Chapter 306 "Roll Over, Cyber ​​Daji!"

"I have to go to the company tomorrow. It's Teacher Jiang's classmate, Brother Jin. You had an appointment with Director Shen Yan this morning!"

"And director Xue Xiaolu too!"

"I'm leaving the day after tomorrow to attend the Golden Rooster Awards!"

"Director Diao has already finished the first draft of the script for 'John Wick,' take a look when you have some free time!"

"The music video for 'So Young' is finished. Director Guo wants you to give him an answer tonight!"

"President Chen, please make arrangements for the marketing department to promote the film and ensure a successful pre-release publicity campaign!"

"..."

Assistant Wang Yuanyuan reported the itinerary for the next few days to Chen Jin in the car.

Chen Jin's courses at the Beijing Film Academy have also come to a temporary end. The next few days belong to "Love is Not Blind 2: So Young," which will be released on Singles' Day!
In less than 20 days, the annual Double Eleven shopping festival will arrive.

Moreover, this year's date is very special.

A once-in-a-century event!

If we delve deeper, it's a once-in-a-millennium event.

2011 11 Month 11 Day.

Strictly speaking, 2111 is not yet 11 years; it will be 3011.

Therefore, Alibaba and several group-buying websites are already gearing up and ready to welcome this once-in-a-millennium "big day".

It's all money!

Although there hasn't been a massive publicity campaign yet, the preliminary marketing and promotion have already been done, letting the public know that "31" is coming up next month.

In a few days, the media, the internet, and other platforms will undoubtedly exert their full efforts to ensure that all Chinese people know about this "major festival."

A carnival for everyone.

This is the power of current internet marketing: it can transform an ordinary day into something sacred and memorable.

The government is also happy to see such rampant consumption.

After all, this is a good thing for promoting the economy and increasing GDP.

"Have you booked the plane tickets for the Golden Rooster Awards? Book tickets for both the 'Love is Not Blind' and 'Life's Big Events' production teams!"

"Okay, I'll ask right away!"

Wang Yuanyuan has been working with Chen Jin for over a year and has now been promoted from assistant to agent. She is now capable of handling things independently and can go out to discuss business.

As for Pu Lun, he has taken full charge of the brokerage business of Dianke, and several assistants have been rehired.

After returning home, Chen Jin first opened the script for "John Wick" that Diao Yinan had sent him. Chen Jin had actually discussed this script with him for a long time, and Diao Yinan had also studied the Hollywood movie for several days.

As a very experienced screenwriter, I am actually quite good at writing a revenge-themed Hollywood commercial script.

In particular, Chen Jin told him this story in great detail, including almost every detail and character setting.

That would obviously make writing much simpler.

Chen Jin read it very carefully, making annotations and notes as she read. It was already late at night when she finished and sent it back to Diao Yinan.

Once the revisions are complete, the script should be almost finished.

It's almost identical to the original, but even richer, with more fleshed-out characters. Apart from the male lead being replaced by Chen Jin, a Chinese kung fu assassin, it's practically a copy.

Chen Jin stretched and opened the "To Youth" MV that Guo Fan had sent him.

Shi Runjiu only filmed a few shots of Wang Fei; the rest of the footage was used for behind-the-scenes footage of the film.

"His unruly face was like the approaching dusk, her freshly washed hair was like the flame in her heart..."

Wang Fei's ethereal voice came through the phone.

Chen Jin grinned.

That's the taste.

Even with a severely damaged voice, she's still a superstar; her voice is an absolute gift from God, something she was born with.

"Send the song first!"

"The music video will be uploaded to the 'To Youth' Weibo account in a few days!"

"This account is ready to go! I'll join in sharing tomorrow!"

Chen Jin was texting Guo Fan; as expected, he wasn't asleep either.

The reply was swift: "The account has been running for a while now. By the time you give the orders, it'll be too late!"

Chen Jin: "..."

That's true. The number of Weibo accounts doesn't really matter; the more followers, the better.

