Huayu: Starting from the top talent show

Chapter 323: Phenomenal Propaganda, Leviathan Frenzy

3 month 25 day.

After completing the Hennessy global spokesperson advertisement, Porsche's first electric car Taycan's global advertisement, and the cover shoot of the May issue of the Italian version of "VOGUE" in Paris, France, Berlin, Germany, and Rome, Italy, Shen Juan finally boarded a flight back to China at Fiumicino Airport.

I am preparing to take a short vacation before the album goes online, and I will also take time to complete related remaining work in China.

For example, participating in the first two recordings of "The Longing for Life Season 3".

For example, he could repay the favor of Blue TV by being a guest on the new version of Running Man, which has undergone a major cast change this year, to attract traffic to the show.

"By the way, remember to take the time to contact your artist friends in China and ask them to help you promote your album."

While waiting for the plane to take off in the lounge, Yang Yangjin took the initiative to chat with Shen Juan after reading the hot searches on Weibo.

"Haven't we already contacted a group of people in advance? Is that not enough now?" Shen Juan looked up, a little surprised.

Yangyang Jin nodded, "I can only say the more the better. It would be best if it became a nationwide craze, just like the ice bucket challenge relay that was popular overseas. If you can get everyone, including fans and netizens outside the circle, to participate, then the promotional effect of your second album can be maximized."

"You mean the Tik Tok challenge mode?"

As a young person of the new era, Shen Juan instantly thought of Douyin and TikTok, which have become increasingly popular in recent days.

Moreover, as one of the earliest stars to come into contact with and settle in Douyin and Yangdou, Shen Juan not only maintains a relatively good cooperative relationship with the platforms, but also establishes a fairly good relationship with many young people through one short video after another, occupying a not-too-small corner in their hearts.

Therefore, his previous persona of “Generation Z opinion leader” was not fabricated to some extent.

He really has the qualifications and ability to become an idol role model for the Z generation youth group.

"Of course it would be best if there is TikTok, but you know some older celebrities may not use TikTok."

“It doesn’t matter if you don’t have TikTok, you should have a social media account anyway. If you don’t even have a social media account, then just post the videos and photos they took on my account. Anyway, Yangyang, please keep a close eye on them during this period. The marketing efforts must be in place in these 20 days!”

In fact, over the past period of time, as one song after another was completed, the people within Gonghe gradually became like Shen Juan and had absolute confidence in Leviathan.

So an emergency meeting was held at the beginning of this month to tailor several new warm-up plans for Shen Juan.

The plan currently being implemented has been recognized by Shen Juan himself.

Because he found it interesting.

To put it simply, it is to replicate the preheating operation of "What Do You Mean" when Justin Bieber, who was a prodigal son, announced his strong return to the North American music scene. He used his own and the record company's personal connections to invite a large group of celebrity friends to participate in the "30-day celebrity sign countdown" event.

However, since Shen Juan is not from North America, his network resources in North America are quite limited, and he does not have as many friends as Bieber.

So the 30 days were shortened to 20 days.

It officially starts on March 3rd.

Then, considering that he has a small group of relatively famous artist friends in Japan and South Korea, such as Ishihara Satomi and Suda Masaki, as well as big investors including Mr. Lei and the prince of LVMH Group, they can come in handy this time.

So the promotion was carried out simultaneously in North America and East Asia.

The guests holding signs on the first day were Shen Juan’s good partner A-mei and his elder brother Cheng who was filming “Vanguard” in Dubai.

Although generally speaking the later the guest appears, the more famous he or she is, in order to get this matter into the public eye as quickly as possible and become the hot topic of the moment to attract traffic to Leviathan.

Shen Juan still decided to let these two top-tier celebrities who are famous all over the world and whose influence perfectly covers the three generations of old, middle-aged and young people come out in advance to help him support the scene.

The next day was the NBA Thunder star Russell Westbrook and the "Chinese Pop Emperor" Jay Chou.

I have to say that Westbrook is a really nice guy. Although they had only met a few times, as soon as Shen Juan called him, he immediately patted his chest and agreed to the task. It can only be said that some people's personality foundation is naturally suitable for being friends.

