Huayu timely rain, they forced me to be the top star

Chapter 188 Promoted to the second line, marketing genius!

"What's the ratings?" Zhang Yang's eyes swept across Yang Mi's speechless face, and a teasing look appeared in his eyes.

He subconsciously exerted force on the hand holding the phone, and it was obvious that he was not calm inside.

"The highest ratings reached 2.34, and the average ratings for the three episodes was 1.83." Cai Yinong's tone was full of excitement. "The first three episodes are still getting into the rhythm. We are confident about the content later. The ratings will definitely rise. I just don't know if it can surpass "Palace Lock and Bead Curtain"!"

Hearing this, Zhang Yang felt relieved. This result was indeed worth celebrating.

"Xuan-Yuan Sword: Scar of Sky" was followed by "Tian Ya Ming Yue Dao", which ranked second in national ratings in the first two days of its premiere, and then ranked first for most of the time, with the highest ratings exceeding 2. The finale, which was on the evening of January 1, had a rating of 14.

"Xuan-Yuan Sword: Scar of Sky" currently has a maximum viewership rating of 2.34, and an average of over 1.8, which means that it has completely taken over the traffic of "Tian Ya Ming Yue Dao" and we can expect even better results. This drama can be said to be very successful.

Thinking of this, Zhang Yang smiled: "The results are indeed very good. It seems that we can plan a celebration banquet in advance."

"We must do it!" Cai Yinong laughed. "This is your first time taking on a leading role. I think you must be looking forward to the results, so I called you as soon as possible."

"I'm going to inform the others now so as not to disturb your rest."

"Okay, good night, Sister K." Zhang Yang responded with a smile.

As soon as he hung up the phone, Yang Mi immediately came up to him, with joy and envy in her eyes: "Congratulations, you are really going to be famous now."

"Congratulations, congratulations!" Zhang Yang hugged Yang Mi to himself: "I'm famous, and you will benefit from it too."

"I'm a top actress, how could I care about you?" Yang Mi raised her chin and snorted proudly.

"Then don't appear in the magazine?" Zhang Yang raised his eyebrows with a smile in his eyes.

"How can you be like this?" Yang Mi patted Zhang Yang's chest gently: "No one wants to take back something they gave away."

In fact, it's not me who gave it to you, but you worked hard to be the second female lead. The box office of "Painted Skin 2" was high enough that several magazines had that idea.

If I give it to you, it won't just be an inside page, at least you will be on the cover of the next three major women's magazines.

Zhang Yang smiled inwardly, his eyes moving slightly: "It seems that I will be busy in the next few days."

"It's like this during the broadcast of the series. After being busy for a while and rejoining the crew, things will return to normal." Yang Mi said with the tone of an experienced person.

"I'm not a newbie." Zhang Yang lowered his eyes and smiled.

"But this is the first time you've become so popular." Yang Mi said that her sister has experience to pass on to her.

"Have you forgotten that when Lao Hu was on the front line, he often took me for a walk?" Zhang Yang moved his hand.
Yang Mi's body trembled, her eyebrows and eyes were like silk: "Don't tease, unless you want to fight a bloody battle."

"I don't have this hobby." Zhang Yang immediately raised his hands in surrender.

"Virtue." Yang Mi rolled her beautiful eyes and smiled softly: "Don't think I didn't see it. In fact, you are also very nervous about the performance of "Xuan-Yuan Sword: Scar of Sky"."

"Like Sister K said, it's normal to be nervous when taking on the leading role in a TV series for the first time." Zhang Yang did not deny it.

But in fact, the reason why he was nervous was not the same as what Yang Mi thought.

According to the original trajectory, the top eleven TV series in terms of ratings in 2012 were "Palace Lock and Bead Curtain", "Cherry V", "Deep Palace Spy", "Xuan-Yuan Sword: Scar of Sky", "Husband and Wife Affairs", "Color of Women", "Kintaro's Happy Life", "Empresses in the Palace V", "The Matchmaker", "The Price of Victory" and "Swordsmen in the Sky".

Among them, "Palace Lock and Beads Curtain" took an average viewership rating of 2.39, and it is also the only TV series this year with a viewership rating of over 2. "Xuan-Yuan Sword: Scar of Sky" is 1.63. It has to be said that although Yu Zhen's character is not good, he does have his own set of reasons and reasons for being conceited.

To put things one way or another, in the future, "Yu Zhen Drama" will become the third personal brand after "Qiong Yao Drama" and "Haiyan Drama", which is indeed unique. However, with Zhang Yang in this life, it is not that simple.

Back to the point, although the original version of "Xuan-Yuan Sword: Scar of Sky" had various problems, it was still popular even as a weekly drama because of the participation of Hu Ge and the female leads such as Liu Shishi and Tang Yan. The criticisms about the costumes, props and some plots also affected the popularity of the drama, and it ranked fourth in the average ratings for the whole year.

