Entertainment: I just want to be the boss behind the scenes

Chapter 124 The Troubles Resurface
"Ah, it's finally done!"

In the study, Xiao Lin breathed a sigh of relief when he saw the prompt that the video was successfully uploaded popped up on the background of Bilibili.

Although his position in the company has not changed much over the past six months, the self-media account he and his girlfriend set up together has been very successful.

After all, as an entertainment reporter and a serious insider, the small revelations he occasionally inadvertently brings out are enough to make him stand out among all the marketing accounts that only make groundless accusations.

As a half fan of Arclight Pictures, he had been looking forward to Soul Ferry 2 since he first heard about it. Later, when he heard that a promotional song would be released first, he even joked that there would be money for the second part.

The day before yesterday at noon, he waited in front of the official Weibo of "Lingbai" on time and watched the song and video of "Chi Ling" as soon as possible.

Although he had full confidence in the quality of Mr. Meng's script, he was still amazed for a long time after seeing the finished product. And the emotions brought about by the plot made him unforgettable.

So on the day the video was broadcast, he stayed up all night to write the appreciation and detailed interpretation of the video "Chi Ling", and then spent another day to finish the video.

Because the main platforms of the account are WeChat official accounts and Weibo, the videos on Bilibili are posted relatively late. But even so, he still posts before most of the film and television up-loaders.

The data was refreshed in the background. Although there are only about 100,000 fans on Bilibili, there have been thousands of views and dozens of messages in just a short period of time - although most of them are invalid comments such as "grab the front row" and "take a photo".

After watching the data grow for a while, he saw that there was no problem. He switched back to the front page and typed "Chi Ling" in the search bar. The page turned and a bunch of videos with the keyword were displayed on the web page.

The top one is of course the official original video of "Pendulum", which has been viewed over 800,000 times so far, with 100,000 likes, 30,000 coins, and over 2,000 comments.

Following closely behind are numerous cover versions.

"Damn, these people in the music section are the quickest to follow the trend!" Xiao Lin secretly complained.

There is no way. Not to mention how difficult it is for them to write manuscripts for the film and television department, Arc Light Films officially announced that it welcomes all kinds of non-commercial covers and editing works, and even directly released a vocal-free version of the melody accompaniment.

Although there have been many drama theme songs that have sparked crazes before, the copyright holders at most did not care, and there was no one who directly encouraged it like Arclight Pictures did.

However, the effect it brings is also very obvious. These days, you can basically hear the song "Chi Ling" in videos related to music, emotions, mashups, patriotism, and ancient style.

The key is that the playback data of such videos is often quite good. Just like the row of videos in front of me, the highest number of playbacks is more than 700,000, which is almost surpassing the official original version.

This popularity that broke through the circle directly brought the term "Chi Ling" to the hot search list on Weibo, reaching the seventh place at its highest.

It can be said that as a promotional song, "Chi Ling" fulfilled its duty perfectly, allowing the drama "Soul Ferry" to appear in the vision of more passers-by.

As of today, the "launch reminder" on the promotional interface of Soul Ferry 2 on Leshi.com has received reservations. Many fans also said that they had signed up for membership in advance and were just waiting for the show to start.

Judging from the data alone, the performance of "Soul Ferry 2" can be said to be very good.

After listening to a few cover videos, Xiao Lin opened the official account while thinking about whether he should let his girlfriend switch to the music section.

In contrast, as a platform mainly based on pictures and texts, the popularity of "Chi Ling" here is average. After searching keywords and browsing articles posted by other types of accounts for a while, Xiao Lin suddenly frowned and looked at one of the articles.

The title of this article is the kind of shocking title that has been common in marketing accounts in the past two years - "Shattering three views! A Chinese drama surprisingly features a famous Peking Opera actor singing to the invaders!"

The title itself is quite eye-catching, but what’s more important is the cover picture, which shows a woman in costume and colored ink makeup standing in front of a row of Japanese soldiers and singing.

Xiao Lin stared at the cover for several seconds.

Isn’t this the opening shot of “Red Ling”?

He quickly clicked on it, and sure enough, the names of "Chi Ling" and "Soul Ferry" were written in the main body of the article, and they were specially enlarged and bolded, for fear that readers who clicked in would not see them at a glance.

As for the content, it is a complete example of confusing right and wrong and taking things out of context. There is no original video, no subsequent footage, but they just took out the opening scene and said it was the plot of the latest web drama to be aired.

Xiao Lin looked at the author of the public account, which was a very common marketing account name like "XX takes you to watch new dramas". Looking at the data again, it has already received thousands of views.

Isn't this pure nonsense!
Xiao Lin quickly scrolled to the comment section at the bottom, and sure enough, most of the comments were abusive.

These readers are obviously passers-by who have never listened to the song, or even know nothing about the web drama. Under preconceived and deliberate distortion, they directly believe that what they see is the "fact".

Xiao Lin wanted to explain, but when he clicked on the comment box, he found that the author had turned on "Selected Comments". Only the comments he approved would be displayed.

Obviously, it is hard to say whether the readers of this article have watched the original video, but the author has definitely seen it and deliberately distorted the facts here.

What made Xiao Lin feel even more uneasy was that in the related recommendations of this public account, there were several other articles with very similar titles and contents.

The number of views for each article ranges from tens of thousands to hundreds, but the common point is that they all have "comment filtering" turned on.

He searched again with similar keywords, and wow, dozens of articles that failed to pass the plagiarism check were densely packed out.

As a professional entertainment reporter, Xiao Lin immediately realized that this was definitely not a few marketing accounts trying to get attention, but rather a professional matrix of internet trolls who received money and published similar articles in batches to discredit the company.

The target is also very obvious, which is the upcoming "Soul Ferry 2".

But is this method effective? Although it is true that many people on the Internet never think about finding out the truth of the incident and believe everything they hear. But the problem is that these people are basically not the target audience of online dramas like "Soul Ferry", so it is completely unnecessary to smear them among these people.

Out of curiosity, Xiao Lin read the articles several times. As he read, he couldn't help but take a deep breath.

The purpose of these people is not to smear at all, but to mobilize readers and passers-by who are unaware of the truth to complain and report "Soul Ferry".

(End of this chapter)