Entertainment: Is this how you play music?!

Chapter 470 Li Can: "I'm planning something big."

Zhong Liang did not become complacent.

Realizing he might have said too much, he simply smiled and handed the reins to the host.

But Lin Feng's eyes widened, completely unable to believe what he had just heard.

He turned around and shook Li Can's shoulder, expressing the sentiments of many artists in the audience.

"Kind? Huh?! Brother Can, he fucking said you're kind?!"

Let alone Lin Feng.

Even Han Jiayin and Winnie couldn't help but laugh.

Li Can does not usually lose his temper, but that doesn't mean he has a good temper. In fact, if he does lose his temper, the consequences are the most serious.

His feat of shattering a wooden table with a single kick is legendary in the football world.

Rumors are flying everywhere; everyone knows them.

Xiao Ge curses without hesitation, and the reverse butterfly is one thing, but the xylophone is a swan song.

That fiery temper, and you call that kindness?!

Am I not kind?

Li Can just kept smiling, but Lin Feng saw that smile as extremely dangerous.

"Ah, yes, yes, very kind, extremely kind."

Lin Feng rolled his eyes.

Aside from band-related matters, Lin Feng and Han Jiayin have the most contact with entertainment industry business.

How could anyone not know Li Can's "reputation" in the industry?
How could someone who is genuinely kind and gentle cause strangers in the industry to turn pale at the mere mention of their name? That's enough.

"Yes, next, I'd like to introduce you to our industry legend, Mr. Li Can, and his band—Devil Power!!"

"Mr. Li Can, recipient of the Lifetime Achievement Artist Award at the First Tencent Xinghai Music Awards!"

"And the band inducted into the annual gala's Hall of Fame—Devil Power!"

"Let's give them a round of applause."

As soon as the host finished speaking, Li Can and the others stood up and walked towards the stage.

The artists in the audience applauded enthusiastically, one after another.

It wasn't entirely about pandering or fear; more than anything, it was about yearning for the legend.

As everyone knows, the highlight of this first edition was Li Can receiving the "Lifetime Achievement Award".

It may sound strange for a young person to receive a lifetime achievement award, but everyone knows that this lifetime achievement is well-deserved.

Heroes come from all walks of life, and their age is irrelevant.

Lifetime achievement refers to the ability to achieve significant accomplishments in one's field, make important contributions to the industry, gain widespread recognition within the industry, transform one's own ideas into industry consensus, and even influence the development of the industry.

There are practitioners who can make lifelong contributions.

This cannot be explained by how famous, how rich, or how big a brand one is. Awards may be given, but whether they are worthy of them depends on the industry's evaluation.

Clearly, even without discussing "Ode to Joy" or the collaborations that Li Can personally facilitated, it's still a significant achievement.

Whether it's the Li Can architecture commonly used in the industry, or the various honors he has received.

All of these are sufficient to warrant the title of "lifetime achievement".

"Mr. Li, hello."

The host shakes hands with Li Can.

Li Can smiled and nodded.

"Hello."

The host was somewhat excited.

It was undoubtedly an honor for the host to present the award to Li Can.

The host wanted to say more, but he resisted the urge.

With a smile, the award presenters were announced, and the award ceremony began.

Upon learning who the award presenter would be, many artists in the audience suddenly had a strange feeling, but they didn't show it too much, clapping and watching quietly.

But netizens didn't have so many reservations, and they poured all sorts of honest opinions into the comments.

Good heavens, what kind of lineup is this?

[Best Male Singer of the Year, Best Female Singer of the Year, Wang Le (director of the awards ceremony), Li, CEO of Tencent Music, Chairman of the Xinghai Music Awards Selection Committee, and Vice President of the Shanghai Musicians Association – this lineup is truly impressive.]

[Dude, I can't hold it in anymore. Turns out, choosing the Singer of the Year was just to present an award to a big shot.]

[Li Can: Winning Best Singer is the only way to truly see me. I've met many geniuses in my life, but I don't think any of them are as talented as me.]

Well deserved!

[Perfect! The most flawless episode ever!]

The fans were very excited.

He was clearly different from Li Can and others.

When it comes to winning awards, fans are actually more enthusiastic.

As the award presenters walked onto the stage one by one and shook hands with the members of the DP band, it was hard to say whether Li Can and the others felt a sense of accomplishment, but the fans certainly felt a great sense of accomplishment.

