Huayu: Starting from the top talent show

Chapter 54 The Future Is Yours

On August 8, Shen Juan asked for leave from the crew for the umpteenth time and went to Beijing to prepare for the upcoming and highly anticipated "Hip-Hop in China" national finals.

On the way to Tianhe International Airport, Yangjin Zhuoma talked about the specific work arrangements for September.

"First of all, on the 1st and 2nd after the finals, we have to stay in Beijing to deal with fashion-related work. We have two magazines to shoot for their October issues, namely ELLEMEN and Harper's Bazaar. Dior is the lead, and they plan to officially announce your status as a brand friend in the final month of Hip Hop in China."

"And because this is the 150th anniversary issue, Bazaar has found a group of new generation artists with good traffic to shoot a double cover. It is said that Wu Lei is with Dilireba, Liu Haoran is with Chun Xia, Chen Feiyu is with Ouyang Nabi, and your partner is Lin Yun, the star girl who starred in Stephen Chow's movie The Mermaid."

"Still haven't got the ambassadorship?" What Shen Juan really cares about is the luxury brand title that symbolizes the artist's status and position, and he doesn't care at all who his magazine shooting partner is.

It's just work anyway, it's the same for everyone.

Yangjin Zhuoma shook her head. "Dior currently has only three ambassadors in the domestic entertainment industry, including Zhao Liying who will be officially announced soon. The title is very strict and it's not easy to publicize. You've already surpassed others by a long way by getting the title of close friend."

"Okay, so we have to go to the Paris Fashion Week next month, right?" Shen Juan felt a little regretful, but could barely accept it. After all, it was not shameful to lose to the best of the 2017 flowers in 85.

What's more, Zhao Liying just released a summer hit "Princess Agents" some time ago, and her traffic, national popularity and commercial value have all reached the peak of her career.

As a rising star in the domestic entertainment industry who has just officially entered the circle and the public eye, it is understandable that he is given a title.

Rational fans should be able to understand it.

"Of course. After all, Dior originally planned to invite you and Zhao Liying to watch the show at Paris Fashion Week and officially announce your endorsement status at the same time."

"Then I hope the fans won't make trouble then."

The titles were announced at the same time, one is ambassador and the other is close friend. It goes without saying that this will cause disputes.

Even if Shen Juan's fans don't cause trouble, there will be black fans and fans of his rivals who will take the opportunity to jump out and add fuel to the fire.

He has many rivals, including Zhao Liying.

“Don’t worry, the company will strictly control the situation and guide the direction of public opinion.” Yangjin Zhuoma naturally knew the common scenarios and usual routines of these fan circle fights.

"Then on the 3rd after we finish shooting these two magazines, I think I told you before that we have to go to Wukesong to attend the star invitational tournament for the League of Legends anniversary celebration."

"Then on the 9th, you were invited to the Harper's Bazaar Charity Night. If you are absent from such a large-scale fashion event, people in the fashion circle may think that you are not giving them face, and your future development in the fashion field will definitely be limited, so."

"I will go." Shen Juan nodded in response.

He has always attached great importance to his development in the fashion field. After all, this directly determines his future income.

Moreover, this year's Bazaar Charity Night caused a farce that shocked the entire domestic entertainment industry and caused the reform of the star C-position rule. Naturally, he also wanted to witness this famous scene on the spot.

Of course, in addition to this, he also hopes that this C position controversy will not affect the popularity of "Hip-Hop in China".

That’s right, the final of “Hip-Hop in China” will be broadcast online on Kiwi on the evening of the 9th. This C-position farce will more or less divert some attention and popularity.

The good thing is that it’s not a live broadcast but a recorded broadcast.

Even if they don’t watch it on the night of the update, there is still plenty of time for these fans and viewers to calm down and catch up on the show.

"By the way, Sister Zhuoma, didn't I say before that I wanted the company to help me find some other resources so that I can tear off the rapper label and transition into the mainstream market? Have you come across any opportunities recently?" Shen Juan started a new topic.

"Yes, but there is a possibility of offending Kiwi."

Yangjin Zhuoma and Du Hua above her actually always knew that Shen Juan really wanted to go to other shows to perform vocals and sing pop music, instead of just rapping like he does now.

In fact, as early as when he participated in "Star Asia", Shen Juan was the vocal leader of the team, and his vocal ability was no worse than his rap ability.

The sudden decision to participate in The Rap of China this year was simply because I saw the astonishing popularity of the rise of hip-hop.

"Offended Kiwi? What happened?" Shen Juan frowned and asked about the details in confusion.