It's not as good as the phenomenal "Legend of Sword and Fairy" series, and it can't even be considered a hit, but it's not bad among the hit dramas.

This time, Zhang Yang had to take over Hu Ge's position and let Tang Yan and Liu Shishi swap roles, which put a lot of pressure on him.

In terms of image and acting skills, he thinks he can beat Hu Ge, but the status and ability to carry a drama required for a fairy idol are far different.

Even when selling the drama this time, Cai Yinong used the brand of "Tangren Drama" produced by Tang Yan and Liu Shishi.

In addition, the TV series has changed from weekly broadcast to daily broadcast, which is another uncertain factor.

So even though he knew that the costumes and props of this play, the plot had been optimized, and the actors' images and acting skills were better than the original, he was still worried.

Unlike "The Four", which only had improved content and was released at about the same time as before, and also had no rival "Search", and stepped on the rival to get to the top, "Xuan-Yuan Sword" has changed in terms of timing, people and environment, and there may be a butterfly effect.

Fortunately, the results were exactly as he had budgeted.

"Indeed, this is your first time starring in a drama." Yang Mi's face showed surprise: "Your presence in the entertainment industry has been so strong in the past two years, and I didn't realize this. You are really a natural-born superstar!"

A good actor is not necessarily a good star, and a big star is not necessarily a good actor. It can only be said that they are interchangeable.

"I accept your flattery." Zhang Yang grinned, "But some comrades, don't think they can rise to prominence by flattery."

"Blowing, praising, is it really impossible to get up?" Yang Mi whispered into Zhang Yang's ear.

Zhang Yang: “.”

This woman is very capable, but she can’t do anything rash today.

"Sleep, sleep, sleep vegetarian."

Yang Mi:?
"The other kind is the one that sleeps with meat?"

"Your thinking is rigid." Zhang Yang said with disdain: "Of course I sleep with meat, aren't you meat?"

Yang Mi: “.6”

The next day.

Zhang Yang got up early and went to the vicinity of Beijing Film Academy to meet Nazha for breakfast, to share the joy of the hit TV series.

"Brother Yang, my classmates and junior high school students look at me differently now." Nazha's tone was excited, but also nervous.

The TV series had good ratings for the first three episodes, and judging by the online reviews, it wasn't bad either, and there was a lot of discussion, but that had nothing to do with her because the character she played didn't appear until the fourth episode. If the performance deteriorated by then, would it be said to be her problem?

Zhang Yang saw what was on her mind and held her hand. "My daughter Naza was named the most beautiful candidate in the art exam. She was chosen as the school beauty before she even got into the school."

"Before I even started college, I signed a contract with a well-known company in the industry to play the third female role in a fantasy film. Now I am just a sophomore and I have already acted in a movie."

"It's normal to be envied. You don't need to feel any psychological burden. I'm behind you."

Feeling the warmth coming from his hand, my heart was warmed and a smile bloomed on my face, like a blooming snow lotus in Tianshan Mountains.

Zhang Yang looked at her face, and he wanted to say something, but when the words came to his mouth, he decided to wait.

After breakfast, Naza went back to school to continue his studies.

Zhang Yang returned to the house bought by Liu Shishi and began to reply or send thank-you text messages one by one.

After the press conference ended yesterday, several of the main creators posted messages.

All the friends he has made since he entered the industry have forwarded his Weibo to promote it. Yan Zi, Pang Bing, Deng Chao, Su Youpeng, Qi Wei, Yang Mi, etc., all ended up in the process.

The premiere of "Xuan-Yuan Sword" last night had such good ratings, and it is definitely partly due to these people.

Then this morning after Mango TV announced the ratings, many people congratulated him in text messages.

There are even some college classmates, student union members, etc. who have been forgotten in the corners of memory.

"The value of Brother Bo's words is still increasing." Zhang Yang sighed.

But it doesn’t matter, he has no intention of becoming obsolete after becoming famous.

There are always good people around!

Just a few days later, he started complaining.

"My goodness, it's not easy to be a star."

Temporary assistant Li Yitong and guest assistant Zhao Liying, who were eating and drinking for free, twitched their lips.

Do you want to listen to what you are saying? If you don’t want to be famous, let us do it!

"There are indeed quite a lot of interviews, as well as photo shoots for various magazines."

"If it weren't for the endorsement, and you still have the attitude of rejecting everything, your workload would at least double."

Mo Xiangwan followed Zhang Yang to make a report.

She also didn't expect that "Xuan-Yuan Sword: Scar of Sky" would become so popular. As an executive agent, her workload also skyrocketed, and she felt both pain and joy.

