Entertainment: I just want to be the boss behind the scenes

Chapter 417 Aquaman's Avengers 4

In addition to "The Silent Truth", Arc Light has another project that is about to start filming, which is the "To Become Famous" previously produced by He Yihe and others.

The director of the film is Wu Bai. When he first got the script, he saw that the screenwriters were names he had never heard of. He was quite surprised that Arc Light's screenwriter team had reached such a level.

It was not until he talked with He Yihe and others and learned that the script was revised by Meng Bai that he suddenly realized what was going on and accepted it without hesitation.

After so many years of cooperation, the experience that Wu Bai believes most in is that as long as it is a script written by Meng Bai, he can just accept it with his eyes closed, and he will definitely not go wrong.

Just like the recently launched "Hunting Crime Picture Book", except for Zhang Xincheng who has some popularity, the rest of the cast, Chen Xingxu and Zhu Yanmanzi, are not well-known, and the publicity is also mediocre.

However, just because of the two labels of "screenwriter Meng Bai" and "Green Ivy Series", it has suddenly become one of the most watched dramas on Qiyi TV this year. As early as the beginning of the year, just after the platform released the list of projects for this year, the number of people who made reservations to follow the series exceeded 200,000.

You know, the authorities have just finished cracking down on the inflated data in the entertainment industry, and now it is the time for all platforms to be cautious. Now these data are not completely accurate, but it is true that there is a real user account behind each number.

"Boss, the Film and Television Department just sent over the broadcast data for "Crime Hunter"."

"okay, I get it."

Meng Bai took the document from Hua Yan and began to flip through it casually.

As the last work of the first phase of the "Green Ivy Detective Universe", "Hunting Crime Picture Book" still maintains the volume of a short drama of about 20 episodes. However, unlike the previous dramas that chose a single platform, this drama was jointly broadcast on three platforms: Youku, Qiyi TV and Tencent Video.

Speaking of which, the biggest problem of the entire "Green Vine Series" has always been that there are too many scattered platforms.

"Psychological Crime 1" and "Forensic Qin Ming" are on Leshi.com, "Psychological Crime 2" is on Tencent Video, and "Day and Night Chase" and "Detective Chinatown" online dramas are on Qiyi TV.

It can be said that except for Youku, with which it has never cooperated much, and Mango TV, which was established relatively late, the "Green Vine Series" is almost spread across several first-tier video platforms.

Because of the agreement between Arclight and Leshi.com, "Psychological Crime 1" and "Forensic Qin Ming" were distributed to Qiyi TV and Tencent Video after they left. However, the remaining three are still in the exclusive broadcast status.

Actually, there was no other way. Although Arclight was already a leading team at that time, it was still at a disadvantage when facing video platforms. Considering that we couldn't rely on just one tree, we chose to cooperate with multiple parties.

But now it is different. As the saying goes, big customers bully stores. As a new upstart in the film and television capital circle, Arclight Films is at its peak. Coupled with the impact of the film and television winter, all platforms lack high-quality content, so now Arclight has the right to speak.

What's more, after investing in Ruyi Films, Arclight also has a new platform, "Pumpkin Movies". Although its influence cannot be compared with the three major "Qiyouten", it is still a channel after all.

With the support of these trump cards, ArcLight does not need to worry about platform restrictions and directly chooses to broadcast simultaneously across the entire network.

This way, the pressure on viewers and fans to become members is greatly reduced. Anyway, all three platforms are broadcasting, so it doesn’t matter where you watch it.

Meng Bai flipped through the information in his hand, which sorted out the premiere information on three video platforms - even though they were broadcast simultaneously, the playback data of each platform was different.

Among the three platforms, Qiyi TV has developed the fastest in recent years and has the largest number of users. In addition, it has always had a good cooperation with Arclight and has given it top-level publicity this time, so its broadcast results are also the best.

One week after the show started airing, the overall popularity value has exceeded 8500, and judging by the growth trend, it will soon break through 9000.

The so-called "comprehensive popularity value" is the popularity of a work calculated by each platform through a set of weighted algorithms based on the volume of broadcasts, discussion, viewing market, number of member users, and other performances of a drama.

As for traditional data such as playback volume, since the official release of new film and television regulations last year, several platforms have cancelled the display of these data on the front page in response to the call to "resist the traffic-only theory", and replaced them with this "comprehensive popularity value".

Now that it has been implemented for more than half a year, the market has basically established a set of evaluation criteria for the "heat value" of several platforms.

The popularity value has reached 6000, proving that the performance of this drama is acceptable. It is not outstanding but not bad either. At least the platform and the drama production team have not lost money.

A popularity value of over 7000 means that the drama is relatively good and has some fame on the Internet. Being able to appear on several trending searches can also attract a group of drama fans, so the producer can make a small profit.

