Entertainment: Is this how you play music?!

Chapter 423 This was just a promotional video?!

"Actually, I know that for a game to reach the level of art, it has nothing to do with whether it is a work of art or not."

"We lack experience, so we need to proceed cautiously and steadily. First, we need to make the whole game a work of art, and only after that can we talk about what can be called a work of art."

Mr. Yang sighed.

He spoke his mind frankly.

"Sometimes I'm afraid that players will trust me too much, which will raise their expectations too high and make them disappointed. But sometimes I'm also afraid that players will be too suspicious, so I always want to reveal some information to reassure everyone."

"So I thought, at least we should tell everyone that we can produce an average work of excellent quality, which is at least a work of art."

Li Can and Meng Xin exchanged a glance and nodded slightly.

Everyone says that games are the ninth art, but where exactly is the art?
Yes, what makes games the ninth art is definitely not aesthetics, beauty, or conventional arts such as fine arts and music.

A game can be a work of art, but it may not necessarily reach the level of the ninth art.

Just like a movie, if the soundtrack is incredibly clever, the literary content is full of philosophy, the emotions are profound, and the story is exquisite.

But if the movie itself is just a jumble of shots.

That means it can only be considered a work of art, but it doesn't reach the level of cinematic art.

The same applies to games.

The true ninth art still needs to be embodied in gameplay. Those pioneering games that created countless gameplay styles brought players a deeper level of interactive experience, with gameplay that could still provoke deep thought even without considering music, art, and story.

That's what art is.

It's impossible to achieve success overnight. To expect the first domestically produced AAA game to reach the level of art is nothing short of wishful thinking. Even within the industry, there are very few games that can achieve an artistic level of gameplay. Even among games hailed as masterpieces, most do not reach this level of artistic skill in gameplay.

And that's the reality.

The art of games still needs further exploration, and the space for music to express itself within the game industry is far greater than imagined.

Even games that are considered "works of art" are extremely rare.

There was only one thing on Mr. Yang's mind.

Since we lack experience in game design, we should focus on enhancing our strengths.

What are its strengths?
Naturally, it's people like Li Can and Shanghai Animation Film Studio who are willing to support the development of domestic games.

Integrate these resources and transform them into a work of art.

It continuously elevates every aspect of the game experience beyond the gameplay itself.

Therefore, unlike other games...

After completing each chapter, there will be corresponding music and animation that interpret some of the ideas in the chapter.

If we say that the themes of Chapters 1, 2, and 4 correspond to the three poisons of greed, anger, and ignorance in Buddhism.

So, everything in Chapter Three revolves around one word.

“Hold on”.

The publicity center for the previous round of "Internet Addiction Prevention" extends diagonally to the other two locations.

If we say that the pinnacle of emotions and feelings is Chapter Four, "The Purple Iris," which revolves around the word "emotion," then the fourth chapter is the most poignant.

That publicity campaign represents the pinnacle of philosophical and artistic thought.

Whether it's the art, animation, game storyline, gameplay design, or even the music, everything revolves around the theme of "obsession."

The audio-visual combination of Li Can and Meng Xin is already perfectly seamless.

The next step, naturally, is to integrate it with the promotional content shown in the actual gameplay demonstration.

Time passed day by day.

The afterglow of National Day is still lingering.

Li Can's work did not stop.

For the next ten days, everyone worked together to refine the details of the promotional materials.

True artistry isn't just about throwing together some animation and music; even the transitions in promotional videos must have an artistic feel to be effective and reassure players!
As the person in charge of music and animation.

The suggestions and references from Li Can and Meng Xin were extremely valuable to General Manager Yang.

Having a good aesthetic sense doesn't necessarily mean having a high level of artistic skill. In collaborations, one only needs to provide a framework for others to develop their ideas. When it comes to showcasing the artistic merit of the game, the power of discourse is handed over to Li Can and Meng Xin, and there is never a one-man show based on "my own opinion".

This is the most important thing.

The final promotional video.

The duration was twelve minutes.

It's fair to say that this promotional video encapsulates the essence of the work, offering considerable depth without revealing too much information.

In this way, after players have roughly understood the trailer, they can gradually discover more amazing details in the game, even if they already know the plot and direction.

Time flies, and it's now October 25th.

The promotion was originally scheduled for after October 20th, but unexpectedly, it was delayed by almost a week.

at last.

