The sweetest in the entertainment industry

Chapter 586 Variety Show Invitation

"The subject matter of 'The Tenants' is such that it won't pass censorship so quickly. It will be repeatedly cut and adjusted. It would be considered efficient if it could be scheduled for release in the second half of the year. I suggest you take on a variety show in the first half of the year. You can't rely solely on commercials and magazines to maintain your exposure. What do you think?"

An artist's popularity translates into money. Since they've decided to change their previous career path, there's no reason for them to remain silent for so long.

Appropriate exposure is indeed necessary.

As for those trending topics due to personal matters, they don't count as legitimate traffic. Any artist with a modicum of ambition shouldn't be complacent about them, but should instead seek a healthier development model.

Gu Lanxi pondered for a moment, then asked her, "What variety show?"

The two had not communicated online before. Mei came to her house directly because Mei had been staying at home for a long time recently, making it easier to find her and to communicate better in person.

Having worked too much recently, Gu Lanxi was finally able to take a break. She was curled up on the sofa, looking rather listless.

Mei Xue didn't beat around the bush and said directly: "It's a reality show for pregnant women called 'Gentle Holiday'."

"A reality show for pregnant women? Learning about pregnancy and infant care? Interspersed with various soft-sell ads for baby products? Are they going to start doing formula milk commercials next?"

Thinking that she was only 23 years old and about to enter a new stage of her life, Gu Lanxi couldn't help but smile.

It felt like she was constantly pressing the fast-forward button.

While others were in junior high, she was in college; while others took the college entrance exam, she was recommended for graduate school; while others were dating, she got married; while others broke up, she had a baby…

Seeing her smile, Mei Xue picked up her coffee cup and sniffed it with a sideways glance.

“If you’re willing to take it, I’ll keep an eye out for it. Milk powder endorsements are very expensive. Last year, so-and-so signed a two-year, 80 million yuan contract, which is much more cost-effective than what you could do by going up mountains and down to the sea. Besides, several of your endorsements are expiring at the end of the year, so this would be a good option. Alternatively, diapers or baby products would also be fine.”

These days, children's money is the easiest to earn, and those maternal and infant brands are extremely willing to spend money on celebrity endorsements.

She didn't just say those things casually.

She had been thinking about these things for a long time, and was just waiting for an opportunity to ask for her opinion!
Gu Lanxi's endorsement fee was already high, and it has become even higher this year. Not every brand can afford to renew the contract.

From a brand marketing perspective, once they've built brand awareness and secured a substantial market share through her, changing the spokesperson is practically a done deal if there's not much room for improvement.

For example, Zhiyi Auto and Xiaowei Technology.

Furthermore, after Gu Lanxi became pregnant, she was unable to complete many exercises, which reduced her compatibility with certain brands.

For example, outdoor gear for travelers.

Mei Xue had already started thinking about which brand to use to replace them.

"If these things go wrong, we can basically retire immediately, so let's just forget about them."

Seeing that she was serious, Gu Lanxi refused directly.

Because Tuantuan wouldn't eat those commercially available milk powders, nor would she use those mass-market diapers and bottles. She wouldn't recommend things to her fans that her own child wouldn't use.

Mrs. Lu is an ultimate gourmet who is particularly concerned about food safety. Not only does she grow her own vegetables and fruits, but her poultry and livestock are also raised by her own farm. As for milk powder, she bought a ranch abroad more than forty years ago, before her eldest brother Lu Nanyi was even born.

The milk we drink at home is all produced on our own farm. Any leftover milk is sent to be made into milk powder.

Lu Tai has invested heavily in purchasing a high-end infant formula production line, which is fully automated and mechanized, and its own research team has meticulously developed a confidential formula.

The three Lu brothers, including Wei Chen and Jia Ning, as well as a number of Lu family collateral descendants, and even the children of relatives and friends, all grew up drinking this milk powder.

As for infant and toddler clothing and other items, some of my relatives make these and will make them specifically for Tuantuan. If not, there are also world-class high-end brands to choose from.

But these are things that are not easy to talk about.

Firstly, she wasn't someone who liked to flaunt her wealth. Secondly, even though she had seen a lot of the world with Mrs. Lu, her childhood experiences had instilled in her a great deal of tact in her speech and a strong sense of boundaries. She wouldn't say anything she didn't want to say.

