Rebirth: My dad is too obedient

Chapter 516 The Bright Moon Shines Over the Great River

Nie Fei began to speak:

"Based on a valuation of 40 billion RMB, they offered two options:"

First, it invested 20.4 billion RMB to acquire a 51% controlling stake in 'Ranbing'.

If we don't accept this proposal, they are willing to invest 12 billion RMB for a 30% stake and a seat on the board of directors.

Zhou Junjun:
"They're really willing to bleed a lot of money..."

Joking aside, Zhou Junjun is, after all, someone in the sporting goods industry, and understands that the valuation and investment offer that "Amrex" gave to "Ranbing" is already extremely high.

Nie Fei began to speak:

"Both of these proposals have crossed our bottom line."

I haven't explicitly rejected them yet; I've only said I need to discuss it with the parent company, but I've already given them the hint of refusal.

Xu Chen nodded:

"Put it aside for now, and then find the right time and the right way to refuse."

Whether it's controlling stakes or board seats, no amount of money can be given away.

I created the 'Roasted Ice' brand not just to make money.

What he didn't say was that "Ranbing" was a brand created for Xie Bingran, and he definitely wanted to have complete control over it.

If others control the company or occupy its board seats, then the subsequent decision-making of "Ranbing" will be hampered.

If the other party decides to sacrifice the interests of "burning ice" for investment purposes, it is possible that the board of directors could completely "kill" burning the burning ice project.

This was a common tactic in the business warfare cases that Xu Chen had seen and heard about in his previous life.

Xu Chen had also discussed this in detail with Professor Fang Jun. In Fang Jun's view, based on valuation or market value, the upper limit of the development prospects of "Ranbing Sports" and "Chenfeng Technology" over the next ten years is at least tens of billions or even over a hundred billion.

The current valuation of 40 billion yuan for "Amray" seems like a lot, but Xu Chen doesn't even consider it.

In 2007, Anta's market value was approximately 130 billion yuan, while Li Ning's valuation was approximately 300 billion yuan.

Xu Chen, who was reborn, knew that Li Ning's valuation would fluctuate little after about ten or twenty years, and was expected to hover around 350 billion.

However, through various capital operations and domestic and international expansion, Anta's overall market value will reach an astonishing 2000 billion yuan.

Xu Chen naturally still has great ambitions and confidence in "Burning Ice Sports".

Of course, nothing is achieved overnight; it requires more than ten or twenty years of hard work.

Fortunately, Xu Chen and Xie Bingran are still young, and their father, Xu Zhiquan, is in his prime, so they have enough patience and determination to invest in the project for the long term.

At the same time, no matter how strong Bing Ge is, her peak performance may only last for a few years, and her entire athletic career may only last for a dozen years.

Eventually, he will have to face the issue of retirement.

However, the "burning ice" brand can last for decades or even centuries.

Even after Xie Bingran retires, her legacy will remain in the sports world, among the sports community, and in the public's perception.

And this is Xu Chen's underlying plan.

This is a truly long-term endeavor, and it's impossible to change the core growth path for short-term gains or external constraints.

Therefore, from any perspective, there is no reason to accept "Amrex's" investment or controlling stake now in order to "cash out money".

The matter hardly needed discussion; Nie Fei had already understood it perfectly well.

But she still reminded her:
I will try to find a tactful way to reply to the other party.

However, from this point on, we will be completely defined as a 'competitor company'.

They might use more direct competitive tactics, or even propaganda and suppression, to bully us.

Xu Chen nodded:

"The sports category is relatively risk-controlled, unlike food and medicine which involve personal safety, or real estate and finance which involve leveraged capital..."

As long as product quality and user reputation are maintained, it is difficult for a sudden, catastrophic black swan event to occur.

We pursue long-term growth, not short-term blind expansion.

"Not resorting to excessive debt financing is also out of consideration for our own positive and sustainable operation..."

Zhou Junjun straightened her expression and suddenly spoke:
"Sometimes, I really can't help but doubt Mr. Xu's age."

To be honest, I originally thought that you were just using Mr. Xu's investment to start two companies.

Now I'm convinced.

Your industry insights and development strategies may seem casual, but they are not something you can learn in a typical business school.

Nie Fei said with a smile, "I told you a long time ago, but you didn't believe me?"

What Zhou Junjun admired even more was "Little President Xu's" steadfast character.

He always seems to know what he truly wants, what he should give up, and what he should hold onto.

Actually, the conditions offered by "Amrexed" are already quite good.

If Zhou Junjun were to make the decision herself, she might actually choose to take the 12 billion or 20 billion yuan in cash, essentially "cashing out and leaving the game."

It's clear that "Mr. Xu" is serious about the "Burning Ice" business, rather than just using it as a tool to make money.

