Entertainment: Is this how you play music?!

Chapter 324 once again shakes up industry perceptions!

[While the idea of ​​Chan-ge going lurking during a game stream sounds a bit far-fetched, upon closer inspection, it doesn't seem so outrageous. With this editing, I myself wouldn't believe that Chan-ge didn't know about the nuclear explosion on the Japanese server!]

[Huh? A nuclear explosion in Japan? Hurry up and tell me what's going on?]

[This is so timely, so incredibly timely! What the hell is this inspiration? Isn't this perfect for a celebration?]

[Release! War! Song!!]

Thanks to the recommendations of a small group of players who knew about the incident, more and more fans learned about the nuclear explosion on the Japanese server.

After learning about this incredible event, I was even more excited about the successful nuclear explosion after overcoming numerous hardships.

It's okay if you don't understand it, as there are already many related explanations online.

It didn't take long.

The streamer's own edited videos were also subsequently uploaded online.

As the popularity grows, so does the demand.

By the time the tactical squad made its third nuclear test, the whole situation had become unbelievably large.

It's not just about some psychological reason.

A large group of players appeared, coming to snipe.

The enemy, on the other hand, was even more frenzied.

After various tactics were analyzed and cracked, the mission, which was originally 5A difficulty, was directly transformed into 5S difficulty.

That's it.

There were also numerous condemnations from players of Xiao Ri Zi, overt and covert "disconnections," and various cheaters.

Just when they were running out of ammunition and supplies, and were about to shut down their live stream and start a nuclear bomb mission, things took a turn for the better.

Groups of Chinese players appeared in the Xiao Ri Zi battle zone.

The first thing they said after the voice call connected was, "Focus on the mission, we'll cover you!"

"No need, no need, you guys play normally!"

"Dude, this doesn't break the game balance, we're just playing a game."

"Boom boom boom!"

The more people playing a game, the more fun it is.

After the fourth nuclear bomb destroyed Japan's military.

Even more outrageous things happened – a player named Xiao Rizi was playing a nuke mission on the European server when a streamer and his team destroyed the entire game.

Not only were they bombed, but they were also prevented from bombing as well.

When the announcement "[XX saved the entire war zone!]" floats by, a helicopter arrives to pick them up, and the MVP settlement screen for the hero squad appears, the feeling of "I'm allowed to bomb you, you can't bomb me if you want to" makes the players even more excited.

And these things.

It's no longer limited to the gaming industry.

After Li Can created "Sunset Over the Waves," it was naturally used in many short videos.

The combination of a large suona (a traditional Chinese wind instrument) and a nuclear bomb is truly explosive.

The immense popularity even shook Star Media Entertainment.

Upon learning that their little darling had caused such trouble again, an emergency call was made directly to Wang Yongchang's mobile phone.

Wang Yongchang was speechless upon learning of the matter.

This is indeed something Li Can would do.

He immediately went to Li Can's office.

It's not a matter of scolding or stopping him; it's more about coming over to ask what the little ancestor thinks, so that we can pay attention to public relations and public opinion developments based on Li Can's ideas.

"My dear Can, your band is going to perform at Little Days' Music Festival soon, do you...shouldn't you add more security?"

"No need, you're overthinking it."

Upon hearing this, Li Can shook his head.

Not only do they not mind making things worse, they even find it not exciting enough.

"This is nothing. When we sing 'Nunchucks' at the Neon Music Festival, they'll be clapping for me."

"."

Wang Yongchang was speechless for a moment.

Thinking about it carefully, it does seem to be just that kind of thing.

Not to mention that Li Can only used some game footage clips and didn't make any statement.

What good would it do if we did it?

Will it affect the popularity of the neon market?

It's impossible. This is just a game. No matter how popular it gets, can it be as popular as the DP band?

When the number of haters and fans is unequal, even if someone actually jumps out to complain, the band's fans in Japan can easily overwhelm them.

"Now then"

"Say nothing, do nothing."

Li Can understood what Wang Yongchang meant and immediately began to speak.

Clearly, Star Media Entertainment simply wanted to know its stance in order to better respond to any potential unforeseen events.

"fine?"

"What could possibly happen? We don't rely on Japanese companies to survive in the Japanese market."

Li Can gave Wang Yongchang a strange look.

"Have you forgotten that the three major factories we cooperate with are essentially lighthouse companies? Can a son disobey his father?"

