I was just thinking about taking the arts exam and you said I've been playing supporting roles

Chapter 252 Phenomenal!
At night, backstage at CCTV broadcasting studio.

Liu Gang and Zhang Xiaohai sat there, waiting for the live ratings of "Poetry" when the prime time broadcast started.

Although the 6 o'clock slot on weekdays a few days ago has verified the potential for "Poetry" to become popular, the ratings during the prime time are the key.

Therefore, Zhang Xiaohai also stayed here, wanting to know the broadcast of "Poetry" as soon as possible.

He is the chief producer of this show.

If the ratings for prime time go up, then his position as variety show director may have to be moved up.

After all, he also proposed a plan for CCTV's reform this time, which was to arrange some high-quality variety shows during the prime time to increase CCTV's revenue while making the comprehensive channel radiate youthful vitality.

It is not just the choice of third- and fourth-tier cities, but also the choice of middle-aged and elderly people over 40 years old.

However, the emergence of "Poetry" has made the nature of this variety show even more grand. The combination of traditional Chinese culture and education is perfect, just as the 90th anniversary is approaching.

This show became popular, and he is definitely the main contributor.

In the eyes of the leaders, they don’t care whether the program was proposed by Liu Gang or the idea came from Chen Jin... They will only think that since it was a project decided by Zhang Xiaohai, he has made a contribution.

The next thing to be distributed will be the turn of Liu Gang, Chen Jin and others.

"I overcame all difficulties to get this promotional advertisement of China Film Group Corporation to appear!"

"It's fine if the ratings go up, but if they want to be comparable to the six o'clock show, I'll have to explain it to the station!"

Zhang Xiaohai said to Liu Gang.

Although variety shows are sponsored and can even run various advertisements for up to 10 minutes in a half-hour broadcast, this is the first time to promote a movie. It’s not that it is not allowed, but there is no precedent.

Advertisements for Wuliangye and other brands can be placed, so there is certainly no problem with movie advertisements.

The main reason is that no one would have thought of relying on CCTV's platform for publicity and promotion before.

The cost performance is almost 0.

Your promotion of films such as "Love Is Not Blind" and "Under the Hawthorn Tree" by CCTV is not very efficient in attracting audiences to go to the cinema; that's why no film company is willing to cooperate with CCTV.

In later generations, only the Spring Festival Gala was used by several film companies to jointly promote the event.

The 7 o'clock news broadcast is all about the success of your movie, and it gives you free publicity.

But now, the themes of "Poetry" and "The Founding of a Party" are too consistent, so the nature of this publicity and promotion is completely different.

"Aren't you out yet?"

Zhang Xiaohai glanced at the time. Liu Gang was also very anxious: "I'll call and ask!"

Although he knew that the ratings of "Poetry" could not be bad, a 4% start was completely different from 5%.

4% is actually similar to the 5 o'clock slot a few days ago, or even slightly worse. At most, relying on the current prime time, the highest and average ratings are better than before; but % means that even if it is rebroadcast, there will still be more viewers who buy it.

Then Liu Gang will be more confident in broadcasting the second episode during prime time.

That will hit higher ratings.

What he is most worried about now is whether the rebroadcast will affect the ratings, so much so that he asked Youku and China National Radio not to put the first episode on their platforms.

Just to hit the 8 o'clock prime time slot this weekend!

"Based on the concurrent numbers just now, the ratings should be higher than last time!"

Zhang Xiaohai was looking at the message sent by the backstage staff on his mobile phone and analyzing it.

The number of concurrent connections did not double, but more than doubled at 8 o'clock, from more than 500 to 1200!

The 1200 does not refer to 1200 million people, but rather that in that instant, there were 1200 additional households, which is more than double the 500 households that increased in the previous instant. This is the main data to look at.

This can more intuitively show the real-time viewing situation.

In fact, users who are already watching will not necessarily have concurrent access with other users, because users who are watching or connecting to the Internet will not have any impact on the server.

"Out!"

Zhang Xiaohai was looking at his phone. In fact, Liu Gang had just heard the real-time ratings at 8 o'clock on the other end of the phone.

"How many?!"

As Liu Gang listened to the report from his subordinates on the other end of the phone, a look of disbelief appeared on his face.

6.137%!

"Breaking 6?"

Liu Gang looked at Zhang Xiaohai fiercely, and Zhang Xiaohai also laughed: "Yes, break 6, break 6 when the show starts!"

"Record broken!"

It broke the ratings record of "The Legend of Bruce Lee" in the prime time two years ago.

"Haha, variety shows are really as popular as hit TV series!"

“No, it’s better than the TV series!”

Zhang Xiaohai was really happy.

Variety shows are his main project!

This shows that the audience is willing to accept new things.

When the ratings record of "The Legend of Bruce Lee" came out more than two years ago, many people at CCTV agreed that no TV could break it.

The premiere had a viewership rate of 5.98%, and the average viewership rate was as high as 10.35%, setting a record for CCTV's best performance since "The Mansion Gate" in 2000; not only the audience, but even CCTV did not expect this data.

Because with the decrease in the number of Internet and television viewers, the ratings of CCTV's prime time are really getting worse year by year.

But at the end of 08, "The Legend of Bruce Lee" came out of nowhere.

The show's ratings were close to 6% when it first aired, and the average ratings in the first week reached 8.30%, with the audience share soaring to 22.11%.

After only 14 episodes, its ratings have already surpassed the previous highest-rated opening drama in the country. In the second week of its broadcast, the average ratings reached a terrifying 12.19%, and the audience share exceeded 30%, reaching 31.31%.

That is to say, during this period of time, one-third of the TV viewers across the country were watching this TV series.

