Mixed in 1980

Chapter 143 The strategy begins

"There's no need to believe it. As long as there are people who doubt and are curious, there will be people who discuss it. This means that this thing has been successful." Chen Fan put out his cigarette. It was still not suitable to smoke in the house in winter.

"Tell me more details," Li Hongying urged.

"First, we need to create an event where someone suddenly disappears. It's not the usual missing persons, but it has to be like in the novel, where someone suddenly disappears in full view of everyone."

"You're getting more and more mysterious. Why don't you just disappear?" Zhao Yuanyuan rolled her eyes.

Chen Fan glanced at the little girl. This girl was really not a qualified supporting actor. If she were put on the stage, she would definitely be beaten to death by the funny actor.

"I'll take you to Heniantang to treat your brain later."

Ignoring Zhao Yuanyuan's wide eyes, Chen Fan continued, "It's not necessary for someone to actually disappear. It's enough to create a few witnesses and write a few articles to publish in the newspaper."

"To make it more authentic, go to the police station to report the case and get the receipt back from the police station. You must report it as a real incident."

"After arousing the public's curiosity, similar incidents will continue to be reported, creating panic, which will naturally lead to more discussion."

"Isn't this a lie?" Zhao Yuanyuan complained.

"Zhao Yuanyuan, are you a professional saboteur?"

Chen Fan was so angry that he reached out and made Zhao Yuanyuan's hair look like a mess. "Children, don't interrupt when adults are talking. If you continue to disrupt the conversation, I will throw you out."

"I'll tell mom later and say you bullied me." Zhao Yuanyuan muttered.

Chen Fan rolled his eyes at her and continued to talk about business: "After the popularity has increased, the next step is to direct the content to The Matrix. The way to promote it is that someone discovered the truth about 'people suddenly disappearing' and wrote it in the book."

After listening carefully, Zeng Ali couldn't help but complain: "Chen Fan, you are just a profiteer, playing tricks on the people of Hong Kong."

Chen Fan laughed: "This is called marketing, understand?"

Zeng Ali teased, "Luckily our Qiu'er was so kind and took you in. Otherwise, if you were to go out into the world with your cunning mind, I don't know how many people you would harm."

Chen Fan curled his lips, not wanting to bother with the girl, and continued, "In the plan just now, there is another very important part, which is discussion."

"The topics of discussion must be guided, and there must be various arguments to make people doubt that the world is fake, so that the discussion will be intense enough."

"For example, in some situations in our lives, sometimes we go to a strange place, but always feel that the place is very familiar, as if we have been there before."

“They were two strangers, meeting for the first time, but it was as if they had met before.”

"Is it possible that such a scene has ever happened in the virtual world? And dreams within dreams, are they like a brief return to the real world?"

"..."

Xu Jinqiu listened for a while, then suddenly shuddered and hugged Chen Fan's arm: "After hearing what you said, I suddenly feel a little creepy."

Chen Fan pinched his wife's nose lovingly and continued, "Some scenes in life can be summarized, but this topic can also be discussed using high-end science."

"For example, the speed of light is kept constant, which itself is inconsistent with physical theory. With proper guidance and editing, it can be said that the speed of light is the speed at which the virtual world runs."

"There is also the double-slit experiment and the wave-particle duality of light, which are also the most convincing evidence that the world is virtual. We can find some experts and write a few articles."

"Xiao Fan, you have a very active brain, and your knowledge is so broad." Li Hongying couldn't help laughing. With this set of information, events, topics, and communications were all included.

With these, it is hard for readers not to pay attention.

The first wave of sales was achieved.

As for the follow-up, after the incident is exposed, it will depend on the reputation of the book. No matter how good the marketing is, if the reputation does not keep up, it will be difficult to achieve follow-up results.

"Those of us who write are like grocery stores. We don't have to be good at anything, but we have to know a little about everything." Chen Fan joked.

"Even professional marketers can't come up with your marketing plan. When you graduate from university, come to Hong Kong and start your own business. There will definitely be a place for you in Hong Kong."

"You're flattered!"

Chen Fan smiled and continued, "Now that we have the first plan, let's talk about the second plan. The second plan will be used for later promotion."

"What about word of mouth?" Li Hongying asked.

"That's right. The first plan has generated a lot of popularity. The next step is to build word of mouth. How to use word of mouth to further stimulate readers to buy is the highlight."

Chen Fan took out a cigarette and put it down again: "Sister Ying should be more familiar with this set, it's the set you use for luxury goods."

"Competitiveness?"

"That's right. It's the desire to compete with others. They will use the media to create an illusion that people who have seen The Matrix won't chat with those who haven't. That's pretty much what it means."

"Student Chen Fan, why are you so cunning?" Xu Jinqiu stretched out her hand, placed it on Chen Fan's waist, and pinched it with a little force.

The book says that there is a type of person who can stir up trouble, and that person is probably Chen Fan.

"If he doesn't have a lot of cunning, how can he trick you into it?"

Zhao Yuanyuan glanced at Chen Fan and laughed, "In the school, he came up with the rotating president system. He was really cunning. The more than 200 people in the club were treated like cattle and horses. He was the only one who had nothing to do."

