I was just thinking about taking the arts exam and you said I've been playing supporting roles

Chapter 248 breaks CCTV record again!

"Fuck, this show is good!"

"nice!!!"

“It’s just as authentic as the show on the Spring Festival Gala!”

"When Chen Jin appeared, I felt it coming. I got goosebumps!"

"I'm reminded of the Spring Festival Gala's "Qinyuanchun Changsha". To be honest, this guy's recitation of that poem is still echoing in my mind when I think of it now!"

"It's like brainwashing. I can't remember the other versions at all!"

“Even children can watch it!”

"..."

While watching the show, Chen Jin was checking Weibo and Douban. Many people were already commenting on it.

Douban's current rating system is very worthy of reference. The gender opposition has not yet formed, and it is not a gathering place for cesspools. It is just a bunch of young and fresh people who love watching movies and TV series.

A stream of five-star reviews followed, even though the show had only been aired for a few minutes.

But many Douban users like to rate the works immediately. Of course, there are negative reviews, but they are almost negligible.

Looking at the popularity online, Chen Jin felt that this show... was going to be a hit.

After all, domestic variety shows are not as developed as they are in later generations. The highest ratings of "If You Are the One" can reach 4.23%, and the ratings of "Super Boy" and "Super Girl" are about the same.

But these are local stations. Except for Mango TV which sometimes launches attacks on CCTV, other satellite TV stations have no chance of challenging CCTV at all.

The ratings of many CCTV programs are always the highest during the interruption period.

For example, TV series, news broadcasts, focus interviews, etc.

You should know that not every household can receive satellite TV channels; but CCTV-1 is basically available as long as you have a TV.

Moreover, some families only watch this set of programs, which is a natural advantage.

Therefore, the god-level variety show "A Bite of China" created by CCTV next year will create a myth of variety show ratings and directly break 10.

If it were on other satellite TV stations, breaking 4 would definitely be the trump card of the year.

For example, the "Running Man" and "The Voice of China" that made Blueberry TV rise, the highest viewership rating of "Running Man" in the first season reached 4.515%; and the champion of the first season of "The Voice of China" was born, reaching 6.101%!

Both programs became two phenomenal variety shows in China that year thanks to their respective advantages.

Internet microblogging certainly played a big role as well.

"Running Man" barely broke 2 on its first broadcast, and "The Voice of China" broke 3, 3.62%, ranking second in the country at the same time, only behind "Happy Camp"!

But this won’t be until next year.

What Chen Jin is doing now is to bring forward a future program similar to "China in Classics" ten years in advance, which is indeed a dimensionality reduction attack.

It doesn’t mean that future programs will definitely be better than current ones, but the creativity and quality of CCTV’s programs will definitely get better and better.

Drip!

Sure enough, Chen Jin received the message from Liu Gang at 6:10.

As the chief planner and partner, Chen Jin needs to know the ratings because it involves the sharing of investment and sponsorship income.

The sponsorship fees and advertising for the first issue of "China in Poetry" were auctioned for a total of 7100 million yuan, including 4500 million yuan for exclusive sponsorship by Yanghe, and sponsorship by Midea, Yili and others.

This is of course just one of the sources of income; there are also copyrights for online distribution, overseas distribution, and so on.

And this is only the first issue.

If the subsequent ratings are good, sponsorship and placement can be increased, and breaking 100 million is not impossible.

Compared with the hit TV series "A Bite of China" next year, if "Poetry" can achieve the same viewership ratings, the final total revenue can reach around 2 million yuan.

The production cost of "Poetry" has only cost more than 300 million yuan so far.

And each period's expenses are less than the previous one.

Because "A Bite of China" had to travel all over the country to collect materials, the production cost was very high, reaching more than 3000 million yuan; Chen Jin estimated that "Poetry" would cost about half of that, or around 1500 million yuan.

With such an investment, the profits are definitely considerable.

It’s comparable to the revenue from a hit movie.

Otherwise, why did many satellite TV stations later launch variety show projects?

Moreover, it is very profitable. With the success of the first season, there will be more investment in the second season.

If he could do this for 10 years, Chen Jin could probably earn hundreds of millions just from this show.