From the perspective of "Lifeng" and Zhou Junjun, cooperating with such a "operator" would naturally be more reassuring, without worrying that the other party would suddenly "run away".

Xu Chen smiled and looked at Nie Fei and Zhou Junjun, saying:

"No matter what 'Amrex' or other competitors want to do, we just need to do our own thing."

Be psychologically prepared, have a strategic defense, and have adequate cash reserves.

Focus on product quality and reputation, and avoid shady practices to maintain a stable customer base.

To reiterate, we don't aim for instant success; we simply need to proceed step by step and ensure a healthy growth curve.

Even with short-term fluctuations, there's no need to be anxious or over-trade if the overall trend is positive.

As for external threats, we'll meet them head-on, whether they come from the army or the flood.

He forced him to be strong, and the breeze was blowing on the hills.

Let him be as arrogant as he wants, the bright moon still shines over the great river.

Nie Fei and Zhou Junjun both straightened up at the same time.

The three of them raised their glasses at the same time and clinked them together in the air.

……

……

Xu Chen stayed at home in Tonghai New Village for the two days of the weekend.

There are still some locust flower dumplings that Xie Bingran and I made last time that are still frozen in the refrigerator, so we can finish them off now.

While eating the dumplings that she and Xie Bingran had made together, Xu Chen started to miss the little foodie again.

Fortunately, I'll be able to see her next week when we film the "U-Love-Me" commercial, which will ease my longing...

On Sunday afternoon, Xu Chen received a call from his father, Xu Zhiquan, who talked about Hua Shaojie.

Over the weekend, Hua Shaojie was invited to visit the Tiancheng Industrial Park.

"Da Tuo Auto Shop" is currently in a continuous demand for goods, so workers are working overtime on the production line even on weekends.

Guo Liang had just returned from a business trip, so he and Xu Zhiquan received Hua Shaojie.

Xu Chen inquired about "how the chat went," but Xu Zhiquan chuckled and showered Hua Shaojie with praise:
"He is indeed a highly skilled individual. He not only understands brand marketing, but he can also discuss distribution with Guo Liang."

"In addition, this person is very meticulous. He actually arrived in Tiancheng a day early and quietly went to check out the market on his own, and even studied the reputation of 'Chenfeng Technology' here."

Xu Chen: "This investigation is too detailed. It's the same tactic Jiang Huaqin used back then."

Xu Zhiquan: "This is a good thing. It shows that they are cautious and have a methodical and logical approach to doing things."

For us, it's about bringing in a core executive; for him, it's a crucial career choice.

Xu Chen: "President Xu's evaluation is very high!"

Xu Zhiquan: "He is a very good talent. When I talk to him about business, his thinking is very clear and his understanding of problems is very thorough."

We've already come up with some ideas for the marketing strategy of 'Chenfeng Electric Vehicles,' and Guo Liang's team has found them very inspiring.

Old Xu paused for a moment:
"The only problem is that he used to work on 'Cadillac,' which is a bit out of touch with reality. If he really wants to come here, he'll need to be adjusted a bit. But he's willing to do research and market research himself. Let him go with Guo Liang around the northern counties and cities, and he'll basically figure it out."

Then there are those who come from foreign companies, and they always speak with foreign words mixed in, making it hard for people to understand them.

These are all minor issues, I can get used to them..."

Xu Zhiquan spoke at length, and his overall evaluation of Hua Shaojie was quite high.

Xu Chen: "What happened next? Did he give any feedback?"

Xu Zhiquan: "You have to admit this person is meticulous. He hasn't made a clear statement yet, but his attitude is sincere and honest."

I think he's tempted, but I do need to think about it.

After all, he came from a large foreign company, and it also involved a long-distance relationship with his wife.

Xu Chen: "Okay, let's wait for his feedback."

He's gone back to Shanghai. I'll ask him about it again in a while.

We shouldn't be too enthusiastic or overly deliberate.

Xu Zhiquan chuckled: "That makes sense!"

Old Xu remembered something else:
"You need to come back on the 6th!"

He thought for a moment, then said, "You need to be there on the 6th, so you have to be back by the evening of the 5th at the latest."

Xu Chen was taken aback: "Mr. Xu, is there something important that you have such a clear need?"

Xu Zhiquan: "The production line will stop around the 4th and resume operation on the 6th."

Xu Chen: "Huh? Why? Didn't they say the production line would never stop running?"

Xu Zhiquan: "I have a car that's stuck in production, and it has to wait until June 6th for it to roll off the assembly line."

Xu Chen: "Mr. Xu, stop keeping me in suspense!"

Xu Zhiquan's hearty laughter came through the phone. He paused for a moment before continuing:
"June 6th marks the production of the 6th 'Chenfeng Ice Power'!"

Xu Chen gasped, unable to hide his surprise:
"Six hundred and sixty thousand units..."

