Entertainment: Is this how you play music?!

Chapter 412 This is practically a musical movie.

As a celebrity, you might really want to see what netizens are saying about you online, but you also really don't want to.

A conflicted mindset permeated my entire being. After all, with so many people around, there's bound to be all sorts of opinions, and even the strongest heart can break down when constantly encountering extraordinary individuals.

Especially for popular celebrities like Wei Cheng, the excessive support from fans and the more sarcastic remarks from netizens will only amplify the impact.

But it is still traffic, and its resistance and threshold are very high; people have long been used to this state.

Nothing more than being able to make money.

The problem is that in the past, being hacked could make money, but lately, not only can you not make money, you also lose money.

Riding the wave of controversy, they were caught in a wave of negative reviews, their announcements were drastically reduced, and their income shrank significantly.

When people pay attention to online public opinion, their ability to withstand shocks naturally decreases.

not to mention.
No one can withstand repeated blows. In Wei Cheng's opinion, these netizens' repeated flogging of the corpse was really too much. Killing someone is just a matter of beheading them, but to destroy their spirit is one thing, but to keep doing it over and over again is just ridiculous.

[Over-packaging? Then we have to mention Wei Cheng, the future light of the Chinese music scene.]

[Hey little brat, who are you implying? What did Wei Cheng do to you this time?! *winks and smirks*]

[A performance of "Glory" exposed Wei Cheng's true colors, but before he could put them back on, "The Stage" burned them.]

[Well, that's great. Not only is it etched on the pillar of shame, but it's also been framed.]

[This is true. After watching Kang Yoo-jin's performance, I realized that what I disliked wasn't singing and dancing, but rather greasy idols who couldn't sing or dance.]

"Praising one while criticizing another" is a common and frequently used tactic among netizens.

They tend to condemn everything at once, no matter what happens.

In the past, Weicheng's marketing team always used this principle to activate popularity, create camps, build a battlefield of popularity, and then fan the flames while watching coldly from the sidelines.

Now look what's happened; now it's me who's being trampled on, and I only feel the pain when the knife cuts my own body.

"Is this never going to end?!"

Wei Cheng's eyes were red, as if he had suffered a great injustice.

"You can praise me if you want, but why drag me into it?! What's the point of putting one down to praise the other?!"

People always change.

Some people will become the kind of person they hate.

I wouldn't say I hate them, but Wei Cheng did look down on other artists who were dragged into the situation because of his marketing.

Isn't it just a case of putting one down and praising another? You should be secretly happy that they've exposed you; being infamous is still being famous, and everyone goes through this process.

But now, Wei Cheng deeply resents the practice of praising one person while criticizing another.

"Does it really have to be so extreme, so confrontational?!"

"Can you please stop doing this?! What's good about this?!"

Even just two months ago, Wei Cheng would never have thought this way, but now he has no choice but to think this way because he feels wronged.

As the criticism against the deceased intensifies, the online buzz grows.

Wei Cheng was so anxious she was about to cry.

Unfortunately, there was nothing that could be done.

Even the capital behind them.

It seems like I've been set up too.

In business, everything is about making money. But coincidentally, Tencent's collaboration with Li Can on the King of Glory stage, and even the subsequent plans, culminating in the year-end awards ceremony, were all ultimately about making money.

Idol status is capital, but when it comes to the essence of music, capital that speaks for itself through excellent works is also capital.

Fighting fists with fists—that's a complete loop.

The idol market is only so big, and it doesn't even have much to do with the music market. However, the music market was previously affected by the excessive marketing of the idol market. Now it's just a matter of tracing back to the source, returning to its original state, and suffering the backlash from so many years of disorderly expansion.

Not long after.

Wei Cheng finally received a call from his agent.

The company's top management finally made their decision.

This is completely different from Wei Cheng's idea of ​​stubbornly resisting to the end or using marketing to defuse negative comments.

The main idea is "If you can't beat them, join them."

Whatever makes money is what the company pursues.

Rather than attacking each other based on so-called grudges and affections.

The attacks were also based on self-interest.

Since everyone wants to see talent, and wants to see better and more authentic performances.
Then go ahead and practice.

Why can't someone who relies on hard work, shame, and courage be considered a hero? That would actually make them more respectable.

Can't understand the practice?

If you don't understand how to practice, then switch to another method.

