I was just thinking about taking the arts exam and you said I've been playing supporting roles

Chapter 250 Pre-sale of "The Founding of a Party"!

"Is the new version update just called Chat?"

Chen Jin looked at the beta installation package sent by Lei Jun, which showed the Liaoliao 1.0103beta version.

It has been modified internally almost a hundred times, but it was previously called MiTalk, and this time it was directly renamed.

Lei Jun also discussed this name with Chen Jin and other internal people.

If it is a micro-chat, it seems a bit too deliberate and will bring relevance to WeChat, which may cause users to remember it incorrectly and bring traffic to Tencent instead.

So, just use two repeated words - [聊].

It is simple and easy to remember, and it fits the edge attributes of people who are close to the new function.

When WeChat first became popular, it had some background in the industry. It started out as a hookup app and was eventually whitewashed.

The power of sex will always be the mainstream of apps.

Including later generations' Kuaishou, Douyin, etc.

In addition to making WeChat rise, this "People Nearby" function has actually spawned several apps. The most famous of course is Momo. After WeChat was whitewashed, all the users who were looking for sex were transferred to this app.

The final market value of Momo’s parent company reached over 10 billion yuan.

So even if ChatLottery fails to kill WeChat in the end, at the very least it can reach the same level as Momo.

Lei Jun may not want to take this kind of permanent marginal route, but he can definitely sell this app.

Of course, this was the worst-case scenario Chen Jin had prepared for him.

"Yes, set sail again!"

When Lei Jun sent these words, he seemed full of fighting spirit, even though MiTalk now has twice the number of users over WeChat.

But given the size of QQ, Lei Jun didn't dare to underestimate it at all: "Launch an attack on WeChat!"

"Okay, let me try it!"

Chen Jin has already installed it. The iOS version is the jailbroken version, while the Android version is directly installed.

It can be seen that Lei Jun is very confident about the new version of Chat. Chen Jin also gave him some suggestions based on the 2011 WeChat 3.0 version in the future autobiographical movie.

But he optimized many details that WeChat does not have.

For example, a broadcast function has been added, which is similar to Weibo and the future message in a bottle. Strangers can see and comment on your mood and status.

You can also like it.

This originally existed in MiTalk and can increase interaction.

Now this broadcast is combined with nearby people, that is, nearby strangers can see the comments, thus avoiding the embarrassment of direct chatting.

In the future, when the scale of Chat increases, this function will definitely be killed and transformed into a circle of friends.

Now, it is understandable that they want to attract fans.

There are also some optimizations in voice intercom and information status display, which are completely a dimensionality reduction attack on WeChat at present.

WeChat’s opponent now seems to be a team that knows the interface and functions of all subsequent versions of WeChat and has a group of people who are dedicated to tackling tough problems and optimizing them.

If you still can't beat this, then it can only be said that QQ is too powerful.

"Give it a try!"

"With a system, we have to see if we can change anything..."

Chen Jin used to not believe in the idea of changing the world, but now... he wants to give it a try.

"It's no problem after I used it for a while!"

"The next thing is stability..."

After using it for a few hours, Chen Jin sent a feedback to Lei Jun.

Lei Jun made an OK gesture and seemed to be impatient to release the update.

After all, he had been waiting for almost a month for this battle.

Currently, the number of MiTalk users has just exceeded 1500 million, while WeChat has 700 million. It is time to launch a head-on attack on it.

Once the new version of ChatLiao reaches 3000 million users this month, it will be difficult for Tencent to catch up.

Even if he copied the "People Nearby" function and surpassed it, it would still be difficult for him to surpass it.

The reason why WeChat was not deeply integrated with QQ users like Weibo in the beginning was because it takes time to convert QQ users.

They can't just push it to all users in a crude way.

This will create a rebellious mentality among users.

The collapse of Tencent Weibo is a lesson for us.

If you ask a user who is used to using QQ on his mobile phone to try WeChat, which has the same functions as WeChat, it is obvious that they will not be able to accept it in a short time.

This is a user-dependency issue.

With Chat, there is no such hidden danger. If someone says that a software is useful, he will try it.

This is a psychological difference between actively forcing people to install something and passively installing something.

Telling the cinema that a movie is good and telling your friends that it is good have completely different effects.

