Wanjin Lady

Chapter 278 Sugar and Wine Party

Zhang Chunshan waved his hand impatiently, interrupting Wen Wan's long speech, "Shopkeeper Wen, didn't you say there was a big business? If you keep talking, the daylily will get cold."

Wen Wan knew that without the elder lady's approval, the Chamber of Commerce could not be established.

Besides, now is not a good time to set up a chamber of commerce.

It's just the broken window effect. If the elder lady doesn't agree to her setting up a chamber of commerce, she will definitely agree to her real purpose.

"In five days, it will be the Qiqiao Festival on July 7th. According to Bozhou City's annual tradition, there will definitely be a grand lantern festival. I want to join forces with all the local wine merchants. We can take advantage of the lantern festival and hold a sugar and wine fair as well."

"Sugar and Wine Fair?" Zhang Chunshan sneered. "After all this talk, I thought Shopkeeper Wen was going to talk about some big business, but isn't it just a wine-boiling fair?"

Some people were displeased with Wen Wan, a small wine merchant from another province, who had recently become quite the sensation in Bozhou City. They naturally scoffed at Wen Wan's idea, and even went so far as to criticize it. "Shopkeeper Wen should be very familiar with the Wine Cooking Conference. Wasn't it because of his excessive attention at the Wine Cooking Conference that the former owner of the Wen Family Winery got into trouble?"

Wen Wan wasn't the least bit annoyed. She smiled and replied, "A few days ago, I went to the government office and beat the drum to protest my father's injustice. I've submitted all the new evidence to the Ministry of Justice for review. My father will be acquitted soon. You don't look very old, so how come you're blind and deaf?"

Seeing that the two sides were about to quarrel, Liao, who knew the inside story, hurriedly smiled and tried to smooth things over: "Everyone, please listen to what Manager Wen has to say first."

Zhu Wang saw that these people were just like Yuan Jing back then, with their talkativeness and stubbornness. He couldn't help but puff out his chest and said, "You all may not know this, but despite my niece's young age, she has a natural talent for business. Back when the Wen Family Winery was clearing out their inventory, my niece cleared out ten years' worth of stock in just three days and sold it all at a high price!"

Everyone was stunned.

As we all know, the only way to clear inventory is to sell it at a low price.

But Zhu Wang said that he would sell the aged wine at a high price, which made everyone think of the day when Zhu Wang also followed Wen Wan into the room, as if he was following Wen Wan's lead.

Could it be that... this little girl really has something extraordinary?

Zhu Wang snorted coldly, and seeing the ever-changing expressions on everyone's faces, he felt proud of himself.

"Oh no." The person waved his hand modestly. "Manager Zhu, a good man never brags about his past achievements. Back then, we were young and fearless. Things are different now."

Zhang Chunshan sneered.

Back then? A newborn calf?
"Big sister, you're not even seventeen this year, are you? Why are you pretending to be so high and mighty?"

Damn, I hate people who pretend to be cool the most.

Wen Wan continued, "The Sugar and Wine Fair I'm talking about is naturally different from the Wine Cooking Conference. The Wine Cooking Conference is mainly a communication event for the winemaking industry, but my Sugar and Wine Fair... not only includes you colleagues, but also the people of Bozhou City."

"There are more than a dozen wine-making workshops of all sizes in Bozhou City, each with its own strengths."

"Therefore, the wine-making conference is about competition and rivalry, while the sugar and wine fair is about letting a hundred flowers bloom."

Seeing that everyone in the room seemed uninterested, Zhu Wang immediately started to laugh. "Excuse me, Manager Wen, how do you say 'Let a Hundred Flowers Bloom'?"

Wenwan tapped the table, drawing everyone's attention. "On the seventh day of the seventh lunar month, there will be an annual lantern festival on Pingnan Street. I have already registered with the government and applied for ten activity booths, allowing ten wine merchants to set up booths. Each booth will be about ten square meters in size. The booths can be used to display their own products, history of business, future development, etc., and can also be combined with food and beverage businesses in Bozhou City that use wine for joint exhibitions."

