The richest person in Chinese entertainment

Chapter 507 What happens when a movie becomes known to the whole world?
There has never been a movie that can make movie fans have such high expectations for its box office before the movie is released.

In the past, people had to guess the box office of a movie on the first day of its release based on the screening rate, attendance rate, and opening number.

The box office performance of the film in the first weekend and the word-of-mouth of the film among movie fans can be used to judge the film's future box office performance.

During this period, we also need to consider when pirated resources of this movie will appear, the impact of piracy on the genuine product, etc.

In short, even if a movie is extremely promising during promotion, no one knows how the movie will perform at the box office in the end.

But this time, "La La Land" broke everyone's inherent impression.

The launch of "Tao Piaopiao" directly overturned everyone's previous box office estimates for a movie.

What is this estimated?

The movie hasn't been released yet, but 3 million movie tickets were sold on March 20 alone!
Some people have conducted statistics on North America alone.

Currently, "La La Land" will be screened in 4800 theaters, and from Tao Piao Piao, it can be seen that the screening rate of each theater in each time period and each theater generally exceeds 40%.
The screening rate in some core cities once reached 45%.
You should know that when "Titanic" was first released, the screening rate was only about 30%.

Later, due to the overwhelming word-of-mouth, a large number of movie fans began to rush to buy movie tickets, which allowed cinemas to gradually increase the screening rate of this movie.

But this only brought the screening rate of "Titanic" to about 40%.

But even before "La La Land" was released, its screening rate in various theaters exceeded 40%, which shocked everyone.

Everyone was puzzled and started to go online to inquire about the situation.

"No. I understand that Leon's movies are popular, but isn't the screening rate too outrageous?"

"I didn't understand it at first, but once I understood how 'Tao Piao Piao' worked, I understood it."

"It's actually very simple. This feature, launched by major cinema chains around the world, allows people from all corners of the world to see at any time what time period each cinema is in, and how many theaters will be showing which movie during this time period."

After analysis by professionals, many people were suddenly enlightened.

In fact, the reason is very simple.

Before this feature was launched, no one was sure whether they could buy tickets for the movies they wanted to watch when they went to the cinema.

This will make a considerable number of movie fans consider going to the cinema to "try their luck" after the craze is over.

Some people, due to work or family reasons, are unwilling to travel far to the cinema to gamble on whether they can buy movie tickets.

Of course, this actually has hidden dangers.

That is, those movie fans who originally went to the cinema but couldn't see their favorite movies will choose a movie nearby that they think is "pleasing to the eye" to watch.

After all, many people go to the cinema not to watch a specific movie.

In fact, more people go to the cinema just to kill time, or simply because couples want an ambiguous environment.

For some people, it doesn’t matter what they see. What’s important is to secretly listen to the breathing of people around them in a dark environment.

If there are some ambiguous scenes in the movie, the people around you will look at each other in tacit understanding.
In short, the launch of "Tao Piaopiao" has given the "scattered soldiers" who originally had no plan a clear goal.

This is also one of the reasons why theaters continue to increase the screening rate of "La La Land".

After all, judging from the background data, everyone's expectations for this movie are still very high.

"La La Land" was packed with theaters, while other movie theaters were empty.

Even a fool knows how to schedule films in major cinema chains.

Besides, the March schedule is dominated by "La La Land".

When other movie chains saw news reports saying that Zhang Chen's movie would be released on this date, they discussed with the theaters about advancing or postponing the release of their own movies.

Just look at the capital behind Zhang Chen and Zhang Chen’s own appeal.

Any other movie that encounters "La La Land" will not end up well.

Didn’t you notice that the release of “Spider-Man” and “Pirates of the Caribbean” were both postponed for half a month because of Zhang Chen’s “La La Land”?

Even this big IP with a fan base doesn't dare to compete head-on with "La La Land". So which other movie would dare to go for it during this time period?
"I think apart from the reasons of Tao Piao Piao and the movie schedule, the more important thing is the comparison between different cities, right?"

“I can’t say anything else, but our city has already started organizing to buy tickets for workers to watch movies.”

