Huayu: Starting from the top talent show

Chapter 147 The boat has passed the Ten Thousand Mountains

February 2th, New Year’s Eve.

Shen Juan is getting ready for tonight's stage performance.

Compared to other award ceremonies and evening events in the entertainment industry, the costumes for the Spring Festival Gala are still very easy to create.

It’s nothing more than mindlessly piling up red for a festive look.

For example, Shen Juan chose a tough SANKUANZ custom-made red jacket with a red satin shirt inside, and Alexander McQueen black trousers with Jimmy Choo leather boots of the same color for the lower body.

(In most cases, the outfits of male stars in the Spring Festival Gala are similar, so if you just pick out a random look, it should be easy to tell who it was taken from by looking at the body shape)
Without piling up too many accessories to show off his status and financial resources, this simple and neat style of dressing can actually focus all attention on Shen Juan's face.

Obviously, the styling team believes that Shen Juan's impeccable face is the absolute core trump card of the entire look.

In fact, when Dior learned that Shen Juan would be on CCTV Spring Festival Gala this year, it was planning to have him wear Dior clothing and accessories to appear in front of the national audience as a soft advertising campaign.

But Shen Juan refused.

On the one hand, his contract did not require Shen Juan to wear Dior clothes on any occasion.

Doing soft advertising is the job of a brand ambassador, and it is not the obligation of a small brand friend like him.

On the other hand, as the saying goes, times have changed. He now has both traffic and works, and he is confident enough, so naturally he doesn't have to look at their faces like he did last year.

Even when this contract expires, if nothing unexpected happens, he will probably jump directly to LV to become their spokesperson in the second half of this year.

Of course this is just an ideal situation.

Therefore, Shen Juan naturally would not care too much about the feelings of these quasi-"former employers" who were destined to part ways due to substandard treatment and different ideas.

This is also the main reason why he was reluctant to attend the Dior 2018 Fall/Winter Women's Wear Show held in Paris at the end of the month.

Anyway, he has already got the entry-level resources to enter the fashion circle. As for the resources that can help him advance further in the future? No one stipulates that he must get them from Dior.

A scholar must start from humble beginnings and rise to prominence, and his achievements must accumulate from small steps to great ones.

Although Shen Juan did not think it was shameful for his various attempts to curry favor with those high-end luxury goods during his obscure period.

After all, most people in this circle have to go through a period of being unknown and servile for resources.

But now that he has truly developed and his status has been completely elevated, he naturally can no longer underestimate his commercial value and influence as he did before.

He is now an extremely high-quality partner for many luxury brands, and his existence as an artist is no longer as dispensable as before.

"Almost all the new business deals we have come into contact with recently have been concluded," Yangjin Zhuoma said. "Now we are just waiting for the Spring Festival Gala to be broadcast today to see how much online popularity and popularity it can bring to you. Then we will use these specific data to increase the quotation accordingly."

Shen Juan’s current endorsement offers in China are basically in the range of 650 million to 800 million.

If this year's Spring Festival Gala is broadcast well, maybe the number can go up a little bit, maybe 50? 100 million?
That’s about it.

After all, it is harder to increase endorsement fees as they go up.

Except for a very small number of wealthy brands that have no shortage of money or emerging brands that urgently need top-tier influencers to help them promote and build their fame, which will offer sky-high endorsement fees to invite spokespersons, the remaining more than 95% of brands basically will not offer endorsement fees exceeding 10 million.

Those who can get eight-digit endorsement fees basically have proven ability to sell products and are the top of the top.

Of course, this does not prevent the celebrity team from buying press releases to fool laymen and increase the actual endorsement price by three or four times, making the public mistakenly believe that he is really awesome.

For example, in 07, many media reported that Jay Chou’s endorsement fee reached to million yuan a year.

What is this concept?
The highest-ranked domestic movie at the box office in 2007, "The Warlords", only grossed 38 million yuan. Based on the 7500% ratio, the money distributed to the investors was only million yuan.

This means that Jay Chou’s income from a single endorsement is almost more than that of the annual box office champion of a movie, yet there are still so many people who believe such outrageous remarks.

All I can say is that spending money on marketing in the sinking market does have a certain effect. Anyway, many people have only a superficial understanding of the entertainment industry and are easily fooled and brainwashed.

"How many have been agreed upon?" Shen Juan asked.

From the end of last year to the beginning of this year, with the official announcements from Tyrannosaurus Rex, Coca-Cola and McDonald's, his total number of endorsements has now reached 13.

