Young Again

"Team Leader Li, how should I respond to this?"

While Xiao Lin in the WeChat public account office was chatting with Mr. Chen from "Eat in Jiangchuan", she turned to look at her leader and asked.

At this time, Team Leader Li came over and saw the conversation between two people on the screen.

Then, Xiao Lin also helped to summarize: "He said that he now wants to open an account called 'Benefits in Jiangcheng'. Can you directly open a function for him and carry out regional promotion? In the Jiangcheng area, the amount of investment can directly reach one million."

"..." While hearing what she said, Team Leader Li was still looking at the chat history, and began to think about such an arrogant request.

Why still think?
Because it completely copied Jiangchuan’s official account, it achieved unimpeded success without taking any detours. It has unified the advertising market of an entire city. With an investment of one million, the potential revenue is already over tens of millions.

In other words, the team at Chizaijiangchuan has amazing marketing capabilities.

Those who can do marketing well are the best people.

Sometimes, the value created by the R&D team is not as good as that of a group of people who just create gimmicks.

If your products are not strong in terms of discontinuity and you do not have a leading position in the industry, then your products will not have a competitive advantage.

However, even without far-leading production capacity, having far-leading marketing can still successfully divide the market.

This is also why there are so many short concepts that can run away with large amounts of grants and consumers' money without even having any products.

In this market, talents like Jia Yueting are indeed the most sought-after.

Therefore, Team Leader Li attaches great importance to his ideas about eating in Jiangchuan.

I'll steal it for you when you come out.

But today, he didn't quite understand.

Why is this kid's talk so irrelevant?

We will enable a coupon distribution function for you.

So far, the official account has not had this function!

Also, we will directly give you regional promotion to over 100 million people, why?
To be honest, the two suggestions he made are 100% profitable.

Because this is a particularly good advertising effect.

But why should I give it to you?
It’s like a school sets up an entrepreneurship park, providing space for college students to start their own businesses for free, and then you apply for it and set up a barbecue stall. Will it work?

Barbecue stalls are indeed 100% profitable if there is free space.

However, this is something that everyone can do. If you really do it this way, everyone can make money.

Is a barbecue stall considered a new entrepreneurial achievement?
Obviously, no.

What the other party means now is, give me the entire barbecue stall for free and I want to do some barbecue.

"Let me reply. If promotion is needed, there are requirements for reading rate and completion rate." said Team Leader Li.

Xiaolin did as he was told.

Then, the other party responded.

Chizaijiangchuan: According to procedural justice, this is necessary. However, I have a good plan to achieve a completion rate of at least 20% within a week.

"Ah, this, a 20% completion rate, that's what he said..." Kobayashi frowned.

"That means there will be at least 200,000 completed readers after one promotion... Is this kid bragging so much?"

Team leader Li really didn't believe it.

why?

Because Jiangchuan is a small market and it has already achieved a monopoly, it is reasonable that the completion rate is high.

However, the advertising market in Jiangcheng as a whole was a bloody and life-and-death struggle.

In this case, out of one million promotions, there are 200,000 completed readings?

You are joking!

But, if I could really finish reading 200,000 words...

Still the same example.

Someone set up a barbecue stall in the university’s entrepreneurship park.

In principle, it is not possible.

But the other party said that he could make 10,000 yuan in sales a day by running a barbecue stall.

I'm the grilling champion!

This is different.

Understand?
Because the official account team needs to complete the reading and earn advertising fees.

If we promote it to ordinary people, the completion rate of those who are better is generally around 5%.

Now the other party means that WeChat public accounts can get four times the advertising revenue value for the same promotion cost.

"Ask him what the plan is." said Team Leader Li.

Xiaolin did as he was told.

However, Team Leader Li felt that the other party might not say it.

why?
Because the value of advertising is an idea.

The success of many advertisements lies in that one point.

For example, there is a cold medicine that is basically banned now, but it was very famous in the past.

White and black.

