Young Again

When they were brushing their teeth together in the morning, Li Xintong suddenly said, "Your girlfriend is home."

"Which one?"

Chen Wang asked subconsciously.

Li Xintong rolled her eyes at him, then said, "The better-looking one."

"Why are you joking? Aren't you right here?" Chen Wang said with a smile.

"Haha." Li Xintong snorted with disdain, then said, "She told me that next year, she will rent a house for me to live with her. During this time, she hopes that I can behave myself and not mess around."

"That's it..."

Chen Wang nodded and began to rinse his mouth.

After rinsing her mouth, Li Xintong suddenly put the snake head into her mouth and gave it a wet kiss.

Then they separated, with an evil smile on his face: "Do I have to do whatever she says? This kid is really stupid."

You won’t let me do anything wrong, I must kiss Chen Wang, I must do it.

This Tongzi... bullies me, Youyou, as if I were a Japanese.

"I feel like you're a bit perverted. You like doing this kind of thing so much." Chen Wang sighed.

In response, Li Xintong said casually: "Have you ever thought that you will be punished one day for cheating on your girlfriend with another girlfriend in front of her?"

"What retribution?"

"For example..." Li Xintong smiled kindly, "Your woman also went out to find another man behind your back?"

In response, Chen Wang turned around calmly, put one hand on Li Xintong's neck, and exerted force a little bit: "If you dare to do this, I will definitely kill you."

A feeling of suffocation gradually came over her, but Li Xintong did not feel disgusted at all. She just felt that Chen Wang's jealousy made her particularly happy and she felt that she was truly loved.

"I'm sorry, baby... let me go, I dare not say anything else." Begging for mercy, Li Xintong looked at Chen Wang pitifully, appearing particularly honest.

"I'm going to install a locator on your butt." Chen Wang let go of his hand and said seriously.

Then, Li Xintong put her hands on his neck from behind, with her chest against his back, and hugged him on tiptoe, smiling: "Doudou, you must always love me like this, and always maintain this possessiveness, and then satisfy me. In this way, I will always love you... even if you are a scumbag."

What Li Xintong wants is this kind of extremely perverted love.

In other words, an absolute spiritual concentration.

His possessiveness reaches the extreme, his machismo reaches the extreme, and then he is always, forever full of various desires for her.

Whether it's love or sex, nothing less will do.

It's the kind of twisted and abnormal love where if I don't love him, he will strangle me to death...

Putting his hand on the back of Li Xintong's hand, Chen Wang discovered that this was also the place where Tongtong fascinated him.

He needs a little wife like Youyou who is both pitiful and lovely.

I also need a woman like Tongtong who dares to stab me with a knife if she no longer loves me.

Honestly, if my ending was that I lost interest in Li Xintong and didn't want to love her anymore, and then was stabbed to death by Tongtong, and then had my head cut off and held in my arms...

This is not considered BE.

It's beautiful.

I just like Tongtong's wild energy.

"Let's go, we have to get busy."

Chen Wang wiped his face with a towel, and then went back to his room with Li Xintong.

I turned on the computer and, at 7:30 in the morning, promptly activated the account of '惠在江城' and published the first advertisement.

'Attention, people of Jiangcheng, this winter, Jia En invites you to have a cup of Wuyinliangpin!'

When Li Xintong received this push notification on her mobile phone, she quickly clicked on it and clicked on the option to receive the coupon.

Free drink coupon*1
10-8 yuan coupon*1
10-5 coupon*3
5-3 coupon*3
5-1 coupon*3
Limited time only, between January 1th and February 24th.

Do you understand the intention of this marketing?
Luckin Coffee.

Everyone should have an impression of how Luckin Coffee became popular.

The first time many people knew about Luckin Coffee was through the news that it had committed financial fraud in the United States and was on the verge of bankruptcy.

For ordinary brands, when such a big incident happens, their reputation is generally difficult to restore, and they need very sensitive crisis public relations.

But this time, the news made this super invincible niche brand known to the public.

Luckin Coffee originally wanted to set up a capital scheme to get investors' money, but it ended up being accused by the United States of financial fraud and had to pay $200 million in compensation. Its brand value was severely damaged, and its stock price once fell by 97%.

The new marketing team decided to focus on the domestic market. The product was initially lukewarm, but it made a complete comeback thanks to an amazing drink - the raw coconut latte.