"We have discussed five brands so far, namely Snickers, Tmall, Amul, Rejoice and Haagen-Dazs."

"Is Tianmao the same Tianmao as Ahri?"

"Well, after their cooperation with Zhang Yixing expired, they have been looking for a suitable new spokesperson. They think your current development status and artist image are very good. Not only do you have high traffic in the domestic entertainment industry, but you can also keep pace with the international standards. This is in line with their future development strategy and brand tone." Yang Yangjin explained.

Shen Juan smiled. This morning he received a WeChat message from Zeng Guoxiang, saying that Lu Han had withdrawn from the "Better Days" project due to "schedule conflicts", so he asked him if he had time to join the crew this summer to play the leading actor.

This means that Yi Yang Qianxi is out.

He won his first victory in the competition.

Then, adding that this Tmall spokesperson was supposed to belong to Yi Yang Qianxi in the original time and space, it means that Shen Juan won a second significant victory on the same day.

The direct consequence of this is:
The line between the prince and Ali’s capital has been broken.

Of course, it cannot be said that there is no possibility of their future cooperation. After all, there are only a few young artists in the circle with high popularity and traffic: Shen Juan and TFB.

Therefore, in order to ensure that they do not suffer losses, platforms often look for top-tier influencers who can attract investment and boost ratings.

For example, the show "This is Street Dance" that Yi Yang Qianxi is currently participating in recording belongs to the Ali system resources.

But no matter what, one thing Shen Juan can be sure of at the moment is: after this battle, Yi Yang Qianxi will no longer be the first priority in the supply of resources for the Ahri series.

To borrow a classic quote from the son of Akron next door: I should be number one on everyone's list.

Shen Juan should be the first choice in the minds of all major studios when they are looking for artists who can attract investment and bring in high ratings.

"So when will Penguin approach me for a collaboration?"

"Huh? What do you mean?" Yangyang Jin was puzzled.

"As for the three major Internet companies, BAT, I am an artist of Taobao and I am associated with Baidu. Now I am also the spokesperson of Tmall and I am connected with Ali. So, isn't it that Penguin is the only one that I don't have much intersection with for the time being?"

This is the ideal future.

"I don't understand your train of thought." Yang Yangjin didn't pay much attention to Shen Juan's jumping thoughts, and continued to explain the subsequent work arrangements: "Then Amul plans to officially announce your spokesperson status in April, so they want you to record an episode of Running Man as a flying guest."

"When? If you have time, you can go." Although Shen Juan feels that Running Man is getting more boring every year, it is a good choice if he just shows his face to maintain exposure and attract some traffic.

After all, a lean camel is bigger than a horse.

“The recording took place in Austria in early March.”

"Then I should have time."

"Sadness Is Like a River" started filming in Shanghai on the 1st of this month. Up to now, the director estimated the shooting progress and found that Shen Juan only needs fifteen to twenty days to finish filming all the scenes of the character he plays.

Therefore, in order to free up as much time as possible for other work schedules, Shen Juan simply set the joining time as March 3th.

Shen Juan would not invest too much time and energy into a film that was destined to have a bad reputation and was purely for the purpose of improving his own commercial value. Overseas Chinese around the world, no matter where they are, will wait in front of the TV to watch the annual Spring Festival Gala as long as they have the time and conditions.

Yuan Qianqian is a freshman who has never sat down to watch the Spring Festival Gala since entering high school. However, today, contrary to her usual behavior, she seized the TV remote control early to watch her male idol's show.

She fell in love with Shen Juan last summer through the hit variety show "Hip-Hop in China" that swept the WeChat Moments.

Although she herself does not like hip-hop, she even thinks some popular rap works sound noisy and loud.

But the same thing goes, little girls who are in adolescence, have read a lot of romance novels and are eager to have a sweet love really can't resist the appearance of celebrities.

What's more, he is the best among this group of stars, and was voted as the new era handsome man in the domestic entertainment industry by most netizens and even South Korean fans, Shen Juan.

After all, which girl can refuse a handsome boy with sincere eyes walking towards her firmly against the light, and then gently holding hands with you?

(The Shen Juan fan-spreading video that went viral on the Internet at the time)
She couldn't refuse anyway.

So soon, because I became a fan of Shen Juan, I entered the fan circle and began to understand and learn various rules of star chasing.

Then, under the leadership of the big fan, they conquered cities and strongholds for Shen Juan and created all kinds of gratifying achievements.