Then, when Bagu heard that Shen Juan had such a "crazy" publicity plan that planned to use the celebrity matrix to cover the entire Asia-Pacific region, he immediately agreed.

How could I be missed out on this opportunity to appear in front of foreigners, demonstrate the strength of the Chinese people and expand global visibility?
At the same time, I thought with some envy: Damn, this is really cool, I’m going to do the same when I release a new song!

On the third day, which is today, we are looking for the youngest sister of the Kardashian family, Kylie Jenner, and Singapore’s running king, Lin Junjie.

Although Kylie Jenner has hundreds of millions of Instagram followers, she is not strictly considered a celebrity in the entertainment industry and is at most an internet celebrity.

But it is undeniable that her online influence, especially among young women, is really strong.

Therefore, Shen Juan, who strives to achieve excellence in one field, will naturally not miss any opportunity to attract fans and traffic.

As for Lin Junjie, whom I met backstage at MAMA
In fact, Shen Juan was invited in the order of Zhou, Lin, Tao and Wang.

Except for Leehom who was not invited because he was not familiar with the group, the other three have joined the star matrix to warm up for Leviathan.

All we can say is that he didn't deliberately make friends in the circle.

Because my buddy has never joined any circle or interest group, he has been a lone ranger who has been boycotted since the show "Hip-Hop in China". In the show, he was DISSed by the stray dogs in the hip-hop circle, and when he went abroad to explore the United States outside the show, he was rejected by the fresh meat and stinky maggots under the framework of domestic entertainment traffic.

But as his status and value increased, some people who approached him actively naturally became his friends.

As for the publicity effect of celebrities holding up signs for countdown?

Better than expected!

It’s so good!

If nothing else, at least netizens are already laughing!

[Fuck, I never thought that the global promotional campaign that Bieber had created with such a big fanfare could be replicated by our own artists one day. Shen Juan is really amazing. He is so awesome that many foreigners have a new look at China. He is really confident this time! ]

[A-lister Russell Westbrook and Kim Kardashian, from singers to athletes to internet celebrities, the range of his friends is quite wide! And then add in the domestic Cheng Long, Jay Chou, and JJ Lin, and the two sides of the Pacific Ocean are working together, the Chinese and English markets are in one hand, it would be unreasonable if this Leviathan didn't become a global hit. ]

【This is really awesome! After a 20-day countdown, these celebrities were invited to the show at the beginning. I am really looking forward to seeing which other celebrities will be participating in the show. I will predict that Taylor Swift, Malone, and Bieber will definitely be in the North American show, and David Tao will definitely be in the Chinese show.】

[Hahaha, the Kpop fans next door are already jealous and are now reflecting on the forums and discussing why they haven't produced a super talent like Wa Juan in such a long time in the US.]

[It's very simple. Isn't it enough to say that Shen Juan has South Korean blood or that his ancestors are South Koreans? There is nothing that Koreans can't do. I'm not surprised when they say South Korea is the center of the universe.]

【Phenomenal publicity! World-class superstar! 】

[This promotion is too awesome, and the most exaggerated thing is that the album hasn't even been released yet, but the three singles released in advance are already number one singles. This is the value of Leviathan! ]

[Oh my god, when I opened my WeChat Moments today, I saw people holding up signs and counting down. Is this thing so popular now? Even people outside the circle like us can get involved.]

[Haven't you figured it out yet? What's not popular about Wa Juan? He is the embodiment of traffic, the standard of being the most popular. ]

Maybe it’s because few people do this, or maybe it’s because the public hasn’t had such fun for a long time.

The "Sign Countdown Challenge" not only became popular on TikTok, attracting a large number of internet celebrities, bloggers and fans to participate, but also attracted a large group of second- and third-tier stars and eighteen-tier unknowns who wanted to take advantage of the popularity and actively joined in to cheer for Leviathan and Shen Juan.

So much so that when Shen Juan saw these people's names on the Internet during the break in filming, he couldn't help but silently say in his heart:
Master, what is your job?

Singing or acting?