With a share of 2 million, he can also get tens of millions.

CCTV was very generous and timely in this settlement.

After all, they are wealthy and cannot afford to delay paying sponsorship fees.

Unlike some local satellite TV stations, there are still wrangling and lawsuits.

"The premiere ratings were 4.73%... this is going to skyrocket!"

Chen Jin was also shocked by the excitement when he saw the message sent by Liu Gang.

He didn't know what the initial ratings of "A Bite of China" were, but he estimated that they might not be this high.

After all, at the beginning, the popularity of "A Bite of China" could not compare with that of "Poetry". It was eventually due to the continuous fermentation of the Internet and media that the highest ratings exceeded 10%, surpassing the ratings of many popular TV series on CCTV. This was something that the Central Radio and Television Station had not expected at the time.

Now, Chen Jin feels that he should be the first person to try something new.

CCTV has been hit so hard by Mango TV recently that it has no power to fight back.

In several time periods, the ratings were blown away; and Mango TV was also planning some variety shows. CCTV only realized it later and made a desperate move to launch "A Bite of China", proving its dominant position as the number one radio station.

Nowadays, the early emergence of "Poetry" can be regarded as an earlier rise in variety shows than Mango TV.

Liu Gang also revealed an inside story to Chen Jin.

Next month, the Radio, Film and Television Administration will hold a symposium, mainly to convene several members of Mango TV.

Prevent some radio and television programs from being overly entertaining!

This is the most important document in the entertainment industry in 2011 - the entertainment restriction order.

But the so-called entertainment restrictions do not mean restrictions on entertainment or entertainment programs. This term is not a correct description.

In fact, it is to reform several TV stations.

But there are too many anti-China traitors in the media, who are trying to lead the trend and think that the country should restrict this and that.

Especially the distorted view of love brought about by "If You Are the One", such as people would rather cry in a BMW than sit on the back of a bicycle.

CCTV...is certainly not included in this restricted entertainment list.

The main channels I play are Mango TV and Litchi TV.

"From this perspective, this first episode will most likely reach 6% or even higher viewership!"

This was already a hot item in 2011.

After all, this is only the first issue.

The second episode will see a further increase in ratings as it spreads through the Internet and media...More importantly, this episode is just a test run and not a prime-time show.

As we all know, CCTV’s prime time is 8 o’clock sharp.

That is the time period when CCTV's major dramas are broadcast.

This time period does not mainly attract Internet users, but ordinary people who wait in front of the program at a fixed time every day. Most of them are middle-aged and elderly people over 40 years old. Some even only watch CCTV365 1 days a year.

Some will switch channels.

That’s why some TV series have a viewership rate of 2% while others can reach 8%!

2% may be the basic base. Even the worst drama can have this ratings because they only watch this channel.

6% are floating users.

If the TV series is good, he won’t switch it. If it’s not good, he will change the channel.

It is precisely because of this that CCTV wants to test the waters and set aside a certain day on the weekend to produce a variety show; one is to see the response, and the other is to attract investment.

The income from variety shows is much more than that from TV drama advertisements.

Just look at the scene of the Spring Festival Gala and you will know.

TV dramas are for maintaining stability and stabilizing the profits of CCTV's prime time; while variety shows are for increasing revenue after rectification.

If it succeeds, wouldn't it create another benefit? !

buzzing-

While Chen Jin was thinking, Guo Xun called.

"what happened?"

Chen Jin swiped to answer the call.

"Enter for the awards. The registration for all the major awards this year has started. Which one should Love Is Not Blind be applying for?"

"Can't report everything?"

Chen Jin remembered that she seemed to be shortlisted for several awards.

The reason for applying for the award is of course very simple. First, it is to allow many staff members who filmed this film to have the possibility of winning awards, which is very helpful for their income.

For example, Best Cinematography, Best Editing, etc., Guo Xun obviously also wants to rely on the Best New Director award to increase his fame.

Chen Jin may look down on it, but other people in the crew still take the award very seriously.

Another point is that if you are shortlisted for these awards, you can get money.

It can be seen as a disguised way for the country to use the box office funds to reward some excellent films and filmmakers.