Lu Nanting was away from home due to a business trip, so Aunt Xiao cut her a small bowl of cantaloupe. She huddled in a corner of the sofa, placed the bowl in front of her, held it with her leg, and ate it with a small fork, taking small bites here and there.

Knowing that she gets hungry easily and eats small, frequent meals every day, and knowing that a nutritionist is constantly monitoring her health data, and that her daily exercise and diet are carefully planned, Mei Xue pretended not to notice and steered the conversation back to the variety show:
"As you know, you already have a lot of variety show offers. After 'Walking with Love' became a hit, you filled in for Teacher Lu for a while, so you got even more offers. This one is a slow-paced variety show that I recommended to you after considering all aspects. It's the most suitable for your current situation."

Gu Lanxi also knew about the variety show invitation.

Because of her sharp mind, various academic programs started trying to recruit her from a young age. The one with the most connections even persuaded her mentor to act as an advocate, but she has never been the type to show off her knowledge, so she refused them all.

Later, I discovered she was very sharp-tongued, and she started appearing on talk shows again. She's the kind of person who likes to put on an act, and she doesn't like expressing her true thoughts in front of crowds. She also doesn't need to cultivate a persona with a strong opinion, so she declined all offers.

Later, couple reality shows became wildly popular, and all sorts of couple reality shows and dating reality shows came to her. Besides the fact that she was hard to invite, they wanted to invite her anyway, because if they could persuade her, they could also get Lu Nanting along with her, which would be a huge win.

She disliked public displays of affection and refused them.

As for various sports and adventure programs, they have tried to reach her because she has shown amazing talent in sports.

But she didn't want to turn her hobby into a job, so she didn't agree.

Speaking of slow-paced variety shows, Gu Lanxi immediately thinks of popular food programs and travel shows, but she has never heard of a variety show featuring pregnant women.

"show me?"

"It's organized by Hunan TV, inviting expectant mothers at different stages of pregnancy to participate. What I'm thinking is that the pace is relatively slow, not tiring, and you can learn practical new knowledge. Also, Teacher Lu's street dance variety show is already planning its second season. If you take this, you'll have more time together in the same city, which can effectively alleviate your pregnancy anxiety."

Gu Lanxi chuckled: "I'm not anxious at all. He's going out to earn money, not to play around. I have so many people at home taking care of me. I have money, free time, a career, and a stable relationship. Why do you think I would be anxious?"

Mei Xue felt a slight sting and took a breath: "OK, Hunan TV is a big and powerful company, and the appearance fee is quite high. All the conditions are suitable. You can't complain that the money is too much, can you?"

Gu Lanxi then opened the documents.

No matter when or where, she would never turn down money.

"Slow down, hear the sound of life growing, and in the days of waiting for you, rediscover yourself. Don't be anxious, this is just a special holiday..."

Gu Lan read the first few lines of text aloud, a smile unconsciously creeping onto her lips.

It's quite interesting.

"Scientific care, emotional resonance, and aesthetic experience—before becoming a mother, we must first become ourselves."

After reading through each episode's plan, Gu Lanxi nodded.

This variety show is definitely suitable for her right now.

It has positive values, is interesting and lighthearted, and can also prevent rumors from spreading about her after childbirth, such as that she didn't give birth to the child herself.

Just treat it as a game. Although she may not know most of the other guests, she is not socially anxious. We'll see how things go, and I don't think anyone will deliberately make things difficult for her.

"Six episodes are recorded in half a month each time, then there's a month's rest, followed by another half month of recording to finish the remaining six episodes?"

"Yes, in order to reduce the burden on pregnant mothers and allow the guests to be in better condition for recording, this variety show does not need to be recorded separately for each episode."

This was more to her liking, but Gu Lanxi still had some concerns:

"Most of my fans are not very old. Will they watch this show?"

"Oh, even if it's just to see you chatting with someone, people will still watch."

Mei Xue chuckled softly and put down her coffee cup.

She's been in the industry for over twenty years, and she can usually tell an artist's qualifications at a glance.

People like Gu Lanxi, who are very thoughtful and individualistic, are actually quite popular in their daily lives.

She used to just not want to live that kind of high-profile life. But once she's willing to express herself, even if she's sitting in a crowd, she's still the first person people see.

This is not just about appearance.

It's not so much aura as it is an aura.

Calm, composed, confident, and exceptionally charming.

Gu Lanxi eventually accepted the role in the variety show.

Filming began in mid-March and was completed in mid-May.

Before that, she needs to finish her work.