Wei Cheng simply has a huge amount of sunk costs, and the company doesn't want to give up on him so easily. But if he really can't be helped at all, then the company doesn't mind replacing him with someone else who can.

Even the subsequent operation methods have been prepared.

Going against the current trend, they deliberately had a newcomer make a series of mishaps on stage, like a hapless mess, which sparked huge ridicule and garnered attention from the entire internet. This made netizens realize that there were clueless people making such a blunder at this crucial moment, naturally generating heated discussions.

After generating buzz, the marketing strategy boils down to cultivating a persona of diligent practice after feeling ashamed, followed by a serious performance. It doesn't need to be extraordinary; just creating the impression of significant progress is enough.

With back and forth and a reversal, let time ferment, and maybe you can even get a taste of the current trend.

It was just tough on Wei Cheng.

Wei Cheng was completely dumbfounded after learning of the company's decision.

"Me? Practice? Me?!"

"If I had practiced well enough, would I have crashed?!"

Since his debut, Wei Cheng's biggest asset has been his puppy-like appearance. He is a handsome young man who fits the image of a submissive character in the BL (Boys' Love) community, and looks easy to bully.

Occasionally, they'll put on a cool and aloof performance, creating a contrast, and then reveal some everyday gossip.
There's definitely no shortage of steamed buns.

Normally, when attacked, there would be motherly fans rushing to defend their son. But when a son makes a fool of himself on stage to the point of digging out his future and the Valiant Trench, even the most loving mother will find it unbearable to watch and blush with embarrassment.

Moreover, this maternal love is not pure.

of course.

Good news follows bad news.

Only a week had passed, and the fervor surrounding the corpse hadn't yet reached the point of causing mental and physical breakdown before it was overshadowed by another huge wave of attention.

The big-budget film "Songgufeng" has finally started its promotional campaign.

As a major film for the National Day holiday, it has generated tremendous buzz after a long period of production, promotion, and marketing.

That's just the right amount to attract a lot of attention.

An idol who had been thoroughly disgraced was simply let off the hook, like a forgotten roadside weed.

But this might not be a bad thing for Wei Cheng.

"."

Although the ending is hard to hold back.

But it's still acceptable.

Forget about trending topics or not; as long as you don't get criticized, that's a victory. At least when you're not making money, just don't get your blood pressure too high.

"Just keep practicing, what else can you do? Dying a little later is the same as living longer, it's a win."

Singers who over-promote themselves each have their own hardships.

But all of this hardship had nothing to do with Li Can.

After the performance, the huge buzz naturally needs to be managed. Continuing marketing is unnecessary, but it is still necessary to summarize the recent period.

The promotion of the movie "Songgu Peak" has become a hot topic among audiences.

But for Li Can, this was a job from a long time ago. After some online communication with the film project team, the music could be produced. The original design only needed to be matched with the background music based on the BGM slice template after the film was edited. There would be some adjustments on some conflicting points, and occasionally some film clips would be added or removed. Through mutual consultation, the production could be completed without even offline communication.

Submit for review, publicity and distribution, roadshow, preview screening, test screening.

Logically speaking, Li Can should not have participated.

However, having just finished their stage performance, everyone felt it was time to relax. So, Li Can gave the band a break and then went to the preview screening in Beijing with Winnie.

The movie theater was packed with people by 8 a.m.

Many lucky movie fans, media professionals, reviewers, and others have arrived at the scene.

People are having a discussion.

"This type of film pays great attention to details and the portrayal of individual characters, and focuses on the coordination between character traits and collectivism. One wrong move and it becomes a minefield."

"Yes, I'm a little worried. I heard it's a dual-perspective story. If the enemy is portrayed too positively, it's just to demonstrate the cruelty of war, which seems like a wrong approach."

"It doesn't seem so. As far as I know, Li Can, who is in charge of the score, doesn't seem to have had any conflicts with the film production team. I still have faith in Brother Can; he shouldn't make any low-level mistakes."

In conversations among small groups of three or five, some concerns inevitably arise.

A film with two opposing camps naturally needs to be portrayed.

Our side is doing alright.

But what about the opponent?

A film that portrays pure evil can only be a thriller, and from a cinematic perspective, it could easily become a cult classic.

However, if you try to portray complex human nature, you might inadvertently romanticize the character.

Whether a film can deliver a sufficiently clear message to viewers with smaller brains and avoid unnecessary pacing determines its reputation and fate.

