Huayu: Starting from the top talent show

Chapter 162 The Colorful World

In fact, when talking about Ali, the first thing that many people think of is Jack Ma, who loves to show off the most.

But if we focus on the domestic entertainment industry, they will most likely think of Youku, which has been on a downward spiral since it was acquired by Ali and its management team underwent a comprehensive reorganization and replacement, and has been increasingly being surpassed by Penguin and Kiwi.

Of course, let’s not discuss for now whether the parachuted management sent by Ali will be involved in entertainment.

What we need to talk about now is the actual status of the spokesperson, or the resources and treatment hidden behind the status.

Recently, many brands like to switch concepts and confuse the public by saying that their idol is the first spokesperson for Tianmao.

But in fact, Zhang Yixing is only endorsing Tianmiao International, a sub-brand of Tianmiao, not Tianmiao itself.

Even the reason why Tianmiao chose him to be the spokesperson for Tianmiao International was because of Go Fighting:

Tianmiao was the title sponsor of the first two seasons of Go Fighting.

However, last year the title sponsor of Ji Tiao was changed from Tianmiu to vivo, so his endorsement expired and was not renewed.

Therefore, the real first spokesperson in Tianmiao’s history is actually Shen Juan, who is currently shooting the endorsement materials.

Because of this, even though Tianmao has not officially announced its spokesperson Shen Juan, the internet is already flooded with news releases saying "Shen Juan, Tianmao spokesperson yet to be announced, is seeking cooperation with Ali Capital, the company behind Tianmao", as well as fan club arguments over "who is the first Tianmao spokesperson in history, Shen Juan or Zhang Yixing".

This even alarmed Kiwi, who asked him if he needed other resources. It was obvious that they wanted to keep Shen Juan on their chariot and only bring traffic to the variety shows and film and television projects produced on their platform.

But Shen Juan certainly doesn't want to do that.

If he was just a newcomer, then being labeled as a Taoyuan artist wouldn't matter.

Anyway, newcomers usually don’t have many choices, it’s good enough to have resources and exposure, what else do they need?

But the problem is that Shen Juan is now making progress both at home and abroad and has developed to a very high level.

Domestically:

The real-time super topic sign-in has reached 27w.

I don’t know if it’s because the fan circle’s basic base has seen a significant increase recently, or if super topics are becoming more and more important, but after the Spring Festival, all celebrities’ super topic sign-ins have seen a 10% to 20% increase.

There are not many artists in the entire domestic entertainment industry who can be compared with him in the field of traffic: he has the most outstanding musical achievements among traffic artists and the best traffic data among singers.

Then abroad:

In the past month, his followers naturally increased by two million through the release of the Pokémon theme song. His current number of Instagram followers of 1400 million is second only to G-Dragon who has 1500 million.

Ranked second among East Asian artists.

Moreover, this is the natural increase in fans he achieved without any inflated number, so much so that on the Korean Internet, a fan circle war between K-pop and domestic entertainment was triggered because of the fact that Shen Juan's fan number was approaching that of G-Dragon.

Although Shen Juan is still mainly used as a tool for dragging down idols on Korean websites, many South Korean fans like to use his raw photo appearance and his achievements in the United States to criticize the idols they dislike. Whenever they encounter fans praising their own idols, they will say, "Is he as good as our Shen Juan?"

As a result, Shen Juan didn't have a very good reputation there.

“It’s not South Koreans who like Shen Juan.”

This sentence often appears on the Korean Internet.

But no matter what the reputation is, positive or not, as long as you can let others know you, it is a gain.

So in general, he is now strong enough to work for only Kiwi platform and wants to bring his talents to the neighboring Tencent and Cool Factory.

This time, the spokesperson for Tianmao is undoubtedly an olive branch extended by Ali Capital to show goodwill and seek cooperation.

Since he chose to take it, the resources provided by Youku will naturally follow.

"This is Street Dance" in Q1, "This is Armor" in Q2, "This is Slam Dunk" and "This is Duet" in Q3. Any program that begins with the three words "This is" is basically a Youku variety show.

Except for the "This is Street Dance" which started airing last month and sent an invitation to be a flying guest, the other three programs all sent invitations to permanent guests.

Moreover, the asking price was very high, with the lowest offer being 40 million, so much so that even Shen Juan, who knew that the entertainment industry would be implementing a comprehensive salary cap in the second half of this year and that there would be no such good money-making opportunities in the future, couldn't help but feel tempted.

But considering that I will be very busy with work in the next few months, I really don’t have time:

Because he was going to release an album in April, the crew postponed the start of filming for him for a month, and "Better Days" also had to be postponed, which meant that his schedule for the entire first half of the year was blocked.

And if I take on "This is Armor", it seems that I will run into Shuangzi who goes crazy on the show.

Shen Juan felt inexplicably unlucky.

So I could only be very moved and then refuse.

However, you can try "This is Street Dance", which has been very popular and discussed online recently.

Anyway, the recording time is only one day at most, and including the preparation time for choreography it probably won’t be too long.

So let's just think of it as a chance to deepen our cooperative relationship with Cool Factory and take this opportunity to establish a preliminary friendship.

Shen Juan also somewhat understood what Brother Xiao Ming had felt over the years.

Sometimes, artists do take on jobs they don't want to take because of personal relationships. But usually, hard work pays off, and if you just endure for a short while, you'll have a better tomorrow.