The audience will feel that the former is a proxy, while the latter comes from the trust of friends.

That’s why the fermentation of later movies all started from WeChat Moments; once your friends are all watching a certain movie, you, whether you are a good person or not, will want to try it out.

The latest version 1.0 was finally officially launched on June 2011, 6.

This incident did not cause much waves in China, and it was just a major version update for MiTalk users.

The difference between app name and logo icon changes.

They are quite interested in the new features and many of them are ready to try them out.

However, Lei Jun and the entire team were keeping a close eye on the user data in the background; the next month was crucial, and every member of the team knew that success depended on the user growth this month.

As for Chen Jin, he was just filming as usual, as if this matter had nothing to do with him.

What is most important to him is his job - filming and releasing movies.

In one day, the pre-sale of "The Founding of a Party" will start.

This time, various group ticketing agencies are gearing up for the event. After the movie "Let the Bullets Fly", the online ticketing business has gradually been accepted by the audience.

Now it is becoming popular to buy tickets via mobile phone.

This is more convenient.

You can buy tickets directly through Alipay, and various apps are offering promotions.

However, there are thousands of group buying websites on the Internet, but less than a hundred of them have mobile apps.

As the first to launch mobile ticket purchase, Didi currently has the largest number of mobile phone users on the entire network. As of now, the website has 4130 million registered users and 249 million registered mobile phone users.

This is obviously a long-term battle, and accumulating users will not happen overnight.

But Song Zhongjie and Chen Jin agree that the future of the Internet will be on mobile phones, not PCs.

Therefore, his focus has shifted from group buying websites to apps.

He is now focusing more on attracting Didi.com's users to mobile phones; however, the price war and user war among various group buying websites have been continuing.

……

"Brother Jin, how many pre-sales do you think "The Founding of a Party" can get?" "Can it break the record of our "Love Is Not Blind"?"

While chatting at noon, Guo Xun asked Chen Jin.

"How would I know……"

“It’s not like I’m in charge of marketing this time!”

The current pre-sale record for Chinese films is still 33 million held by "Love Is Not Blind".

Even though "Let the Bullets Fly" broke the mainland box office record for Chinese-language films, raising the box office of "Love Is Not Blind" from 33 million to 8.21 million, the pre-sales of "Love Is Not Blind" were phenomenal.

"Let the Bullets Fly" only earned 3120 million, and that was even after taking advantage of the bonus from group buying websites.

The original timeline was much shorter than this.

In fact, the first-day box office performance of "Let the Bullets Fly" was also very average, and it was completely relying on word of mouth to make it into film history; since the box office flop of "The Sun", Jiang Wen's box office appeal in the mainland has been much less than before.

Not to mention compared with Zhang Yimou, even Chen Kaige is better than him.

But now, he earned the money while standing.

"Let the Bullets Fly" has made his box office appeal equal to that of Zhang Yimou, at least for now.

The two subsequent Hollywood blockbusters, "Kung Fu Panda 2" and "Pirates of the Caribbean 4", also failed to break the pre-sale record. The two films were just released last month and currently have box office revenues of 6.94 million and 4.73 million!
These two films should eventually break 7 million+ and 5 million+.

Hollywood blockbusters now completely dominate in China, especially those oriented towards the mainland like "Kung Fu Panda", which are very popular among Chinese people.

“I see there’s a lot of heated discussion online!”

"Your book, China in Poetry, will definitely boost box office pre-sales!"

Guo Xun was indeed very concerned.

Since Chen Jin is so awesome, there are of course many benefits for him.

"Well, there is help!"

“But we still have to wait until the pre-sale starts to find out!”

In fact, Chen Jin didn't have much confidence, because the public opinion environment in 2011 was not like that of later generations. Not many people watched this kind of positive energy movie, and many people criticized it.

The only consolation is that moviegoers are much better off than in later generations.

In other words, polarization is very serious.

The domestic film market has just opened up, and audiences have not watched enough bad movies. There is also a large group of people who want to watch movies every week. Coupled with the dog-licking economy, even bad movies will be bought by the audience.

The most classic ones are the many movies adapted from variety shows, which have box office revenues of hundreds of millions.

