Rebirth: My dad is too obedient

Chapter 315: Pretty cool just thinking about it

On Monday morning, there was an elective course called "Psychology", which was a cross-departmental elective course that Xu Chen signed up for purely out of interest.

The teacher who gave the lecture was a very famous person. He was the director of the Department of Psychology at Tonghai University and a nationally renowned psychology expert.

He was talking about the theories of British psychologist Winnicott.

It talked about a theory of "holding" of parents towards their children, and Xu Chen couldn't help but think of his father Xu Zhiquan.

Holding is a relationship of acceptance and support.

The idea is to acknowledge your children when they are doing well and to support them when they are struggling.

This kind of relationship can help children form a "stable self", which is often called a "strong heart"...

"Holding" sounds simple, but probably almost half of domestic parents cannot do it.

Especially parents who are accustomed to "suppressive education", which is almost contrary to the concept of "holding", and also causes many children to be fragile and sensitive, or even irritable and rebellious.

Xu Chen is quite lucky. His father Xu Zhiquan has always provided him with such an inclusive and supportive growth environment...

Thinking about it now, Xie Bingran grew up in an environment full of "indifference" and "hostility", which means she was far away from this kind of "supportive" environment.

Whether it was the later coldness and stubbornness of "Brother Bing" or the inferiority and cowardice of her "deskmate" at the time, they were all based on her childhood in which she was never taken seriously.

When he was in junior high school, Xu Chen might have just followed his instinct and released a little kindness. To the weak Xie Bingran, it might have been a huge warmth of humanity.

No wonder that in the following years, even though Xu Chen never spoke to her, her psychological dependence on Xu Chen never stopped.

Xu Chen couldn't help but think of Xie Bingran, who was in tears when he saw the sunrise at Baiyun Mountain.

"Xu Chen, that sun... seems to be you!"

……

……

While Xu Chen was distracted in class, his phone vibrated and several messages popped up.

I looked down and saw that it was the small communication group created by Teacher Fang Jun.

Last Friday, Yan Chuan sent the Jeep advertising contract. Early this morning, Fang Jun and Si Daqing had reviewed it. There were a few parts of the text that required minor adjustments on the other side.

Xu Chen took a look and found that Brother Si Daqing was indeed serious and meticulous, and he found out all the possible ambiguous traps in the contract.

Even if you trust the Jeep brand, such contract clauses still need to be proposed for modification.

The proposal of this revision can actually prove the professionalism of Dongchen Advertising from the side...

Gu Xinxin hasn't joined the company yet, so Xu Chen has to handle this matter on his own.

Sun Amy is an art student majoring in design, so I am a little worried about handing over accounting and legal matters to her.

It’s not that Teacher Amy is not serious and responsible, it’s just that the way of thinking of a pure art student is still too far away from the legal terms and financial accounts that require detailed follow-up.

Xu Chen was about to forward the message to Jeep brand manager Yan Chuan when Mr. Fang Jun said in the group:
[I'll help you connect. Please send me the other party's company email address...]

Xu Chen smiled and couldn't help feeling grateful.

But I still feel uneasy about letting Mr. Fang Jun, who may be the "most important intangible asset" of Morningwind Technology, handle such a small matter.

But Xu Chen still replied:
【Thank you, Mr. Fang Jun, for coming to Shanghai to drink with you! 】

……

During the break, Fang Jun had already replied to Yan Chuan with the details of the contract adjustment via a formal email, and copied Xu Chen on the email.

Xu Chen glanced at the email. Teacher Fang Jun was also serious and meticulous, and the email was written quite professionally.

Soon, I received an email reply from Yan Chuan, and he communicated with the internal legal department for review and made the revisions.

After waiting for a while, Yan Chuan sent a message to Xu Chen alone:
[In sync with Mr. Xu Chen, Xie Bingran's endorsement contract has been reviewed by both parties and has entered the formal signing process. ]

Xu Chen: [That’s great. Congratulations! ]

Yan Chuan: [Early this morning, the national team has also given preliminary feedback that Xie Bingran's schedule is indeed as Teacher Xu Chen said, and will be arranged in late October or early November. The details are still awaiting notification.]

Xu Chen: [There are only two weeks left, and the preparation time is still very tight. ]

Yan Chuan: [Vincent has the same concerns, but BBDO has already contacted the director team over the weekend.

This afternoon, we will pull together a project group and start working.

I will come up with a project progress chart later. Does Professor Xu Chen have any requirements for the core time nodes? I will write them directly into the email. 】

Xu Chen thought about it and replied:
The core is two preparation items:

First, an executable storyboard script must be finalized within this week. The part involving spokesperson Xie Bingran must include confirmation of shooting details.

For the spokesperson Wang Shi, we can first have a content framework...

Second, all preparations for the filming of spokesperson Xie Bingran must be completed within the next week, including venue, equipment, vehicles, team, etc.

The preparation time is very tight. I suggest that we proceed simultaneously this week. The director team needs to arrange people or a third-party company to scout the target filming location and rent equipment, etc.

After all, since it was related to Xie Bingran, Xu Chen still gave a lot of detailed instructions.

Yan Chuan read it carefully and replied:

[Thank you Teacher Xu Chen!]

I didn’t expect that you not only have first-class creative planning ability, but are also very professional in project management and execution! 】

Xu Chen felt a little helpless.

I was an executive corporate slave in my previous life, so these details of execution, no matter how big or small, are naturally the result of my experience.

Overall, two weeks to prepare and execute an advertisement covering outdoor scenes is really tight.

Xu Chen was not worried about delaying the progress of the Jeep project. After all, this progress was mainly the responsibility of BBDO.