Do we know each other?
Have you met before?
Of course, Shen Juan would definitely not blame others for coming uninvited.

After all, a single spark can start a prairie fire. No matter what, as long as someone takes the initiative to help promote it, it is definitely a good thing.

This has more or less expanded the popularity, recognition and influence of the "Plague Countdown" campaign.

As a result, a new popular term based on Alex Fever was soon born in the fan circle:
Leviathan Fever
Leviathan Flu, Leviathan Fever.

It is used to explain the phenomenon that a singer's promotion of an album causes the entire online society to fall into an extremely frenzied star-chasing craze.

It symbolizes that fans around the world's love for Shen Juan and curiosity about Leviathan are spreading rapidly like the flu.

There is no doubt that this album or Shen Juan himself is another phenomenal figure in today's Internet era.

Every step he takes next has the potential to change this era, this world, and create a new history.

Wengcao Village, Murong Town, Guzhang County, Xiangxi.

This is the location for this year's recording.

The air is fresh, the mountains and rivers are picturesque, and the scenery is pleasant. The only drawback may be that it is not very convenient to order takeout here.

There is no way to make up for the lost nutrients.

The core theme has not changed much compared to the previous two seasons, which is still to let the guests be self-reliant and self-sufficient.

However, in addition to this, there is an additional character, Zhang Zifeng, whose story background is about a little sister who goes to the countryside to find her family.

This post-00s child star has previously played the daughter of Huang Lei and the sister of Peng Yuchang. She also appeared at the Golden Horse Awards ceremony and followed Shen Juan to leave the venue in front of the god-like speech.

It made a lot of publicity at the time, not only greatly increasing its popularity, but also gaining recognition and praise from many people.

Netizens directly said that a group of big names in their 17s and s with a net worth of over million yuan are not as courageous and decisive as a -year-old girl.

Whether these slanderous remarks have caused Zhang Zifeng to offend those petty-minded artist seniors is not discussed here.

At least she still has a lot of ties with other members of the Mushroom House, so there isn't too much of a sense of separation or disharmony.

So in this way, the Mushroom House family of five is complete in the new season of "The Longing for Life".

The scale of the training class for best actor and actress has gradually expanded, and there is one more comrade to help share the "delicious food".

How can this not be cause for celebration?

Because of the schedule conflicts among several guests, the first half of the pilot episode of "Longing" actually started recording yesterday.

So the program team simply asked Shen Juan to go directly to the Mushroom House with Zhang Zifeng from the hotel the next morning.

Just think of it as letting Shen Juan guide the newcomers and develop tacit understanding and chemistry with his "sister" in the show in advance.

"Brother, I really like your recent new songs! It's amazing that you have produced two consecutive number one singles!"

"Thank you, that shows you have good taste."

"Brother, will you invite Bieber and Taylor Swift to your recent countdown event? It feels like all big names are participating."

"Of course, they are all my good friends."

After getting on the car, perhaps because it was a rare occasion to meet an acquaintance, Zhang Zifeng pulled Shen Juan and asked him questions like a curious baby.

"Brother, is discrimination really that serious in the United States?"

"It would be a lie to say it's not serious, but they haven't discriminated against me yet, at least not openly. Isn't that enough? Sometimes you don't need to pay attention to these things, because your strength and your status determine how they will treat you."

"Brother, are the dishes cooked by Teacher Huang really as delicious as you said on the show? Every time I see Teacher He eat, they smell so good and go well with the rice." What Zhang Zifeng really wanted to say was that when she was on the show last year, the food was obviously unpalatable, so why did everyone act like they were eating delicacies from land and sea?
Upon hearing this, Shen Juan couldn't help laughing out loud, and then signaled to the director to cut this part and not broadcast it.

Is there a possibility.
As long as you spend all your time praising others while eating, you won’t have to force yourself to eat like Peng Peng did, right?
Last season, they were in the Mushroom House BIG3. He Jiong was responsible for flattering Chef Huang and providing emotional value to prevent him from feeding poisonous beans to everyone. Shen Juan was responsible for ordering takeout to ensure everyone's nutritional balance. And Peng Peng was not good at talking and his acting skills were not so good, so he was responsible for being an honest man and eating.