For example, the movie "Running Man" and the movie "Where Are We Going, Dad?", not to mention some sitcom movies, "Wulin Waijia" and "Love Apartment"... As long as there is traffic, there will be audiences who will pay for it.

So even though "Poetry" became popular, Chen Jin still had some fantasies.

Even if there were a few million more users, the box office would still be 4-1 million more than the original 2 million.

If the pre-sales and first day were better, the box office performance would definitely be better.

Add to that the 9 and 9 yuan promotions on group buying websites, Didi, etc., and this pre-sale should bring some big surprises.

Anyway, several group buying websites have already started advertising in advance.

The promotion of "The Founding of a Party" was even more about buying movie tickets on Didi, which was a collaboration between Didi and China Film.

The time finally came to June 6th.

The first day of pre-sale for "The Founding of a Party" has officially started.

After waking up, Chen Jin called Song Zhongjie directly. The tickets were already online early last night.

There are also corresponding group buying activities for "The Founding of a Party" and so on, which were launched several days ago.

"Not bad. There were more than 1000 people buying tickets in the early morning. I have almost added group buying here and have sold more than 8000 tickets. The price should increase again during the day today!"

"I estimate that the pre-sale should be around 100 million!"

“It’s much better than the first day pre-sale of Let the Bullets Fly…”

Song Zhongjie's words are still worth referring to, but times have changed. Audiences are now accustomed to buying tickets online and via mobile phones, so it is normal for many people to buy tickets as soon as the pre-sale starts.

"Compared to some Hollywood blockbusters, how are the pre-sale sales of Kung Fu Panda 2?"

"There's no comparison. The pre-sale of Kung Fu Panda 2 only went up on the last day. How strong was the promotion of The Founding of a Party? It was even reported in the newspapers!"

For films invested by China Film Group itself, this kind of publicity and promotion efforts are definitely necessary.

Today, basically all media, newspapers, the Internet, etc. across the country will push and publish news. This is the power of main-theme blockbusters.

However, a mainstream movie was released last month - "The Xiangjiang River Goes North".

Invested by Xiaoxiang Film Studio.

The current box office is 502 million, and this is thanks to the popularity of Chen Jin's Spring Festival Gala program, otherwise only government agencies would have gone to watch it.

The male lead is played by Bao Jianfeng, and he doesn't look like him at all.

And the plot sucks.

So not everyone can make a good main-theme blockbuster. At least at present, only China Film has this ability.

"System, can't you update the pre-sale box office?"

Only real-time box office statistics.

Chen Jin didn't feel comfortable asking Han Sanpin, so she could only send a message to Han Jianu, asking her indirectly about some of the pre-sale situations.

There is currently no app statistics, which is indeed a bit troublesome.

"My dad said it's pretty good!"

"He said it's not bad, so it must be good!"

Saying it means not saying it.

It was not until the next morning that Chen Jin saw the first day's pre-sale box office of "The Founding of a Party" on the news.

It can be seen that China Film Group is very confident in the movie and has people promoting it every day.

The pre-sale box office result of 512 million on the first day is indeed impressive.

Because today is the second day of pre-sales, even if it doesn’t reach 500 million, it won’t be too bad; those who bought online on the first day must be audiences who are interested in the movie.

Different from the group buying promotion of "Love Is Not Blind" which increased day by day, the pre-sale now has returned to the situation where it is more on the first day, less in the following days, and increases in the two days before the release.

After all, the pre-sale of "The Founding of a Party" was opened yesterday and it will be released on July 7st.

The premiere will be held on the 27th, followed by previews in first- and second-tier cities.

Of course, audiences who want to watch the show will buy tickets in advance on the first day.

"If you calculate it this way, it shouldn't be a problem for pre-sales to exceed Let the Bullets Fly. As for Love Is Not Blind, it's still a bit difficult!"

Chen Jin made his estimate according to the rules.

However, there will be two more waves of pre-sale increases.

"China in Poetry" will be rebroadcast on CCTV's prime time tomorrow, and there will be a premiere the day after tomorrow. These are two very good waves of publicity. If the effect is good, many people will take out their mobile phones or go to the cinema to buy tickets to watch the movie.

Especially the middle-aged and elderly groups in first- and second-tier cities!

(End of this chapter)