"Congratulations."

"grateful."

After shaking hands, everyone faced the camera lens, and the photographers in the audience picked up their cameras, and the lights began to flash.

After a brief pause, the vice president of the Shanghai Musicians Association smiled and stepped aside, gesturing slightly to leave the center of the stage to Li Can.

At the same time, Director Wang Le reached out to the side, and the host thoughtfully brought over another microphone. Director Wang Le took the microphone and handed it to Mr. Li from Tencent Music, who then passed it on to the vice president of the Shanghai Musicians Association.

Then the vice president of the music association handed it to Li Can.

Those few seconds were filled with human relationships and social dynamics.

"Thank you all, and thank you for your recognition."

Li Can raised the microphone, nodded slightly, and simply smiled.

He was so calm it was almost unbelievable that he had won an award.

But this feeling, ironically, feels incredibly real.

Perhaps in many people's minds, it would be a bit fake for Li Can to get excited.

"I feel very happy to receive this award. This happiness comes from the recognition of our work by our fans. I know that I am quite playful when it comes to music."

Li Can's speech was very sincere.

For some reason, such a blunt truth feels strangely abstract.

The artists in the audience were starting to lose their composure.

His expression was slightly strange.

Meanwhile, viewers online were flooding the screen with comments.

Everyone was smiling.

[Hahaha, this is hilarious! What kind of comment is this?]

So you know you like to have fun, huh?!

[Oh no, stop being so abstract, bro? Can you at least give me a god-like image?]

[Background music should be playing at this point; I recommend "Reverse Butterfly."]

The classic story of "Reverse Butterfly" will live on forever.

He's not unaware! He's just pretending! It's about not forgetting his original intentions.

"But to my surprise, even though we were so willful, our fans were more tolerant than I expected. Thank you so much."

Li Can bowed slightly to the camera, his expression more sincere, his eyes sparkling with clear and innocent light.

"We will continue to work hard to bring you good or interesting works to repay your tolerance. Please continue to tolerate us and support us, the evil forces."

The degree of eye twitching varied among the performers in the audience.

If it were anyone else, the scene would have exploded.

Unfortunately, it was Li Can; his influence was still strong, and everyone was putting up with it. Li Can's scathing remarks just kept coming one after another.

With the introduction of the inclusivity theory, the acceptance speeches at this awards ceremony reached an unprecedented level.

Everyone wants to complain, but they don't know what to complain about.

Even if some fans are familiar with Lee Chan's style, those with a weaker tolerance for it may still be completely overwhelmed.

You're trying to tell everyone to continue to be tolerant of you, right?

"So you've finally said what you really think, huh?!"

I can no longer tell if this was intentional, deliberate, or unintentional!

【I should have known, I should have known!!】

"thank you all!"

Amid applause, Li Can concluded his remarks.

There wasn't much fuss about it.

In fact, the production team originally wanted Li Can to say more, but he refused.

We can only let our older brother do whatever makes him happy.

Coincidentally.

There were no long, drawn-out acceptance speeches, no self-pity or sentimentality; instead, he touched the hearts of many fans even more.

Being humble, without being arrogant, does not mean being self-deprecating, nor does it mean being exaggerated or putting on a show.

Li Can found the perfect balance in this process.

After everyone stepped off the stage and the awards ceremony concluded at its climax, it seemed that many important matters were just about to begin.

On the internet, fans began an excited and heated discussion.

unexpected.

There wasn't much discussion about the award; most people congratulated the winner and felt it was well-deserved, without any further discussion.

On the contrary, the three songs performed by the DP band generated a huge amount of discussion.

[This is amazing! I love the new work so much; it has a completely different feel to it.]

[Does anyone know that guitar solo in "Nemo"? It's so short, but so amazing!]

[That instrumental section in the middle was pretty impressive!]

[I have to say, Li Can really gave his girlfriend a lot of extra training; these guitar melodies are absolutely divine.]

DP has the best guitar solos!

[More than that, he's a pianist who also plays keyboards, and he has the world's most powerful drumming machine. I can't speak for other positions, but at least as a drummer, guitarist, and keyboardist, he's absolutely number one in the band world.]