The prize money ranges from tens of thousands to hundreds of thousands. Many movies lose money when they are released, but they can rely on these awards to make up for their losses.

For example, a masterpiece "The Piano in a Factory" released this year had an investment of 500 million yuan, but the box office was only 654 million yuan. In the end, the producer obviously lost money, but it was able to turn losses into profits thanks to awards and some overseas distribution.

There are many such movies in the country at present.

Of course, another very important factor is that by attending these award ceremonies, you can get to know people in the circle.

It is the best way to make connections.

Especially for those unknown filmmakers, they can attract some investment and get to know some industry giants.

This is similar to many film festivals, which are great places to make friends.

Since Chen Jin is in the entertainment industry, it is obviously inevitable for her to participate in awards at such occasions.

“You can report all of it!”

“But there are no hundred flowers this year!”

"I heard a piece of news, I don't know if it's true or not, you can ask Director Zhang, it seems that the radio, television and propaganda departments are focusing on building the Huabiao Awards this year!"

"The Golden Rooster is not very good..."

The Golden Rooster Awards in recent years have indeed been getting worse and worse. In the last 09, Huayi almost won all the Golden Rooster awards.

So no one else is going to play with the Golden Rooster organizers.

What the hell?
Not to mention catching up with the not-yet-notorious Golden Horse Awards next door, even the Golden Statue Awards, which are meant for self-entertainment, can’t even touch the surface.

On the contrary, the Huabiao Awards was held with great fanfare this year.

In fact, when it comes to awards, the only thing you should worry about is that you play with your own hands, or that there are too many awards being given out. If you are a little more fair and increase the traffic, the value will naturally increase after a few years.

The Oscars are actually quite watery, but they are popular and the awarding of awards seems to be fair.

At least some of the nominated films are pretty good, but winning an award depends on public relations, and that’s the way it is now.

The future is actually like that.

"Then report everything that can be reported!"

"I'll ask Master San and Director Zhang which award ceremony they are going to!"

Generally speaking, the popularity of an award is related to the participating celebrities, but Han Sanpin's status is different, and many people may look at his actions, so Chen Jin has to ask clearly.

After making a phone call with Zhang Yimou and Han Sanping, Chen Jin felt for the first time how grand the Huabiao Awards were!

Many artists from Hong Kong and Taiwan have been invited to participate this year, and Han Sanping and Zhang Yimou will be there in person.

Television stations in Hong Kong, Taiwan and other places will broadcast this event live, and many online media such as Sina, Golden Eagle and Tencent will also broadcast it live.

Needless to say, there will be a lot of celebrities participating this time.

Especially Hong Kong, we’re here to take you in!
As soon as he saw this situation, Chen Jin felt like it was a surrender.

Let these Hong Kong directors and actors cooperate more with mainland film companies, and stop focusing on making Hong Kong films.

It can also be considered a conciliatory policy.

At present, movies directed by Hong Kong directors and starring big-name Hong Kong stars are still very popular in mainland China... Chen Jin speculated that this is a transition, first to heat up the domestic film market and then to nurture local directors and actors.

The ideas above are always more forward-looking than those below.

“That really means something different!”

Both "The Hawthorn Tree" and "The Founding of a Republic" are nominated.

However, because "The Founding of a Party" was released on July 7, the deadline for this year's Huabiao Awards was exactly the end of June. It was a "perfect" miss and can only be nominated for the Golden Rooster Awards in November.

Guo Xun wanted to try for the Golden Horse Awards, but Chen Jin didn't have a good impression of this award. However, the Golden Horse Awards are now the most prestigious awards in China, Taiwan and Hong Kong. If Guo Xun wanted to go, Chen Jin asked him to go alone with the crew.

He didn't want to flatter those guys.

In the future, the repeated surges in domestic box office will verify one fact.

That is, China alone, the local market, can fully support the blue ocean of the film industry.

Instead of sweeping Hollywood, it is better to focus on the domestic market and maximize your box office appeal; just like Jackie Chan, Stephen Chow and Bruce Lee in Hong Kong back then, they were able to attract crowds of people to the streets and get a hundred responses to their call.

As long as the movie is released and the masses flock to the cinema to support it, Hollywood will naturally come knocking.