However, pre-release marketing is still the most important, and that's when the most followers are gained. Currently, Weibo Movies' marketing and promotion are the most popular channels, so there are already mature promotional templates available.

Chen Jin shouldn't get involved in this, and "Love is Not Blind" could actually be a collaboration. This account has over 1 million followers since it was created.

……

The next morning, Chen Jin met Shen Yan, the classmate Jiang Wei had introduced, at the company.

Chen Jin didn't really pay much attention to this director at first, but after checking the film library later, she discovered that the future Chen Jin had seen many of the hit dramas he had directed.

Like "The Golden Years", "Hot Mom", "Meritorious Service", "The Rise of Phoenixes", "The First Half of My Life", "The Big Exam", "The Basic Law of Genius"... Chen Jin wasn't sure about the reputation of these works, but they should be quite good.

Making a TV series like "Naked Wedding Era" should be a piece of cake.

Chen Jin had also seen his previous works, such as "Chinese-Style Divorce" and "Our Youth Has Nowhere to Go," so he is considered a fairly well-known director.

It was during these two years that I tried to transition to film... and it failed.

Another one trying to rise to fame through movies. Shen Yan is actually alright; he wants to achieve his goal indirectly. He collaborated with Youku to make an online movie, like the one with the Chopstick Brothers called "Old Boys." Of course, he didn't direct that movie.

He directed a different film, which was packaged together and called the "11 Degrees of Youth Series".

"Old Boys" was the only one that became a hit, while Shen Yan's "Goodbye Jianghu" didn't make much of a splash.

After a two-year hiatus from television dramas, Shen Yan is clearly preparing to return to filming. Upon hearing his classmate's introduction, especially since it's Chen Jin's electrical engineering department, Shen Yan is naturally interested.

"Hello, senior!"

Chen Jin and Shen Yan hugged tightly and then talked on the phone.

Because of Jiang Wei's involvement, there was no awkwardness, and the filming arrangements for "Naked Wedding Era" were finalized in no time.

This can be considered an attempt by the China Electronics Technology Group Corporation (CETC) to produce TV dramas. If it goes well, they can find directors to make shows like "Nirvana in Fire" and "Eternal Love" in the future. Anyway, they know Yang Mi and others.

"Any candidates chosen for the lead role, the junior student?"

Shen Yan asked a question subconsciously.

The investors' advice is still very important, especially since Chen Jin herself is an actress.

"I'll only give you one, the second female lead!"

"Sign with our company right away!"

Originally, the role of the second female lead was also played by Wan Qian, so Chen Jin's role has been returned to its rightful owner.

As for the male and female leads, Wen Zhang and Yao Di, Chen Jin will definitely replace them. Chen Jin hasn't thought about the specific candidates yet, but the main thing is that they need to fit the roles, preferably artists from her own company.

After all, the good news does not flow to outsiders.

"You can decide on the male and female leads, senior brother!"

"You can show me the audition list later..."

Chen Jin smiled at Shen Yan. Shen Yan had thought his boss was going to use underhanded tactics or something, but now that he was being given more authority, Shen Yan was quite happy.

Shen Yan did remember Wan Qian, though.

She's the "boss's" woman, so we definitely have to be careful when filming.

It has to be said that these directors are shrewd people.

"Okay, actually it would be best if we auditioned together!"

"I'll definitely attend when I have time!"

Chen Jin might not have the time, and besides, he hadn't really taken the TV series seriously. However, this series was just like Teng Zi's, quite profitable, and it really promoted the actors, according to the original timeline.

Wen Zhang and Yao Di both rose to the ranks of A-list celebrities because of this drama.

Therefore, it's best to sign with the company to maximize your benefits.

After Chen Jin chatted with Shen Yan for a few minutes, there was another knock on the office door.

Xue Xiaolu has arrived.

After seeing Shen Yan to the door, Chen Jin walked into the office apologetically: "Sister Xue, I'm so sorry!"

"It's alright, I understand!"