It can be said that they each have their own functions and are a perfect match.

It turned out to be a battle between three heroes and Lu Bu!
Although Shen Juan occasionally had some friction and conflicts with Huang Lei because he could not accept Huang Lei's obedience test.

But under Mr. He's high emotional intelligence, the two are basically able to maintain a peaceful and stable situation.

"What's wrong, brother?" Zhang Zifeng was a little confused.

"It's hard for me to say about this kind of thing, because everyone has different tastes. I think you have to experience it for yourself."

Now Shen Juan is not only a disciple of Mamba, but also the only designated successor to the evil Gardenia Plan.

Compared to doing it with real swords like Shen Teng, Shen Juan, as a permanent guest who needs to keep the show going, feels that it would be more appropriate for him to go the Evil Gardenia route.

At the very least, this will avoid a direct conflict with Huang Lei and turn this popular slow variety show into something like Flowers and Boys.

Wajuan has three harvests a year, and now is his ripening period.

By then, BIG3 will all flatter him and make fun of him, and the guests won't dare to tell the truth. I'm afraid Lei Zi will be blessed this year.

(Lei Zi didn't realize what was going to happen next)
After getting off the car, the two dragged their suitcases on the rugged stone road for a long time, and suddenly turned a corner. "Brother, are we here yet?" Zhang Zifeng subconsciously looked at Shen Juan beside him and asked excitedly.

Shen Juan looked up at the familiar mushroom house in his memory, nodded and replied: "We should be there."

“Woof woof woof!!!”

At the same time, the Shiba Inu family's pots and pans in the yard also smelled the scent of a stranger and started barking.

"Hey! The pots and pans are making so much noise, it looks like they're coming?"

Teacher He, who was in the house, had just gotten up and gone downstairs. Hearing the noise outside, he quickly opened the door and went to the yard to watch.

"Teacher He, long time no see!" Shen Juan took the initiative to greet him from a distance. He had nothing but respect for Teacher He.

"Oh! My dear, you finally came!"

Teacher He quickly quickened his pace and ran over to hug Shen Juan warmly, then patted his shoulder and looked up and down at this junior who seemed to have become more star-like after not seeing him for a while: "You have worked hard abroad during this period! I am really proud of you when I saw the news about you!"

"It's OK. Actually, the workload is just a little bit heavier. It's not as hard as last year. The hardest thing is to create something from scratch."

If last year was the starting point from zero to one, then this year is the leap from one to ten, one step at a time.

"You are always like this. You speak highly of others, but downplay yourself. Is it shameful to let others know how hard you work?" Teacher He pretended to be angry.

"It's never shameful to work hard. I just think everyone should just focus on my bright and shining side. I don't really want to put the hard work I put in behind the scenes and my personal life on stage for everyone to discuss and see."

Seeing Shen Juan being so frank, He Jiong immediately became interested in continuing the discussion on this topic.

“But if you don’t let people know the stories behind your success, how will they know how great your record of achievement is?”

"It doesn't matter if you don't know. All you need to know is that I'm very powerful now."

In fact, this is true. Taking the overseas route and singing foreign songs will indeed make some friends who never pay attention to foreign news not understand why Shen Juan is so popular now, why so many stars are trying to please Shen Juan, and why the government places Shen Juan in such a high and important position.

"But I still feel sorry for you."

Shen Juan smiled and said, "It's just a little bit of wind and frost."

To put it bluntly, there are gains and losses.

Taking root in China and singing Chinese songs and developing steadily and slowly has indeed made many Chinese people recognize his fame and strength.

But this pace of development is still too slow.

There is too little that can be done and the status in the circle is too low.

From a global macro perspective, singing ten Chinese songs may not bring as much benefit to a singer as singing one English hit.

Limited by the influence of Chinese-language film and television works, even if you star in a hundred ancient and modern idol dramas, you can only be the king of domestic entertainment.

Shen Juan couldn't accept that he had so many music resources but could only hang out with this bunch of low-brows.

Therefore, going abroad to the United States becomes the best choice.