"In our North American region, as long as our mayor doesn't support Leon's film, he won't be able to get our votes this year."

"You think your mayor is stupid? Don't tell me they don't know that Leon might hold concerts in the cities with the highest movie box office. What is this? This is taxation!"

“Not to mention North America, other regions are similar.”

"So I asked you why you were shocked by the pre-sale box office of Leon's new movie. I think it's far more than that. I always feel like there are still people who haven't made enough efforts."

It is indeed as many people speculated.

When it came to March 3, people found that on major social media platforms, the "star publicity team" with singers as the main force began to take action.

@Britney: I heard from MJ that there are many songs written by him in Leon's new movie. I secretly requested the theme song and listened to it. It's great! I think MJ's statement that it can win a Grammy Award next year is not an exaggeration!
@Celine Dion: It’s a perfect combination of music and movie. I think fans who like the songs are in luck.

@Emma Watson: Oh my god, why did Leon invite Liu to star in his new movie? I'm jealous!
@Quentin: When Leon gave me the script for "The Pursuit of Happyness", I knew he would definitely make a better movie himself. This time it's his forte with music as a theme. Believe me, it will surprise you!

@Taylor Swift: My boss’s new movie, my fans, you guys understand, right?

@Rihanna: I can’t even imagine what kind of sparks will be created when my boss’s film and music talents are combined!
@Ayumi Hamasaki: Chen-san has always been my goal. I will definitely support his music movie!

@周杰轮: Chen Ge supported the movie I starred in. This time he used music to make a movie, which coincides with my idea! I will definitely go to watch it this time! I want to learn from him!
@张国容: Although Zhang Chen has only been involved in the film industry for a short time, his movie "Love" has always been a movie that I watch over and over again. The new movie is a combination of music and his storytelling ability, so I will definitely go and see it.

More than 300 well-known celebrities from all over the world said on social media or in interviews that they would go to see this movie.

There are many more stars outside the third and fourth tier who, after seeing so many of their predecessors and big names promoting this movie, did not ask their own agencies, but directly expressed their expectations for the movie on social media.

Many people didn’t understand it at first.

Because Zhang Chen's status in the music industry is well known.

A few days ago, Zhang Chen became the honorary chairman of the Grammy Awards and is the key figure in leading the reform of the Grammy Awards mechanism.

Any singer who has any idea about the Grammy Awards would not try to make their presence felt and improve their favorability in front of Zhang Chen at this time. Would they wait until the Grammy awards are given to someone else to do such a thing?

And now the Grammys cover the whole world.

Although it was claimed to be global in the past, in reality, everyone understood it, and only people in the European and American music circles were playing it.

Now it is a truly global music festival, although it has not yet been held.

But it is also because next year is the first year of the reform, so the behavior of singers around the world in "fawning" on Zhang Chen can no longer be called "obvious". It is "blatant"!
It was as if he was afraid that Zhang Chen didn't know that he was working hard to promote his movie.

Some singers have even begun to encourage their fans to organize themselves to buy tickets.

bribery?

No, no!
They are just recommending a good movie to their fans, one of whose core elements is "music".

There's nothing wrong in recommending this type of movie to your fans who love your music, right?
In addition, everyone knows that he is the behind-the-scenes agitator of Morning Glory Music.

Therefore, everyone can understand why the singers are promoting Zhang Chen’s new movie on such a large scale.

For my own future and financial prospects.

But it is strange that directors, producers and actors in the film and television industry are doing the same thing.

"What are they planning?"

This question quickly became a hot topic.

Everyone is also actively discussing this hot search.

Finally, this question was answered by a highly praised reply.

"Everyone, 'Tao Piao Piao' does more than just make things convenient for everyone."

After this netizen’s enlightenment, netizens instantly understood what was going on.

Who did “Tao Piaopiao” join forces with?
Cinemas and producers!

Both are indispensable.

Judging from the current pre-sale performance of "La La Land".

It is foreseeable that the way movies are sold will undergo earth-shaking changes in the future.

It is precisely because of the popularity of "Tao Piaopiao" and the word-of-mouth spread among movie fans.