"The Tomorrow's Son from Tencent next door invited you to be a guest singer for an episode, and it will be live."

Shen Juan suddenly realized. He now understood why Yangjin Zhuoma said that.

"Hip-Hop in China" is a program produced by Kiwi with a huge investment of resources. The artists promoted through this program are naturally labeled as such.

Similarly, the popular idols from "Idol Producer", such as Kun Kun, and even mentor Zhang Yixing, rarely come into contact with Tencent's resources or appear on Tencent's variety shows.

All of these artists have unclear personal connections and substantial interests with Taobao Studio. So if Shen Juan mistakenly thinks that he is really popular and awesome, and does not consult with Kiwi, he will foolishly go to Tencent to boost the popularity of their programs.
Kiwi Fruit may not say anything openly, but it is hard to say whether it will be targeted privately, whether resources will be blocked, or whether it will impose a soft ban for a period of time.

Shen Juan is a small-time person with little influence, so he dare not gamble.

After all, he doesn't have a strong backing.

Le Hua’s strength is not good enough, so he has to rely on himself in the end.

"But I really want to go to the stage next door. Is there any way to solve this problem now?"

Yangjin Zhuoma frowned and thought for a moment, then said, "Do you know that Kiwifruit is preparing a trainee talent show similar to Produce 101?"

"Director Che talked to me and said that he plans to start recording at the end of this year. What? Sister, what do you mean?"

"Maybe you can go to this show and work for them as a mentor. As long as there is an open exchange of interests, they won't say much."

"But will I be available by then?"

Shen Juan actually didn’t really want to go, because this show was about promoting the contestants, and the mentors were just working for him.

"If you don't have time, just be a guest for one or two episodes! In short, you have to show your sincerity and be nice to them. In the age of traffic, don't offend anyone but Penguin Kiwi, an Internet giant with a business scope spanning multiple fields. Ordinary companies and ordinary artists can't compete with them."

“It seems that this is the only way.”

Yangjin Zhuoma continued, "Then there is another job offer from the League of Legends official. They invite you to produce a promotional song for this year's S7 World Finals. They say that if the quality is recognized, there is a chance that it will be included in the opening song of the final opening ceremony."

"There is such a job?" Shen Juan was surprised. "Rio doesn't have any regulations on the language and style of songs, right?"

“No.” Yangjin Zhuoma shook her head.

“Then there’s a lot of room for maneuver.”

I can only say that the energy and heat that "Hip-Hop in China" has unleashed this summer is truly exaggerated.

This good thing that was originally intended for Pijiwan eventually fell on Shen Juan, who is currently more popular.

As an aside, Pidgewan's popularity back then was really exaggerated. He left behind amazing achievements in his entertainment industry career which lasted less than four months.

Not only did they shoot commercials for a number of big brands including McDonald's, Estee Lauder, and Procter & Gamble before the show was even finished.

It also won the Chinese promotional song for the movie "Spider-Man: Homecoming", the official promotional song for League of Legends, and the advertising song for OPPO mobile phones.

Later, he even made his final appearance on stage at midnight at Jiangsu Satellite TV's New Year's Eve concert, surpassing a number of big-name stars.

What is this concept?
Many top stars have never been the center of attention in their entire lives.

But he, as a rapper, did it.

Fortunately, the appearance of Shen Juan broke the established development trend, and the drug addict should just stay underground.

"What about business? It doesn't make sense that I can't get endorsements now that my traffic has increased so much?" Shen Juan then asked about his most important source of income at present.

"Yes, there are, and there are many, but most of them are to pay an advertising fee to invite you to shoot an advertisement or endorse a single product. The company believes that this kind of cooperation will only consume your existing popularity and fans' desire to spend money, so many of them are turned down."

"The remaining ones who are still in talks can at least get the title of brand ambassador to maintain long-term and stable cooperation. Artists need to consider more things. Naturally, they can't just shoot commercials, get paid and leave like those rappers. "

"How much is my endorsement fee now?"

"Basically around three million per year."

"Then there should be no problem on my side. I'll have to trouble Sister Zhuoma to follow up on this during this period of time." Shen Juan showed a satisfied smile.

You have to know that idols’ pay and endorsement fees are basically one or two levels lower than actors’, so there is nothing to be dissatisfied about for them to get endorsement fees of three million while being an idol and rapper.

Anyway, he still has plenty of time to develop, and the current 90,000 active fans are far from his upper limit.

The future is yours?
Shen Juan felt that he might be more suitable for this sentence than the executive vice-president of the NBA next door who had a crown on his head.

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(End of this chapter)