How to portray the cruelty of war, the sacrifices of our predecessors, its justice, and the vision for peace without being overly sentimental or distorting the narrative has always been a challenge for domestic war films.

Of course, despite the concerns, we'll soon find out what's really going on and see how it performs.

Everyone took their seats, with only ten minutes remaining before the production team's speech.

Led by the crew members, Li Can and Winnie sat down in an inconspicuous corner.

He was even more of a movie fan than other lucky moviegoers, genuinely enjoying his cola and popcorn, looking every bit the pure moviegoer.

It's about returning to the joy of watching movies.

"Urani, have a sip of Nini Cola."

"Don't you have one yourself?"

"I think yours is sweeter than mine."

"whee."

Winnie chuckled and handed over the Coke.

I also think you're sweeter.

"You didn't drink mine either?"

I meant you're sweeter.

"Hiss, Little Ula, you're pretty greasy."

"I learn it from you."

The couple's playful banter didn't bother anyone around them.

Whisper in Your Ear emphasizes high quality, after all, the person is a music student and extremely sensitive to sound dynamics.

Even though he's sitting, his unique height isn't apparent.

The sound is almost never heard by a third person.

But the audience in the back rows couldn't help but glance at Li Can a few more times.

After all, the two of them were simply too eye-catching.

A blond foreigner and a handsome guy whose face is barely visible but still looks good.

It's just that not many people noticed.

No one could have imagined that Li Can, who composed the film score, would end up like this on the street.

Apart from a few movie fans watching the film up close.

Upon seeing Li Can and Winnie, she immediately wanted to scream, but seeing Li Can's eye signal and "shh" gesture, she excitedly nodded without making an exaggerated shout.

They quickly pulled out their phones and took a group photo.

Soon, the movie began to play.

The preview screening version of the movie may not be the ultimate complete version, but it can be said that it is basically no different from the complete version.

The feedback from the previous test screenings was very good, and there's nothing that needs to be changed.

Once this event concludes, feedback from film critics and fans is received, and the preview screenings are over, the overall tone can be finalized and will not be changed.

"Songgu Peak" tells the story of a defensive battle that took place on November 30, 1950.

Xia Guo's 3rd Company, consisting of 100 men, encountered enemy forces. After a bloody battle, only seven men survived. Despite having no natural defenses, they created a miracle, killing and wounding over 500 enemy soldiers, thus buying extremely valuable time for the main force to annihilate the enemy.

The brave wins when we meet on a narrow road.

However, at the beginning of the film, there seems to be no smoke of war.

Indeed, as film critics have pointed out, this is a contrasting ensemble drama.

The film does not begin with a fierce war.

It was San Francisco, the lighthouse, in early 1948, during winter.

San Francisco, steeped in history, already showed signs of prosperity in that era.

Cars drive among skyscrapers in the early morning, telling a story of peaceful times.

"Tommy, here's today's milk!"

The milkman knocked on the door, and a sleepy young man from the lighthouse opened it. After handing over the money, he felt his pockets and found a small card of a hot bar girl tucked among the loose change. He looked embarrassed.

With a sigh, Tommy took the milk and went to the kitchen.

I casually turned on the radio and brewed some of the most popular cookies from Lighthouse back then.

A lighthouse-esque tune played on the radio, very much in the style of a petit-bourgeoisie.

"San Francisco has a million people, but most of them don't know me."

"Nine hundred thousand people work from nine to five, while one hundred thousand work through the night."

This remark seemed to irritate Tommy, causing him to angrily turn off the radio.

"Mani! Mani! Hey!"

Tommy glanced at the small card again and turned on the black and white TV.

A war film.

Tommy's mind drifted back to the community recruitment ads, those enticing voices.

"Dedicate your blood to maintain world peace!"

"In addition to the honor, you will also gain a brand new Mani and the passion of women."

"Young man, what are you waiting for? Be a real man!"

The picture freezes.

The song's sound quality shifts from distorted to realistic, reflecting Tommy's ongoing actions.

"That's the San Francisco way: go to the club, drink and party, don't want to go home, but have to get up early."

The audience's expressions became quite interesting.

A lot of information was revealed, but it didn't stray from the topic; I knew this was just the groundwork.

but.
Why does it feel like a musical movie? It sounds so good, and it also has such a vintage feel.
Has Li Can really let loose?!

(End of this chapter)