Xue Xiaolu and Chen Jin chatted backstage at the Huabiao Awards. Chen Jin had a very good first impression of this future famous female commercial director.

She is very capable and intelligent, but she doesn't have the airs of a director. She's more like a cultured young woman from the countryside.

They possess the artistic temperament characteristic of the traditional Beijing Film Academy.

"Junior, have you read the revised script?"

"Look!"

A few days ago, Chen Jin actually took some time to watch Xue Xiaolu's revised version of "American Dreams in China".

Xue Xiaolu graduated with a degree in literature and also studied in Hollywood. After Han Sanpin asked her to direct this script some time ago, she had face-to-face talks with many internet startup leaders.

Therefore, the script underwent some corresponding beautification and adaptation.

The original draft was written by Xu Xiaoping, one of the founders of New Oriental, and it was too much of a personal biography and embellishment. "It was that Mr. Yu from New Oriental who refused to be interviewed by me!"

"Therefore, his story can only be learned through Mr. Xu's words, and then embellished!"

The movie "American Dreams in China" uses the New Oriental startup model, so the male lead is Yu Minhong, the founder of New Oriental, and a few others; the first male lead in the script is actually from Yu Minhong's perspective.

It's said that there were three founders who started the business together, and three male protagonists, but in reality there's only one.

The only people outside of New Oriental who know about it are Yu Minhong; others like Xu Xiaoping are much less well-known.

"It's alright. If it really were like Yu Minhong's story, it would be a biography!"

"Just adapt it according to what Mr. Xu says. I think the script is pretty good, quite exciting!"

"Hehe, junior, you're not going to act again?"

Xue Xiaolu suggested to Chen Jin that he play the male lead, but Chen Jin refused.

The age doesn't match, and Chen Jin is quite protective of her reputation.

"Huang Xiaoming is more suitable than me!"

"Fine, if you don't want to act, I can't force you!"

"You mentioned having someone in mind for the female lead role last time. I'd like to hear your suggestions."

Xue Xiaolu came to the company today to discuss filming with Chen Jin, and also to talk about the female lead.

Chen Jin didn't confirm the casting with Yang Mi over the phone at the time because the script hadn't been released yet. Chen Jin had promised to give Yang Mi a few chances, so she just mentioned it briefly.

However, now that Xue Xiaolu has finished writing the script and Chen Jin has read it, she does indeed have a suitable partner in mind.

The female lead is named Su Mei.

This is a character from Xu Xiaoping's first draft.

It seems to be Yu Minhong's first love, and she was also a school beauty who longed for America.

After she started dating the male lead, she still wanted to develop her career in the United States, and they eventually broke up.

After reading the script, a figure appeared in Chen Jin's mind.

Yang Mi may not be suitable for this role.

But the more Chen Jin thought about it, the more compatible Liu Yifei seemed.

Moreover, the reunion of Yang Guo and Xiaolongnu on the big screen would be a marketing highlight.

"Liu Yifei, what do you think?"

"She had lived in the United States before!"

Chen Jin raised her head and said something to Xue Xiaolu in front of her.

Xue Xiaolu was taken aback. Of course she knew Liu Yifei; she was also a student at the Beijing Film Academy.

"Junior, do you know her?"

Xue Xiaolu's expression was somewhat amused.

Chen Jin knew what she meant and shook her head: "We're not close, but we've had a few meals together. I think she's quite suitable for this role!"

"Should we notify her directly?"

"I'll text her and ask!"

This statement made Xue Xiaolu feel that it was even more ambiguous.

"Okay, I'm fine with it. She... she definitely can!"

Even if Chen Jin wanted to have an affair with her, Xue Xiaolu felt that Liu Yifei was also quite suitable for Su Mei.

That's all there is to this circle.

Xue Xiaolu thought Chen Jin wanted to develop something with Liu Yifei.

Chen Jin is completely immune to these directors' ideas.

Damn it, Shen Yan is like this, and Xue Xiaolu, a female director, is like this too. This industry... let's not even talk about it.

