Rebirth: My dad is too obedient

Chapter 422 Thanks for the long legs

Dean Lin Ruyang suddenly Cue Xu Chen. A group of students looked around, but there was no sign of Xu Chen.

Dean Lin took a quick glance and realized that the boy had skipped class and left early again.

The old man suddenly became angry again.

Dean Lin's already sparse hair on his forehead stood up slightly, and he whispered:

"Let's go! Let's go eat!"

Then he turned around and said to Captain Zhao Siting:
"Don't tell Xu Chen, let him starve!"

Zhao Siting shrank his neck and whispered "Okay".

Professor Ni Zhi followed behind, and perhaps because he found it too funny, he laughed out loud.

……

……

Xu Chen and Xie Bingran ate their lunch leisurely and looked at the time. It was still early.

The "Great Wall Award" award ceremony in the afternoon would not begin until after three o'clock, and Xu Chen really didn't want to participate in the boring exhibition.

Xu Chen looked at Xie Bingran, smiled wickedly and said:
"Brother Bing, do you want to train? I'll go to the gym with you?"

Xie Bingran drank a glass of lemonade:

"Aren't you going to participate in the event?"

Xu Chen: "I want to watch you train."

Xie Bingran: "What's so interesting about my training?"

Xu Chen: "Your training is really pretty to watch!"

Xie Bingran: “…”

……

……

Twenty minutes later, the two arrived at the hotel gym.

Xie Bingran had changed into a refreshing training suit and was jogging on the treadmill.

I don’t know if it’s because I wasn’t used to being stared at by Xu Chen yesterday, but today I actually wore long pants and a long-sleeved sports suit.

Xu Chen sat on the stool, looking eagerly.

Bored.

……

The phone vibrated.

I took it out and took a look. It was a document sent by Sun Amy in the company group.

[Boss, the proposal document for Head & Shoulders has been revised. Please take a look.]

Xu Chen opened the document, scanned it roughly, and found no major problems, so he responded:

[No problem, just use this to make your proposal! ]

Gu Xinxin replied in the group:
[We have contacted the Head & Shoulders brand. They are still quite anxious about the project, but our timeline will still prevail.

Now that the plan has been revised, I will make an appointment with the other party on January 1nd after New Year's Day...

Boss, is everything okay? 】

Xu Chen: [No problem, just go there when the time comes! ]

Sun Amy: [Boss, are you really not going?
We feel a little uneasy if you don't take charge! 】

Xu Chen: [I don’t need to go, Amy, it’s no problem for you to make the proposal!
Have you asked Sister Fei? It would be best if she can come along. 】

Gu Xinxin: [I left a message to Sister Fei, but she hasn’t replied yet.

I guess he was on a business trip and in a meeting with Vice President Zhou, so he didn't have time to check the news. 】

Xu Chen: [It’s okay. Even if Sister Fei isn’t here, Xinxin, Amy, and Xiaowei, you three can definitely handle it! ]

Sun Amy made a pitiful expression:

【Thank you for your trust, we will definitely work hard! 】

Gu Xinxin remembered something and left another message:
[Boss, last time I told you, a car brand contacted us through the official website.

I have established preliminary contacts and communicated advertising needs...】

Xu Chen suddenly became interested:
[Which one? ]

Gu Xinxin: [Cadillac...

They saw the Jeep ad and asked which company made it, so they came here specifically. 】

Xu Chen thought about it and felt that Cadillac's tough and masculine style did have some similarities in tone with Jeep.

The only difference is that Jeep is more of an off-road vehicle, while Cadillac has a stronger sense of urban luxury.

However, the brand tone is all masculine and tough, and the target customer group is all "successful men".

Xu Chen replied:

[Are there any specific requirements? Let me take a look first. ]

Gu Xinxin: [They are going to make an annual advertisement for the 'Cadillac' brand.

It includes an advertising film and a set of graphic drafts, which are somewhat similar to those of Jeep at the beginning.

But they don’t have a spokesperson, so they focus more on the advertising plan itself. 】

Then, Gu Xinxin sent a brief document.

Xu Chen: [Let me take a look at the requirements first. Is this project urgent? ]

Gu Xinxin: [No rush, we are still in the initial communication stage.

They contacted us and wanted to see if we were willing to take it.

Boss, please take a look at the requirements first. There is no rush to give feedback after New Year's Day! 】…

Xu Chen clicked on the "Cadillac" requirements document and read it carefully.

The requirements are not complicated.

The annual brand image advertisement does not point to a specific model, but it is indeed very similar to Jeep's needs.

One advertising film and one set of graphic drafts.

