Mixed in 1980

Chapter 75: Bragging
"Sister Ying, how about I give you a message?"

Chen Fan thought about it and said it out loud. After all, he had not thought that the clothes Li Hongying sent were all light luxury items.

That box of luxury goods is worth a lot of money.

Another thing is that being able to help is just a matter of convenience, just like when Li Hongying helped with submissions before, she always emphasized one sentence: it’s just a matter of lending a hand.

"I forgot that Xiaofan works in the literary field. Maybe he can come up with the right words."

Li Hongying smiled and agreed, and then said, "For the slogan issue, I offered a high price to the advertising company before, but it still didn't work out. Xiaofan, if you can solve this problem, it will be a great help to me. I will buy your slogan at the price paid by the advertising company."

"Sister Ying, if you want to say that, then I dare not say anything. Advertising companies do overall work. I just want to come up with a word. How can I ask you for money?"

"Let's talk about the money later. I may not even like your advertising slogan." Li Hongying joked.

"Then let me talk first."

Chen Fan glanced at the store again. From the decoration style to the clothing style, it can be considered a trendy brand, but it pursues a minimalist style and focuses on highlighting individuality.

In terms of pricing, it is not sky-high, but it is not cheap either. It is in the mid-to-high-end position and is a light luxury brand. Ordinary people can afford it if they feel a little bit of a pinch.

“It’s so easy to be a woman!”

"How about this one?"

As soon as she finished speaking, Li Hongying couldn't help but curl up the corners of her mouth, feeling a little amused.

Being a woman is so easy, can this be used as an advertising slogan?

But as he laughed, his expression suddenly became restrained and even a little serious.

Suddenly I thought this word is pretty good!

Society is biased against women. It's as if it has "defined" women, drawn various models, and restricted women to live within these models.

Of course, the same goes for men.

Men may even be more tired, as they are always moving forward with heavy burdens, but "Feixing" is a women's clothing brand and we only need to consider issues from the perspective of women.

From this standpoint, society is biased against women.

The most obvious one is that when women go to apply for jobs, they are often asked by the interviewer: "Do you plan to get married or have a baby in the next three years?"

There are too many of these and more:
"You shouldn't wear so little."

"Why are you, a girl, playing with guns?"

"It's too late if you don't get married now"

"Just be a housewife after you get married."

"You're pregnant now, just quit your job and stay at home to take care of the child!"

……

From the very beginning, women have been asked to do this and that. Being a woman is not easy at all.

Indeed, the same is true for men!
But again, "Feixing" is a women's clothing brand, and we need to consider the female perspective.

The tone set by the brand "Feixing" was minimalist style, which allowed women to be simpler and highlighted the simple tone.

"It's so easy to be a woman..."

Li Hongying read it over and over again. The more she thought about it, the more she felt that the word was appropriate and very consistent with the brand tone of "Feixing".

This is also the brand concept that Feixing has always wanted to promote to the outside world.

I have approached advertising companies before, always hoping to come up with a phrase that could express this concept, but the more I thought about it, the more ornate the phrases I came up with became.

On the contrary, it is not as simple and clear as Chen Fan’s words “Being a woman is so easy”.

These six simple words summarize the clothing style, brand concept, and emotional value that "Feixing" wants to convey.

After thinking it over for a while, Li Hongying said, "Xiao Fan, this phrase is very good, but it is still too thin as just one slogan."

“This slogan needs to be explained and presented in a complete advertising film, as well as promoted in various print media, in order to convey this value.”

"How about I give this to you?"

"Sister Ying, please forgive me. I have never studied advertising. The most I can do is write a creative copy for you. For the rest, I still have to find an advertising company." Chen Fan agreed with a smile.

How easy it is to be a woman!
This phrase is actually the name of a promotional film shot by a "check-marked" sports giant in a previous life, and endorsed by the No. 1 tennis player.

But it can also be used as an advertising slogan.

The original advertisement, through narration, grasped the theme of "public prejudice against women", directly struck the hearts of female consumers and achieved huge success.

What a coincidence, it just fits the brand tone of "Feixing" which pursues minimalism.

"Then you will be responsible for the creative part. You have really helped me this time."

Li Hongying raised her lips and pulled Xu Jinqiu over: "Xiaoqiu, you must pick out a few more clothes today. Even if the store is empty, I won't feel bad at all."

Xu Jinqiu smiled bitterly and looked at Chen Fan.

"Go ahead!" Chen Fan nodded. The mainland had just started reform and opening up, and was in the early stages of transition from a planned economy to a market economy. Xu Jinqiu did not yet understand the value of an advertising idea.