Luckin Coffee keenly discovered that the black coffee loved by Europeans and Americans has no market in China, and Chinese people prefer coffee drinks with milk - sweet water.

Luckin Coffee’s move of directly replacing cow’s milk with thick coconut milk was a stroke of genius.

Then at that time, Luckin Coffee, which originally focused on cost-effectiveness, began to frantically issue extremely valuable coupons, as if it was going to "run away", and instantly pushed this magical drink to the public's attention.

During the period when Chen Wang was particularly addicted, he received a month's worth of coupons and drank raw coconut latte for a month straight, sometimes even two cups a day.

This is how they capture the market.

Wuyinliangpin actually has its own flagship products, which are their industry pillars, the fruit tea series and lemonade series.

There is no doubt that this is also a product that can form consumption habits.

Because some people prefer lighter tastes and can't get used to the kind of sweet milk tea with milk cap, taro paste, etc., which is as sweet as porridge.

Among them, lemonade can basically be regarded as a cheap substitute for coffee for Chinese people.

Similarly, there was a time when Chen Wang was particularly addicted to Vita lemon tea.

At that time, there was a saying that Vita lemon tea was more enjoyable than smoking.

Therefore, when there is a flagship product, issuing coupons crazily without regret is the most efficient way to quickly capture the market.

As for losses from issuing bonds, there is no need to worry about that.

The profits inside are astonishingly huge.

Mixue Bingcheng, which costs only 4 yuan a cup, can actually go public.

Of course, this is also inseparable from the fact that Mixue has a dedicated raw material supply chain, which generates huge profits.

After all, everyone needs a drink.

"You can get coupons. The function is very useful." Li Xintong said.

“Okay, in about half an hour, we should start the promotion to 100,000 people,” said Chen Wang.

"Now, it's the effect of our more than 10,000 fans." Li Xintong was already planning to read the comments.

"Wait a moment." Chen Wang said.

Just like that, ten minutes later.

The number of views soared by one thousand, and the completion rate was 84%!

Of course, this is not the overall completion rate.

The overall completion rate depends on the total amount of content delivered.

But currently 840 students have completed reading, and in the next few days, the number will reach more than (the total completion rate is %), so there will definitely be no problem.

"It's so powerful, this plan is so amazing." Li Xintong is very sensitive to the data of 'Eat in Jiangchuan' because she is very concerned about it.

Maybe it was because of the free milk tea, maybe it was because of Jiaen, or maybe it was because of the good reputation accumulated from eating at Jiangchuan.

Perhaps, these reasons are summed up together, and then such a marketing myth emerges.

But Chen Wang was not surprised at all.

He is a man who has seen the battle between Meituan and Ele.me and enjoyed eating delicious food for several months because he received valuable takeout coupons for several months.

He knew very well that a big platform, heavy bleeding, and a long-term consumer war would inevitably lead to success.

The reason why some fail is that they fail to do these three things.

The platform is too small and the publicity is poor.

The discount is too small to be competitive.

Due to insufficient capital, we are unable to persist in the long term and have to voluntarily give up the market.

But what are we relying on?

Tencent.

"We are just waiting for his 100,000 investment and 1 million investment."

Leaning back in his chair, Chen Wang was very expectant.

.........

WeChat public account studio.

They are all waiting for the results of the same project.

It means issuing coupons using the official account.

Because this is what I had originally planned to do, I was just waiting for the right opportunity and a specific marketing campaign.

If "Hui Zai Jiang Cheng" can be done well, we can start copying on a full scale.

As for whether this small public account will pose a threat?
Will not.

If he jumps too much and his blood flow is cut off, he will die.

"Who on earth is this person who could invite Jia En to come here..."

“Does the capital behind this really have some strength?”

"I suspect it's a relative of Jiaen's."

"Maybe it's Jiaen's boyfriend."

Everyone is wondering how this plan was accomplished.

It is indeed very creative.

However, it is more difficult to have all the right time, right place and right people.

During the discussion, WeChat in Jiangcheng area began to distribute this article.

The first wave consisted of 100,000 people.

Then ten minutes later, the number of people reading it reached 4312!

Among them, the number of completed readings is 3855!

"I surpassed that. The number of readers is below 89% of the completion rate!"