When the popularity value exceeds 8000, it can be considered a small hit on a platform. Not only is it very popular, but there will also be a large number of secondary creations and sliced videos circulating on short video platforms such as Douyin.

If the popularity value exceeds 9000, it is a real platform hit. When the platform releases a summary at the end of the year, it can be included in the annual report.

As for the popularity value exceeding 10,000 or higher, it is a true "out-of-the-box work".

By analogy, among Arclight's "Green Ivy Series", only "Day and Night" is currently in this position. The rest are basically stuck in the 9000 range.

Although the weighting ratios and algorithms of the three platforms are different, the results are similar. Therefore, almost all video platforms currently use a similar popularity value system.

The biggest benefit of this is that fans of each show can finally have an intuitive and unrestricted data to compare with each other. In the past, when calculating the number of views, we also had to consider the number of episodes and the dehydration of the data, and no matter how we compared, some people were dissatisfied.

Whenever this time comes, some people will miss the ancestor Qin Shihuang.

Now, everyone's judging standards are similar. If you give 8000 and I give 9000, then our brother's drama is better, and there will be no more arguments.

How should I put it? From a certain reverse perspective, it has ended the dispute among fans about the performance of the works.

In addition to Qiyi TV, "Hunting Crime" also performed well on Tencent Video, also at the 8000 level. In comparison, Youku was a little worse, with a popularity value of more than 7600 in the first broadcast, and it just broke through 8000 in the past two days.

It’s not that Youku’s audience doesn’t like this drama. The main reason is that ArcLight and Alibaba have never had much cooperation, and this time it is not an exclusive broadcast, so the recommendation resources and publicity efforts given by Youku are also average, so the data is naturally a bit worse.

But overall, the performance of "Hunting Crime Picture Book" has achieved the goal set by Arclight at the beginning. As the broadcast time increases, it should be no problem for the popularity to exceed 9000.

As for saying 10,000, that is more difficult. First, the quality of this drama is not outstanding in the entire "Green Ivy Series", at least not to the level of "Day and Night Chase". Second, the popularity value system has just been established, and the platform's algorithms are also conservative.

If the data expands in a few years, maybe we can break through.

In addition to the factors of the drama itself, there is also a very important external influence - "Avengers 4" will be released at the end of April.

As the final work of a ten-year plan, Marvel has mobilized the greatest publicity efforts for this movie.

Especially for China, a huge market that has been booming in the past two years, they showed great enthusiasm. Not only did almost all the "Avengers" members come to China to promote the film, but they even held the world premiere in China, two days earlier than the release date in North America.

In fact, when Avengers 3 was released last year, Marvel had already wanted to release it simultaneously in China and North America. However, because China Film had its own project to release at that time, it was postponed for a while.

So Marvel learned its lesson this year, and informed China Film Group in advance, thus avoiding a possible collision and finally putting the domestic market ahead.

During this period, almost everyone in the US was complaining about this. Many die-hard fans who were worried about spoilers decided to fly to China to catch the first wave.

Domestic audiences also did not expect that in the past, it was the mainland that flew abroad, but this year it was the other way around. With that came a strong sense of pride.

It has to be said that Marvel played this move very well. The enthusiasm of mainland audiences who had just shouted that "Hollywood routines" were outdated in response to "Alita: Battle Angel" has been aroused again.

Of course, not everyone welcomes "Avengers 4".

For example, Meng Bai has received a lot of invitations recently.

Li Qin: [I recently finished filming a movie and returned to Beijing. I remember someone said they wanted to watch Avengers 4. Since you are my boss now, I will go with you.]

Li Yitong: [Teacher Meng, do you want to go to Avengers 4? ]

Song Zhi: [Time flies so fast. I remember when I watched Avengers 1, I had just graduated, and now Avengers 4 is about to be released.]

Zhu Xudan: [Brother, let’s go to the movies together~~]

Meng Ziyi: [Uncle, are you coming to the premiere to watch the movie? ]

"Can't you find another friend?" Meng Bai said into the phone, "I'm busy enough to go with you."

"Hehe, now you know the pain of being a scumbag."

Meng Ziyi's gloating voice came from the phone: "If it doesn't work, uncle, just say you don't have time to turn down the two calls."

"We still have to treat everyone equally. We can't just turn them down." Meng Bai sighed. "In fact, there is no problem with the time. The key is that when I think about watching this three-hour movie several times, my head starts to hurt."

"Since you want to be fair, why can't you also spend time with your lovely and beautiful niece?"

"You are nothing." Meng Bai said, "I remember Xiao Yang came back from recording their travel variety show. You can go with her."

"Okay, I won't bother you this time." Meng Ziyi said, "You watched the same movie four times in a row. If I were Marvel, I would definitely give you a commemorative badge of 'loyal fan', haha!"

"..."

Damn it, "Avengers 4"!
(End of this chapter)