After a round of greetings, Shen Juan said goodbye to Teacher He. Just as he was carrying his suitcase upstairs to put it away, he saw Peng Peng coming out of the room, rubbing his eyes, still looking sleepy.

The brother rushed over and gave Shen Juan a big hug without even opening his eyes.

"Brother Juan, I've missed you so much during this period!"

"You didn't rub the eye boogers on me, did you?"

"Do you think I am that kind of person?" Peng Peng felt very aggrieved.

I didn't expect that this would be the first sentence I said to my good brother after not seeing him for a long time. It's really heartbreaking!

Shen Juan didn't buy it at all and continued to tease him about his body shape changes: "Why do I feel like you've gotten a lot bigger recently?"

"No, I feel fine." Peng Peng subconsciously sucked in his stomach, scratched his head and said stubbornly.

"Is it because the dishes Mr. Huang cooked last season were so delicious?" Shen Juan asked shockingly in a serious tone.

After these words were spoken, even the gloomy Peng Peng couldn't hold it anymore, and quickly pretended to yawn and used his hands to cover the smile on his face.

Last year, we were hiding in the next room, eating takeout and complaining about Huang Lei's cooking skills, and now you suddenly say this
Isn't this pure nonsense?

"Why aren't you talking?" Shen Juan looked curious.

"Of course. Every time I get home after recording a show and step on the scale, I'm shocked by the number on it. My agent doesn't want me to come to Xiangwang anymore, saying that if I continue recording, I'm afraid I won't get any more roles." Peng Peng, who has been undergoing obedience tests for a whole year, is now naturally able to flatter people.

"Oh, I really envy you! It's a pity that I'm too busy with work. Next up is either promoting an album or filming a movie. Anyway, I need to strictly control my diet intake. It seems I'm not as lucky as you!" Although Shen Juan didn't have any obvious expression on his face, he couldn't hide the gloating in his eyes.

Peng Peng immediately became anxious, "Stop it, Brother Juan!"

"What do you mean by "no"? Mr. Huang's food is so delicious, don't you want to eat more? Peng Peng, what do you mean?"

"Well, what I mean is that I don't want to be unemployed because of not getting any scripts in the future. I'm already very fat and can't eat so much. I have to lose weight!" Peng Peng scratched his head anxiously.

"Didn't you just say you weren't fat?"

"It happened just now, but now I have indeed realized the problem." Peng Peng really didn't want to bear the injury anymore.

After all, the dishes Huang Lei cooks are sometimes a bit abstract, to the point where one would exclaim that the pig died in vain.

He is obviously just an ordinary home cooking chef, but in order to establish his image, he takes on and cooks all kinds of dishes.

When he and Shen Juan were hiding in the next room eating takeout, they couldn't help but wonder if this was the first time he had cooked this dish.

And the most outrageous thing is that he never follows the tutorial steps in the guide, but always adds his own personal ideas into it.

Then he refused to eat after cooking, saying that he had no appetite after cooking. In the end, they had to endure it silently.

All I can say is that even the legendary Poison Resistance King, who is immune to all poisons and has a degraded sense of taste, sometimes feels tired and exhausted and doesn't want to endure.

"That's not up to you!" Shen Juan, in a good mood, patted Peng Peng on the shoulder and hummed Puyi's little song.

After a year of observation, he found that if Huang Lei’s cooking did not receive the praise it deserved, he would sulk.

If you don't do what he says, he will make things difficult for you, embarrass you and ridicule you in various ways.

In this regard, Shen Juan, who made his debut last year, and Shen Teng, Ma Li, Qiao Shan and others from the original time and space certainly have a say.

But he is no longer the same person now.

Respecting seniors does not mean kneeling down to them.

No matter how awesome Huang Lei is, he can't control him. International celebrities working overseas are just so lawless in the domestic entertainment industry.

After putting his luggage away, Shen Juan changed into a pair of slippers and planned to go downstairs to the yard to stretch his muscles and bask in the sun.

As a result, I smelled a strange odor as soon as I went downstairs.

