Young Again

Chapter 126 Being noticed by a big shot
Seeing this message, Li Xintong felt a little confused.

Because she didn’t quite understand how the official account needed to cooperate with WeChat officials.

But looking at Chen Wang's appearance, he seemed to understand this very well, and he immediately said the word "recruitment".

So, she asked, “What will happen after the collaboration?”

"It depends on the situation." Chen Wang said, "As far as I know, it's just like online novels. After you sign the cooperation agreement, he will promote your public account. If there are high views and completion rates, you will get a share of the royalties."

At this time, online literature has become relatively mature.

Although paid reading is still a relatively niche thing, in China, when any niche comes together, it becomes the mainstream.

There are also some influential big IPs in the online literature world that have good paid subscriptions.

Although Shanda Literature had not yet been acquired by Tencent at this time, it should have had plans in this regard.

After the acquisition, some works also have channels on WeChat Reading and QQ Reading.

Chen Wang has always liked reading novels, but when he first went to Yuezhou, he didn't have much money and looked down on Qidian. He also often saw some authors crying poor and begging people to read less pirated copies and to support the main site at the end of each chapter. So even though he was so poor, he didn't read much pirated copies.

I went to WeChat Reading.

I mainly watch free ones. If I find something I like but it costs money, I will buy a monthly subscription.

Similarly, as long as the public account has a high number of views, you can also get Yuanzi.

"Then how can he make money?" Li Xintong couldn't figure it out.

Why does the platform give you the permission to publish public accounts and also give you some money?

So Chen Wang scrolled down to the bottom of their WeChat public account and said, "It's here."

"Ow."

Only then did Li Xintong discover that at the bottom of each public account, there was an unrelated advertising push, but it was not obvious and could only be seen by scrolling to the bottom.

But because of this, Li Xintong suddenly had some expectations: "Our public account article will probably have more than a thousand views. Then, how much money can we get?"

"..." Chen Wang was embarrassed, "How many cents, maybe a few dollars?"

"what?"

Li Xintong was stunned for a moment.

Is this the power of words?
It feels like it's not as good as moving bricks.

"This is not the most important thing." Seeing her so confused, Chen Wang explained, "The most important thing is the regional push."

After hearing this, Li Xintong also reacted immediately. She also agreed: "If this kind of public account article can be pushed to users in Jiangchuan area... it would be perfect."

"No matter how strong the promotion is, it will definitely be simpler and more cost-effective than relying on word of mouth. It may even be highly efficient," said Chen Wang.

"Well, then you come and talk."

Li Xintong knew that this was not a job that she could accomplish just by being clever.

Communication with WeChat public accounts is done in the background.

Because there was no computer version of WeChat at that time.

Chizaijiangchuan: Well, what is the contract like?

WeChat public account: There are three types: one is buyout, one is profit sharing, and one is stationing
Seeing this, Li Xintong started to have a headache again: "Do you understand?"

"No problem, I've learned about it beforehand."

Eating in Jiangchuan: Is it signing a number or signing an article?
WeChat public account: mainly articles, so the profit sharing ratio will be higher. If it is a food public account, it will be recommended to share
There were no paid articles on the public account at that time, so why would he want to buy it out?

Chi in Jiangchuan: What about the copyright?
WeChat official account: If you buy out, the copyright belongs to the WeChat official account. But in this case, it is a recommendation share, that is, 70% of the copyright belongs to you, and 70% of the income also belongs to you

"But what's the point of him asking for the copyright of the article?" Li Xintong was very puzzled.

“You can take it somewhere else.”

"Oh, it's possible to do this!"

“You can also use copywriting to make videos.”

“That’s certainly helpful.”

"No matter what, there are only so many people in Jiangchuan, so the audience can't be too large. It's too difficult to become popular. Copyright is really not very important."

But if he is the number one food self-media account in the whole Jiangcheng, it would be different.

This traffic is huge.

"Then do we sign a profit-sharing agreement?" Li Xintong asked.

"Nope."

Chen Wang raised his hand and refused.

Then, I replied to the other party.
Chi Zai Jiangchuan: What is the advertising revenue share ratio of the resident station, and what kind of promotion intensity can be given?

WeChat public account: Should I choose to station a website? The ratio is very low. If it is a commission, it will be 70%, but this is only 10%, and the strength of fixed-point push is much smaller.

Seeing him say this, Li Xintong was shaken at once.

Seven times less.

Moreover, the main promotion is less powerful.

Chen Wang: Resident contract, how much is the advertising fee for 100 completed readings?

WeChat public account: 0.5 yuan

WeChat official account: But if it is a profit sharing, it is 3.5 yuan

"One thousand complete reads is 35, ten thousand is 350. If we can completely attract Jiang Chuan's attention and make an article have complete reads, then every time we publish an article on the official account, we will make yuan. As long as we publish articles a month, the advertising fee alone will be over ... and we won't lose anything."