Zeng Ali joked, "That's right. Xin Yingjie, Zhang Chaoyang and Gao Aiguo, the three presidents, worked like slaves and were very motivated. He was the one who took them all in."

"You three, that's enough. How about a criticism meeting?" Chen Fan brewed another pot of tea and replaced it with fresh tea for everyone. "Sister Ying, when these two plans are implemented, if the sales of The Matrix are to increase, we can follow this model and launch various text versions to expand overseas."

Li Hongying took a sip of hot tea and said, "It should be feasible. I will go back tomorrow morning and implement this model thoroughly. Then I will ask the publishing house to send you telegrams regularly to report on the situation."

Chen Fan nodded slightly and continued, "After the sales of The Matrix pick up, there will definitely be a few articles saying that this is a manuscript that some banana man disliked."

Li Hongying was stunned for a moment, then smiled and nodded.

Komelin should pray that The Matrix sells well. If it becomes a global bestseller, he will be in big trouble.

Let’s wait and see!

Zeng Ali asked curiously: "You keep talking about banana people, who are they?"

Yellow skin, white heart!
Chen Fan introduced Ke Meilin, and Zeng Ali couldn't help laughing: "That's quite descriptive. Why do you always like to give people nicknames? The term licking dog has even spread to our Peking University."

"It has spread to Kyoto University?"

"It spread from Beijing Normal University very quickly. Some boys in the school are always saying who is someone's bootlicker. Yuanyuan, right?" Zeng Ali joked.

"I didn't ask them to lick me. I wish they would all disappear." Zhao Yuanyuan scratched her head. She didn't expect that she was so popular in Peking University.

Since joining the company, I have received love letters almost every day, as well as people trying to get close to me. The situation of those boys is just like Chen Fan when he was pursuing Xu Jinqiu.

Just don’t have as many tricks as Chen Fan.

Accustomed to Chen Fan's routine, Zhao Yuanyuan always felt that those boys were too childish and could not feel any charm of those boys.

"Girls, it's almost time to prepare the food."

Chen Fan looked at his watch. It was already past four o'clock. He waited for the girls to prepare the dishes and then went into the kitchen to cook a meal for Li Hongying himself.

After dinner, Li Hongying drove back to the Friendship Hotel. Before leaving, she left four invitations, inviting them to visit Hong Kong during the winter vacation.

The next morning, Li Hongying flew back to Hong Kong to implement the two plans proposed by Chen Fan.

She was also very curious whether this method would work.

This is a completely different way of publicity and promotion. If it is successful, many future projects can learn from it.

This is what matters to her most.

Chen Fan also entered the final exam period. After a few days of busy work, the first semester of his freshman year was officially over.

"Brothers, take these back and remember to bring me some local specialties after the Chinese New Year."

Chen Fan prepared four gift boxes, one for each of his roommates. There were nothing expensive things inside, just various cakes from Daoxiangcun and tea biscuits from Wu Yutai.

Xin Yingjie took the gift box and joked, "I thought it was a free gift, but I didn't expect it was an exchange."

Chen Fan gave him a middle finger: "Don't you understand the principle of reciprocity? If you don't see Yangcheng's local specialties next year, I will definitely throw you out of the dormitory."

Xin Yingjie teased, "I'll definitely bring you roasted field mice, fried water lice, and deep-fried dough sticks."

Chen Fan nodded: "Then I'm serious. You can't eat these things in Beijing. If you can get them, I'll take you to Quanjude later."

Then he said to the other three people: "You all remember, this is the advantage of living in the dormitory. During the New Year, you can collect local specialties from various places."

"Okay, I'll bring it to you!"

The three of them smiled, and Chen Fan did not delay any longer. He waved his hand and left, went downstairs to meet Zeng Ali and Zhao Yuanyuan, and returned to the courtyard outside Xinjiekou in the cold wind.

When he arrived at the intersection, Chen Fan called two tricycles. The things here had already been sorted out and had to be moved back home. This place would also be redecorated in a few days.

Meanwhile, Hong Kong!
Li Hongying drove into the underground parking lot of an office building, parked the car and went straight to the publishing house upstairs.

Chenfan Publishing House!
The name was changed after the acquisition. There were more than 30 people in the company, and Li Hongying did not lay off any employees, even the general manager remained the original one.

But this does not mean that they are without risks. "The Matrix" is their touchstone. If the release is not successful, Li Hongying does not mind laying off everyone.

"Mr. Li, you are here!"

A middle-aged woman in a professional suit and a big ponytail came up to them. Li Hongying nodded and walked quickly towards the office.

The middle-aged woman hurriedly followed, entered the office, and poured water first.

Li Hongying took a sip and said, "How is the progress of the previous plan? Tell me about the market feedback. I want to know the most realistic situation."

The feedback was naturally about Chen Fan’s viral marketing plan, and Li Hongying had made some adjustments to it, making it even bigger than Chen Fan’s plan.

Chen Fan’s plan is for ordinary people to play with.

The Li family is a wealthy family in Hong Kong. They can mobilize more resources and are qualified to play bigger games.

PS: The first update is here, there will be more in the evening. I slept like crazy today, just woke up~ my wife is going to explode!

(End of this chapter)