At 9:30 a.m. on October 28th.

Black Monkey's various platform accounts simultaneously released game trailer videos.

Li Can, Meng Xin, and others reposted this as is customary.

Meng Xin is fine so far.

But Li Can's number is a little different.

Li Can's long silence on social media is enough to attract countless fans. Moreover, with so many eyes in the industry watching him closely, trying to see what the next big thing will be, and many artists willing to flatter him online to win over the public.

Forward this! You MUST forward this!
Through the powerful influence of the entertainment industry and Li Can's strong interpersonal relationships.

This really stirred up a hornet's nest.

With so many celebrities promoting it, the trailer for "the first domestically produced AAA film" practically exploded in popularity.

"Quickly! Cut the rest of the publicity!"

General Manager Yang was sweating profusely.

Excessive publicity can sometimes be disastrous.

With Li Can taking the lead, wow, the resulting buzz in the entertainment industry even saved the company a huge amount of money on publicity and promotion.

By noon, in just two and a half hours of the morning, a trailer for a game had garnered over five million views on a single platform.

However, its popularity continued to rise.

And this is supposed to be a promotional campaign? Even the Trisolarans couldn't advertise this quickly.

【It's here! It's here!!】

[First in the front row!]

[Great! I've been waiting for this forever!]

[Black monkey!! I'm so touched, Bro.]

[Holy crap, twelve minutes? Is this a promotional video?]

Whether you're a gamer or not, whether you play single-player games or not, you can't help but take a look when you pass by.

At the end of the National Day holiday, news about large-scale domestically produced games was undoubtedly a shot in the arm.

This represents a breakthrough in all aspects, and it also means that the basic economic infrastructure is now sufficient to support the counterattack of the cultural and entertainment industry!

Therefore.

The non-gamer group just intended to have some fun.

But after watching the promotional trailer, the more I watched, the more something seemed off.

There's something wrong with the admissions comments this time!
As the monkey walked through the snow and ice, a loud voice rang out like a Buddhist bell.

The Buddha said, "The suffering of sentient beings is mostly due to their failure to keep the precepts and their indulgence in desires."

"If you ask me, that's bullshit!"

The screen shifts slightly.

That was the image of a monkey meditating by the icy river.

The screen turns again.

A snow-white Eastern dragon soared through the sky, unleashing bolts of lightning!

Players are really naive.

Just this one character is enough to make people scream.

In large-scale games.

Finally, we can have a true image of an Eastern dragon!
【Fuck! 】

[I'm inexplicably moved; finally, we can tell the myths of China ourselves!]

[This technical skill seems even better than I expected!] [Holy crap! What a stunning performance!]

It's too early for netizens to express their opinions.

The next scene shows the tortoise raising its voice to the sky, its enormous body resembling that described in the Classic of Mountains and Seas, with an entire island behind it.

There is just too much information.

So much so that everyone was a little dazzled by the sight.

Even those who don't play games felt a strong sense of curiosity at this moment, and even those who didn't know how to play games wanted to learn about the stories in the game.

In my ear, that eerie voice was twirling and manipulating black and white.

"If we do not kill, hatred will never end."

"If I don't steal, how am I any different from the strong or the weak?"

In the video, a large hand grasps the protagonist and places him into a Buddhist shrine.

The demonized monkey was surrounded by an ominous red aura.

With wings drooping and a butcher's knife in hand, it is smashing one living clay Buddha after another.

"Without indulging in sleep, one cannot find liberation from suffering."
Without indulging in desires, all actions become devoid of vitality.

A loud voice announces another scene change.

What is presented to the players is the impact of the boss battles and the skills.

The monkey used its transformation magic to become a newly arrived macaque, with its skills and fighting style changed.

The demonstration of each move revealed a lot about the gameplay.

When these paragraphs end.

The screen went black, and a large character appeared.

"fart"!
Music starts, animation begins!
An entire chapter of animation was shown to netizens for the first time.

Everyone was truly stunned.

There wasn't even time to dwell on the abstract nature of the animation or music titles.

Whether it's the exquisite production of the visuals, the stunning Chinese art style, or the music that perfectly complements the visuals.

They all deeply moved every viewer.

In my spare time, I occasionally glance at the progress bar.

An outrageous idea flashed through the minds of netizens.

This animation isn't going to be four or five minutes long, is it?!
No time to think about it.

The next moment, my entire mind was drawn to the animation.

