After the layoffs, I became a tech godfather

Chapter 7 Communication Value and Practical Value

Hao Cheng has no doubt that Xiaosha is very strong, but he knows very well that the content on the Internet is now so complex and numerous that people are already dazzled by it. The era of "good wine needs no bush" has long passed.

If there is no explosive point, even the most powerful thing may be obscured by dust.

"Let me think about it again!" Hao Cheng is a technical person and doesn't know much about how to do this kind of marketing, but he knows that if this thing wants to become a hit, it always feels like something is missing.

……

"Xiaosha, Xiaosha..."

"Yes, please speak!"

"Now I have packaged you into an intelligent assistant APP. Please help me make a commercial promotion plan." Hao Cheng simply threw the question to Xiaosha himself.

[Xiaosha doesn't have this ability yet...]

"Well, I know. It requires marketing expertise, right?" Hao Cheng asked in a different way:

"Now I have packaged you into an intelligent assistant app. What are the current profit methods of similar apps?"

[Direct sales, service charges, advertising, enterprise customized AI services...]

This time it's okay. Xiaosha listed many methods in a row and explained in detail how to operate each one.

Of course, these things require a lot of effort to find, and you can find them just by using Baidu, but Xiaosha’s summary is indeed comprehensive.

"Xiaosha, then tell me, which one should we choose? I need users to earn energy points, and I also need to make money." Hao Cheng stated his requirements.

Different from ordinary startups, Hao Cheng not only needs to make profits, but also needs the relationship between the number of users, costs and profits, especially the number of users, which is also related to the acquisition of energy value.

[“The rich support the audience with money, the poor support the audience with their presence”, I searched for this sentence and found it very reasonable. We can make money from some people and gain volume from others.]

"Oh, that makes sense." Hao Cheng nodded: "Then from which group of people can we make money? From which group of people can we make the most money? The current economic environment is not very good!"

Hao Cheng thought about this question. He asked Xiaosha for three reasons:

On the one hand, although Zhifeng Liusha’s current professional ability is limited to legal services and the market is not his specialty, lack of expertise does not mean that he cannot ask questions, and it is still very reliable to collect some information.

On the other hand, Hao Cheng has always been obsessed with the "key factor". Maybe he can get one while chatting and laughing?

Moreover, he is now very interested in the learning ability of Finger Quicksand. Since it cannot be upgraded using energy points, can he let it collect more information and knowledge on the Internet? Will it be able to grow slowly?
Facts have proved that Hao Cheng was right. During the continuous conversation, Xiaosha would always come up with some golden sentences. Sometimes even Hao Cheng felt that he was enlightened and benefited a lot.

For example, Xiaosha’s analysis of the economy:

[Xiaosha collected some information and found that the current market is not what people say, economic downturn and market sluggishness. ]

"Oh, what is that?" Hao Cheng was curious about where Xiaosha got this judgment.

[In the third quarter of this year, data released by the country showed that all economic indicators of the country were growing. ]

"Then why is my salary getting lower and lower? There are more and more unemployed people, most large factories are laying off employees, and it is difficult to find a job again?"

[The conclusion drawn from searching Douyin's big data is that there are as many people crying poor as showing off their wealth in short videos. Some people have a living expense of 9 yuan a month, and can cook eight dishes with a small piece of meat bought from the supermarket. And some people buy cars worth hundreds of thousands of yuan one after another without blinking an eye.] Hao Chengdu has seen these short videos before, and most of them are just jokes, but if you think about it carefully, they do make sense: just like what Xiaosha said about the Wenjie M60, which costs hundreds of thousands of yuan, the average price is close to 17 yuan, and it sold units in ten months, directly creating a sales record of this level, which is unprecedented.

"Where do all the rich people come from? Maybe it's not that money is getting harder to make, but that wealth is becoming more concentrated?" This is the first time Hao Cheng thought about this question.

【Based on relevant economic knowledge, this is probably due to some liquidity problems. Wealth is concentrating at the top, but the consumption of the rich, even if it is open, is very limited. And ordinary people's consumption is becoming increasingly sluggish due to changes in income and changes in consumption concepts after the epidemic. 】

"Yeah." Hao Cheng nodded. Although Xiaosha only had legal services that were professionally enhanced, its search capability was so fast and strong that it could easily collect these professional knowledge.

"Starting from this aspect, how do you think we should design our business strategy?" asked Hao Cheng.

……

Hao Cheng guided Xiaosha step by step, and Xiaosha's CPU was almost burned out, but Hao Cheng finally got the result he wanted.

To describe this business strategy in one sentence, it is [providing emotional value to the wealthy, providing practical value to ordinary people, and making money through professional services. 】

The specific strategy is: the regular version is free, in order to gain users and earn energy points, only for individual users.

Commercial users are charged by service, and wealthy users are provided with customized exclusive services.

Hao Cheng still needs to think about how to implement it specifically, but he has got the plan.

"Asking Xiaosha for a business plan directly requires strengthening professional capabilities. After this kind of induction, there can also be a plan. Will the two be the same?"

Hao Cheng pondered this question and shook his head. In this process, Xiaosha showed full search and analysis ability, which was not professional.

The final plan is just an outline, and the details of its implementation will need to be determined as time goes by.

Just like legal terms, everyone can search for them, but when it comes to their actual implementation, only professional lawyers can grasp the specific direction of each step.

Moreover, Hao Cheng still has no idea what kind of explosive point he wants.

……

"Wife, what do you think? How should this strength be demonstrated?" It was not until the evening when Ning Hui came back and Hao Cheng asked casually during dinner.

"What are you talking about, how high the computing power is, how strong the AI capabilities are, and how professional the legal services are."

Ning Hui shook her head: "Ordinary people don't get a clear sense of it after listening to it, and have no idea of its capabilities. Even if they have some idea in their minds, they will forget it after a while, unless they actually use it.

"Speaking of this, I remember that at the launch of the Magic 7 series, Honor's CEO Zhao used YOYO to order coffee for people. Now, the phrase 'Mr. Zhao pays for all the food' has been popular for a while. Honor's AI intelligent body is very powerful and has been deeply rooted in people's hearts."

"That's not all AI capabilities," Hao Cheng shook his head. "It's mixed with too many artificial rules."

"Is it important? The key is that it has gone viral, and there aren't many real technical people. Now everyone thinks it's strong."

Ning Hui said: "Using your abilities appropriately to design out-of-the-box features, even if they are not very practical, as long as they are highly communicable, they are successful.

"For example, doesn't our company require that advertisements be posted on WeChat Moments every day? One hundred pictures and one hundred advertisements every day. People who post advertisements every day will be annoyed. Can AI solve this problem?"

(End of this chapter)