Entertainment: I am the peak

Chapter 633 Everyone is dumbfounded
"Be With You" achieved a strong performance of 6300 million views on the first day of the holiday, with the highest growth rate among films released during the same period.

On the second day of the holiday, it achieved an outstanding score of 7000 million, defeating "Fast & Furious 8" and taking the top spot for the day.

The company reported revenue of 5000 million on the last day of the holiday.

With this, "Be With You" has earned 1.83 million yuan during the holiday and 2.24 million yuan in total revenue in four days of release, becoming the champion of this year's May Day holiday and receiving the most outstanding word-of-mouth.

Not only "Be With You", but all the films in the period achieved very good results, raising the total box office revenue of the period to 8 million yuan, a year-on-year increase of 21%, which is the best result this year.

The average word-of-mouth for the five domestic films is also the best among all release periods this year.

It truly deserves to be called the "strongest May Day holiday lineup in history" by the media.

Deputy Director Zhang Hongsen was so pleased that he posted a long article on his personal WeChat Moments praising the five films:

"During the May Day holiday, five films were released, all pointing to contemporary life, striving to unravel the chaos in people's hearts and to find the stability in life. Although they are not as popular as 'Fast & Furious 8,' they seem to be more heartfelt. As for industry and artisans, under the current conditions, their efforts have been painstaking, and the results should stand up to scrutiny. In these five films, we saw benevolence, righteousness, propriety, wisdom, and trustworthiness, and we saw the painstaking pursuit of values ​​behind the scenes."

In his lengthy article, Director Zhang also reviewed each of the five domestic films, saying that "Be With You" is "a fantasy film wrapped in a formulaic story, showing the subtlety of love and moving people to tears."

No one can deny that the story of "Now I'll See You" is clichéd and melodramatic; even Han Yan admits it. But whether a story is clichéd or melodramatic depends on who directs and acts in it.

Although it received approval from the leadership, after the holiday, some people still questioned how "Now I'll See You" passed the censorship.

The State Administration of Radio and Television has explicitly banned time travel, but "Now I'll See You" actually depicts time travel and rebirth.

How to explain this?

How do you explain this?!
The issue is that time-travel dramas are not allowed to be broadcast during prime time on satellite TV channels. What does that have to do with movies?

Is "Back to 18" another form of rebirth?

The autumn release of "How Long Will I Love U" also involved time travel, and it was still successfully approved.

It all depends on how you interpret it. Besides, "Be With You" is just a straightforward family story with love, kinship, and is quite heartwarming. It also achieved such great success during its release period. Why keep harping on it?
The production team completely ignored these criticisms.

The holiday is over, but the film crew's promotion can't stop. Promotion is really difficult these days. In the past, the main cast and crew would mostly be resting at this time; they could just maintain good public opinion and wait for the film to finish its run and collect the money.

Unlike now, after touring the eight major box office markets, they still have to go down to second- and third-tier cities to continue their promotional tour. Not to mention, for a movie like "Be With You," which is expected to make some money, they are required to do even more promotional tours.

After the May Day holiday, Guardians of the Galaxy Vol. 2 and Dangal will take over.

In fact, "Dangal" can't even be considered a successor. Who would watch an Indian movie? Although Aamir Khan is very famous in China, Indian movies are unlikely to sell well in China.

It's still a film released in China through a special program. Apart from Aamir Khan's promotional appearance at the Beijing Film Festival last month, this film has not been promoted or distributed in China at all, which is commonly referred to as "naked release".

It's a real shame, really. Li Qiutang was so busy last month that she suddenly remembered this movie and wanted to make some money. She mentioned to the company that she wanted to buy it, but after the company contacted the Indian film company, they were told that the movie had already been bought by Peacock Mountain Pictures, a Chinese company that has been making Indian films, when it was first conceived and filmed.

All three of Aamir Khan's films, "Taare Zameen Par" (Like Stars on Earth), "PK" (My God), and "3 Idiots," were imported to China by Kongqueshan Film Studio. Their company has established a very friendly relationship with Aamir Khan.

How could autumn possibly be the time for "Dangal"?

It is clear that even if Qiu Tian has a large family business and great power, it is impossible for him to make all the money.

However, imported films are ultimately a small investment; the focus this fall is on self-produced and invested films, so missing out on an Indian film isn't a big deal.

That money should be earned by them. Leaving aside the box office performance of *Guardians of the Galaxy* and *Dangal*, Yang Ying is eagerly awaiting a Dior endorsement contract after the holiday.

She waited and waited, but he didn't come. She had tried several times, and each time he told her to wait patiently.

As a result, at 10 a.m. on the second Tuesday of May, Dior's official Weibo account announced that Shu Chang had become Dior's brand ambassador.

Yang Yingren was stunned!

It wasn't that she was arrogant; although top actresses like Shu Chang and Zhao Liying were also vying for the endorsement, she knew that Dior was the most important candidate they were considering.

But now, Yang Ying can't figure out where she lost, no matter how hard she tries.

Forget about the depth of her work, Yang Ying doesn't believe in that at all. Everyone is just a traffic magnet. You rely on acting, I rely on variety shows and persona marketing. Who does she lack in terms of traffic?
But since that's how it ended, she couldn't question Dior about why he stood her up.

She couldn't go to Mr. Dong to complain, because Mr. Dong didn't understand fashion and had no say in the fashion industry.

She spent five years admiring Dior, only to end up with nothing. To be honest, she was really hurt. She desperately needed this endorsement to boost her status in the fashion world.

Fortunately, her face mask business is now thriving. During the three months she was recovering from her injury, she sold a lot of products by marketing her strong goddess image. In addition, she will be joining a new drama this month, which makes her feel much better.

Yang Ying is currently considering turning her beauty brand into a chain, based on suggestions from some business partners. She wants to make money from both selling products and franchising.

Just like Zhang Ting, that couple is doing very well in their business.

With such a high level of online traffic, there's no reason why Yang Ying can't monetize it.

In Yanjing, Huang Xiaoming treated the two directors, Qiu Tian and Qiu Shi, to drinks.

"You're too kind. We didn't really do anything," a director said. "A Dior endorsement is such a big deal; it's not something we can just snag on a whim. A speeding accident isn't a huge deal, but it's not insignificant either. The brand has its own considerations."

Even if you talk about it to the ends of the earth, autumn won't acknowledge it.

The director is right. No matter how powerful Qiu Tian is, she can't interfere with Dior's endorsement. As for how Yang Ying lost what was already in her grasp, who can know?

That's how Huang Xiaoming got his good reputation. For example, this dinner could have been skipped. He could have just sent one of his staff members to deliver a gift and say a few nice words, and that would have been a respectable affair. But he chose to host it himself.

Huang Xiaoming has a variety show called "Chinese Restaurant" to film next, and he also has a movie to start filming.

"I'd like to invite Qiu Tang to be a guest on our show," Huang Xiaoming said.

"He definitely won't be available. Filming for 'The Wandering Earth' starts next week, and he won't be attending any events."

"He seems to be very resistant to reality shows? I've never seen him on one."

"Why would a director like him go on a reality show?" The company clearly knows what Li Qiutang should be doing. "In the past few years, countless programs have approached him, asking him to be a mentor or something, with each offer higher than the last, but he is unwilling to do any of them. He's fine as a guest for one or two episodes, but the company doesn't want him to be a regular on variety shows. There's no need for him."

After drinking for a while, Huang Xiaoming finally asked, "Has the company started any new films or TV shows recently?"

They're all short of roles!

(End of this chapter)