The only thing that made her unhappy was that Zhang Yang refused to accept the endorsement, and she lost a generous bonus, but the one who was really crazy was Cai Yinong.

After all, Zhang Yang is still nominally a Tangren artist, his agent is also signed by Cai Yinong, and Mo Xiangwan is just an executive agent.

Therefore, the share of income from endorsements and film remuneration will temporarily belong to Cai Yinong or Tangren.

"But I didn't expect that you could convince Sister K. That's several million." Mo Xiangwan said in surprise. Li Yitong and Zhao Liying immediately pricked up their ears to eavesdrop on the gossip.

Zhang Yang is now estimated to be a second-tier celebrity in terms of status, and her popularity is catching up with the first-tier celebrities. The annual endorsement fee is not small, and Tangren can get a lot of it.

"What persuasion? It's nothing more than an exchange of interests." Zhang Yang smiled faintly.

It is impossible for him to be an endorsement agent. He can only earn 5 million yuan from being an endorsement agent and 3 million yuan from being paid.

But by next year, even if his fame and status do not increase, this endorsement will become 10 million or even more.

By 14, the explosion will continue. The horror of the traffic era is beyond the imagination of ordinary people.

What's more, he is confident about the speed at which he will become famous.

Signing the contract now would obviously mean losing money, and he didn't want to share it with Tangren.

As for the benefits he offered, he only promised to give Jiang Jinfu and Nazha a few roles, which made Cai Yinong, who was wary of his connections, compromise.

But Jiang Jinfu had already told her in advance that Naza was his woman, so it would be hard to say who would get the resources between the two of them.

"Boss, you're becoming famous so quickly. One year you're a third-tier star, and the next year you're a second-tier star. Will you be a first-tier star next year?" Zhao Liying exclaimed with envy.

"Am I becoming famous quickly?" Zhang Yang said with a calm smile: "I think I can only say that my performance is normal."

Since his re-debut, he has been learning marketing methods from Pang Bing and Da Mimi.

Although he played a supporting role instead of the main role at the beginning, as long as he got the marketing, his popularity would not be inferior to that of the main role!

But popularity is always just popularity, and it is superficial and may disappear at any time, and it cannot be transformed into actual status and influence.

Many people have only heard of your name and know that you exist, but they do not trust or admire you because of this, just like internet celebrities.

In a few years, with this popularity, I could become a variety show star and cash in, but now if I want status, I have to have achievements and works.

Zhang Yang did receive considerable exposure in the movie "The Four", but the box office results did not bring him much benefit.

Even the industry recognition that Chen Hai has received in publicity and marketing is greater than the recognition of his personal ability to carry a drama.

But now, he has a fairy tale TV series with two male protagonists, which can completely become his resume of carrying a drama.

It’s catching up with the popularity of the first-tier characters and comparable to the popularity of the second-tier characters. It’s not an exaggeration for a good character to become a second-tier character!
What's more, Zhang Yu helped him contact several first-tier men's magazines in China. Although it might not be possible during the golden September and October, it would be no problem to publish them in ordinary months.

In the next few months, he will be seen on the covers of several top men’s magazines in the country, helping him secure his position as a second-tier magazine.

"As for the front line."

"As the saying goes, success depends on luck."

"I'm so lucky, it's only natural that I can succeed next year."

Zhang Yang smiled confidently.

Zhao Liying: “.”

When I heard the first half of your sentence, I thought you wanted to be humble.

"What, you don't believe it?" Zhang Yang met Zhao Liying's gaze.

"I believe it!" Zhao Liying thought that Zhang Yang will play the male lead in the TV series "The Female Prime Minister", the second male lead in the movie "So Young", and an important supporting role in "Journey to the West: Conquering the Demons" next year.

Maybe there is also the male lead of "Legend of the Fish" and the male lead of the movie "Girl's Strange Girl".

As long as the performance of these works is not bad, it is not a problem for the second-tier to reach the quasi-first-tier.

But that refers to ordinary people, not Zhang Yang, a genius who is good at marketing.

"I remember that you also promised Mr. Cai a condition."

Mo Xiangwan looked at Zhang Yang and said, "Can we really make Xuanyuan Sword's average ratings surpass Palace of Pearls?"

The average viewership rating of "Palace Lock and Beads Curtain" was 1.97, almost breaking 2.

Of course, this is because Zhang Yang took action, causing "Palace Lock and Bead Curtain" to be involved in a plagiarism storm ahead of time, and Yuan Shanshan was involved in the "Hai Hou" scandal.

Otherwise the result would be even better.

Zhang Yang smiled confidently.

“You still don’t have confidence in my marketing ability?”

"It's almost time now, you can check it out online."

(End of this chapter)