Fooling Huayu for Thirty Years

Chapter 30 The 500 million deal is done! Let’s talk about the 1000 million deal!

"In order to schedule a movie, I was under a lot of pressure, and my boss was also under a lot of pressure. In short, that movie was really difficult to make..."

"Just want Fifth Brother to know this?"

"Also, there is now a powerful opponent, a movie called "Qin Song"."

"Ok."

"How you convey it is up to you."

"I see."

Ma Xun and Ye Quanzhen have almost finished telling the story of "Return of the Pearl".

But don’t forget that Ye Quanzhen is still an undercover agent.

It is very important to pass this information to Long Wu.

So, what about the other one?
Ye Quanzhen said shyly: "You will definitely become my Sixth Prince, but..."

Before she could finish, Ma Xun interrupted, "The most important thing now is the play 'Return of the Pearl'. You must deal with He Xiuqiong."

After hearing this, Ye Quanzhen felt grateful and nodded heavily.

"Please rest assured, Your Majesty!"

……

Of course, Ma Xun was not in a hurry.

He could see that Ye Quanzhen still had some small obstacles in his heart.

Anyway, the days are long.

The focus now is how to make money.

This era is really great!

Ma Xun didn't want to waste even a second.

The point of making money from this "talent show" lies in those four words.

Patch advertising.

Simply put, these are advertisements inserted in TV dramas, or before or after them.

And this advertisement is often not from TV stations.

It belongs to the producer himself.

This model is more common on local TV stations.

Ma Xun used this model this time because it was Hunan TV Station 2.

And often these TV series have patch advertisements.

The TV series itself is free or very cheap, and the producers make money from the advertising.

Of course, all of this has to be discussed before filming begins.

There are still many restrictions on making movies and TV series these days.

To make a movie, you have to negotiate with the state-owned film studios, which is called "buying the factory logo" in the industry.

To make a TV series, you have to negotiate with the TV station because only the TV station has the right to produce TV series.

The good news is that we can talk.

Then all kinds of cooperation models can be discussed.

Ma Xun remembers that there is a big boss in our mainland TV drama private circle.

His name is Tang Kin-wai.

This guy became famous for his big mouth in later generations, and his methods of attracting attention were extremely despicable.

Well, it's extremely despicable.

But, he is indeed a big shot in the circle at the moment.

In the most glorious year of the future, the sales of patch ads alone exceeded 100 million.

Ok?
Wait a moment.

Ma Xun suddenly thought of a question.

This guy Deng Jianqiao will probably become popular next year because of the movie "The Secret History of Kangxi".

Without this film, he wouldn't be able to get up.

And he can sell more than 100 million worth of patch ads.

The method is very simple, which is to sell it to TV stations at low prices or even ultra-low prices.

And I...I get it for free!

Before I knew it, I had become a pioneer!
No wonder Ye Quanzhen didn’t understand at first.

Free is the most expensive, this concept does not exist at all these days!

Even with the Hasbro example, we still don’t do that in our country!

Ma Xun couldn't help laughing when he thought of this.

It turns out that I was not understood because I was too advanced.

But, this also means that I can kill at will in this era!

Of course, it’s just a talent show now.

A small-scale draft would not be too costly.

When thinking about this talent show... Ma Xun couldn't help but think of Bingbing.

Can she still get the role of Jinsuo?

Forget it, why think about these things now.

This draft will most likely take place next year, but that doesn’t stop me from selling it now.

Don't get me wrong, this is also a normal operation in later generations.

To attract investment.

Ma Xun wanted to call Sun Donghai, but unexpectedly, this guy called him first.

"Brother, CCTV responded! Haha... It was much faster than expected! You guessed it all!"

……

CCTV.

Two men walked out the door.

But one of them was visibly excited. "Brother! Holy crap! Holy crap! Five million! I haven't made that much money in the clothing business in all these years!"

Sun Donghai was so happy that he revealed all his secrets.

This is normal. For a physical business like clothing, once you make money you have to invest in it and stock up on goods.

Ma Xun rolled his eyes at Sun Donghai and said, "You look so ignorant!"
Then he said: "This is just the beginning. We still have a lot of Hong Kong film copyrights."

