Young Again

Chapter 66: Celebrating the First Money Earned

A dead Taoist friend is not a poor Taoist.

This is what Chen Wang thought.

Of course, he is not completely irresponsible. After all, he is picking up Guangzi, and he will give some advice to the owner of the Chicken Pot.

And the suggestion is to focus on the sinking market.

Chen Wang remembers that in 16, he ate a rotating hot pot restaurant next to a university in Yuezhou for yuan per person.

There are basically no meat dishes in it, only various starch sausages, meatballs, synthetic meat and the like.

But poor college students can sit in the store for more than an hour, showing off all the time.

Chen Wang had no impression of the taste at all, it was just average, but it was definitely not the kind that made him want to curse.

It's only 20 yuan for all-you-can-eat buffet, why do you need a bicycle?

Therefore, if you can eat as much as you want for 26 yuan per person at this chicken pot restaurant, and get enough carbohydrates, vitamins and protein, no one will complain even if it tastes just average.

This is the Spring and Autumn style of propaganda.

If a restaurant is delicious but old and small, it has the unforgettable taste of the city.

If a store is average but affordable, it is a great value for money choice for workers.

If a restaurant has bad food and is very expensive, but has good decoration, then it will be a check-in destination that will make you ecstatic.

If a restaurant has bad food, is expensive, and has rubbish decoration, then...why would you open your fucking restaurant?

There are too many people on this planet, and this is a big country with more than a billion people. So in this case, no matter how niche something is, it will become popular.

As long as you can capture the target customers, you can make money.

Therefore, Chen Wang had to let his boss adapt to himself.

Otherwise, no deal.

After a while, the boss personally brought the pork ribs pot into the private room, put it in the middle, and said with a smile: "Try it, eat it while it's hot."

So the two of them took two bites.

To be honest, the pork ribs pot is just okay.

Li Xintong tasted a bite and continued to eat. At this time, Chen Wang stared at her and reminded her with his eyes: Stop eating.

We are set up as a food public account that businesses are eager to cooperate with. There must be a lot of people looking for us to shoot commercials. We have to try out food from many restaurants in one day. Don’t act like you haven’t eaten!
Hold back and eat.

But Li Xintong didn't quite understand and was a little confused.

But seeing that Chen Wang didn't eat it, she stopped.

"Then let's talk about advertising?" the boss said with a smile.

Hearing this, Chen Wang acted a little embarrassed. Then, he looked at him and said, "Mr. Cheng, to be honest, this advertisement is a little difficult to make."

"What aspect do you mean?" asked the boss.

"We want to be a food public account, at least with some characteristics. Your chicken pot tastes okay, but it's not recognizable enough."

"Can we promote it in other ways?" asked the boss.

Hearing this, Chen Wang knew that he had heard the whispered conversation between him and Li Xintong, so he said, "I suggest you organize an event. During the seven days of promotion, give up profit and just attract people. If you get popular, the business is unlikely to be bad in the future."

"Giving up profits?" the boss said worriedly, "Will we lose money?"

“It’s not like you’re losing money, but it’s unlikely you’ll make money.”

"Then tell me what you think."

After he said that, Chen Wang said, "Cancel the extra fees for tableware and rice, and then increase the price of a single pot. Then, when you enter the store, scan the code and follow the official account to get an instant discount of 3 yuan, free refills on side dishes, and free beer after 7pm. This way, we can ensure that you will be fully stocked during the prime time periods of 11pm to 1pm, 5pm to 7pm, and 7pm to 9pm."

"This feels okay, but giving migrant workers free side dishes and beer between 7 and 9 p.m. will definitely be a huge loss..." The boss looked conflicted.

In the catering industry, if it is self-service, you basically cannot make as much money as migrant workers.

Let me give you a very simple example. If a group of fifty-one people eat at a buffet and each of them can easily drink ten bottles of beer, then how can they make any money?
"We can set a minimum consumption for free beer," Chen Wang said. "It has to be at least 29 per person."

"The three of them are 87, and if we offer a discount, it will be 78..."

After a little calculation, the boss found that 78 yuan could be used to eat in a restaurant and drink, which was very attractive to migrant workers.

"And the flow of people is staggered." Chen Wang reminded again, "Customers who smoke and drink are all after seven o'clock. During the day, they are working and going to school. So there is no need to worry about the dining environment."

Makes sense!
What Cheng Jun is worried about is that the 'mixed crowd' will affect the dining atmosphere in the store and give other customers a bad impression.

Chen Wang has thought of everything very carefully.

It also clearly states the effect that this advertisement will achieve.