All Li Xintong could think of were the benefits.

But Chen Wang shook his head and finally typed a reply.

Eat in Jiangchuan: Then sign a resident contract

Moreover, he explained to Li Xintong: "If the profits are divided, then this article can only be published on WeChat official accounts. If the other party wants to pursue it on any other platform, it will be considered a breach of contract."

"Will he pursue it?"

“Basically not.”

"Do we need to worry so much..."

Looking at her, Chen Wang smiled and said, "During the honeymoon period, anything a couple does can be forgiven as long as it's not too extreme. But if they fall out, then this 'handle' will become a sharp weapon."

This is why copyright must be in your own hands.

This apt metaphor made Li Xintong understand it all at once, and she murmured, "But if we become big..."

"Yes, we are going to be constrained."

WeChat official account: If you are stationed at a website, the promotion efforts are average, and there are requirements for promotion.

Eating in Jiangchuan: What are the requirements?

WeChat public account: The number of followers is 3,000, and the average number of views of the WeChat public account is 1,000. Then there will be the first regional promotion. If the promotion effect is good, it will continue to promote.

"Then we are almost there." Li Xintong said.

WeChat official account: But because it is just a station, the promotion efforts will be smaller

What he meant was that if the share is exclusive, more resources will be invested. But the station is not exclusive, and the publisher may also be on many other platforms. There is no reason for the platform to provide too much support.

Eat in Jiangchuan: Yes
"After all, it's advertising fees, and we get a smaller share. If the quality of the work is high, there's no reason for him to limit our traffic," said Chen Wang.

"True, but the other party is obviously a little anxious."

Li Xintong also understands this principle. If there is something that the other party keeps recommending and praising to you, then it must be beneficial to him.

This is good for you.

Subtext: This is good for me.

After a while, the WeChat official account replied: Okay, then I will add your WeChat account and we will discuss the contract. Is the person here an adult?
Eating in Jiangchuan: Adults
"You need an ID card to sign a contract, but you can use my mother's." Chen Wang explained when Li Xintong was a little confused.

"You know too much...Have you been planning to start this business before you met me?" Li Xintong asked curiously.

In order to prevent the other party from thinking there was a bug, Chen Wang explained: "I have been preparing to do it for a long time, and it just so happens that you are here, which is even more powerful."

Although the other party said this, Li Xintong knew that what she had put in was just a little mental effort and some physical work.

You can replace her with another girl.

Even boys are fine.

But given Chen Wang's personality, he probably still wants a girl who is pleasing to the eye.

However, confidence should not be lost.

Turning her head and looking into Chen Wang's eyes, Li Xintong said as if it was a promise or a statement: "Look ahead, you will feel the benefits of my presence more and more clearly."

.........

WeChat public account studio.

“Copyright awareness is pretty good.”

Standing next to a female employee and looking at the screen, Team Leader Li exclaimed.

"Then have you issued him a profit-sharing contract for being stationed at the station?" the female employee turned around and asked.

"Ah."

Team leader Li didn't take this matter too seriously and just responded casually.

Then, leave the studio on this floor.

I pressed the elevator button and went to the 14th floor. After greeting some people who came across me, I walked to the door of an office and knocked gently.

After a while, a calm voice was heard: "Come in."

Then he opened the door and met Mr. Huang, the product manager of the WeChat public account, who was about 40 years old, dressed in a suit and wearing an expensive watch.

This is the absolute top tier of the company.

He can be regarded as one of the Wuhu generals under CEO Zhang (product manager of several key functions).

"Mr. Huang, excuse me." Team leader Li walked over.

"Sit down." Mr. Huang pressed his hand.

Then, Team Leader Li handed him the phone and said, "Take a look at this public account."

Mr. Huang pushed up his glasses and began to flip through the pages.

As he watched, he became more serious.

And this expression let Team Leader Li know that he completely understood!
So, he explained enthusiastically: "I looked at the comments section of the second public account article and found out his traffic-generating model. He used a joke, posted it on the QQ space of a girl who had many friends, and then forwarded it for advertising. The ultimate goal was to drive traffic to this public account."

"In a small Jiangchuan... You may not know where this is, but this is a small county town in northern Jing, with a population of 300,000. If this trend continues, it is estimated that there will be 50,000 to 60,000 active followers."

"Moreover, we saw from the backstage that he had also registered and verified other accounts. The areas involved included food, entertainment, travel and all other areas of life."

"All three articles caught the users' attention. It can be seen that their team has at least one operator, one cameraman, one copywriter, and many people who are good at scouting for delicious food. The model is very mature."

"This public account has only been around for a short time. Our original focus was to create a knowledge payment platform and to promote the use of WeChat as a corporate account. But I think the market involved in his approach is immeasurable across the country."

After his lengthy introduction, Mr. Huang nodded seriously: "Okay, let's learn from it."

(End of this chapter)