Xu Zhiquan sighed with emotion:
"Yes! I only found out when I had a meeting with Director Yang and Guo Liang the day before yesterday and did the math."

It was perfect timing, hitting the mark on June 6th!

Old Xu chuckled again:

"I've arranged a ceremony to mark the production line of the 66th Chenfeng electric vehicle. We need to make it lively in the park!"
I'm also discussing with Fang Jun whether we should ask the leadership for their permission...

Wu Yongming may not have time to grace us with his presence, but we still have the opportunity to invite other city leaders!
On Wu Yongming's side, at least he should invite his secretary, Qu Fei, over.

Xu Chen: "This is indeed a good thing..."

Six hundred and sixty thousand units—that's a huge milestone.

Xu Zhiquan: "These are the big steps!"

In addition, there are two more pieces of good news.

Xu Chen: "Huh?"

Xu Zhiquan: "Firstly, the new production line introduced from Yamaha in the North Industrial Park has entered the final debugging and acceptance stage and will be put into use soon!"

Secondly, in addition to 'Datuo Auto Dealership', 'Aixing Auto Dealership' has also reached a channel cooperation agreement with us.

I first asked Guo Liang to keep some stock, which was for negotiating with 'Aixing Auto Shop'.

With these two channels, 'Datuo Auto Dealership' and 'Aixing Retreat,' plus the directly operated stores Guo Liang has established in key cities, we can completely penetrate the entire northern market!

Xu Chen joked, "Congratulations, Mr. Xu!"

"Mr. Xu is moving so fast, it's putting a lot of pressure on my advertising company and 'Ranbing Sports'!"

On the other end of the phone, Old Xu's hearty laughter came through again:
"Remember to come back on the 5th, book your plane ticket now!"

Xu Chen: "Oh."

……

……

Monday arrived in the blink of an eye.

Xu Chen had a badminton lesson in the morning, took a cold shower back in his dorm, and then strolled off to the company.

When I got downstairs at the company, Huo Guolong, the new administrative senior colleague, was already waiting for me.

Xu Chen needed to take his Grand Cherokee for maintenance, so he arranged for Huo Guolong to drive the car over.

Huo Guolong had driven for "leaders" during his military service, and he was very good at holding the steering wheel.

"Is there anything that's not going smoothly for you, boss?" Huo Guolong asked.

"Nothing's wrong, just a normal minor maintenance will do," Xu Chen said with a smile.

"okay!"

……

Upon entering the office, I heard an excited discussion, with several people gathered around Gu Xinxin's desk.

"What are you talking about?" Mr. Xu asked.

Nie Fei: "Brother Bing's new endorsement..."

Xu Chen leaned over and took a look. On Gu Xinxin's computer screen was a news article written entirely in English.

A quick glance revealed that Omega had officially announced its latest global brand ambassador.

In the news released by Omega, there are also photos of Bing Ge interacting with Omega when he won the championship in Zurich last month.

At the end of the article, Xie Bingran's photo was also placed alongside those of the other two "global ambassadors," George Clooney and Nicole Kidman.

The new designer, Ma Lingyao, seemed very excited:
"Bing Ge is amazing! He's on par with George Clooney now!"

Gu Xinxin then said with a smile:

"That's not all! When Bing Ge was the spokesperson for Louis Vuitton, he was put on the same level as Scarlett Johansson!"

Ma Lingyao: "I'm so nervous about meeting Brother Bing on the 1st!"

Xu Chen: "What's there to be nervous about? She's not going to eat people."

Ma Lingyao paused for a moment, then stuck out her tongue with a mischievous grin.

Zhou Junjun leaned closer and put her arm around Xu Chen's shoulder:

"I need to ask Mr. Xu for a favor!"

Xu Chen: "What kind of talk is that?"

Zhou Junjun chuckled:

"I haven't had a chance to get to know Bing-ge better yet!"

Look, I happen to be here too, number 1..."

Xu Chen: "Then I'll trouble Vice President Zhou to come along and assist with the filming. Let's have dinner together tonight!"

Zhou Junjun said happily, "Okay, then I'll have to dress more formally."

Xu Chen then said to Gu Xinxin:
"With Wu Feifei and Su Rong added to the list, we'll have quite a few people going to film the movie on the 1st."

"Let's discuss it with the director and see if we can mix some of the people into the directing team. Otherwise, it would look odd if the client saw such a large, noisy group of us."

Gu Xinxin: "Understood, boss!"

Ma Lingyao quickly replied, "Don't worry, boss! We'll disguise ourselves as lighting technicians and prop masters!"

Zhou Junjun sized up Ma Lingyao:

"The lighting technician and prop master are all big guys like Brother Guolong, you'd better pretend to be a costume assistant!"

"All right."

……

(End of this chapter)