Fooling Huayu for Thirty Years

Chapter 319 I am the king of the summer blockbuster season! "Hero" is scheduled for release! Liu Tao and Qin Lan marry into a wealthy family?
"Xiao Ma, I can tell you more, even though it's a bit against the rules, I still trust you."

"Boss, I've always been very tight-lipped."

"Very good. In fact, this is not just a nationwide reform of the cinema system. Our country has specifically formulated many very good policies to promote the development of the film industry..."

In fact, Ma Xun already knew about the policies that Han Sanping mentioned.

Simply put, it means providing a lot of support to film production companies.

First of all, the production company is exempt from taxes.

Secondly, the reform of the cinema chain system will inevitably involve the issue of box office revenue sharing. With the cinema chain system in place, there's basically no choice left; it will all be revenue sharing. And this revenue sharing…

50%!

Um... You must understand that this is just a rule.

Ma Xun knew very well that no matter how animated Han Sanping was when she talked about this, the production team could not possibly have obtained that much.

To be honest, in the end it's still around 30%.

As for that money... there are too many categories.

Putting everything else aside, how can you expect to avoid advertising and promotion expenses?

The publicity and distribution here doesn't refer to the various marketing activities done by a production company; it's just the simplest thing: posters.

People outside the industry probably wouldn't believe it, but the posters they see before entering the movie theater are actually incredibly expensive.

Of course, when the theaters were negotiating with you, they didn't mention an exorbitant price; they said a reasonable price.

The key issue is that there are many different types of charges. For example, even if a poster is just a simple piece of paper, there are different charges depending on where it is to be posted.
If it were made into those cardboard advertising posters, it would be like the movie Shen Teng starred in later, where he 'played' a cardboard character.

The price will be different.

Even more impressive are those where the theme of your movie is displayed on the exterior of the movie theater.

Open your imagination; there's no limit to how much can be achieved with just this one poster.

Therefore, 50% is the rule, but the rule can't beat reality.

Furthermore, although this is called a nationwide cinema chain reform, it is actually still divided into many companies.

Cinema chains have been around for a while now, and to put it bluntly, we'll still have to talk to them in the future.

Of course, the overall situation is good. With these reforms, the entire film industry will indeed benefit.

However, it doesn't mean that everyone can benefit.

Ma Xun understood perfectly that the reform of the cinema chain system was indeed a major benefit and a huge opportunity for him.

But how to seize this opportunity, Han Sanping really didn't say.

But Ma Xun was already prepared.

"Boss, I understand what you mean. As things stand, the policy has been given, so we have to give a perfect answer, right?"

That's a brilliant way to put it!
They weren't just good answers, they were perfect answers.

Upon hearing this, Han Sanping was not only pleased on the surface but also inwardly. This Ma Xun in front of her was indeed a sensible person.

Working with a sensible person makes everything so much easier!

"Little Ma, then tell me your thoughts."

Ma Xun smiled and said, "Boss, we already had it prepared beforehand! It's the movie 'Hero'!"

He spoke with great confidence, and Han Sanping nodded repeatedly after hearing it.

“Excellent! That’s exactly what I meant too. The movie ‘Hero’ is definitely a major highlight of our cinema system reform!”

"Don't worry, boss, we have information that we'll get off to a great start!"

"good, very good!"

"So, regarding the scheduling..."

Everything that's been said so far has been very good, but now we're going to talk about the crucial stuff.

What about the schedule?
Don't underestimate the importance of the schedule in 2002.

In fact, there are quite a few good movies this year.

Especially in Hollywood.

First and foremost is Star Wars!
This film will definitely be imported; there's no reason not to let it in.

In addition, the eldest brother, Long Ren, also has movies.

The Tuxedo

This film was produced by DreamWorks, which is currently an independent film production company... and the world's largest independent film production company.

Although the company's recent financial reports show that it has been losing money, its profitability seems to have plummeted after Spielberg made a fortune with the movie "Saving Private Ryan".

Especially the later series "Band of Brothers"... This TV series received very good reviews, but it is said that the cost of a single episode of this TV series was one hundred million US dollars.

This legend is somewhat unreliable, but the film certainly didn't make money.

However, DreamWorks' films so far have generally received very good reviews.

This means that "The Tuxedo" will be a movie with a big brother dragon style.

That's right, the real big brother dragon Hollywood movie is here.

However, in Ma Xun's memory... the female lead in this film was quite good.

Jennifer Hewitt is the kind of white beauty that fits our Chinese aesthetic.

She has a pretty face, and is actually quite petite, only about 1.6 meters tall, but she has two big... cough cough.

The two of them aren't the point; the point is that this person later switched to television dramas and achieved remarkable success.

Then there's Men in Black, which was also produced by DreamWorks, and the first Spider-Man movie.

The above-mentioned films are almost certain to be imported into China.

Ma Xun recalls that Hollywood has released quite a few trailers so far this year.

The most important film of the year is still a DreamWorks production, and it's directed by Spielberg himself.

Minority Report... a sci-fi blockbuster starring Spielberg and Tom Cruise.

However, as far as Ma Xun remembers, this movie was not shown in mainland China.

And it's quite clear why Ma Xun thought of all this!

"Boss, you can probably guess what I'm thinking. If the Hollywood movies we import aren't very strong, then..."