Naturally I feel unworthy of it!

Chen Fan is different. Having lived two lives, he knows too well the value of a good advertising idea.

Many times, it can raise the value of a brand to a higher level.

Li Hongying is a businesswoman and a strong woman, so she naturally understands this and has been thinking about how much money she should pay Chen Fan for coming up with advertising ideas.

This thing is really hard to price!
There is no way to measure the value of an ad before it is launched.

You have to wait for the creative copy to come out, connect it to the advertising company, and ask the advertising company to do a value assessment on the idea. It doesn't need to be too accurate, just roughly it will be fine.

Keeping this in mind, Li Hongying began to choose clothes for Xu Jinqiu.

She changed clothes one after another, and Li Hongying felt envious. This girl was truly born beautiful, and any clothes looked good on her.

No wonder Chen Fan described her as "beautiful like a legend" and even wrote about it in the newspaper.

After choosing two pieces of clothing, Xu Jinqiu didn't want to choose anymore, but Li Hongying kept persuading her and picked out ten sets for her before leading everyone away.

"Chen Fan, isn't this too..." Xu Jinqiu's pretty face turned slightly red, feeling very embarrassed.

"It's okay!" Chen Fan shook his head slightly.

After coming out of Landmark, Li Hongying changed the route and took the two of them to visit places such as Shau Kei Wan, Sham Shui Po, and even went to Yuen Long San Hui.

Most of these places are old tenement buildings with many buildings and they are very densely packed. The streets are narrow and most of them are "public housing". Most of the residents are from low-income families.

Especially the San Hui area in Yuen Long, which is an old market that still retains a strong rural atmosphere, giving Xu Jinqiu a sense of "familiarity".

Only then did Xu Jinqiu realize that not everyone in Hong Kong was rich. Although the income was much higher than in the mainland, the lives of most ordinary people were just so-so.

The income is high, but the cost of living is also high!
But overall, it is still relatively developed and much more prosperous than the mainland.

"We went to Temple Street for dinner. It's the most Hong Kong-style place with lots of delicious food. When my family first arrived in Hong Kong, we lived in Temple Street for a while."

The car stopped at the intersection of Temple Street.

Li Hongying got out of the car, looked at the memorial archway on Temple Street, and said, "Hongbing has been in Hong Kong for so long, this is his first time to Temple Street, right?"

"I passed by it a few times, always during the day, it's different from at night."

Li Hongbing was quite surprised when he looked at the street. It was just an ordinary street during the day, but now there were all kinds of stalls on both sides of the street.

No wonder Temple Street is called a nightclub for the common people.

“Isn’t this too lively?”

Xu Jinqiu finally got out of the car and looked at the situation inside, unable to help but be shocked.

There are densely packed stalls of all kinds, selling a wide variety of items, including clothing, tea sets, jade, electronic products, etc.

The most common ones are food stalls.

The vendors shouted their wares in multiple languages, exuding the flavor of the city life.

There were just too many people and it was so busy that Xu Jinqiu couldn't help but hold Chen Fan's hand, applying a little force, for fear that he would get lost if he was not careful.

But Xu Jinqiu really likes this place.

I was thinking that I would ask about the prices along the way. I thought the things here shouldn't be too expensive, and it would be perfect to buy some and give them as gifts to others.

"I'll go in later."

Li Hongying was not in a hurry to go in. She waited at the street corner for a while. Another car came and four bodyguards got out of the car.

"Although this place is prosperous, it is also quite chaotic. You have to bring bodyguards with you, especially Hongbing. You must remember this when you come here to play next time."

After giving all the instructions, I walked inside.

"Chen Fan, what do those girls do?"

Xu Jinqiu looked around curiously, and then saw that there were always one or two women standing on the street, especially at the corners.

Most of these women are good-looking, and their clothing is very fashionable. Some are even revealing, with their belly buttons and thighs exposed.

If this happened in the capital, you would be spitted to death.

Chen Fan hadn't paid attention at first, but after hearing what she said, he looked over and had to admit that some of them looked really good and were dressed quite stylishly.

Seeing Xu Jinqiu's curious look, Chen Fan joked, "Wife, believe it or not, as long as I wave my hand, they will come to me."

Xu Jinqiu chuckled and said, "Just brag. If you have the guts, recruit one for me."

Li Hongbing also joked: "Xiao Fan, you haven't improved in other skills since coming to Hong Kong, but you have improved in bragging skills."

PS: The second update is here~ There are so few votes these two days, please support me guys!! Thank you!

(End of this chapter)