performance was actually quite mediocre.

The year isn't over yet, there's still more to come.

Recently, there's been a TV series called "Bright Sword".

Wow, that's really impressive!
Let's leave that aside for now.

"The World's Number One" performed well, and it was Yuan Yuan's work before she won the Best Actress award.

He only played a supporting role.

Overall, it's acceptable.

However, the works after winning the award should be presented soon; we can't keep everyone waiting.

Even Yuanyuan's fans are an exception.

Even Yuanyuan's haters, or fans of female celebrities who compete with her, are all waiting for Yuanyuan's new work.

Yes, they're probably waiting for Gao Yuanyuan's new movie to be released so they can give her a good dressing down.

We must find fault.

After waiting and waiting, it finally arrived!

Fortunately, shortly after Yuanyuan posted this message, an official account appeared on Douban.

"Together with Gao Yuanyuan, we are trapped in a reversed timeline."

Ok?
What does it mean?
When people look at this account, they see something like "Yesterday's Me and Tomorrow's You".
This must be Gao Yuanyuan's new film, but the title is so strange!

The meaning is easy to understand at first glance, but it's hard to grasp upon closer examination.

How can you meet someone else tomorrow?
Right? That's clearly a grammatically incorrect sentence!
Of course, there were also quite a few artsy netizens who left comments there.

"Love! Great love!"

"What I see is time, space, and love!"

"It's definitely a romance movie! And it should be related to time travel!"

Believe it or not, this wave of comments has really stirred things up.

Netizens are speculating about the plot of this movie.

But right now!
Suddenly, someone posted a picture and a text.

That picture is a mask!
The message reads: Take off your mask, and I'll meet you.

A mask... Ah? Isn't that the very memorable mask from "New Police Story"?
This person is, of course, Daniel Wu! Got it, everyone understood immediately.

"The new film is a collaboration between Gao Yuanyuan and Daniel Wu!"

"The male and female leads in 'Yesterday's Me and Tomorrow' are absolutely stunning!"

"I'm speechless, I absolutely have to see this movie!"

"Even if you accidentally produce a pile of shit, I want to taste it to see how salty it is!"

Good guy, really good guy.

The promotion of a movie has brought to light a number of online pica cases.

This also shows that this wave of publicity was indeed quite effective.

Many netizens are eagerly anticipating this film, "Yesterday's Me and Tomorrow's You".

Is that all?
of course not!

Now, it's time for netizens to get their turn!

And they lived up to expectations, quickly discovering the details.

what is it then?

"Did you notice that? That mask!"

"No need to say more, Daniel Wu is also the male lead in 'The Banquet'!"

"It's intentional! It's absolutely intentional!"

"Both films feature masks, so these two movies are clearly going to be different!"

mask?

That's right. With so many advertisements bombarding the movie "The Banquet," it can't just feature Jian Nanchun; it has to include something else.

The main character is actually Daniel Wu.

The film itself is an adaptation of Shakespeare's famous play, Hamlet.

In other words, Daniel Wu played Hamlet.

Hamlet, in particular, has many scenes involving theatrical performances, such as him wearing a mask and pretending to be a dead king...

Anyway, it has the element of a mask.

And of course, it was also featured in the advertisements released for "The Banquet".

Now another mask has appeared!

It was also an important prop in the movie Daniel Wu starred in last year.

This is so interesting.

The key point is that everyone could see it... Ma Xun's move was absolutely brilliant!

Daniel Wu's mask is from last year's movie, not from your film "The Banquet".

And now we're promoting our romantic movie.

Daniel Wu's comments about the mask actually hinted that the movie was finally going to be released.

That is, he no longer needs to keep secrets or hide his true identity.

That means there's absolutely nothing wrong with it!

There's no way to find fault with Ma Xun in "The Banquet," nor can you say that there's anything wrong with "Yesterday's Me and Tomorrow's You."

You'll have to suffer in silence!

We're just taking advantage of you, so what?
Amazing! Absolutely amazing!
The massive advertising blitz surrounding "The Banquet" has now largely become a wedding dress for Ma Xun's new film!

That was an amazing move!
But, is that all?

Of course there are more!

Soon, Bingbing updated with another special message.

Something seems off about this world!