Han Sanping laughed heartily, "Summer release? You've got some big ambitions, kid!"

Ma Xun said with great confidence, "Everyone talks about how amazing Hollywood blockbusters are, but I just want to give it a try."

This guy's words... seem contradictory to what he said before!

Didn't you say before that the Hollywood movies imported this year weren't good? Now you're acting like you're completely unafraid of Hollywood blockbusters.

But Han Sanping understood, so he immediately smiled.

"Little Ma, are you planning to pull another stunt, using the gimmick of winning a Hollywood blockbuster?"

Upon hearing this, Ma Xun's expression turned slightly guilty, and he said, "I still couldn't escape the leader's watchful eye." Han Sanping burst into laughter.

That's right, Ma Xun meant to replicate last year's summer movie season.

However, last summer's main competitor was Dragon.

After defeating this opponent, they created a huge buzz.

Honestly, this is a really great marketing tactic.

Simply put, this is... a comeback!

Our domestic films are inherently at a low level; when they encounter Hollywood blockbusters, they are still the big shots.

Counterattack!

This is a fantastic story; not only movie buffs, but even ordinary people would love watching it.

Using this as a marketing tactic, such a movie is bound to be a hit.

But what about this time?

After laughing for a while, Han Sanping said, "Actually, we had already studied this before. In order to better revitalize the market, we could give the best release date to 'Hero'."

I understand, it's a Lunar New Year film season.

Ma Xun remembers clearly that "Hero" was released during the 2002 Lunar New Year holiday season, and at that time, the film had no competitors.

Of course, in the original timeline, many people held Zhang Yimou in awe, and even Feng Xiaogang had to give way to him.

Therefore, "Cellphone" was scheduled for release in 2003.

But now, the situation has changed.

Ma Xun has already achieved success in the summer movie season for two consecutive years, so what if he does it for the third year...?

Don't you understand?

Why is Feng Xiaogang called the King of the Lunar New Year Film Season?
It's because he released blockbuster films for the Lunar New Year season for three consecutive years, achieving outstanding box office results during this period.

Although, the third year's "Never Ending" was actually not very good.

Yet he still earned the prestigious title of King of Lunar New Year Films.

What am I lacking, Ma Xun?!

Why can't I be the king of the summer box office!
This wasn't done to gain fame; it's also closely related to interests!
Moreover, this is the third year, and Ma Xun has experience in the summer movie season, as well as this film, "Hero".

Everyone supports him and says he can totally change his approach!
"Leaders, I understand what you mean very well, and I am very grateful for your concern. But I think the situation this year is not just good, it's great!"

After two years of nurturing, we can say that our domestic films are now fully capable of competing with Hollywood blockbusters during the summer movie season.

Moreover, this time we are different from before.

Hero is also a blockbuster!
In other words, it's a blockbuster versus blockbuster matchup!

That's a powerful statement!
Han Sanping immediately replied, "Great! Since you're so confident, I absolutely support you! Besides, this is good too, as many film release schedules won't need to be adjusted anymore, reducing a lot of work."

"Then it's settled."

Since they had already discussed this, the two simply shook hands.

Han Sanping concluded, "I look forward to your victory!"

……

Filming for "My Fair Princess 3" has begun.

The filming process was indeed very tiring for the crew.

Neither Liu Tao nor Qin Lan were acting for the first time, but they were still very tired this time.

Okay, if we really have to say, Qin Lan is the one who is more tired.

Liu Tao doesn't have many acting roles right now, and sometimes he just does odd jobs like stand-in work.

The two returned to their dormitory and inevitably whispered among themselves.

That's right, the two hit it off immediately and decided to share a room.

"Lanlan".

"Don't call me that."

"Haha... what do you think of Mr. Ma?"

"What do you mean, 'What do you think?'"

"I think he's so handsome."

"Handsome?"

"Not handsome? What's wrong with your eyes?"

"No, you only see him that way because he's handsome?"

"What does this have to do with me? Didn't you see? Lots of women in our group are staring at him."

"Can't you guys be a little more profound?"

What does "profound" mean?

"Be reserved, do you understand?"

"Hey, just stop speaking Northeastern dialect."

"you……"

Qin Lan was really helpless. The key point was, how could she not know how handsome Ma Xun was?

She not only knows Ma Xunshuai, but also Ma Xunda... Oh dear, why did I think of these things?

But now, I can't say much.

Looking at the friend I just made, she suddenly seemed like a lovesick slut.

Liu Tao, on the other hand, didn't have any complicated ideas; her thoughts were very simple.

"If you could marry him, you'd be marrying into a wealthy family! Aren't you tempted?"

That's right, that's Liu Tao's idea.

But Qin Lan sneered after hearing this, "Forget it, he'll never marry you."

This question puzzled Liu Tao. "Huh? How did you know?"

Qin Lan realized she had said the wrong thing and quickly covered it up, saying, "I've heard some gossip about him. Ma Xun, this guy, is supposed to be a rich young master from Beijing, but he's also a womanizer. The women he's been with... our crew can't even keep up!"

This quantity is descriptive... Qin Lan knows how to describe it.

Liu Tao straightened his neck and said, "Those are other women. Maybe I could marry one."

Qin Lan looked hopeless.

However, she inexplicably thought of what had happened in Japan before...

Yes, Ma Xun is really handsome, and also very capable...

(End of this chapter)