Fooling Huayu for Thirty Years

Chapter 109: Advertisers’ money, million! TV station’s money, million!

“My Fair Princess” is a big hit on TV! Many young actors have become famous!”

"Xiaoyanzi is smart and Ziwei is gentle and lovely!"

"Erkang is actually more likable than the Fifth Prince!"

"Liu Hong and Jin Suo are both outstanding!"

Some dramas will become popular no matter how they are made.

"Return of the Pearl" is such a play.

The overall story hasn't changed, and neither have the main characters.

Moreover, the audience just took a look.

Surprisingly, there is an actor who is often seen in Hong Kong and Taiwan movies starring in this Qiong Yao drama.

Very good!
Doesn’t this just show that the play is well-made and it’s a big production!
Of course, what attracts the audience more is the content of this play.

To be honest, Big Eyed Thief has some acting skills, especially when she plays such quirky roles at this stage.

Although she has always had a background, it is not bad now.

Moreover, the other actors in this play also performed very well.

Erkang Zhou, he has a very good command of lines.

When the director was casting, he was determined by his speaking style.

There's nothing wrong with being older.

In addition, there are two little tigers.

At this time, Youpeng has a strong appeal among young people.

One thing must be understood.

The Little Tigers were really popular back then.

Moreover, even to this day, few people in mainland China know that the Little Tigers were copied from the Japanese Shonen Band.

That boy group, whether it was the members, dances, songs, or even the stage presence, was 100% copied by the Little Tigers.

By the way, shadow mirroring is totally fine.

However, most people in mainland China don’t know this truth at all.

Even many people in mainland China don’t know that most of the songs in Hong Kong and Taiwan were also copied from Japan.

Of course, as long as the copyright fee is paid for this cover, that's normal.

Li Na, a famous singer in our country, has also covered Akina Nakamori's song.

I won’t go into details about these.

The play "Return of the Condor Heroes" can be said to be a collection of all the elements that can make a current TV series popular.

A cross-strait co-production, a Qiong Yao drama, with big names and good acting skills, the plot has no major flaws, and is mainly funny with some family stories interspersed.

And this plot...if we look at it carefully.

To put it bluntly, Xia Yuhe can also be considered a mistress, right?

It was her daughter who came to the capital to look for her relatives, which triggered a series of stories.

It still hasn't left the scope of the Qiong Yao Universe.

Of course, the audience doesn’t think so much now.

Everyone thinks this play is very entertaining.

The original audience of Qiong Yao Opera was mostly married women.

But this time something changed.

Many students who go to school have also become audiences of this play!
The reason is very simple. The students actually watch it as a comedy.

Xiaoyanzi, Ziwei, Jinsuo, Erkang, Liuhong and Liuqing...are all very interesting characters.

This is a very critical change.

In the past, the ratings of Qiong Yao dramas were indeed high.

However, the audience has great limitations.

Generally, the men in the family don’t like to watch it because they think it’s boring.

But this time it’s different, just treat it as a comedy.

As a result, the ratings this time were directly raised to a whole new level!

Hunan TV 2 gave an average viewership rate of over 30%!

With this result... Director Ouyang was very proud.

"Very good! Really very good! This drama will be our best TV series this year!"

His reaction was normal, and he could have used it to take credit for it.

Although, it looks similar to the previous "Tai Chi Master".

But in fact, everyone knows the answer.

The TV station's ratings keep going down.

Wang Xiaoer's New Year celebrations are getting worse every year.

To be able to match the best TV series of last year is already a great achievement.

but.

Ma Xun knew it very well.

30% is the limit for Hunan TV Station 2.

But this is not the limit of "Return of the Pearl".

Ma Xun had already made sufficient preparations in advance.

He is going to make a lot of money from this TV series!
"Return of the Condor Heroes" was aired not long ago.

Ma Xun had already flown back to the capital.

And when "Return of the Condor Heroes" achieved very good ratings.

His men had established a connection.

"Mr. Ma, my former boss, is very interested in this "Return of the Pearl"!"

Wang Changdian, his role has come into play.

That’s right, Ma Xun had indeed told Director Ouyang before.

This "Return of the Pearl" will be broadcast on Beijing TV.

But in fact, Ma Xun had not really come into contact with the Capital TV at that time.

Of course, he arranged Wang Changdian to do the preliminary negotiations.

And as the ratings of "Return of the Pearl" get better and better.

It is obvious that Beijing TV can no longer sit still.

So, what do we do next?
"Very good! You did a great job. Please arrange a time for me to talk to your leader."

"Absolutely no problem!"

This kind of negotiation is very normal. Nowadays, any TV station has various businessmen and advertisers from all over the country coming to negotiate almost every day.

But, Ma Xun had already passed Wang Changdian.