"Why is it so high?" "I think it has something to do with the targeted delivery, which is limited to the Jiangcheng area. And the beginning of the article directly says 'Jiangcheng people', which is a complete propaganda."

"This is a lot of reading time in ten minutes. So it should only take one day to reach the required 20,000..."

"I feel like it will take most of the day, we can get there this afternoon!"

The total delivery volume is 100,000, and we need to reach 20%, which means 20,000 completions.

Generally speaking, this is very high.

To reach 20 percent, it will take at least three days to a week.

Looking at this impressive result, Team Leader Li looked very serious.

In one hour, the number of completed readings reached 8123.

Just started pushing, this is the peak.

Generally, one hour x 4 is a whole day's data.

Or between 3.5 and 4.5.

Anyway, not too bad.

The number of followers of this WeChat public account also quickly soared to 20,000.

"Let's invest one million." Team leader Li made the decision directly.

The requirements are met 100%, no need to wait.

What we need to see now is to what extent this propaganda can reach when it reaches saturation.

Look at how fast this number can be started.

In fact, it is very fast.

At 21 o'clock that evening, the number of completed readings reached !
Hui Zai Jiangcheng’s number of followers: 22!
At this moment, Chen Wang and Li Xintong at home were receiving calls like crazy.

At least eighty advertising invitations have been registered.

But Chen Wang was not in a hurry.

Because now, it is not the highest price.

"You said you would give us a higher level of promotion?" Li Xintong asked concernedly, "If possible, we can definitely advertise at 5 million times."

"If it is 5 million, we can reach 1 million followers in one day. Within a week, it will slowly increase to 2 million. It will not be a problem." Chen Wang said.

"Why do I feel like there's a "but" behind you?" Li Xintong asked perceptively.

"They just wanted to test this function and know that this marketing method is correct." Chen Wang said very rationally, "There is no reason for us to make a lot of money."

"...Indeed, the switch is in their hands." Li Xintong also realized this.

“But even without such a strong push, in time, Hui Zai Jiang Cheng will become the only designated public account for getting free stuff. We just need to do it slowly.” Chen Wang is still very motivated. “If we can get one million followers, then we will basically be making a lot of money.”

How much money can you possibly make?
This is more than twice as appealing as eating in Jiangchuan.

Now, taxes are being collected from the entire Jiangcheng market.

Of course, I am just this city.

According to this model, if all cities in the country were to do this, the pure advertising revenue alone would generate billions of dollars in revenue each year.

Don't underestimate it.

Several billion at this time in 2014 is a lot.

Just as the two were waiting excitedly, a message came from the WeChat public account.

WeChat official account: Mr. Chen, our team leader Li wants to call you and have a chat, is that okay?
"What is this for?" Li Xintong was puzzled.

"Maybe... it's Zhao'an." Chen Wang guessed.

Don't underestimate Chen Wang's current marketing.

Just like the Baijiahei cold medicine, it looks like just a sentence, ordinary and without any real value.

At present, Chen Wang is relying on those successful experiences.

Therefore, he gives people the impression of being a pragmatic and talented marketing master with a very low error rate.
Whether a marketing team is great or not cannot be judged solely by its excellent marketing that won the MVP.

We also need to look at those marketing failures that were complete and shameful.

Just like Green's Dong Mingzhu, you can't just look at this person's excellent marketing as the pride of domestic products, you also have to pay attention to the crazy personality cult and failed marketing of "Dong Mingzhu's House".

Chen Wang, on the other hand, has leveraged a large market with minimal capital and has rapidly unified the promotion of regional delicacies. In his record, there has not been a single unnecessary failure, and he has grasped the pain points every time, which is extremely rare.

This is also the reason why they are willing to give themselves sweet treats and let them cross the river by feeling their way.

Trust you.

"Then I'll fight him."

After Chen Wang thought about it for a while, he decided to make a phone call.

So Li Xintong waited quietly by the side.

And just like that, the call was connected.

"Hello, Team Leader Li." Chen Wang took the initiative to speak.

Then, someone on the other side asked curiously, "Mr. Chen, I see that the ID card you used on the backstage is a middle-aged woman. Who is this person to you?"

"It's my mom." Damn, I'm screwed.

"Oh." Team Leader Li said, "Is that so? Mr. Chen, I want to ask you something."

"Just call me Chen Wang, Team Leader Li." Chen Wang responded politely.