Sun Donghai was so happy that he lost himself in joy. After hearing this, he felt that his brother was far-sighted.

"Right! No wonder you got so many copyrights in the first place, bro, you're awesome!"

So, let’s talk about that matter next.

"Man, I've now reached a new channel."

"What channel?"

"You know Qiong Yao dramas, right?"

"Of course I know. Who doesn't know about Qiong Yao dramas these days? Don't tell me... No way, you want to shoot a Qiong Yao drama? I can't do that. That stuff is so annoying. When I go to the toilet, I ask them to turn off the TV, otherwise I can't poop."

"Fuck! You're so fucking amazing!"

Sun Donghai laughed out loud. He was so happy that he said everything.

Fortunately, Ma Xun wanted to talk about serious matters.

"Of course we're not filming it, and I wouldn't be filming it either. I learned that they might be organizing a small event before filming the TV series. You know those talent shows, right?"

"Oh, I've heard of it."

"They are going to hold a talent show to select actors, but they are still working on this project. I got the news in advance..."

Before he finished speaking, Sun Donghai gave a thumbs up and said, "Awesome!"

How could this guy know that this project was actually created by Ma Xun.

Moreover, there is not even a shadow.

But Ma Xun also said, "We are still studying it."

It's not cheating, at most it's just fooling around.

So, next...

"You know, they're making TV dramas. This kind of show will most likely be outsourced, but the interstitial ads will be made by us, and the TV shows that are broadcasting..."

"Brother, I understand!" Sun Donghai answered again, "Is that what you mean? I earn money from advertising, and the TV station that will broadcast it should be Hunan Channel 2. So now, we have to spread this news!"

Hey, you know what, this guy is really good at answering questions quickly!
Ma Xun said with a teachable expression, "Sure, then who do you think we should tell the news to?"

Sun Donghai was extremely happy, "Bai Daqing!"

Ma Xun nodded. The answer was correct. Let’s reward him with a thumbs up.

But, in fact, I have been nodding at him.

We just want to spread the news to Bai Daqing, this guy dared to be the agent of our previous advertisement.

Now that this advertisement is even bigger, let’s see how strong he is.

After releasing the news...

"This is a variety show. The production cost, if we calculate it based on three or four episodes and invite some celebrities, would be at least 1000 million. And this is Hunan TV Channel 2."

Still pointing to Sun Donghai.

This guy really understood.

"You need at least 1500 million to be eligible to participate in this project!" This guy has also learned to raise the price.

Ma Xun was a little helpless, but he nodded. "1200 million is about right. Don't set the bar too high."

Sun Donghai laughed out loud when he heard this.

In fact, it is just exaggerating the cost.

"Good brother! We've already achieved a multi-million dollar business, awesome!"

Seeing that this guy was about to get carried away, Ma Xunde had to pull him back.

"You have to make it clear that this project isn't certain yet; it's just an intention. Don't blame me if it doesn't work out in the future."

The more he said this, the more Sun Donghai felt that this project was reliable.

He immediately agreed with a laugh.

As for this tens of millions-level business, it is actually not unreliable.

Many people may not be aware of the current real situation of Hunan TV Station.

That said, the 2 units are really great.

There is a very classic, long-lasting and criticized program in our country, which is:

"Happy Camp"!
I believe not many people know that the purpose of this program was to compete with a variety show called "Lucky 2" on Channel 3721.

This is real.

This shows how high the ratings of the two channels are at the moment.

Many people are scolding Director Ouyang.

He probably has a lot of bad things going on.

However, Ma Xun knew that this person had received the 'highest evaluation'.

Normal retirement.

Only those who truly understand the system and the entertainment industry can understand the value of these four words.

Let’s put it this way, how many powerful people dream of this!

Having said that, if I were to produce a variety show on such a high-rated local TV station, the minimum cost for in-program advertising would be 1000 million.

What's expensive?

COS Jiaqi again...

In fact, this variety show is just the beginning.

Ma Xun is eyeing the big fish, "Return of the Condor Heroes".

Although there is no clue yet, if Ma Xun finds it.

That 1000 million business is nothing.

In short, just take it one step at a time.

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(End of this chapter)