It certainly wouldn't be that normal.

We have to be a little bit special.

Because what we are going to talk about this time is going to be very special.

……

Sun Donghai is indispensable to the story of "Return of the Condor Heroes".

It was these two brothers who captured him in the first place.

"Brother! The big show is finally about to begin."

"That's for sure."

"But we have to be careful, because that stone lichen is taking action again."

"What did he do again?"

"It's the male lead in your movie. It seems he has poached him."

Ah, this...Liu Ye?
Ma Xun thought about it and found that there was nothing he could do about it.

Later, "Lan Yu" was played by Liu Ye.

But what’s interesting is what comes next.

"That Shi Li guy has already had someone spread the word!"

"What did you say?"

"He said, no matter what project you, Ma Xun, are going to start in the future, he will just poach anyone who is promoted!

Hey! This bastard is really mean! "

This... Ma Xun felt dazed after hearing this.

For a moment he didn't know what expression he should make.

It’s obvious who Shi Lu signed... Liu Ye is a man, a handsome guy, and very sunny.

But the people around Ma Xun are actually...all girls, all beauties.

If he keeps signing like this, then I…should I be happy, or happy, or…

Forget it, give me some face.

"Oh my god! That bastard Shi Li ruined my plans!"

Ma Xun made this speech with great emotion.

When Sun Donghai saw this, he was filled with righteous indignation, "Shi Li is such a bastard! We must find an opportunity to teach him a lesson!"

Ma Xun nodded, but in his heart, he felt like laughing to death.

Forget it, I'd better just hold it in.

This time, we had a talk with the Beijing TV station, and they chose a teahouse.

Yes, I didn’t go to the TV station.

If we want to talk seriously, we still have to go to the TV station.

But now everyone is meeting outside.

It's just not serious?

How can it be!
We are all serious people.

Wang Changdian did not show up this time, and only a person from the TV station came to Ma Xun and Sun Donghai.

"Mr. Ma, Mr. Sun, I have heard of your names for a long time."

"Oh, hello, Director Wang."

"Hello Hello."

Ma Xun felt that Director Wang in front of him looked familiar, and then he thought about it... and he remembered.

He is the one who doesn't get along with Guo Degang.

He is not the director yet.

One detail to note is that Ma Xun had never met anyone from Beijing TV before. Tai Chi Master was indeed first broadcast on Beijing TV, but it was Sister Hong and Mr. Wang who were in charge at the time.

Mr. Wang still has a lot of face. Once he appears on the Beijing TV station, everything will be easy to discuss.

Ma Xun was only making plans secretly at the time, and it was Bai Xiaohang who took the lead in advertising.

Ma Xun was indeed hiding well.

Now, the benefits are showing.

Because there are many conditions, we can discuss it without worrying too much about face.

The three of them drank tea and chatted, and at first there was nothing important to talk about.

Until Director Wang changed the topic to TV dramas.

"Let's get down to business. In fact, I've already made a mistake by coming out to meet you two now."

There is something to what he said.

When someone hears this and finds out that they made a mistake, they will be shocked.

I feel that this matter is not going to work.

but!

You have to savor it carefully!

Director Wang did say that he made a mistake, but he came to see us even though he knew he had made a mistake.

Don’t you understand what this means?
Sun Donghai laughed.

"We brothers know that you, the leader, are sincere."

Yes, what Director Wang said actually meant that their TV station really wanted this version of "Return of the Pearl".

Of course Ma Xun followed immediately, "How about saving time?"

"No problem!" Director Wang nodded.

Now the business negotiation has entered a fast pace.

"Return of the Pearl" had already achieved excellent results on Hunan TV 2, but this is a TV 2 station, right? Although it was very good, we also knew the upper limit of this station.

But our Beijing TV station is different!

Our TV station is not just an ordinary local station, right?

Well, since we are so special.

For this drama, let’s just make it big!
Each episode is about 45 minutes long, so let's have a 15-minute commercial break.

The advertisement must be at least 5 minutes long.

So, one episode is 1 hour.

The advertisements before and after the series are of course from our station."

Good guy, really good guy!

To watch 45 TV series, you have to watch 15 minutes of commercials?
If the TV station added ten minutes of advertising before and after.

Ma Xun, you are such a dark-hearted boy!

Sun Donghai couldn't help but look at his brother, this attack was too cruel.

Most of our current TV dramas are cut into two segments, and they are usually not as long as five minutes.

You just cut it into three sections.

It would be strange if the audience didn’t curse!

However, cutting it into three segments means adding more advertising time.

To put it bluntly, we brothers can make more money!

But this way...

"Mr. Ma, you are very bold, but what if the audience complains to us? Our TV station will be under great pressure!"

