The Grandmother in the Siheyuan

Chapter 579 Enhancing Foundation
Twenty years from now, anyone who cares even slightly about the national situation will know that this is not only the direction of economic development, but also a grand strategy, a grand strategy to shatter the financial hegemony of the United States, and a grand strategy for our comprehensive rejuvenation.

The layman looks at the excitement and the insider looks at the doorway.

Liu Hua discerned the underlying message from these news reports: the countries visited were all arranged around our two ancient Silk Roads.

Our country's strategic machine is about to be set in motion, and this will be no simple matter; it will be earth-shattering. Poor America is still clueless, wallowing in the quagmire of the Middle East.

Liu Hua was not idle; he attended two meetings. These meetings were not simple. In addition to the leaders, the attendees were experts in international relations, finance, geostrategy, and other fields. Liu Hua was the only academician from a science and engineering background.

The nation is determined to open up the two Silk Roads, so that the civilization of our ancestors can bloom again in our hands.

No one in the family knew about this because Liu Hua kept it a secret, but Rosamund Kwan somehow found out.

"Brother-in-law, have you been attending any high-level meetings lately?"

Liu Hua frowned: "What nonsense are you talking about? What high-level meeting?"

"I heard it from someone, a big boss."

"Which big boss?"

“Brother-in-law, your nervousness means you really attended the meeting,” Rosamund Kwan said with a smile. “He said that our country’s economic strategy will undergo major adjustments, and people from relevant departments have already spoken with him, hoping that he can cooperate.”

Oh, since it was revealed by the relevant department, then there's nothing more to say.

"No, how come you, who sells cosmetics, are so familiar with the owner of an online shopping website? And he would reveal this kind of thing to you?"

“Brother-in-law, you’re underestimating me,” Rosamund Kwan persisted. “What’s wrong with selling cosmetics? Does that mean I can’t sell cosmetics? My cosmetics may not be anything special internationally, but they’re top-tier products in China. I’m already planning to open a flagship store on Taobao.”

Although Liu Hua couldn't remember exactly when Tmall was launched, it certainly shouldn't have been around this time. It would have taken at least five or six years for Tmall to emerge after Taobao became popular in 2003. The timeline doesn't quite add up.

“I took the initiative to contact them,” Rosamund Kwan said proudly. “I often shop online myself, and I think online shopping will be the new direction of the future retail industry, so I want to gain an advantage.”

Liu Hua smiled and said, "When you were making movies before, many people said you were just a pretty face. I never expected you to have such a long-term vision in business. From now on, if anyone calls you a pretty face, you can slap them across the face."

"So, you also think online shopping is the new trend of the future?"

"Let me put it this way, don't just think about opening a flagship store on Taobao. In the future, L'Oréal, Maybelline, and LV will all open flagship stores on it." Liu Hua said with a smile, "Except for some that sell at exorbitant prices and are inaccessible to ordinary people, any business that targets the general public will use Taobao. This is not only a new trend, but also an industry that will affect the physical retail industry in the future."

"Yes." Rosamund Kwan said happily, "I knew it. This time, I'm going to take advantage of Taobao to bring our Zhiling brand into the ranks of international brands."

"It's not that easy. Cosmetic brands and luxury brands are all about age," Liu Hua said with a smile. "Those European brands have been around for hundreds of years. It's not easy to join their ranks."

Rosamund Kwan grabbed Liu Hua's arm and asked, "Brother-in-law, do you have a way? I know you definitely have a way." Liu Hua frowned, thought for a moment, and said, "Since it lacks historical depth, then you can add some. Our country does have century-old shops like that."

"What do you mean?"

Rosamund Kwan has lived in mainland China for many years, and her accent is becoming more and more like that of Beijing.

“Our country used to have many perfume shops, and some even made tributes to the imperial palace,” Liu Hua said with a smile. “There were also some famous cosmetics companies during the Republic of China era, most of which were in Shanghai. These companies are not doing very well now. If you have money, you can acquire them to add some prestige to your business.”

"really?"

Liu Hua nodded: "Of course it's true, I'll search it up for you and you'll see."

Liu Hua turned on his computer, opened Baidu, and a search brought up many results: "Look, Dai Chunlin, a perfume shop from the first year of the Chongzhen reign, and Xie Fuchun, from the Daoguang reign, both of which are in Yangzhou. There's also Kong Fengchun, in Hangzhou, from the Tongzhi reign. And there's Shuangmei and Bai Que Ling, which existed during the Republic of China era, both of which are in Shanghai."

"Mine, mine, all mine."

Rosamund Kwan understands the importance of this historical heritage all too well. With her own brand and the historical legacy of these brands, she can naturally create high-end products for the Zhiling brand.

She quickly grabbed a piece of paper to copy it down, then picked up her small bag and prepared to run out.

"Time is money," Rosamund Kwan said with a smile. "Brother-in-law, I need to hurry up and organize people to carry out the acquisition. You must help me if I encounter any difficulties."

Liu Hua shook his head: "I'm not helping you, I can't afford to lose face."

Rosamund Kwan is very wealthy now, as the cosmetics industry is extremely profitable.

These established brands are not doing very well right now, so when the Zhilin Company's negotiating representatives came with checks, they were overjoyed.

Zhiling's goal is simple: these established brands will be preserved and become brands under the Zhiling brand. Then, by combining their technology with the heritage of these established brands, we can create some high-end products.

Where can you find such a great employer? In less than a month, the Zhiling brand has added five sub-brands.

After consolidating the resources, Rosamund Kwan immediately held a press conference to announce that she would use Zhiling Company's business technology and funds to support the revitalization of time-honored domestic brands.

People were proud of this at that time, which was the early stage of the rise of our national cultural confidence, so consumers still had a certain preference for these old domestic brands.

The reason why they couldn't buy them before was because of this kind of information cocoon; the information about these old brands was buried, and ordinary consumers didn't know about them.

Now that some people have rediscovered these old brands, they have suddenly become very popular, and Zhilin Beauty became an instant sensation.

(End of this chapter)