"Hey hey ya"

The story unfolds with a folk-inspired chant.

Fishermen caught an old monster that resembled both a tapir and a softshell turtle. Villagers rescued the turtle, which cut open its skin and released pearls. These pearls were used to cure illnesses, save lives, and supply fish. The small village gradually developed, and the villagers built a temple for the turtle, offering sacrifices day and night.

On the day of the next offering, the impoverished villagers, led by officials, gathered together to await the old turtle's bestowal.

Netizens watched intently, their minds filled with all sorts of thoughts.

Officials are meticulously recording and distributing funds, so why is the gap between the rich and poor still so vast?

Under the old turtle's leadership, the previous animations did indeed show a small village that developed and became a happy, homely place.

No time to think about it.

The firelight illuminated the eyes of a thin man. As the old turtle sliced ​​through his flesh, golden pearls fell out. His eyes were blurred, as if he could no longer see anything else.

As if his collar was being tugged, the man squeezed through the crowd, but it was this one step that made him unable to stop, and he rushed towards the old turtle with his knife in hand.

Unbeknownst to the netizens, their own breathing suddenly faltered.

In the quiet, soundless environment, the old turtle seemed to let out a painful hiss.

The next second, everyone moved!
In an instant, the breathtaking singing suddenly exploded in my ears through a meaningful pause.

"The Three Realms! The Four Continents! Nothing is sought, yet salvation is futile!"

Those were greedy eyes, the eyes of a beast.

The destructive frenzy was ignited by greed, trampling on humanity.

"Long night! This morning! Right and wrong, black and white, are reversed!"

At first, the officers and soldiers were maintaining order.

But as the amount of gold, silver, and chalcedony increased, even the monks closed their eyes, murmured Buddhist scriptures, and reached out to pick up the fallen pearls from the ground.

The moment the old turtle stopped struggling, seemingly dead, order completely collapsed.

The building collapsed, and everyone went into a frenzy.

Dismemberment, skinning and bone removal.

It's as if once someone takes action, countless others, caught up in the momentum, will swarm forward.

It's becoming increasingly fantastical and distorted.

That was the unleashing of countless desires.

This scene, accompanied by the heavy female drumbeats of the music, deeply moved all netizens.

"Sentient beings are intertwined with love, hate, greed, anger, birth, and death!"

After everything settled down.

Countless images flashed by.

The once thriving village has finally become a ruin, deserted and lifeless.

I don't know how many years have passed.

A wandering monk approached the withered remains of the old turtle.

"Senior brother has been gone for quite a while since he descended to the mortal realm."

Netizens were stunned for a moment, then felt as if the hairs on their bodies were going to drop on a countdown.

It seems that this is not just a story of greed leading to destruction!

as predicted.

The old turtle's next sentence is accompanied by hints from the song.

Another powerful and awe-inspiring impact came rushing towards us.

"Cause and effect, consequences, unforgettable."

"This time, I've won again, Jin Chanzi."

Netizens gasped for breath once again!
Jin Chanzi! Tang Sanzang?

Won?

Could it be that all the previous stories were just the old turtle trying to make a bet with someone?!
What was initially thought to be a simple story of greed now appears to be a setup?

But the next moment, Jin Chanzi's words told everyone that the story was not that simple.

The thought once again resonated in the minds of many netizens.

"To confuse people's minds and confuse cause and effect, senior brother's obsession with winning and losing is both laughable and pathetic."

The music finally started again, and the entire animation came to an end!

Human desires are the very essence of Heaven!

Netizens were stunned.

Is this more than just a setup?

Even the previous interpretations of greed seem to be too superficial and merely scratching the surface.

Could this be a debate about shooting the arrow first and then drawing the target?
No! It seems there's still more to it than that!
At this moment, countless netizens had Jin Chanzi's words on their minds.

"To confuse people's minds and mistake cause for effect!"

Combined with the various game demonstrations at the beginning of the promotional video, which were initially thought to be just for fun.

Some netizens who had already grasped the problem gasped in shock!
It looks like a promotional video for a game, but it's more like a philosophical debate in the field of Buddhism!

But upon further reflection, it seems there is still a deeper meaning behind it.

Netizens were instantly in an uproar.

Countless viewers were overwhelmed by the sheer volume of information and shocked by the scale of this publicity campaign.

[Holy crap! This is a promotional video?!]

(End of this chapter)