Entertainment: Is this how you play music?!

Chapter 463 Upholding principles, but Li Can is the principle.

Just do it.

While I'm not afraid of anything happening, it's always good to take precautions to avoid trouble.

Expensive fans can sometimes ruin an idol's public image. If something really goes wrong, pretending to be dead is idiotic, but not pretending to be dead is just being indecisive.

Li Can didn't want to gamble everything on small, fleeting moments of happiness.

Immediately, a call was made to Mr. Li, the general manager of Tencent Music.

At this moment, Mr. Li, the CEO of Tencent Music, was assigning tasks to several subordinates.

"There are still two months until the awards ceremony, which is neither a long nor a short time. All departments should push forward with their work as soon as possible."

"As for the overall publicity, don't reveal too much information. Once everything is in place, conduct a widespread pre-event promotion forty days before the awards ceremony. The prestige of new awards will always be questioned, so don't market for too long, but make it a short-term explosion."

The logic behind managing the popularity of new and old awards is different.

Compared to the commercial revenue generated by the naming rights of the award itself, the more important factor is the additional commercial value that arises after the award has established itself.

There's no need to create a buzz for old awards, because even before anything is prepared, music fans will naturally start discussing this year's winners.

Whenever a work achieves outstanding results or a controversial celebrity becomes a sensation, certain well-known awards will inevitably be mentioned.

Therefore, older awards need to be more carefully managed in terms of their impact. They can maintain a high level of public interest for a long time, but they cannot become too popular overnight.

When the window of opportunity arrives, it will naturally enjoy unparalleled popularity.

And what about the new awards?
If you asked this question within the music fan community, even seasoned music lovers would likely be completely baffled.

[What kind of dubious award is this? I've never even heard of it!]

Based on this, the more you promote it in advance and the longer the promotion period, the more disadvantageous it becomes.

There must be a rapid and massive surge of hype to create an impact, while minimizing the spread of negative word-of-mouth, quickly breaking through the psychological defenses of music fans and etching their names into their hearts.

The pre-event promotion usually takes place about a month and a half before the awards ceremony, followed by a rapid and comprehensive surge in popularity a few days before the ceremony.

This will leave music fans completely confused.

[What kind of dubious award is this? Never heard of it? It seems to have only been around for a few days? Let me check it out.]

It remains to be seen which artists and celebrities participated.

The prestige of an award can be discerned from the composition of its participants.

After releasing a few more nominations, it will be even more convincing to netizens.

Netizens will think the awards are well-chosen and the lineup is impressive.

[Seems pretty good? You have good taste, it's quite impressive. The competition here is comparable to a major international award!]

In this way, the prestige of the new award is preliminarily determined.

It can also etch the name of the award into the minds of music fans.

Pure, violent impact and quick, decisive release can prevent competitors from coming up with any underhanded tactics.

They might realize it next year, but this year is definitely going to be a good start.

Therefore, Mr. Li paid close attention to all aspects of the early stages of the award's operation, making sure that no part of the process went awry.

And just then.

Mr. Li's phone rang.

In such a serious situation, the ringing of the phone seemed rather inappropriate. Mr. Li frowned slightly, took out his phone, and glanced at it.

Then I couldn't hide it anymore, hehe.

The subordinates were slightly surprised.

After Mr. Li answered the phone, he only spoke once.

The expressions of the subordinates around him changed from doubt to relief.

"Hello? Mr. Li, what can I do for you?"

"Hi, we haven't had a chance to congratulate everyone on your great achievements yet! Mr. Li, please do us the honor of giving us the opportunity to celebrate with our partners."

Mr. Li spoke with a smile, seamlessly switching from a serious work attitude to a relaxed one in an instant.

"Oh, no trouble at all, Mr. Li, please just tell me what you need."

"No problem! I thought it was something serious, but leave it to me! Okay, okay."

"Mr. Li, are you free these few days? Oh, next week? Sure, no problem, that'll give us time to prepare properly."

"What are you saying? What's so troublesome about it! It's not troublesome at all!"

"Okay, okay, let's talk later."

Snapped.

After hanging up the phone.

Mr. Li's expression changed.

He slapped the table and shut down the PowerPoint presentation displayed on the conference screen.

After a moment's consideration, he spoke again.