What is this post on social media called?
what does it mean?

I don't understand, I don't understand at all!
However, many fans and netizens followed Bingbing's previous posts and read them in various ways.

I noticed that the pictures she posted before seemed rather unusual!

Soon rumors began to circulate.

"It's very likely to be a movie!"

What kind of movie is this?

"We really don't know!"

Just when netizens were still confused, a mini-game was suddenly launched.

This game is quite simple; you just collect various clues and then solve the puzzle step by step.

In the end, it all comes down to clues.

That's New York...and the key point is, it's a very, very impactful photo!

The head of the Statue of Liberty is missing!
What does it mean?
Soon, some people drew a connection to a blockbuster American movie from last year.

"the day after tomorrow"!
Therefore, all things considered...

Could this be Bingbing's new movie?
The new movie is a sci-fi film?!
I don't know, I'm not sure, because no organization or individual has come out to say anything yet.

The secrecy was handled exceptionally well!
However, the curiosity of Bingbing's fans and netizens has now been piqued.

This topic is really trending!

What movie did Bingbing actually make?

Moreover, this phenomenon is not limited to the Chinese internet.

These days, quite a few people go abroad.

Overseas students sent messages and also mentioned this matter.

There are also many 'clues' about this on the internet!

This is definitely a form of propaganda.

But nobody knows what this movie is about!
It's frustrating and worrying, but... it makes me even more curious!
And so on...

What exactly is the state of our film market now?
Some people are even more anxious about this issue.

……

Shu capital.

Ma Xun came here to sign a contract with Fenbei.com.

He's serious about taking this company public.

Of course, the others, including the second son of the Li family, were also there.

Everyone was very happy.

Zheng Li also mentioned that the company will be moved to Beijing next.

He was from Sichuan, but he left when he became wealthy.

Never mind, I won't say any more.

After completing the contract, Ma Xun planned to rest by himself for a while.

I'm having coffee in the hotel's coffee shop.

Suddenly, someone simply sat down in front of him.

"My boss, have you forgotten about me?"

Her coquettish anger and subtle irritation possess a unique charm.

Ma Xun smiled upon seeing this, "How could I forget you? Haven't you been filming enough movies?"

"Of course not."

The person who came was Yin Tao.

The way she was angry, especially the way she breathed, made her seem like she was bullying him.

She has long since shed her girlish naiveté and exudes the aura of a mature woman.

Ma Xun hasn't forgotten her, especially since he has a major work coming out this year.

"Didn't you film 'My Own Swordsman'?"

"made a bid."

Yin Tao couldn't help but laugh whenever he thought about the play, but as for the rest...

"By the way, what's been going on lately? I've seen so many ads, and here in our area... I know I shouldn't ask, but this situation is really worrying."

Yin Tao spoke with genuine sincerity, and Ma Xun did not hide anything from her.

"The enemy is too powerful, so I have no choice but to find another way."

"what?"

Clearly, Yin Tao did not understand.

Ma Xun then laughed and said, "Huayi Entertainment is using a powerful advertising campaign. I'm sure no movie has ever been promoted so aggressively before."

The film "The Banquet" is truly remarkable; it has penetrated almost every aspect of our lives.

With such powerful publicity, if I were to fight back... I'm no god.

So, I resorted to other methods.

Yuanyuan's movie is about feigning an attack on a pretext.

Bingbing's film, on the other hand, was a covert operation.

understand? "

Ah this...

This is Sichuan, and Ma Xun's words are very fitting for the occasion!
Yin Tao was a clever man, so of course he understood immediately.

"My God, you, you are terrifyingly strong."

Yes, Yin Tao had thought of it. Faced with such a powerful publicity campaign for "The Banquet," probably no one in the world could respond as well as Ma Xun!
The key point is, it didn't cost much money...

"Oh, from what you're saying, you miss my Qiang..."

Yin Tao blushed deeply at those words.

Ma Xun laughed and stood up. "I'd like to explore Chengdu a bit more. Does anyone know if they can show me the way?"

Upon hearing this, Yin Tao immediately volunteered, "It's me! I can even take you to Chongqing for a visit."

Finally, she even used her local dialect, showing her cleverness and quick wit, just as good as she was back then...

(End of this chapter)