It takes into account the common tendency of people to feel drowsy when taking cold medicine, so its advertising slogan is, Baijiahei, you don’t sleep during the day and sleep soundly at night.

Take the white tablets during the day and the black tablets at night.

Why eat black pills at night?
Because cold medicines basically contain a sleeping ingredient, and the black tablets of Baijiahei have double the amount of this ingredient, so you will naturally sleep well.

It is reported that some people have been involved in a number of car accidents because they took black pills during the day.

It's a sleeping pill after all.

Then why don’t you feel sleepy when you take white pills during the day?

Because nothing is added during the day, it’s just the ingredients of bread and steamed buns - starch, and vitamin C.

So whether you take white tablets or not, you won’t feel sleepy.

In a box of 24 pills, only 12 are cold medicines with increased dosage, and 12 are vitamin C tablets to enhance immunity.

This ad is really awesome.

It can be said that if the market value of this drug is 2 billion, this advertisement will account for 1.9 billion, or even more.

Therefore, if you are starting an advertising business, the only thing that is really useful is a fucking idea!
If that's the case, then once he brings up his idea, we can steal it on the spot, leaving him with nothing to earn.

If the other party is a little wary, he won't say it...

However, if Team Leader Li didn't know how great this idea was, he would not give the other party any convenience.

Come on, entrepreneurs, show your creativity.

In anticipation, Team Leader Li saw an answer that he could not refuse.

Eat in Jiangchuan: This plan can be promoted in all major cities across the country. It is very easy to imitate and can quickly become popular.

"He is trying to trick us into copying his idea and launching 'Eat in Shenzhen'. Damn it." Team leader Li realized it immediately.

Although it was indeed plagiarism, it still makes me uncomfortable when someone points it out.

"Then how should I put it?" Xiaolin asked.

Team leader Li was thinking.

Originally, the coupon function was being prepared for launch. If we use this guy as a pilot and then have their advertising team follow suit, it seems...

That's okay too.

It just so happens that the other party has pointed out that I am plagiarizing his ideas, and if I have obtained my tacit consent, I can plagiarize without any burden.

Just change one place name, and press Ctrl c+v for the rest.

Team leader Li immediately decided: "Okay."

.........

"He actually agreed." Li Xintong was surprised.

"It is equivalent to saving them a process of planning and marketing, they will definitely agree." Chen Wang had a clear idea in his mind.

For advertising ideas like this, don’t be afraid of plagiarism.

Running a public account means making a living by relying on the platform.

We really need to think about what we can bring to the platform.

After all, not everyone can earn this much money.

But the good news is that without capital and technology, you can earn the ceiling of ordinary entrepreneurs by relying on the platform.

In this era, even if you have capital and technology, you may not be able to succeed. For example, some game companies work hard to create something, but others surpass them in just a few days and beat you in seconds, causing you to go bankrupt on the spot. What can you do?

What Chen Wang wants now is financial independence.

Then, personal independence.

"But his condition is quite demanding." Li Xintong analyzed, "We need to have an account with at least 10,000 followers before we can activate the coupon function, and when we release it, it will be a step-by-step promotion. Only when we reach a 20% completion rate will we be willing to give out the second wave."

"This is basically procedural justice. The only privilege may be the public account coupon issuance system they are testing." Chen Wang said.

"Testing? How do you know?" Li Xintong asked puzzledly.

"Well, I guess."

It seems that the practice of issuing discount coupons has only been around in the past two years. At the beginning, there were still some benefits to be gained, but later on, just like after the internal war between the food delivery apps and taxi-hailing apps, there are no particularly cost-effective coupons.

Gradually, the public account wool-pulling software has been replaced by other software.

Official accounts have gradually become corporate accounts, used in conjunction with mini programs.

Of course, you have to seize the most profitable moment.

"How can we get 10,000 followers on this?" Li Xintong was in distress. "We are not in Jiangcheng, how can we get 10,000 followers on this account out of thin air? It's definitely useless to just brush it off."

