Entertainment: I am the peak

Chapter 764 Spreading Rumors is a Simple Thing
Despite being friends for many years, Li Qiutang still had to say that Lao Hu was somewhat rotten in the crotch.

This person doesn't like eating, drinking, or having fun; he only likes those little things.

Fortunately, he has a broad vision and plays at a high level, so far he hasn't run into any trouble.

But Li Qiutang had only just learned about Yang Mi's story.

"Son or daughter?"

"Son." Hearing this made Old Hu happy.

"No, what about Hong Kong?" Li Qiutang was also seeing this kind of show for the first time.

"If you know what's good for you, take some resources and money and get out of here. It'll save face for everyone." Old Hu didn't take the Liu family seriously at all.

This approach is considered a safe one.

As they were talking, Cheng Xiao returned, and the two of them switched topics to talk about something else.

Li Qiutang was exhausted from her recent busy promotional work and hadn't had a quiet time to sit down and drink tea in a long time.

But when talking about "The Wandering Earth," he was still full of energy: "I'm not afraid. Whoever comes to the Spring Festival film season will die. I'll kill Ning Hao and Stephen Chow too."

Li Qiutang glanced at Cheng Xiao and then brought up the activities they had done during the day: "They seem to have been in the same group as you before, right?"

Cheng Xiao said, "She's in the same group as Xuan Yi and Meng Meiqi, in South Korea. Director, you watch girl groups too?"

"I've never seen that before. I just looked up some information online for today's event."

Cheng Xiao played the role of a mascot very well. If you talked to her, she would say a few words; if you didn't talk to her, she wouldn't say a word.

After finishing their tea, both parties left, and Li Qiutang returned to her hotel to rest.

As expected, Li Qiutang's interaction with Rocket Girls sparked heated discussions among netizens. What netizens were discussing was not important at all; what was important was that their fans noticed "The Wandering Earth".

All three posted photos of themselves with Li Qiutang on their respective Weibo accounts, expressing their satisfaction at meeting their idol and saying they would definitely go see "The Wandering Earth" during the Chinese New Year.

The hype is there, but whether it will translate into box office revenue remains to be seen.

Of course, many movie fans also questioned Li Qiutang's crossover marketing, believing that it was a way of lowering her status.

Even Liu Yifei, after seeing the news, didn't quite understand this kind of marketing. She's a conservative when it comes to publicity, otherwise she would have been on a reality show by now.

She didn't think it was a good marketing strategy, but she understood why the production team did it. They simply wanted to reach as many viewers as possible and use the Rocket Girls' huge popularity to bring their fans into the cinema.

So she reposted Yang Chaoyue's photo on Weibo and commented: "You've put on makeup, combed your hair, and changed your clothes. I've never seen you dress up like this in front of me."

Then, #LiuYifeiJealousOfYangChaoyue# became a trending topic.

This is obviously just a joke; nobody really thinks Liu Yifei is jealous of Yang Chaoyue.

"Hahaha! No wonder Yifei is jealous. Looking back at the old photos of the two of them together, Director Li at most kept them clean and tidy, sometimes even a bit sloppy. Unlike the photos with Rocket Girls, where he's dressed so handsomely."

Li Qiutang: It's over, they're coming for me.

Li Qiutang realized this too late, and it took him two hours to reply to his wife. He needed to continue his marketing efforts, so he said, "I'm a fan of Rocket Girls, so of course I have to dress up nicely to meet them."

"Seriously!" Yang Chaoyue quickly responded, but it was Liu Yifei who replied: "Teacher Liu Yifei, I'm your fan!"

Liu Yifei replied to her Weibo post with her lucky koi emoji and said she would invite her to see "The Wandering Earth".

This back-and-forth has actually generated some buzz.

Meng Meiqi later posted a Weibo message expressing her admiration for Liu Yifei, but did not receive a reply from Liu Yifei.

With the Spring Festival approaching, every film is putting in a lot of effort in its promotion and distribution. This year's Spring Festival film season is the strongest ever, but there are some changes this year.

The strongest and most intense in history, which also means the most chaotic in history!

This year has been so chaotic!
The main problem lies in the competition for screen time allocation.

One important reason why various companies are competing so fiercely for screening slots is that Wan Da's "The Love Saint 2" was withdrawn from release.

With Uncle Bo's accident and the sudden cancellation of "The Love Saint 2", the vacated screening share, though small, is still a highly contested opportunity.

Lianrui, the distributor of "The New King of Comedy", took the lead in challenging cinemas, saying that it would stop issuing the key if the number of screenings was not increased to the agreed 30%!
This move brought to light the long-standing grievances between the film's producers and theaters.

The distributor of "Pegasus" followed suit, saying they would cut off the key if they didn't give it screenings.

Is it possible to do something again after failing for 12 years?
The Wandering Earth production team wasn't involved in this, but it can't escape it.

On the 28th day of the twelfth lunar month, Zhao Yijun, vice president of Huanxi Media, the producer of "Crazy Alien", publicly criticized "The Wandering Earth" for acting as both judge and player.

The reason why Huanxi Media came out to say it was because "Crazy Alien" and "The Wandering Earth" both had the same science fiction theme.

Just like the fierce rivalry between "Pegasus" and "The New King of Comedy," these two sci-fi films also dislike each other, even though the directors are friends and the main creators still have some ties.

If it were just a matter of similar themes, that would be fine. But the key issue is that "The Wandering Earth" ranked third in pre-sales and second in pre-production screenings!

Good grief, your pre-sales are lower than mine, but your screenings are higher. There must be something fishy going on here!

The Spring Festival film season is a fiercely competitive period. I might not bother you at other times, but now I have to go head-to-head with you!
"Its production companies include China Film Group and Wanda, and Maoyan is the holding company of Autumn. The two largest cinema chains and the largest internet distribution channels are all in its hands. No one else can compete with it."

"He offered concessions to theaters without any bottom line. When we negotiated screenings with theaters, they directly told us, 'The Wandering Earth crew gave us this much money, and if you want screenings, you have to give us that much money too.' Isn't this disrupting market order? Isn't this vicious competition?"

Goodness, have you run out of marketing ideas lately and switched to this kind of thing?
If you're going to send it up, then don't blame autumn for being impolite.

Chen Zhixi, the executive producer of "The Wandering Earth," immediately responded:

"It takes only a mouth to spread rumors, but it takes a lot of legwork to refute them! They say I'm offering unlimited discounts. If I really were offering unlimited discounts, why am I only third in pre-sales and second in screenings? 'The Wandering Earth' is the most expensive and riskiest film in the Spring Festival season. If we were to offer unlimited discounts again, would we even survive?"

"What does the cinema resources of China Film Group and Wanda have to do with us? The Spring Festival film season is highly competitive and profitable. We have no advantage as producers in the film scheduling negotiations with China Film Group and Wanda. We will still handle things officially."

"Both directors debuted in the same year, and Qiu Tang has known Huang Bo and Shen Teng for many years. Have you considered the personal feelings between the main creators of both sides when you said this? Although it is a competition, we are also working together to present a visual and auditory feast for the audience during the Spring Festival. Just do your own job well, why are you so eager to fight each other?"

After being criticized by Chen Zhixi, Huanxi Media did not respond further.

Li Qiutang didn't have time to respond to these things. He had been running around doing publicity for so long, and he finally had a day or two of rest. He was currently at home cuddling with his wife.

(End of this chapter)