Couldn't it be because of Liu Yifei's value?
Even Yang Mi, actually has that.

In the future, the top actresses who dominate this circle will be money-printing machines if they cultivate good relationships with them; they'll be responsible for printing money for Chen Jin.

This is what long-term business is all about.

Unspoken rules... are very dangerous.

After seeing Xue Xiaolu off, Chen Jin watched Guo Fan walk in with a heavy expression and couldn't help but ask, "What's wrong?"

It looks wilted.

"I lack confidence!"

"The closer the movie's release date gets, the more anxious I become!"

The high box office of the first film led to anxiety about the second film's release, with fears of it flopping and receiving poor reviews.

This is all too common among young directors.

"What are you afraid of? I'm here!"

Even if your film flops, it won't affect your next project, "The Wandering Earth"!

"no……"

Guo Fan sat down in front of Chen Jin and sighed: "President Chen, the marketing is the mainland version of 'You Are the Apple of My Eye.' 'You Are the Apple of My Eye' has a rating of 8.3, that's frighteningly high!"

Guo Fan was not confident that he could surpass this score.

To say it deserves a 7 out of 33 is an apt description, considering his previous film, "Love is Not Blind," scored a 7.8.

"Dude, this is marketing! It's to get audiences into the movie theater!"

"As long as your movie doesn't receive terrible reviews, there will always be people who like it, and there will be public opinion online!"

"The higher your score, the better!"

"Besides, there's also the added boost of Singles' Day, isn't there?"

Alibaba will hold a premiere press conference, just like last year, and announce the Double Eleven results.

It's safe to say that with all this marketing, plus Chen Jin's starring role, the opening day box office and pre-sales for "So Young" were bound to be good.

It might even... explode.

A massive explosion!

That's why Guo Fan is under so much pressure.

He was afraid that if "So Young" received bad reviews, it would directly backfire.

The greater the traffic, the more severe the backlash.

This is a double-edged sword.

Not only will he be affected, but Chen Jin will also be affected, which is why he is so anxious.

"Don't think too much!"

"If all else fails, I'll have a couple of drinks with you tonight?"

If it were after 2020, Chen Jin would still be worried.

But it's 2011 now, and as long as the reputation isn't 2-3 points, it doesn't really have much of an impact.

Even without seeing Jackie Chan and Jet Li's later films, such as "CZ12" and "Flying Swords of Dragon Gate," the box office was still very high.

Chen Jin had certainly seen the finished film of "So Young," and while he wouldn't say it was an 8 out of 10, he felt it was definitely a 7.

Father, like son.

Guo Fan didn't believe what Chen Jin said, which is why she acted this way.

Moreover, the film couldn't even have a preview screening; it had to cooperate with Alibaba's promotion, which put Guo Fan in such a passive position.

He could have found a way to have an early screening or premiere a few days earlier; but now that it's being released directly on Singles' Day without any buffer, the quality of the film becomes the key to whether it can break box office records.

Marketing, sequel appeal, star-studded cast—it's already pushed it to the limit.

"How about I give you a few days off after the Golden Rooster Awards to go out and have some fun?"

In a couple of days, he will have to go to the Golden Rooster Awards ceremony with Chen Jin.

"Forget it, I'm not in the mood!"

"I'm planning to have my teachers and some film critics hold a screening of mainland films in advance to boost my confidence!"

"Sure, whatever makes you happy!"

Chen Jin still couldn't stand Guo Fan being like this.

The pressure was indeed quite high.

But this is just the beginning.

The pressure will be even greater for your next film, "The Wandering Earth"!

This is a science fiction movie. There's no fertile ground for science fiction films in China yet, so you're the one to open that door!

Therefore, these pressures are now the driving force for Guo Fan to make "The Wandering Earth".

"Roll around, Cyber ​​Daji!"

"The future of Chinese cinema depends on you to create a clean and healthy environment!"

Chen Jin is only the lead actress; making a movie... still depends on the director!

(End of this chapter)

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