Then there are some clichés and nonsense in the requirements, conveying the core value of the Cadillac brand, and establishing an emotional connection with the core target customer group...

It seems that the other party approached Dongchen Advertising because of the Jeep advertisement.

Whether in terms of advertising tone and texture or creative ideas, it is very similar to Cadillac's needs.

But this "Cadillac" advertisement is not something that can be done casually.

We still need to create a unique tone for Cadillac and differentiate ourselves from Jeep.

At the same time, Cadillac does not have spokespersons like Wang Shi and Xie Bingran, which means that it is indeed more concerned with design concepts.

Xu Chen thought about it and replied in the group:
[I will think about it over the next two days and discuss it again when I come back on New Year’s Day.

Amy and Xiaowei should also take a look at and think about the demand for "Cadillac". We will brainstorm when we come back on New Year's Day. 】

[Copy that, boss! 】

……

"Mr. Xu" withdrew his thoughts from work and put his mind on the "little rich woman".

Looking up, Xu Chen quickly sat up straighter.

On the treadmill, the "little rich woman" had taken off her trousers at some point, revealing her two long legs in shorts...

Xu Chen drank a bottle of cool mineral water and felt more thirsty the more he drank.

I have a girlfriend who practices sports...

So good!
……

Xu Chen looked at the full and firm muscles on Brother Bing's legs and was suddenly stunned.

He frowned, but remembered Cadillac's request just now.

A very suitable creative concept has already entered my mind.

Xu Chen took out his phone and typed out this sentence:

"The decline of males is the tragedy of this era..."

……

But after thinking about it again, he thought that it was a good thing that "female boxing" had not yet become popular in those days, otherwise if he made such an advertisement, he would probably be associated negatively by the "boxers" and then be ruthlessly attacked.

In fact, in general, there is nothing wrong with "feminism" and it is beneficial to society. It's just that under some comprehensive conditions in the future, it has spawned the radical "female fist"...

In fact, from the perspective of brand advertising, the concept of "the degeneration of masculinity is the sadness of this era" only conveys the image tone of Cadillac.

It just happens to hit upon a current social issue.

By 2006, "Korean Wave" had already risen.

Influenced by the cultures of Japan, South Korea, Hong Kong and Taiwan, the androgynous or even feminine male image is becoming increasingly popular.

But to a certain extent, it has also caused widespread doubts and debate in society.

But overall, the current public opinion in the mainland, both official and private, is still critical of "excessive feminization."

"The decline of males is the tragedy of this era."

In a sense, this concept takes advantage of this hotly debated social issue.

It is also an operational skill in social communication.

And most importantly, it is deeply in line with Cadillac’s previous brand image and user perception…

Xu Chen searched again and confirmed that Cadillac had not launched any advertisements with similar themes so far, and he had an idea in his mind.

"Mr. Xu" was somewhat happy.

Just a casual move, and I'm about to win another car customer. I am worthy of it!

Of course, I still have to thank Brother Bing.

Thanks to Brother Bing for his beautiful long legs!

……

……

While Brother Bing went back to his room to take a shower, Xu Chen deliberately read the messages in the group in order to suppress his restless and hot-blooded mood.

In the "Kuncheng Advertising Company" group, counselor Zhai Chunshui posted some photos of the activities.

Including the photos of visiting the exhibition in the morning, Xu Chen and Bing Ge were also included in two or three of the photos.

It was also from the photos in the group that Xu Chen learned that at this moment, Dean Lin Ruyang was taking a group of students to attend an expert lecture that looked boring and dull at first glance.

At this moment, Senior Zhao Siting sent a message to Xu Chen alone:

[There are two schedules in the afternoon, one is a lecture sharing, and the other is the "Great Wall Award" award ceremony.

Professor Ni Zhi just told me that I should tell you.

I suggest you attend the "Great Wall Award" ceremony. After all, it is an industry event and it is very beneficial to come and see it...]

For some reason, I felt that there was a hint of politeness in the message Zhao Siting sent to me.

Xu Chen still felt somewhat grateful to Professor Ni Zhi.

He is indeed still thinking about himself.

As for the "Great Wall Award" award ceremony, "Mr. Xu" will naturally attend.

After all, I was shortlisted for an award, and I’m curious about what award I won.

What's more, this is also a good award endorsement for Dongchen Advertising.

Dongchen Advertising now still needs to continue to expand its influence in the industry.

Only then will more customers like "Cadillac" come to us and approach us for projects.

……

Brother Bing came out of the bathroom, and he looked white, clean and fragrant again.

Xu Chen took a greedy look at it twice and couldn't help but secretly complain about his own filthiness.

But when Brother Bing sat down on the edge of the bed to put on socks and shoes, Xu Chen couldn't help but "rush" over.