Shen Juan suddenly had an idea and exclaimed loudly: "Wow! What a smell! Where is Mr. Huang? Is he making stinky tofu today?"

"Ah? What stinky tofu?" Teacher He in the living room was a little confused and obviously didn't know what was going on.

"Teacher He, didn't you smell it?"

He Jiong and Peng Peng asked in unison: "What do you smell?"

After a moment of silence, Huang Lei's awkward voice rang out: "Teacher He, please close the door for me. I'm going to the toilet."

"."

A strange silence appeared in the mushroom house, and an atmosphere of embarrassment began to fill the air.

Everyone looked at each other, trying their best to suppress their laughter. It was obvious that no one wanted to be the first to fire the first shot in the "anti-pornography" movement and be recorded by the camera.

In the end, it was the oldest teacher, Mr. He, who lost control of his facial expression first and couldn't help but burst into laughter.

Although he and Huang Lei have been friends for many years, he sometimes feels uncomfortable with Huang Lei's actions.

So when he saw that someone didn't give Huang Lei face and made him lose face, Teacher He actually felt quite happy at this moment.

Shen Juan was like the little devil in his heart, doing things he had always wanted to do but was afraid to do for various reasons.

Peng Peng looked at Shen Juan with shock, astonishment, and admiration: Brother Juan, aren’t you afraid of poisonous beans?
wrong!

No wonder he said right at the start that he wanted to control his weight during this period. Isn't this obviously an excuse for not eating the food cooked by Teacher Huang?

You are indeed the one, Brother Juan! You even thought of this step!
Is this also part of your calculations?

Even Zhang Zifeng, who was particularly shy due to his new arrival, couldn't hold it in anymore. He hid in a corner where the camera couldn't reach him, lowered his head, and couldn't stop twitching and laughing.

Now she finally understood why she had felt a vague sense of disharmony when she watched the second season of the show.

It turns out that these resident guests are just superficially compatible but spiritually distant hahahaha! Brother Shen Juan is really interesting!

Only Shen Juan still had his original calm and composed expression, and took on the task of closing the door for Teacher He.

"Why don't you close the door when you go to the toilet, Mr. Huang?"

Opening your mouth causes real harm.

There was another moment of silent silence.

It was not until Chef Huang, who was squatting in the toilet, saw Shen Juan standing at the door and refusing to leave, with a smile on his face and a look of unwillingness to give up until he heard his answer, that he forced himself to suppress the shame in his heart and replied as calmly as possible in a low voice: "It was blown away by the wind."

"Oh, I'm leaving then."

"Well, let's go."

"By the way, I already ate before I came here, so if you're going to cook later, you don't have to make my portion."

"."

"Hmm? Teacher Huang, are you still here?"

"Well, I won't do it for you."

It was not until the toilet door was actually closed that Huang Lei finally felt a tangible sense of security.

In his twenty-plus years of debut, he had never felt as powerless as he did just now.

He couldn't beat him again and again, and he couldn't beat him even though he scolded him.

His identity as a teacher, which he was most proud of, was insignificant compared to Shen Juan's identity as "the most outstanding student in the history of Beijing Film Academy."

The background and connections he had accumulated over the past twenty years could not cause any substantial negative impact on Shen Juan.

Even the most cruel fact is that Shen Juan is now the representative figure who controls the trend of the times.

I should be thankful that he didn't bother me, but why would I bother him? Am I crazy? Am I going to die?
Only then did Huang Lei realize the difference between the top stars in the domestic entertainment industry and world-class superstars. A deep sense of loss swept over him, and also swept over every veteran artist in the domestic entertainment industry who wanted to use his power to suppress others.

There's no way, there's really no way to deal with him.

He has no advantage over Shen Juan.

He is definitely the best in our show!
After a long silence, Huang Lei finally put himself in the right position and decided not to provoke Shen Juan anymore. He couldn't help but sigh in his heart.

Alas, it is easy to invite gods but difficult to send them away.

They found the ratings guarantee and investment attraction themselves, and they would beg him to stay in the show and continue to shine even if they had to kneel down.

It seems that I can only continue my testing on other people.
(End of this chapter)