In response, Chen Wang smiled faintly: "Have you forgotten that we still have a website called Chi Zai Jiang Chuan with hundreds of thousands of followers?"

"What does it matter..."

"Drainage."

Chen Wang pointed it out directly, and Li Xintong suddenly realized.

However, I didn’t have any special understanding.

Because she still doesn't understand how to divert traffic.

"Do you know what the most fun thing about Jiangchuan is?" Chen Wang asked.

"Is there such a thing?" Li Xintong didn't think that there could be anything fun in a place like Jiangchuan.

And the most?

There is generally nothing fun.

So Chen Wang revealed: "The most fun thing in Jiangchuan is to go to Jiangchuan North and spend 20 yuan to buy a train ticket to Jiangcheng."

Li Xintong was embarrassed: "..."

"So, do you think that among these hundreds of thousands of living people, there are people who travel back and forth between Jiangchuan and Jiangcheng for a long time? No, there must be tens of thousands of people who often go to Jiangcheng to play?" Chen Wang asked.

Jiangchuan’s only locational advantage is that it is close to Jiangcheng.

“Are there really that many?”

"Let's give it a try." Chen Wang kissed Li Xintong on the cheek, and then said, "Write an article saying that we have opened a new account called Huizaijiangcheng, and will regularly release various super discount activities. Well, use our Chizaijiangcheng account to post it, and ask everyone to pay attention."

"Okay then, you can polish it for me after I finish writing it and make it a little more interesting."

Li Xintong sat in front of the computer and began to write articles.

Under Chen Wang's guidance, the article was completed half an hour later.

"Is this how it's going to be published?" Li Xintong asked, "Should we have some kind of reward mechanism?"

"We have hundreds of thousands of followers, and we are a public account of the same type. It will be no problem to attract 10,000 people. Go ahead and post it."

"OK, I'll send it then."

As Li Xintong was nervously waiting, this article that attracted attention to another public account was published.

What's a good name? Is there a coupon in Jiangcheng? I happen to go to Jiangchuan to pick up goods every week. Can you recommend some good restaurants?

Yueyinxingchenxian: Is it the same as eating in Jiangchuan? Are you the boss? There are too many public accounts of rubbish food in Jiangcheng. I would not feel at ease if it is not recommended by you.
Xixi Wuzhe: I'll follow this account first, I hope it will be popular, I also go there often to play
Heat-clearing and counter-relief method: I've paid attention to it. I hope the boss gets rich and organizes more promotions, like half-price food for the whole city, which would be awesome.
I can’t sleep at night: It’s awesome to do this in Jiangchuan, but I feel you are the most professional when it comes to recommending delicious food!

Because that account has accumulated a lot of high-quality active users, and Chi Zai Jiangchuan's reputation is too awesome, most people support Chen Wang's behavior of creating an account.

Moreover, among the urban population, there are really many people who travel between Jiangchuan.

Chen Wang originally thought that it would take at least three to five days to reach 10,000 fans, but it was too exaggerated. In just one and a half days, Hui Zai Jiangchuan reached 10,000 followers without any works.

Follow: 10234
"I didn't expect that so many people from Jiangchuan would go to Jiangcheng for fun." Li Xintong seemed particularly surprised.

"That's because we are still students, so you think we don't go out often. When we get married in the future, if we live in Jiangchuan city, we have to take our daughter to Jiangcheng for fun once a week." Chen Wang gave an example.

Her brows knitted up slowly, and she turned to look at Chen Wang, who said this lightly and put his hand into her collar very naturally to play. Li Xintong didn't know where she got the inspiration from: "Then your other woman will give birth to a son for you, and then he will inherit all your property, right?"

"Don't be like that, Tongtong. Our daughter will definitely inherit the big head."

"I won't give birth to a child for you. Dream on." Li Xintong curled her lips in disdain.

"She's definitely going to give birth, you're just dreaming."

"What are you saying all of a sudden..."

"Work work."