He held her feet in his hands and said with a wicked smile:

"I'll help you put it on..."

Brother Bing wanted to break free, but he was obviously controlled again.

He pursed his lips and looked helpless, and seemed easy to bully.

Xu Chen couldn't help but say:

"I finally understand. It turns out this is really your weak spot."

Xie Bingran frowned, and a feeling of grievance and helplessness surged into his watery eyes again.

Xu Chen took a breath:

"You are really good at it..."

……

……

It was not yet three o'clock when Xu Chen and Xie Bingran returned to the venue, so they had plenty of time.

Xu Chen didn't want to attend the expert lecture, so he took Xie Bingran for a walk.

Xie Bingran was still somewhat curious about the event, and knew very little about "advertising" before, so she asked a few questions.

Xu Chen also found it interesting, so he did some popular science on the industry with Brother Bing.

Xie Bingran listened to those things and said:
"I never thought that there would be so many twists and turns behind any random advertisement on TV."

Xu Chen: "After all, it costs hundreds of millions of real money.

All the ads you see on TV have been tangled, deduced, and weighed.”

Xie Bingran: "But many of the ads are so ugly and boring."

Xu Chen: “It means you are not the target audience of those ads.

Any advertisement that can be run continuously means that it can bring product sales or other benefits.

There is no purer commercial activity than advertising. The money spent is to be recovered..."

Xie Bingran blinked her big eyes:
"I didn't know you were so powerful..."

She smiled:

"It seems to be better than me in running."

Xu Chen: "Brother Bing, your words are too serious. I can't bear it.

There are probably about 600 to 700 million women in China, and you are number one in the country.

There are nearly 2 billion women in Asia, and you are the first in Asia...

I am just a small-time guy, I don't dare to compete with Brother Bing! "

Xie Bingran put his hands in his pockets, looking cool, as if he didn't want to pay any attention to Xu Chen.

Xu Chen: "I'm afraid that if you become the world's number one one day, I will not be worthy of you at all!"

Xie Bingran: "It's better if you are not worthy of me."

Xu Chen was stunned: "Why?"

Xie Bingran's eyes suddenly flickered, as if he didn't want to continue the topic, and he changed the subject:

"I want to go see the exhibition over there..."

Xu Chen was a little confused and followed quickly.

……

……

While the two were wandering around the exhibition area, they received a message from senior Zhao Siting:
[Xu Chen, are you here yet? We are about to enter.]

[OK, got it. I'm at the venue and will be here right now.]

【In Conference Room 1. 】

[Received, thank you senior! ]

……

A few minutes later, at the door of Conference Room 1.

I had been here yesterday, and Xu Chen and Xie Bingran came over soon.

"Tencent.com Brilliant Ceremony

——2006 China Advertising Great Wall Award Ceremony"

Xu Chen looked up at the banner hanging high, and he didn't expect that Tencent would be the title sponsor of this year's "Great Wall Award".

The “Advertising Awards” is sponsored by Baidu, and the “Great Wall Awards” is sponsored by Tencent…

This shows that the Internet industry is booming in China.

Xu Chen thought again of Zhao Ling, the vice president of Baidu whom he met yesterday, and the Baidu advertising project she mentioned.

"Mr. Xu" was still very interested. After all, working on Baidu's project would open up an Internet business track for "Dongchen Advertising".

It doesn’t matter how much money you have, but it can help you expand your network and resources in the Internet circle…

But Xu Chen checked his email last night and today, and did not receive any project requirements from Baidu.

I don’t know if it’s because Zhao Ling and her assistant were still in a meeting and didn’t have time to deal with it.

Xu Chen thought about it and thought, it would be nice if Sister Fei was here.

For example, if Nie Fei is present at an official dinner, she can take the initiative to develop some personal connections.

Xu Chen had to admit that he was clearly inferior to his father Xu Zhiquan and Nie Fei in dealing with people.

The most important thing is that "Mr. Xu" himself is afraid of trouble and doesn't like to deliberately say good things to others.

Human nature is still difficult to change.

……

When we got to the entrance, we saw another long queue.

A group of people with ID cards hanging around their necks were queuing up to enter.

As expected, Zhao Siting and other seniors from the same college were seen among them.

Xu Chen glanced at the entrance, then dragged Xie Bingran towards the VIP channel...

After thinking about it, I decided not to say hello to those seniors.

You can use the VIP channel, but you still have to be low-key.

……

"Xu Chen?"

"Why don't they have to queue up to enter..."

"It's the VIP channel again!"

"What's Xu Chen's background? Why does the Great Wall Award have VIPs?"

……

……

(End of this chapter)