As for whether Kiwi would have any objections, would they feel that Shen Juan was slapping them in the face by turning down their "Hot Blood Dance Crew" and then running next door to record "This is Street Dance"?
Shen Juan was not worried at all.

Because he knew that Tao Factory needed him now, and this in itself was not a particularly excessive thing.

After shooting the endorsement materials during the day, I went to the designated location in the evening to attend Lehua's annual company meeting.

When I got to the subway, I found that the building was blocked by traffic and was already crowded with fans of the company's artists. They were holding up support items and screaming in support.

Among them, Shen Juan’s fans naturally accounted for the vast majority.

So, under the full escort of security personnel, Shen Juan had a brief interaction with the fans at the scene, and then followed the staff to the elevator to the annual meeting venue.

"Xiao Juan, you are here!"

As soon as Shen Juan entered the door, he was stopped by someone.

He stopped and looked, only to see a familiar middle-aged woman's face smiling at him kindly.

"Long time no see, Sister Hua!" He responded with a smile.

The visitor was Le Hua's top leader, Du Hua.

She had been waiting here for a long time, just to say hello to Shen Juan the moment he entered.

In other words, in the popular sense, it means to show your presence.

Maybe it sounds a little embarrassing, but she has always been worried that Shen Juan has contacted a more powerful capital group. Based on the principle of "people move to higher positions", she will directly break up with them, pay the penalty and run away.

After all, Shen Juan is different from other artists (mainly idols) in the company: more than half of Le Hua’s annual income currently comes from the share of Shen Juan’s contract.

And the most critical and important thing is that he does not need the company to allocate resources to support him, nor does he need the company to help formulate his future development strategy.

On the contrary, for him, the company has become a tool and all work is based on his wishes.

The company often only needs to meet Shen Juan's personal needs and the arrangements and instructions he gave to make good profits and earn a lot of money, so much so that many employees and even senior executives of the company have become dependent on Shen Juan.

Is a project you invested in losing money again? Is an artist under your company making no money for the whole year? Is the actual economic benefits created by the trainees far lower than the investment cost?
It doesn’t matter, as long as Shen Juan releases a new song, takes part in a variety show, or makes a movie, everything will be fine.

Although people outside envy Du Hua and say that she is so lucky to have met Shen Juan, the cash cow, and that she can make a lot of money just by lying at home without doing anything,
But as an independent female entrepreneur with personal pursuits and ideals, she felt that she needed to be prepared for danger in times of peace and could not pin all the company's expectations on Shen Juan alone.

So she has been trying to cultivate another cash cow. For example, the seven members of Le Hua who were sent to participate in "Idol Producer" this time were one of her attempts.

Unfortunately.
Even if they exceeded the psychological expectations set by Du Hua for them and all became second- and third-tier traffic, they would still be far from Shen Juan at this stage.

As for Yi Bo, who is currently working with Tencent to film "The Grandmaster of Demonic Cultivation" and "Produce 101"?

Du Hua laughed at herself in her heart for her wild imagination.

No matter what, she would never think that an 18th-tier idol with average looks and who can do nothing but dancing could become famous through acting one day.

That's too magical and unrealistic.

After talking about random things for a while, Shen Juan said goodbye to Du Hua and sat down at his seat.

Lehua’s annual meeting is no different from other evening parties, with many tables set up in the venue.

There are about eleven or twelve people sitting at each table.

The seat of Shen Juan is occupied by senior executives and senior management. Among the artists, only Han Geng, his girlfriend Lu Jingshan and Shen Juan himself can sit here.

What about the other table next to us?
They are some new South Korean actors signed by the UNIQ boy group, Lehua Seven and Lehua South Korea branch.

Among them are Wang Yibo, who later became a top star together with Xiao Zhanmai Fan, Li Wenhan, the center of "Youth With You 1", and Zhou Yixuan, whom he met when recording "The Rap of China" last year.

However, the three members of Cosmic Girls did not show up because it is their comeback period and they are busy promoting their songs.

So Cheng Xiao just finished recording the third public performance of Idol Producer last night, and flew back to South Korea early this morning.

There's nothing you can do about it, that's how idols are.

Although I am very busy when I am busy, I really have nothing to do when I am free and can only sit at home and do nothing.

Then Shen Juan saw an acquaintance.

Lee Do Hyun, the second male lead in the hit drama "Sweet Home" and the male lead in the hit drama "Dark Glory", who is still just a new actor, is sitting among a group of Chinese people with an attitude of "being a minion at the age of eighteen".

Wang Yibo and Li Daoxuan. It's amazing that we can gather two popular young actors born after 95 from China and South Korea at the same time. It's like winning two S cards in the ten consecutive draws given by the system as soon as we open a new account.

Plus Shen Juan himself who has already grown up.

When the company was losing money and about to go out of business, it signed Han Geng to turn the tide. In 23, its trainee Zhang Hao became the first green card star to debut in the C position in a South Korean talent show.
One really has to sigh that Du Hua's luck is incredible, he is destined to be extremely rich!
What kind of lucky fish is Yang Chaoyue from Produce 101?
Our President Du is the real koi, okay?

　Thank you all for your recommendation tickets and monthly ticket subscription support!
　　Thanks to Li Zi Xiao Xiao Cheng for the 1500 points reward for the Cheng Xiao character!
　　Thanks to book friend 20200425024006623 for the reward for the Nazha character!
　　
　
(End of this chapter)