Chen Wang changed the subject and his hand, then put it on Li Xintong's shoulder: "Take a look at this coupon function and see if it works well?"

"After opening this function, merchants also need to open a public account, and then use the backend to scan and verify the coupon code. In addition, we need to make a base map for the coupon..."

"The base map doesn't matter. Just find an artist with a higher salary to do it. The key is the cooperation of the merchant."

"I think it's okay to use coupons, but..." Li Xintong said with some concern, "Jia En will buy you a cup of milk tea. If there are too many coupons issued, such as 500,000, then people will have to pay at least 10 million yuan. Will you be willing?"

"Jia En is a popular star. If he is willing to endorse Wuyinliangpin, he will definitely accept this price. Besides, this is also a promotion," said Chen Wang.

"But this is using Jiaen's reputation and connections..." Li Xintong said embarrassedly, "This time it's one million to solve the problem, but if we continue to cooperate with Jiaen, wouldn't it be bad if we don't give her some extra share?"

"Then can Xinwang Group give some of its profits to Jiaen?" Chen Wang asked uncertainly.

In fact, Chen Wang was very willing to do so.

Because Jiaen is also his girlfriend.

It’s just that Tongtong is too strong, so he doesn’t feel comfortable saying such things.

Otherwise, Chen Wang would want to serve these three women and provide them well.

"Then tell her..." Chen Wang turned his head to the side and said reluctantly, "I'm afraid she will think I have intentions towards her."

"Oh my, oh my." Hearing this, Li Xintong was amused, "Why do you always think that Jiaen likes you?"

"I just think she likes me."

"You are too narcissistic, my baby." Li Xintong shook her head, feeling quite emotional.

"If she really seduces me then, I will agree." Chen Wang said angrily.

"Then you just agree to it." Li Xintong said with a playful smile, "My boyfriend can find such a good girlfriend, I am also proud, come on."

Honestly, Tongtong is so strict with Lu, and coupled with the unclear relationship between me and Jiaen behind the scenes, I always feel like I am persecuting Tongtong...

Moreover, it's really fucking exciting.

Chen Wang even thought that if he had agreed to Jia En that day and messed around with her in the recording studio, the victim Tong Tong would have been waiting outside...

Damn, so immoral.

"Okay." Chen Wang put his hand on Li Xintong's head and couldn't help but say, "Wait until Jia En catches up with me, then I'll lend Jia En to you to play with."

.........

In the Publicity Department office of Wuyinliangpin, Jiaen and Qingguo were sitting opposite a man in a suit.

Getting ready to sign an endorsement deal.

And according to Chen Wang's instructions, he only signed for five years.

Five years later, Wuyinliangpin will rise, and we can renew the contract and raise the price again.

The premise is that Jiaen is still worth that price at that time.

With Chen Wang helping her write songs, Jia En thinks it’s no problem!
"Teacher Jiaen." The young Wuyinliangpin leader said seriously, "Can the discount coupon activity be changed to a voucher, such as 20 for every 10. This way, we can just recover the cost."

All of Wuyinliangpin’s stores are franchise stores. If we were to carry out this activity, the cost would definitely be borne by the head office.

Even, they have to bear the 'profit cost' of the franchise stores rather than the cost.

This expense will become very huge, and may directly equal Jiaen's annual endorsement fee...

Of course, on the contrary, after this activity is carried out, the brand's influence will be greatly enhanced.

But at the moment... I don’t have much money.

"This goes against Jia En's promotion of treating you to a cup of milk tea." Jia En insisted, "It can only be given away for free."

"..."

After hesitating for a while, the leader slowly stood up and held out his hand: "Okay, no problem!"

Jiaen smiled and stood up, then asked Qingguo beside him to stretch out his hand and shake hands with the other party.

Although Chen Wang didn't say that she couldn't have contact with other men...

But at this time, Jia En would imagine that Chen Wang was a jealous person, and he was strict with himself because he was in love. (End of this chapter)