"Don't say I didn't say anything. Even if I made a big-budget nuclear explosion movie for them to watch, I would still have to contribute to the box office. You're just using the wrong mindset. They have their own national circumstances."

"Okay, I understand."

Upon hearing this, Wang Yongchang immediately grinned.

Of the three major manufacturers, Sony may seem like the only Japanese company, but in reality, the giant behind it is still CBS.

This is nothing, as long as I can make money, that's all that matters.

Skillful.

Li Can is quite adept at making money from music IP.

If we really fall out over something like this, our competitors will be laughing so hard they'll be doing sit-ups in the middle of the night.

"However, appropriate public relations are definitely necessary, I mean them."

Li Can raised an eyebrow, his smile mischievous.

"They are unwilling to let similar remarks circulate, and they have to actively help me defend them."

"."

After a moment of stunned silence, Wang Yongchang took out his phone.

I began to carefully examine some trending reports in the global market.

Suddenly I realized.

This incident didn't cause the slightest ripple on the small-time player community. From beginning to end, it was just a few ordinary players raging helplessly, and many players of "Mission: Impossible" didn't even care about it.

After all, it's just a game.

It's a reasonable game mission.

What can you say if you can't beat them?
Those who overreact to cheating and do things that make them sore losers will only be despised by all normal players.

"It seems like this doesn't even need washing anymore, but your work 'Sunset Over the Waves' is getting a lot of attention."

Wang Yongchang marveled at the incredible way things had unfolded.

He displayed an outrageous expression.

"Someone has already expressed interest in licensing 'Sunset on the Waves'."

"Not for sale. I won't sell this piece to anyone."

Li Can shook his head.

But this made Wang Yongchang's expression even more outrageous.

"I'm not selling, I'm talking about licensing the right to use it."

"Ok?"

Li Can was taken aback, then looked at Wang Yongchang.

This statement is clearly somewhat different.

As long as the license is used, there is no buying or selling, which means that the other party will not commercialize it.

There's only one type of person who would seriously ask for a license without intending to commercialize the product.

"Yes, rocket launchers, I think they'd be perfect for this year's external propaganda."

Wang Yongchang nodded. "It has a lot of fighting spirit and passion, is dignified and grand, and most importantly, it has the characteristics of traditional Chinese style. It is powerful, yet it has the romantic tone that is typical of Xia music."

"That's what they said."

While talking.

Wang Yongchang pulled up the authorization request on his phone.

Li Can simply confirmed the company name and then nodded.

"There's definitely no reason to refuse. Anyway, I don't plan to commercialize this piece, so let's use it."

"Oh, from now on you don't need to ask me about these kinds of applications anymore, just approve them all."

"I didn't ask you, I just happened to be there and wanted to let you know."

Wang Yongchang rolled his eyes.

Being a businessman doesn't mean being obsessed with money; Wang Yongchang knows better than anyone how wide or narrow his business dealings are.

Only a fool would refuse.

The matter itself wasn't that big of a deal.

After a brief confirmation.

Li Can and Wang Yongchang also started chatting about other topics with smiles on their faces.

"There's something else I want to tell you. Vienna is interested in inviting you to conduct this year's New Year's Concert. Although there are no restrictions on the repertoire, it seems they really want you to conduct 'Ode to Joy.' What's your attitude?"

"Hmm? No, Ode to Joy. Let's change it up. If you ask me, how about we bring up and play 'Sunset Over the Waves' as well, something different, and then combine it with some other pieces for the New Year's performance."

"So willful?"

"Why shouldn't I be willful? I decide for myself. I'll just ask them if they agree, and if they do, I'll agree immediately."

"Then it should be a sure thing."

Nothing seemed to have happened.

But in fact.

The impact of "Sunset on the Waves" on the industry was considerable.

Especially the rocket's external propaganda.

They were overjoyed, as if they had found a treasure.

Just as Li Can previously complained about within the industry, those who urgently need powerful music to aid their external communication understand this deeply.

Many domestic works.

It lacked a bit of "burning" power.

Those who launch rockets, in particular, are extremely obsessed with the idea of ​​"exploding."

There will definitely be epic music that is calm and grand.

However, their ability to "explode" always seems to fall short.

Always using foreign music isn't a good thing.

This is just great.