"Also, can I get a Coke if I forward this QQ message?" Chen Wang asked.

"Compared with the losses suffered by the migrant workers, this one or two dollars doesn't affect anything."

"And you don't have to worry about migrant workers not coming to consume in the future."

To make the final decision, Chen Wang suggested again: "In the future, there will be no QR code discount. Instead of free beer, we can change it to buy one get one free, and set a minimum consumption limit for free beer. The unlimited side dishes can be changed to a meat and vegetable platter. This will still keep repeat customers and make money."

When Chen Wang explained this last angle clearly, the boss was completely relieved.

How can you make money by doing business?
It’s not about high profits or more sales on certain days.

Instead, there has always been sales while ensuring positive profits.

This is also the underlying logic behind why Taobao online stores can make money by selling products for 9.9 yuan with free shipping.

This applies to most industries.

"Okay! That's decided." After being completely convinced by Chen Wang, the boss made the decision.

"Okay, then we can shoot today."

"How is the advertising fee calculated?" asked the boss.

His target price is 3,000 yuan. However, he can help promote the QR code.

If it's over three thousand...

He wanted to bargain, after all, he wasn't making any money during this period.

“There is no advertising fee.”

In response to this, Chen Wang smiled.

"Ah?" Upon hearing this, the boss smiled with joy and became excited all of a sudden, "This is great! Mr. Chen, you really gave me a big surprise..."

"But there is a bet agreement."

"Betting agreement?" The boss looked a little confused when he heard this.

What the hell, gambling?
Gambling is illegal.

Then, Chen Wang said, "You deposit 5,000 yuan with me, and if you promote a public account, you can get a 3 yuan discount. Within seven days, I will give you a discount of the amount you promote, and then return it to you in full."

Chicken pot is different from breakfast shops. There are usually at least two customers at a table, and they can all follow the official account, so its output is also greater.

Chen Wang estimates that since the taste of his dishes is average, he will launch at least 800 and at most 1200.

In this way, the remaining balance is 2600 to 1400.

This is advertising money earned.

Will the boss agree?

Looking at his expression as he was trying hard to think, Chen Wang knew that after he figured it out, he would definitely agree.

"can."

After making the calculations clearly, Cheng Jun made a decision immediately.

Then, Chen Wang took out the invoice and red copy paper and collected the money openly.

.........

After the filming was completed, the two of them left the chicken pot restaurant hungry and walked on the road.

Li Xintong, whose stomach was already aching from hunger, looked at Chen Wang and complained, "Why don't you let me eat? And you insisted that I had already eaten."

"Just pretending to be cool." Chen Wang, who was also a little anxious from hunger, explained, "This way, it will seem like we are very busy every day, and people will invite us to taste food wherever we go."

"That's right." Li Xintong understood now.

When two high school students do business, they have to bluff in everything they do.

Then, she said without really understanding, "Why would he agree to pay 5,000 yuan directly? Doesn't he bargain for the advertising fee?"

"Because this price is definitely lower than his psychological expectation. And we didn't really want to do it for him, so of course he made the decision without hesitation."

Originally, he wanted to pay for the discount by scanning the code himself, and then pay an advertising fee of about three to four thousand.

And the sum of these two things is definitely far greater than five thousand.

"I see." Li Xintong understood. "If we don't bet money to make a bet, he won't promote it for us if we don't give him subsidies."

"It's right."

Human nature cannot be tested, nor can it be trusted.

"But I feel that after all the deductions, there should still be one or two thousand left."

"This is our first salary." After Chen Wang finished speaking, he looked towards the mall where he was going to get his bag and said, "Let's have something delicious today to celebrate."

"But you have to spend frugally and not be too wasteful," Li Xintong reminded.

"You act as if you are the chairman of Chen Group." Chen Wang glanced at her and complained.

"What Chen Group? It's called Xintong Group." Li Xintong corrected.

"You're still thinking about Xintong Group? You're dreaming." Chen Wang immediately refuted and explained, "At most I'll give you some shares, what are you thinking?"

"Then we should both take a step back and call it Xinwang Group."

"..."Hearing this, Chen Wang crossed his arms over his chest and showed a very subtle expression.

What are you so excited about?

This guy is trying to cut me in half!

"Okay, I'm starving, let's go eat something."

Li Xintong sighed, then grabbed his arm and led him into the mall.

"What to eat? Hot pot?"

"Spend less, spend less. You really don't know how to live like a man."

"Then let's have barbecue."

"Barbecue is fine."

"How can you save money on this? It's obvious that you just want to eat barbecue more!"

The two of them walked into Wushang’s shopping mall.