"Director." Ma Xun smiled, "As long as the ratings are high, then everything can be solved."

Hit the point!
Director Wang looked a little strange, and it was obvious that he was struggling.

I was prepared before coming here. Ma Xun and Sun Donghai are both powerful people.

I just didn't expect that they were so powerful!
"By the way, I don't know yet, how much do you plan to sell this ad for?"

Until now, no one has mentioned how much this TV series was sold to the TV station.

It's almost certain that it's free.

So, they definitely make money from advertising agencies.

But how much do you plan to sell it for?
Just curiosity?

"4..." Sun Donghai was about to say million, because that was what they had discussed before.

But Ma Xun tapped the table lightly with his hand, and Sun Donghai immediately shut up.

"Director Wang, we are planning to send out invitations to heroes this time! Manufacturers and advertisers from all over the country who are planning to capture the Beijing market will probably come.

My personal conservative estimate is 5000 million!"

When he talked about the 5000 million, he looked so calm and composed that it really shocked Director Wang.

This Ma Xun is indeed capable!

But...5000?
So awesome.

Previously, "Demi-Gods and Semi-Devils" was broadcast on more than 30 channels at the same time.

Over 100 million is normal.

How can this drama sell so much now?

Director Wang frowned, "Mr. Ma is really confident about our TV station's ratings."

In fact, Ma Xun had been talking about one detail before, that is "our station".

Talking like this has a subconscious hypnotic effect.

Although we cannot completely hypnotize the other person, it may make him feel that we are all in the same group.

Get some tricks to fool people.

"Director, I am really confident in our station, and we are the Beijing TV station!

The gold content is far superior to others."

Can Director Wang say just this?

"Of course."

You have to answer this way.

Ma Xun then smiled and said, "Director, how about this? I'll give you 10 million."

what?
What is this nonsense?

Sun Donghai was shocked, and Director Wang's face became even more serious.

"I am a cadre serving the people! I will not make mistakes easily!"

Righteous and eloquent.

Ma Xun still smiled and said, "Sorry, sorry, I wasn't precise, it's like this, we can sign the contract like this.

That is to say, if the drama "Return of the Pearl" does not reach a certain viewership standard.

Well, let’s decide on the ratings of Hunan Channel 2.
It didn't reach this ratings, it's lower than their station.

Then I will donate 10 million in cash to our TV station!

Director, I believe I don't need to explain too much, this kind of gambling contract is very common in the business world."

Ma Xun said he would not explain, but in fact he still explained.

When Director Wang heard this...how could he refuse this offer? !
For general TV series, the ratings of reruns will not be higher than those of the first broadcast.

As for the previous "Tai Chi Master", this drama is special.

That was after the Beijing TV station finished broadcasting, and then it went to Hunan TV 2.

The market influence of the two TV stations is completely different.

Now let’s turn it around and talk about normal logic.

The ratings of "Return of the Condor Heroes" will definitely be lower than the first broadcast.

So, that is.

Is Ma Xun giving us 1000 million?

Of course, that’s not how it’s calculated.

Director Wang understood immediately.

It should be: Ma Xun and Sun Donghai earned 5000 million from advertisers, and then shared 1000 million with the TV station.

Yes, this is the true situation of this transaction.

Director Wang thought of this, what else is there to think about!

"Okay! It's settled! It's 30% over there, right? Let's set this standard when we sign the contract!"

Director Wang was very confident. He clearly said: The ratings of our Beijing TV broadcast will not be higher than 30%.

His idea is actually a bit funny.

And Ma Xun was really laughing in his heart!

Anyway, I am sure that the data of the rebroadcast of "Return of the Condor Heroes" is much better than the first broadcast!

Since this TV series is bound to exist, others can make money, just like I, Ma Xun, can make a fortune.

And Sun Donghai...he couldn't help it anymore after Director Wang left.

“Brother, give them 10 million?

I feel so sad! "

"When doing big things, how can you care about such small profits?"

There was nothing wrong with what Ma Xun said, although he was sure in his heart that this small profit was also mine.

But Sun Donghai said something.

"Whose big deal is it? Is it a big deal? If it's not a big deal, then I won't do it."

Damn! This guy's joke is really speechless.

But then…

“Just send a message to all the advertising agencies that participated in the bidding for Demi-Gods and Semi-Devils and ask them to give their quotes.

The reserve price is still 30 million.

We won't hold any bidding meeting. We will give those whose bids are close a chance to make another quotation.

After all, holding a meeting costs money, including travel expenses and accommodation fees."

You don't even save this!

However, Sun Donghai did figure out something.

The previous scene in "Demi-gods and Semi-Devils".

It’s just to warm up for this drama.

Don’t think too much, just get busy.

This is a 5000 million dollar business!

(End of this chapter)