To be honest, it's really tiring sometimes.

Because not only do you have to spend a lot of time collecting data, you also have to find time to fight with those sour and black fans online.

I believe that not only her, but every fan is very tired.

But when they saw Shen Juan getting one step closer to his dream, the joy and pride they felt were incomparable to any other emotions.

So I just kept persisting.

It's like playing a cultivation game and a farming game.

Tired and happy.

At eight o'clock in the evening, the Spring Festival Gala of the Year of the Dog officially began.

A large group of people in Yuan Qianqian's family sat on the sofa lively, watching the show, commenting on its content, and chatting about their recent situation and future plans.

Yuan Qianqian felt bored and embarrassed because they were all about trivial family topics that she couldn't join in the conversation.

Fortunately, in order to create topics as early as possible to attract audiences and increase the ratings of the gala, the director of the Spring Festival Gala specially arranged the most talked-about singing program of the dragon and two phoenixes (or should I say the king and two queens) at the forefront.

So not long after Jay Chou and Cai Weize finished their performance of "Confession Balloon", around nine o'clock, it was Shen Juan's turn to go on stage to perform.

"Wishful"

Lyricist: Shen Juan

Composer: Shen Juan

Singers: Shen Juan, Faye Wong, Na Ying

First, Faye Wong used her unique, ethereal singing voice to bring the audience an ethereal feeling that went straight to the top of their souls.

Then Na Ying used her hoarse and bold voice to tell the story and emotions contained in the lyrics.

One is like the sky, the other is like the earth.

The voices complement each other perfectly, a masterful collaboration.

Then Shen Juan's gentle and clear voice, which was very different from his previous pop style, appeared, bringing this much-anticipated collaboration stage to a higher level.

"And I will love the world you love, the smile you wish for, your hand I am stumbling around in, please take me to tomorrow."

Although the three singers have different musical styles, they do not feel abrupt at all.

Originally, many people felt that the performance was good enough after listening to Faye Wong and Na Ying's parts. Their voices complemented each other and there was no need for a third party to appear.

But Shen Juan's appearance made them change their minds.

His voice is really catchy!

His face is really eye-catching!
Especially when the three of them sang the chorus, it gave the national audience an excellent audio-visual feast.

On the screen, Shen Juan, who was looking straight ahead and performing affectionately to the live camera, seemed to be saying to them: I am here to join this family, not to break it up.

At the same time, he used practical actions to prove to everyone that he is absolutely worthy of singing on the same stage with these two music queens.

At this point, there will no longer be any doubts about whether Shen Juan relied on capital to get into the Spring Festival Gala through the back door.

He is the well-deserved and undisputed One, The Only one among the male artists in the era of traffic.

"Faye Wong's singing is really good! She is so ethereal!"

"This boy is not bad! Not only does he have handsome features, but he also sings really well!"

"Guo is the Shen Juan that Qianqian likes, right?"

"Not only that, my colleague's high school kid also likes Shen Juan. This star is very popular now. When I took my nephew to McDonald's, I saw his poster! It was so impressive!"

"This guy is really handsome!"

It wasn't just Yuan Qianqian's family, audiences from all over the country expressed the same opinion.

Seeing that everyone was either watching the show and listening to the songs seriously or praising Shen Juan, Yuan Qianqian was extremely happy.

It is really a happy and lucky thing that the person you like can also be liked by other people.

On the TV screen, the performance has come to an end.

Shen Juan was following his two seniors and walking quickly to the side of the stage, but for some reason, he suddenly turned around and glanced at the audience seats below.

Because the real-time ratings significantly broke tonight's record, the director stepped up his intensity and asked the live director to keep a close eye on the three singers on the stage at all times. He gave Shen Juan enough face and, contrary to his usual practice, included this scene in the live broadcast.

So that look back with a faint smile and high spirits was seen by hundreds of millions of viewers across the country who were watching the Spring Festival Gala live, and it amazed countless people.

"Looking back, the boat has passed through thousands of mountains." For some reason, Yuan Qianqian suddenly thought of this sentence.

What’s most lethal about Shen Juan has never been his looks.

It's the temperament in him.

Is face important? Of course it is.

But feeling is king.

　Thank you all for your recommendation tickets and monthly ticket subscription support!
　　Thanks to Feng Zangsha for the 500-point reward for the Tian Xiwei character!

　　Thanks to Li Zi Xiao Xiao Cheng for the 1000 points reward for the Cheng Xiao character!
　　
　
(End of this chapter)