"The plans have changed. We'll take a different approach to the pre-award promotion. The overall strategy remains the same: don't rush to focus on marketing the awards themselves. However, we will announce in advance that the DP band will be attending the Tencent Awards Ceremony as a performing guest!"

"."

The subordinates nodded and quickly wrote it down.

How many "fucks" were running through one's mind is anyone's guess.

The original plan was to keep quiet until the last forty days or so before launching a concentrated publicity campaign.

But now it seems they were about to leak the news twenty days earlier than planned.

Is this a case of plans not keeping up with changes?
"Ahem, I know what you're all thinking."

Mr. Li smiled slightly, confident and assured.

There was no blushing at all; I was simply stating the facts.

"It's a bit early in principle, but it's not a big problem. Li Can is all about principles, and sometimes you have to make way for principles."

"Business is always dynamic. We need to be flexible and not rigid in our approach to problem-solving. We must distinguish between primary and secondary issues and weigh their importance and urgency!"

Clap clap clap!

applause.

What the leader said is absolutely right.

The subordinates all praised General Manager Li for his quick thinking.

Although it's a bit shocking, everyone knows that's the truth.

A new award definitely needs a heavyweight figure to enhance its prestige.

This person is undoubtedly Li Can.

It could even be said that 60% of the success of the entire award depends on Li Can's immense influence.

It must be at least 80% now, because the other members of DP are just too amazing.

Winning this award, even just appearing in the performers' seats, is incredibly impressive.

Can you do that for other awards?!
"Tsk tsk, look at how broad-minded they are."

At the end of the meeting, Mr. Li couldn't help but exclaim in admiration.

The subordinate felt a chill run down his spine, but for the sake of his job, he dared not twitch his eye.

"Knowing that the current climate is putting a lot of pressure on artists in the entertainment industry, look, they are taking the initiative to step forward and relieve the pressure."

"To be in such a high position and still think about the entire industry? That's real responsibility!"

"."

I understand the logic.

But the subordinates were really starting to get impatient.

He cursed inwardly.

Mr. Li, stop it right now! If you keep praising him like this, you'll ruin your image!
If President Li were to hear these words, he would undoubtedly face another stern rebuke.

In Mr. Li's opinion, this was hardly a compliment!

Why can't people even speak the truth?!
"If you ask me, every single person in the entertainment industry should thank Li Can for his kindness!"

"Weren't there people who tried to ride on Li Can's popularity before? If they really settle accounts now, I can't imagine how much economic loss it will cause."

Mr. Li smacked his lips, still wanting more.

But it still stopped.

"Quickly! Follow my instructions and come up with a plan within a day, then implement the necessary changes."

"let's move!"

"okay!"

Although it was last-minute overtime, the business content changed abruptly.

But the subordinates were incredibly motivated, as if they had been granted a pardon.

Get to work already, or I'll be dreaming about it tonight.

That's why they say someone is General Manager Li; there's always something special about them.

"Is it done?" "Yes, it's done. Mr. Li agreed very readily."

"Then what are we waiting for? Let's get this party started!"

Lin Feng rubbed his hands excitedly, eager to try.

I've been suppressing my feelings for too long.

"How long will this take?"

"Sixteen minutes."

Li Can put away his phone, paused, and spoke again.

"The show should start at sixteen minutes and go up to twenty-five minutes, but I don't recommend making it that long. Perhaps we could design it as a seamless performance and shorten it by a few minutes."

"Great!"

Everyone looked at each other and smiled.

Sixteen minutes—for many artists, the focus is no longer on the pressure, but on their own endurance.

For the DP band, who had already been tested on their endurance, sixteen minutes was just enough to warm them up slightly.

This makes it perfect for a burst of energy.

At least, this duration is enough to give me some pleasure.

What is the song selection?

"You, Jiayin, each sing one song, then start or end with instrumental music."

"As expected."

"Come on, guys, let's figure out how to wreak havoc on this stage."

Everyone sat together, in high spirits.

A sixteen-minute performance at an awards ceremony isn't actually that long; it's just that it's not very common in China.

This has nothing to do with status or whether the music has improved.

It's purely a matter of performance style.

In domestic award ceremony performances, most of the songs are pop songs, and the number of band performances that can liven up the atmosphere is relatively small. Bands, which play with emotions, sometimes need to add some sexy elements to input emotions on the spot.