No one has trouble with money.

Your movie has the box office appeal of 10 billion or 20 billion, who wouldn’t be jealous?

So what Chen Jin needs to do is to maximize his influence in the country!

Wu Jing and Shen Teng who are beyond the future.

And the awards are just a bonus.

Watching teacher Tang Guoqiang reciting "沁园春·雪" with deep emotion on TV, Chen Jin felt even stronger.

Only when the country is strong can its films go abroad.

Otherwise everything else is bullshit.

……

At this time, backstage at CCTV, everyone could see the excitement on Liu Gang's face.

exploded!

"China in Poetry" has a huge viewership rating.

The first is the number of concurrent viewers.

This is the data that CCTV can see.

Before the program was broadcast, the concurrent viewership of Channel 400 was 10. After 800 minutes of broadcast, it reached 800, doubling directly, and remained at around throughout the broadcast.

This data is actually what Liu Gang values most.

Concurrent viewing refers to the number of viewers watching a program at the same time at a specific point in time.

It reflects the real-time attention and popularity of a program at a certain moment during its broadcast.

Simply put, it is the “number of people watching at the same time”!
Suppose that when a program is being broadcast, 1000 viewers turn on their TVs or watch the program online at the same time, then the concurrent viewing number is 1000.

And if this number increases over time, for example, to 2000, it means that the number of people watching at the same time has increased.

This is a data reference developed by CCTV in order to cope with the impact of online viewership.

It can intuitively reflect the appeal and popularity of a program at a certain moment.

If the concurrency number is very high, it means that the program attracted a large number of viewers to watch it at the same time when it was broadcast.

The audience stickiness can also be determined by observing the changes in the concurrent viewing numbers to determine whether they continue to pay attention to the program.

If the number of concurrent users remains stable or increases during the broadcast of a program, it means that the audience is interested in the program content and has a high stickiness.

Ratings are still too general compared to concurrent numbers.

Although it is also for reference, it is a statistical calculation of the ratio of the total number of people who have watched a program over a period of time to the total audience group.

The concurrent viewing number focuses more on the number of people "watching at the same time".

It better reflects the immediate impact of the program when it is broadcast.

If a show airs and 100 million people watch it in one day, but those people may have watched it at different times, then the ratings may be high.

But if at a certain moment during the broadcast of the program, 50 people are watching at the same time, then the concurrent viewership number is 50. This number can better reflect the "popularity" of the program when it is broadcast!
Now, the number of concurrent broadcasts of "China in Poetry" has more than doubled compared to before it was broadcast.

This is the first time such an outrageous thing has happened since CCTV set this data.

Originally, this record of concurrent connections would not be broken until "A Bite of China", but now, "Poetry" has broken the record ahead of time.

This should also be the variety show with the highest ratings in the history of CCTV.

“It has never fallen!”

"The number of concurrent connections has also been rising..."

Liu Gang was a little stunned. The average viewership range had actually not fluctuated much, around 6.15%, and this was the average viewership for the first episode.

And the highest ratings have not yet arrived.

Because I just finished reading Tang Guoqiang's "沁园春·雪".

If nothing unexpected happens, it can reach 8% or even higher.

Apart from the Spring Festival Gala, only a few TV dramas in the prime time in the past few years could achieve such ratings.

"Hahaha, we can apply for a prime-time broadcast opportunity!"

“Number 26, let’s see how high we can reach!”

Although this is a rerun, the number of users includes a group of TV drama viewers, so it is actually not low.

Some netizens who have watched it once will even continue to watch it again.

Because the first episode was really nice.

Whether it is the actors' performances, the casting, the creative process of the program, etc., it seems to be the same as Chen Jin's program on the Spring Festival Gala, but its duration has been increased by nearly half an hour.

The plot is similar to many TV shows and movies.

The story is better than the Spring Festival Gala.

The reason for the Spring Festival Gala is that the program cannot be too long, but now it has been made into a variety show with a total duration of 1 hour, which is of course better to watch.

Chen Jin was very excited after seeing the message Liu Gang sent him.

I didn't expect that an idea that I stumbled upon by accident would become so popular now.

Perhaps... even he himself had never thought of this!
(End of this chapter)