It's a high-energy, explosive piece of traditional Chinese instrumental music that also possesses a sense of composure and grandeur.

There's nothing more suitable!
When this little suona is played, it feels like it wouldn't be right unless a nuclear bomb explodes.

Compared to those who engage in external propaganda.

Music industry insiders are paying close attention to the textural innovation brought about by "Sunset Over the Waves".

It seems to be just an ordinary battle song born from a game.

But its actual influence is enormous.

It's still the same as what Li Can once complained about.

"Burning" and "exploding".

There are too many older people in the film scoring industry, especially well-known composers, many of whom are over forty years old.

Such a composer is very experienced, has a deep understanding of music, produces very delicate works, and creates very steady and excellent compositions.

However, when it comes to "passion" and "aggression,"

The calm, reserved, and experienced nature that creates the delicate musicality seems to have become a constraint and limitation.

Yes.

The overall "spirit" of the music is completely different!
With the changing times.

The music selection, promotional methods, and strategic direction for external publicity are all subject to change.

These contents clearly demonstrate whether this group and this country are "young" or "old".

The Xia Dynasty was an ancient civilization.

In most cases, he is portrayed as a profound and reserved wise man.

But sometimes, it is also necessary to construct the image of a passionate young man.

Such promotional content makes a very strong first impression.

This is a manifestation of "spirit and vitality".

"Youthfulness" is a timeless theme. This theme is not about age, but about the mindset and the expression of vitality.

Compared to introversion and composure.

Li Can's answer was more energetic and passionate, and it amplified the "aggressiveness".

The audience really doesn't understand the intricacies involved.

But that doesn't mean there's no aesthetic sense or subconscious experience.

"Sunset on the Waves" has been popular with all kinds of video edits since its release, which fully reflects the subconscious perception of many viewers.

The "aggressiveness" is still too low; it needs to be increased.

If such "aggression" is only popular once or twice, it may just be a coincidence.

But this is not the first time that Li Can has displayed a highly aggressive and intense style in his music.

Many producers in the industry originally believed that aggressive music had a better market overseas, and that Chinese people were not fond of music that was too aggressive, and might even find it a bit too flamboyant.

But the fact that such a powerful and aggressive style of traditional Chinese art still generates such a huge buzz speaks volumes.

Many producers in the industry began to question the immense popularity of "Tidal Waves," as if they were facing a research paper.

"Are we falling behind the times? Or are the times changing too fast?"

Unconsciously.

Li Can is once again influencing the entire industry.

This wasn't just something the producers thought about casually.

As a leading figure in Chinese film scoring, Yu Zhen has composed scores for many well-known domestic films and is also a professor in the composition department of the Sichuan Conservatory of Music, with numerous famous works to his name.

Compared to Li Can, he is definitely a senior, but compared to Professor Xu Qing, he is definitely a junior.

Regarding the future trends in the style of domestically produced pure music.

Yu Zhen had a lot on his mind.

The signal Li Can gave was very unusual.

After much deliberation.

Yu Zhen finally decided to launch an experimental discussion on Li Can's work.

So he asked the students in his class to come to the large classroom for evening self-study and to have some discussions during the self-study.

It can be a casual chat, but it can also be a way to inspire students to think for themselves.

"Li Can's soundtracks are very different from the mainstream soundtracks in China, and can even be described as unconventional. Let's not talk about the complicated things for now, but today we'll talk about why Li Can's soundtrack style has achieved great success despite its uniqueness."

Yu Zhen opened his mouth with a smile, setting the tone from the very beginning.

“Some people think that Li Can is popular and will definitely become famous, but I think that’s not the right way to put it.”

"No matter how talented a person is, if their work does not conform to societal tastes, they will never succeed."

“I analyzed Li Can’s fan base and the core structure of some of his works, and I found that his youthful and more aggressive works are one of the reasons why he is so popular among young people.”

"Today we'll talk about how society's preferences for different music styles are influenced by Li Can's musical works."

Upon hearing this, many students' eyes lit up.

There are quite a few tough guys.

There will naturally be very strong players.

Such topics involve celebrities, and the enthusiasm for participation is very high.

Soon, the first student raised his hand.

Professor Yu Zhen was pleasantly surprised by this casual remark.

"I believe that the changes in musical style preferences stem from the influence of social development, economic and technological factors on the expression of the younger generation, reflecting the changing needs of image expression."

(End of this chapter)