The online discussions and enthusiastic debates, along with the spontaneous sharing and recommendations, naturally boosted the music's play count.

Many content creators who have been following the DP band for a long time have even started using these three new songs in their video edits, prompting comments like "You're so fast!" in the live chat.

Meanwhile, many content creators in the music section acted in unison.

Having followed the DP band for so many years, my sheet music transcription skills have improved dramatically.

People flocked to ask for sheet music, and those who wanted to transcribe it worked overtime.

Immediately, a group of enthusiasts emerged who couldn't wait to show off their replicas.

Videos of piano playing, guitar solos, and drum kit performances.

This allowed many fans to rediscover more details about the band that were difficult to notice during their first performance.

After watching the original video again, it seems even more addictive.

The content creators who capitalized on the trend further demonstrated what it means to follow Brother Can's lead, earning likes and coins alike.

The fervor of the celebration began to explode three days later.

Secondary creation, secondary application, cover songs and covers.

Open, free copyright management has given music greater exposure and vitality.

The hype peaked three days after the awards ceremony.

Li Can, however, was not in a hurry to expand further or busy himself with monetization.

Instead, it's as if it's invisible.

At this moment, the members of the DP band were sitting with several bigwigs, having dinner and discussing future business or development.

Eating in private makes things more natural.

Amidst the clinking of glasses, Li Can spoke up with a smile.

"Mr. Li is ambitious. Come on, have a drink."

"Haha, ambition takes time to build. Thanks for your support, Brother Can, I'm in!"

Mr. Li laughed heartily and downed his drink in one gulp.

Ambition—that's a very apt word.

There's a little-known, or rather, easily overlooked, detail in the design of the awards at the Tencent Star Ocean Music Awards.

The word "Mandarin" is not present.

This shows that the award's ambitions have never been limited to the domestic music market.

This indicates that there are higher expectations for this type of music festival, which is half offline and half online.

All of this was based on Li Can and his band starting a big project.

Recognition, brand awareness, value, and scope—among these, scope is the attribute that Tencent cares about most.

Although this step may take a long time to advance and requires more and more campaign submissions to supplement it, it may take at least ten, twenty, or even thirty years to see the results.

Whether it can be done is also unknown.

But regardless, at least it's taken off now.

"This idea is incredibly bold, but we are willing to support it. The top music market is still difficult to penetrate, but we can definitely start from where it is easier to get started."

"Like Southeast Asia?"

"Well, maybe. Although the current goal is still to do well from the basics, these are actually a small but significant expectation for the future."

Mr. Li's answer was quite cautious.

This is how music awards work.

Everyone wants to expand their influence, but the reality is that it's difficult for everyone to extend their reach to other music markets. Even the Grammys don't have the highest level of recognition worldwide.

But smart people always leave themselves a way out, paving the way from the very beginning. No matter what happens later, they at least can't fixate on the award category; they can leave it a little ambiguous to facilitate future development.

"Brother Can, what are you planning to do next? Is there anything we can help you with?"

“We don’t, we want to slack off, but you definitely do.”

Li Can smiled and shook his head.

"Everyone knows that I've taken on the music for Company C's game 'Cyberpunk' and GameNet's 'Black Monkey,' but to be conservative, it will take at least two or three years for these two projects to come to fruition."

"If I just complete the business, it would be a waste of the hidden opportunities in the project for me. Everything is going international now, and the internationalization of music production may also drive the internationalization of other systems. This may not only be a matter for the music industry, but can also affect many entertainment and cultural industries. It all depends on how everyone cooperates and how they divide the pie."

After a moment's thought, Mr. Li nodded seriously.

Li Can's words were still too euphemistic.

Internationalization sounds nice, but its real name is being held hostage abroad.

Just like Li Can's approach to music distribution channels.

By relinquishing some profits and retaining only core copyrights, and by adopting an internationalized operating model, the consequence is that a group of stakeholders are essentially tied to the same chariot.

If it were someone else, they would have been ostracized long ago. They're talking about cultural export now; they'd be lucky not to be in the ICU on an IV drip.

As President Li was pondering, he heard Li Can slowly speak, dropping a bombshell.

"However, I do plan to do something big in the next year or two, and I might need some help."

"What's big? How big is it?"

"It's much bigger than you can imagine, but I won't say now."

"?"

(End of this chapter)