It may not be long before moviegoers check online where the nearest cinema is before going to the movies, and then check if there are seats available for the upcoming showtimes.

Moreover, sharp-eyed people have discovered that there is also a “rating” function on Tao Piaopiao.

What does this all add up to?
These “new things” are definitely the “lifeline” of all kinds of actors and directors!

There is no shortage of smart people in this world.

And it is obvious that the actors and directors have keenly observed the "sense of oppression" that the "Tao Piaopiao" website has brought to them!
The simplest point.

In the future, if their movies are released, they will be prominently displayed on Tao Piao Piao, or they will do something fishy when rating them.
No one will go against their own future and income!
"Sure enough, after Leon cleaned up the music industry, he really extended his hand to the film and television industry."

"From now on, those of us who make movies will have to rely on Leon?"

"Why is it that Leon always does things that subvert the industry's perception?"

"Didn't someone smart enough among the others figure it out first?"

"Leon is the founder of the largest online ticket purchasing platform in the film industry in the future. Who dares to disrespect him?"

"Just be thankful that Leon doesn't make many movies, otherwise I think he would be in the top ten box office records in history."

"I remember that the United States has the Paramount Act, right? Isn't this considered a violation by Leon?"

"Although Leon is one of the producers, he has no stake in any theater chain in North America, and it is just a third-party ticket purchasing platform. I heard that major theater chains around the world have invested in it. Who said he violated the rules?"

When "Tao Piaopiao" appeared in front of all actors, directors and producers, they knew that the film industry would be reshuffled in the future.

It's not a reshuffle of the major Hollywood studios.

Because they know that CGT Player, an online screening platform led by Zhang Chen, has shares in major production companies.

Then the only ones who will be purged are the actors and directors.

A "rating" system that is posted in real time on the ticket purchasing platform during the screening period can make these people terrified.

The degree of promotion of each movie by the online ticket purchasing platform can directly determine the life or death of a movie.

At least before other similar competitors appear, everyone can only look at Zhang Chen's face.

But when I think of Zhang Chen's terrifying wealth
“Can anyone really launch a ‘Tao Piaopiao’ jointly launched by the top 20 richest people in the world and world-famous superstars, and major cinema chains around the world?”

"Another 'Morning Light Music'"

What singers like to see most recently is the anxious expressions of their actor friends every day.

"You used to laugh at me, saying that we were a group of people oppressed by Lyon. What about now?"

"Who would have thought that he would actually reach out to the film and television industry!"

"Tsk~" the singer sneered, "Don't worry, Leon is not as stingy as you think. Morning Light Music is the most fair platform I have ever seen. Without Leon and Morning Light Music, there would be no singer who was born in the countryside now."

"hope so"

No matter how worried the actors were, their actions were consistent.

Especially when they saw Emma Watson and others starting to help promote Zhang Chen's new movie, they quickly followed suit.

No matter whether Zhang Chen will make things difficult for them in the future, at least they cannot let down their guard at this critical moment.

Does anyone know if there is anyone who is specifically counting who is not helping with the publicity at this time?

What if I didn't publicize it and Zhang Chen heard about it?

Even if Zhang Chen doesn't care about such trivial matters, what about the people around Zhang Chen?
What if the people around Zhang Chen deliberately make things difficult for him in order to please Zhang Chen as their boss?
No one dares to gamble!
What kind of chain reaction will occur when singers, actors, directors, and producers from all over the world, an idol group that covers almost everyone in the world, start to promote the same thing together?
What will happen when all the mainstream media in the world start reporting on this "strange" incident, further raising the profile of the incident?
There is a word called "chain reaction".

On March 3, the day before "La La Land" was released, everyone was given an answer.

"My Defa??? This pre-sale box office data??? Is it fake???"

Whether it is because of Zhang Chen’s movie itself, because of the promotion of his idol, or because of the people who paid attention to this matter in the news.

After seeing the pre-sale box office figures of "La La Land" on the website called "Tao Piao Piao" in front of the TV, I was numb.
La La Land (Director: Zhang Chen, starring:.)

Current box office (pre-sale):.
(End of this chapter)