Seeing that everyone finally showed some interest, Wen Wan smiled and looked at the old man of the Zhang family, "For example, the Zhang family's old jar wine is widely used as cooking wine in the restaurant kitchen."

"For example, Shopkeeper Li's flower dew wine is often sold at food stalls and dessert shops throughout the city. Unfortunately, this fact is little known. The people of Bozhou love to eat the fermented rice dumplings made by Madam Chen from Qiushui Alley in the southwest, but they don't know that the wine in these dumplings is made from Li's flower dew wine. When the Li's flower dew wine booth is open for events, we can invite Madam Chen to collaborate with us."

"This way, when the people of Bozhou go to Madam Chen's place to eat fermented rice dumplings, they will definitely think of the Li family's flower dew wine."

Shopkeeper Li seemed to be lost in thought. The more he listened, the brighter his eyes became, and he was obviously interested.

Yes, his flower wine...is not as famous as Mrs. Chen’s wine-fermented dumplings!
If we can spend a little money to invite Ms. Chen to cook a few bowls of fermented rice balls in the booth, wouldn't it make the flower wine more famous?

"Our strategy is called bundling sales! We bundle the less famous with the more famous to promote our own wines. It's a win-win situation!"

Zhu Wang also said, "That's right! Take the Li family's flower wine as an example. On the day of the Qiqiao Festival, Madam Chen will definitely come out to set up a stall. Setting up a stall... anywhere is not a good idea. Why not pay her a little money to move it somewhere else? For Madam Chen and the Li family... it's the best of both worlds!"

No one here is a fool.

Zhu Wang didn't need to remind him. As early as Wen Wan proposed the joint event, he started calculating the costs and benefits.

Good guy!
With this calculation, the investment in this Sugar and Wine Fair is smaller than that of the Wine Cooking Conference, but the income is greater than that of the Wine Cooking Conference!
No matter how lively the wine-making conference is, it's just a way for wine merchants to entertain themselves. But the Sugar and Wine Fair is different! Expanding the reputation of one's own winery is a highly profitable venture, both in the short and long term!
Shopkeeper Li was the most tempted, but he also believed that there was no such thing as a free lunch. He was afraid that this Sugar and Wine Fair would require a hefty entrance fee, just like the Wine Cooking Fair. So, he rubbed the fabric of his thighs several times before asking carefully, "Shopkeeper Wen, what are the requirements for this Sugar and Wine Fair? How much is the fee?"

This matter is also the focus of everyone's concern.

With just one sentence, Manager Li attracted everyone's attention.

The young lady smiled softly and said, "You only need to pay the stall fee. It's whatever the government office sets."

Shopkeeper Li frowned slightly, very puzzled, "Then should we hand it over to Shopkeeper Wen?"

Hey.

Once money passes through one hand, its value at least doubles.

Everyone knows this.

Wen Wan burst out laughing. "Shopkeeper Li, you're joking. All the stalls at the Qiqiao Festival Lantern Festival are managed by the government office. Why would you hand them over to me?"

Everyone was inevitably shocked. Wen Wan didn't want to accept the money?

It is said that businessmen will not do anything without profit, so why is she here helping to attract attention?
"Like I said... I'm new here, and I've always wanted to make friends with you all."

"Furthermore, I've always believed that a single tree cannot make a forest, and a single thread cannot make a rope. Going it alone is never as good as going it together. The Salt Gang and the Canal Gang can work together, and no one dares to underestimate them! Why can't we, the wine merchants in Bozhou City? Starting from this Sugar and Wine Fair, we will ride on the momentum of the Qiqiao Festival Lantern Festival and take advantage of the tens of thousands of people that day to expand and strengthen our business!"

"Finally, this wine and food fair... ten seats... first come, first served. I, Wen Wan... won't take a penny!"