Then, the other side began to ask: "In this plan, the marketing expenses, mainly the cost of giving away a cup of milk tea, are they borne by Wuyinliangpin?"

"Yes." Chen Wang responded.

"All of it, every penny?"

"Yes."

"Why would he take it on?"

"Because this is the requirement for Jiaen to endorse their brand." Chen Wang answered truthfully.

"How did you invite Jiaen... this popular star? Did you spend money or give her a discount?" asked Team Leader Li.

"I spent money and made concessions. Of course, the most important reason is that my girlfriend and Jiaen are good friends, so we were able to reach a cooperation." Chen Wang said.

Hearing this, Li Xintong looked at him and gave a flirtatious smile that said "Oh, you damn ghost".

"Hiss... This plan is really good, but your connections are the key."

"The idea of this project is indeed good, but to achieve this effect, it all depends on the platform. Without the support of such a large platform, it would not be possible at all." Chen Wang said 'complimentarily'.

"With such a high completion rate and so many completions, the platform can earn a lot of advertising fees, which is not bad, right?" Team Leader Li did not act too forceful. "I'm still curious, is that the half-price food event for the whole city also what you wanted?"

"Me and my planning team, mainly my girlfriend." Chen Wang continued to boast.

"Your girlfriend is amazing."

When being praised, Chen Wang looked at Li Xintong, the woman with her hands folded proudly.

Tongzi was very happy.

"Then Chen Wang, do you want to join us? Of course, it's not just a job. We will give you a team, the support of the platform, and great autonomy." Team leader Li promised.

"I'm actually very willing to do so." Chen Wang stated directly.

"But what?" There was a laugh.

"But I also have a team of dozens of people here." Chen Wang said, "By then, I will have a very complete plan, and I will be able to produce a plan of dozens of pages. Currently, we are doing market research."

"Another good idea, right?" The other side sighed, "Heroes have always emerged from youth."

"So far, we have accumulated some funds. But when the time comes, we are very willing to rely on noble people to achieve business success together." Chen Wang said rather obscurely.

The team is fine, but I want to use my own people and I want to take full control.

Once you have a feasible plan and prototype, you just need to bring money for financing.

"What aspect? I need to report this to our leader." asked Team Leader Li.

In response, Chen Wang said seriously: "Team Leader Li, this is epoch-making."

After a moment of silence, the other party said, "Okay, okay, okay."

Chen Wang is indeed the king of ideas.

However, this idea requires extremely strong capital.

In the later era, it will be Douyin, Xiaohongshu, and Meituan.

Douyin is already in the planning stage and will be put into operation soon. Meituan is now thriving and developing rapidly. Xiaohongshu already exists and has completed several rounds of financing.

None of these giants can be moved.

However, the development of the giants is also spiral and progresses through twists and turns.

Among their developments, some good things have been proven to be great ideas by the market, so Chen Wang wants to borrow them in advance and sell them.

"I will definitely give you a plan that is feasible, effective, and bound to succeed." Chen Wang said again.

"Okay, I'll give my feedback to my leader and I'm willing to wait," said Team Leader Li.

"Thank you for believing."

"By the way, your completion rate is very high. We have decided to push it to all users in Jiangcheng area who have activated the WeChat public account function. That's about five million people." Team leader Li said, "Tomorrow."

"Thank you so much."

"No need. If the number of completions reaches two million, we will earn more," Team Leader Li joked.

"Thank you very much. I will continue to work hard."

After finishing the call, Chen Wang excitedly high-fived Li Xintong.

And she asked in confusion: "What is that project you are researching? Why haven't I heard you mention it?"

"Some of my ideas."

Chen Wang smiled, looked at her, and said confidently: "Since we have already issued coupons and written promotional articles, can't we have bigger dreams?"

"How can we dream bigger?" Li Xintong seemed a little confused.

In this regard, Chen Wang said without hiding anything: "If there is a social platform that can meet the needs of food, clothing, housing and transportation, and covers food, hotels, travel, entertainment, and even beauty. Based on the city, you can go to a certain place and locate there, and you can enjoy the city as quickly as possible, and you can also get coupons to get free stuff, would you use it?"

"..." Li Xintong was silent for a moment, "Of course it will be used."

That’s right, I’m going to copy the Little Red Book! (End of this chapter)