The highest single-episode rating of the drama was the 28th episode, which reached 12.98%, becoming the champion of single-episode ratings of national TV dramas in the past 10 years!
However, despite the ridiculously high ratings, the drama was rated as the top "thunder" drama, and Bruce Lee's performance was not satisfactory.

Barely qualified.

However, it must be said that Bruce Lee's IP appeal is really strong.

But now, a variety show broke the ratings of "The Legend of Bruce Lee" on its first broadcast. How could Liu Gang not be surprised?

I thought it would explode, but I definitely never thought it would explode like this!
Moreover, it created such a high opening ratings even when the show was resumed.

"So, this also proves that the people being scolded online are only a small group of people!"

"He still holds a very high position in the hearts of many people!"

“In other words, even if they hate him, they will still turn on the TV and watch it…” Zhang Xiaohai smiled. With such a high viewership, there was no need to worry about the ratings for the first episode at all.

After all, the ratings curve of the 6 o'clock show proves that the popularity of this show is getting higher and higher.

So as long as the ratings remain stable after the show starts, then it will be time to witness a miracle.

The birth of a miracle variety show.

Before "A Bite of China" came out, "Poetry" had already replaced the many glories it created.

"Too high!"

"The ratings are so high that it scares me!"

Liu Gang was obviously extremely excited. While sending messages to Chen Jin, he gave Zhang Xiaohai a wry smile.

Zhang Xiaohai sighed: "When Chen Jin first talked about the Weibo preheating, it seems that the strategy was correct. Internet publicity is now more impactful than paper media portals!"

Who would have thought that the promotional account of the variety show "China in Poetry" has accumulated more than 100 million fans in the past few days.

In the past, how could CCTV promote on Weibo? !
“It’s a shame that we can’t see the ratings of people born in the 80s and 90s!”

"Otherwise, I really want to see what percentage of the population are young people. I didn't expect that young people would also like to watch this show..."

Zhang Xiaohai was smiling, and Liu Gang shook his head: "I didn't expect that either. But when Chen Jin's show was popular on the Spring Festival Gala, there was a lot of heated discussion online, just like "Not Short of Money". Although the skits are old, young people love to watch them!"

"That's right. Talk to Chen Jin more often in the future. He has a lot of ideas!"

"Haha, we were just chatting, and he was also shocked by the ratings..."

Liu Gang looked at the message sent by Chen Jin.

At this time, Chen Jin was also accompanying Su Wanyu and Chen Xianqi, watching the live broadcast.

This guy, Old Chen, was watching and commenting on it.

"Your voice is not as loud as Teacher Tang Guoqiang's. Look at how majestic his reading is."

"I can recite "沁园春·雪" by heart!"

"in those days……"

"..."

Do you have the same feeling as going home for Chinese New Year and having dinner with your family?

Who else in the world can manage the country but me? This is probably the epitome of many of our fathers.

Chen Jin didn't even bother to refute.

Because it's useless.

It is also majestic and full of vigor and vitality. It is indeed impossible to talk about it with non-professionals.

The key is that they still think they know everything about astronomy and geography.

I didn't expect that Lao Chen has reached this self-righteous age.

It's time to find him a class to attend, or wait until Xiaomi phones are on the market and let him be a tester. He likes playing with phones anyway.

I'll tell Jun'er about it when the time comes.

Halfway through the first episode of "Poetry", advertisements began to be inserted.

It is a trailer for "The Founding of a Party", and the key is that it is linked to "Poetry". "沁园春·长沙" played by Chen Jin was transferred to the trailer of "The Founding of a Party".

This can be considered as a promotion through the program, and Chen Xianqi was also stunned when he saw it.

“Pre-sales should be going up!”

“Maybe the first episode can break 8, and the highest ratings can reach 10%!”

This is only the first issue.

Chen Jin was really shocked. He didn't expect that CCTV's ceiling was so high.

"It's so good, I still can't get enough of it after watching it for the second time!"

"Son, you really did a great job on this show!"

"I've already bought the movie tickets, so I don't need you to take us to see it this time!"

Chen Xianqi looked at Chen Jin who was playing with her mobile phone on the side, but still couldn't match her with the image on TV. How could two people who were obviously unrelated overlap and act so similarly?

Is this guy’s acting really that good?

Chen Xianqi had to admit that Chen Jin might have been born with a talent for acting.

The variety show "Poetry" has finished airing and the ratings have been released.

The highest is 10.913%, the average is 8.743%!!!

The highest ratings almost broke 11.

Therefore, the message sent by Liu Gang used three exclamation marks. Everyone knew that this program was going to become a phenomenon.

It is possible that this issue will be discussed online this year.

You know, this is a commemorative program for the 90th anniversary of the founding of the Party, so the significance is obviously even more different.

Leaders like this kind of program that is both popular and well-received.

By then, maybe even the news broadcast will mention it.

This is all possible.

As a result, the movie "The Founding of a Party" will also benefit directly. This series of linkages and tributes have really come true!

"Tomorrow's pre-sale should be able to hit 2000 million, right?"

The pre-sales of "The Founding of a Party" on the first day were 512 million, and 471 million on the second day. Today is the third day, and it is still more than 1500 million away from the pre-sales of 100 million.

The message Han Jianuo just sent him.

Now she is paying as much attention to the box office of "The Founding of a Party" as Chen Jin.

Obviously, Chen Jin underestimated the power of the "Poetry" variety show and CCTV.

The next day, when Chen Jin got up and turned on his phone, he saw a piece of news push.

The pre-sale of "The Founding of a Party" exceeded 2000 million!
Yesterday's pre-sale sales actually exceeded 700 million. These extra millions in box office revenue were obviously the result of the promotion of "Poetry"!

After all, Chen Jin's parents took the initiative to buy the tickets, and people of their age would probably ask about it after seeing it.

(End of this chapter)