The same applies to guest performances at international award ceremonies. Most of the songs are pop songs, and the duration is generally three to five minutes, while band performances are more than ten minutes. If there are other music genres or mashups, the duration will be adjusted according to the format.

Expanding the range of musical performance formats can further enhance the prestige of the awards.

Tencent was eager for it to last longer, so after consulting with Li Can, they agreed on a duration of sixteen minutes.

Longer duration means more exposure.

However, the pressure of performing on stage is also increasing.

mood.

If the emotions aren't right, it'll just be long and tedious, which will lead to accusations of diva-like behavior and crowding out other artists' performance space.

For DPs, this is a perfect match for their expertise, so they don't need to worry about similar issues.

However, this does not mean there is no room for improvement.

Besides emotions.

Li Can believes that rock music, or bands in general, need to add something new after reaching this level, in addition to emotions.

This performance.

Everyone wants to try something different.

Li Can completed the architecture very quickly.

It begins with soft rock, transitions and shifts in atmosphere with instrumental music, and ends with intense emotions that have a metallic and sonic feel.

The bel canto team naturally chose Han Jiayin.

So Li Can spoke up.

"Brother Feng, your opening was too gentle. Don't just focus on pouring out your emotions."

"what?!"

Lin Feng was somewhat disappointed and spoke hastily.

"I want to howl! I want to roar! I want to explode!"

"."

Li Can covered his forehead.

"Are you sure? If it's all about being explosive, the depth of the stage performance falls short. Maybe something different would be more interesting?"

"Ok?"

Lin Feng was taken aback, and after carefully considering it for a moment, he nodded seriously.

Just as Li Can said.

The worst thing you can do in a 16-minute performance is to repeat the same emotions.

For a powerful band like DP, layering emotions is not only not a taboo design, but can also be used to further enhance the extreme stimulation of a single emotion through continuous high-intensity layering.

But we still need to think about the idea for this awards ceremony.

The opening act already annoyed the audience, so they just wiped their butts and left. What about the rest of the show?
I'm here to perform for my career, not to cause trouble.

"That's true. To be honest, in terms of the aesthetic expression of the entire stage performance, Jia Yin's beautiful voice is actually the best choice to end the intense emotions."

Lin Feng curled his lip.

He pointed to himself.

"So, you're saying I have to be gentle this time, buddy?"

"That's right, be gentle, go in shallow and go out deep, you go in shallow."

"You son of a bitch."

"Gangzi, you'll have a piano performance this time."

Li Can smiled slightly, knowing exactly how to control Lin Feng's temperature.

When you look at Chen Gang with a serious expression and start talking about professional art design.

Lin Feng would definitely hold back.

As expected, Lin Feng stared wide-eyed as he listened to Li Can and Chen Gang talk about work, occasionally nodding in agreement.

"My requirements for this performance are: I want commercial appeal, I want art, I want depth, I want direct stimulation, I want an ingenious new structure and unique presentation, but I still need to conform to mainstream auditory aesthetics."

Li Can clenched his fist.

"I want it all!"

"Great! That's what makes it challenging!"

Chen Gang was the first to raise his hand in agreement.

After a round of competition.

Everyone present seemed to prefer more intense challenges and excitement.

Just like this performance.

Even if Li Can didn't say it, everyone would definitely not be satisfied with the most basic level of performance.

Breakthrough, breakthrough, it's all about breakthroughs. Regardless of whether we can achieve it in the end, or to what extent, we must at least ensure that our band's performances always have something new to offer.

"The first song has a soft rock feel, sung by Feng Ge, but at the same time, Gang Zi, you are the second protagonist."

"Instrumental music is Da Ni'er's domain."

"And finally, it was Sister Jiayin's turn to wrap things up, and I also wanted to show my presence a little and do something explosive."

Li Can made the arrangements.

Everyone nodded in agreement, carefully considering their assigned tasks, but they all felt that something was vaguely amiss.

Zhao Ze panicked.

He stood up abruptly.

"Where's my bass? Where's my bass?!"

"Um"

"Li Can, you son of a bitch, where's my bass?! Talk to me!"

"."

Li Can's silence was deafening, while his brothers' suppressed laughter carried a deeper meaning.

Zhao Zehong, who had been calm, softened.

"A brand new bass joke, huh?!"

".Ahem."

Li Can blushed slightly and tentatively asked.

"How about you try street dance?"

"Li Can, you son of a bitch!"

(End of this chapter)