He was mainly afraid of wasting Xie Bingran's time. After all, Brother Bing would have to prepare for the competition in seclusion in November, and he would not have time to come out and participate in another competition.

……

……

At noon, class monitor Min Siyi organized a class committee meeting.

It is said that the college will organize a "welcome party" before New Year's Day.

Of course, the "welcome the new" here does not mean "welcome the new life" but "welcome the new year".

Since our college is the "School of Creativity and Media" and is related to art and media, the annual "Welcome Party" still seeks some variety.

The college leaders, including the dean, will also attend, and there will be several annual college awards that will be presented at the welcome party.

The task that Min Siyi received was that each freshman class needed to perform a show.

After introducing the background, Min Siyi continued:

“The orientation party is at the end of December, which is still more than two months away.

There should still be plenty of time, so our class should plan well and try to put together a brilliant show!"

Deputy squad leader Huo Dashan responded:
"Yes! Our advertising class is about creativity, and we have to make a splash!"

Xu Chen did not say anything, adhering to the attitude of "wait and see what happens".

It’s not that he doesn’t want to get involved, it’s mainly because the company’s affairs are already very busy, not to mention the matters of Xie Bingran and Chenfeng Technology.

I really don’t want to waste too much time on these “extracurricular programs” for college students.

Of course, if he is needed to contribute, he will still help to the best of his ability, after all, he is also a member of the class committee.

Not surprisingly, the leading role in this matter fell on the shoulders of Su Rong, the cultural and arts committee member.

As a "good rich girl", Su Rong was a bit timid and didn't know how to refuse, so she agreed immediately.

But at the same time, he looked like he was under tremendous psychological pressure.

In fact, Xu Chen had seen many girls with this kind of personality in the workplace in his previous life. They were good at working alone but not so good at mobilizing teams and project management.

As this matter progresses, it will most likely be Su Rong's sole responsibility to work on it, exhausting all her energy and then asking for help from others and recruiting others to run this program.

Just thinking about it seems so difficult.

Xu Chen couldn't bear to see it, so he added:

“Since there is still time for preparation, I suggest that Su Rong organize a discussion meeting every week, including class committee members and talented students in the class.

Let's work together to come up with a plan." Su Rong glanced at Xu Chen and said timidly:

"OK……"

Xu Chen smiled and glanced at the squad leader Min Siyi.

Sichuan girl Min Siyi, who appears to be a "pure academic master", has a strong and smart personality. She instantly understood what Xu Chen meant by his look and said with a smile:

"Su Rong, you are the main person in charge of this project, let me be your deputy!
I can help with everything from organizing meetings, class personnel, and mobilizing resources.”

Su Rong felt grateful and said with a smile:

"Thank you, squad leader, and thank you Xu Chen..."

Xu Chen couldn't help but admire in his heart that Min Siyi was indeed a smart and intelligent girl with decent emotional intelligence.

If the company is short of people in the future, you can also consider becoming a "reserve talent".

But there is no rush about this matter. Besides, Min Siyi is only a freshman, so let's wait and see.

Observe again.

……

……

in the afternoon.

Xu Chen was also attending classes while handling work on his mobile phone.

Fortunately, this class was an animation class and the teacher was showing a reference film.

I first watched the old movie "The Tadpole Looking for Its Mother", and then the 03 movie "Finding Nemo" was shown.

It is foreseeable that we will conduct a comparative analysis of the past and present, both at home and abroad...

Xu Chen huddled in the back row, reading messages on his phone.

Regarding the Jeep contract, the brand has re-confirmed and reviewed Si Daqing’s modifications.

The two parties have officially started the contract signing process. Fang Jun will help follow up, so Xu Chen doesn't need to worry too much.

During the break, Yan Chuan created a project group on MSN.

Xu Chen took a look and finally connected with the director team, and he breathed a sigh of relief.

Yan Chuan first sent a message in the group:

[Hello everyone, this group is the Jeep advertising film shooting project group]

Liu Wenqin took over the conversation:
Let me introduce:
Mr. Xu Chen, General Manager of Dongchen Advertising, is responsible for the supervision and execution of this project.

Paul Bao is the director of our project.

Paul is a senior director in the industry, with experience as a commercial director in New York and Hong Kong Island...

It’s an honor to work with Paul again! 】

Xu Chen couldn't help but smile. As expected, the name sounded very Hong Kong-themed.

He then pulled Amy Sun into the group:
[Hello, Mr. Paul, nice to meet you! Just call me Xu Chen...

Amy Sun is the design director of our company and will follow up on this advertising project together! 】

[Hello, Teacher Xu Chen! It’s an honor and a pleasure to work with you!
Just call me Paul! 】

Sun Amy was very smart and quickly greeted everyone in the group.

On the director's side, there was also a small team of four or five people who came out to greet everyone.

As the "supervisor of execution", Xu Chen took the lead in pushing the project downward:
Paul, Vincent:

The project preparation time is tight and we need to start immediately.

The storyboard execution script needs to be produced and finally confirmed within this week. Sun Amy will assist the director team at Dongchen Advertising...

Thank you Paul and Vincent for your hard work in preparing for the shoot. Everything needs to be ready within the next week to ensure the shooting schedule for spokesperson Xie Bingran at the end of October...】

Liu Wenqin still showed his cooperation and efficiency, and quickly replied:
[Received from Teacher Xu Chen!]

Over the weekend, the BBDO team had already had a round of communication with the director team.

Based on Dongchen Advertising's proposal, the first version of the storyboard is being output and is expected to be available for discussion tomorrow.

We will communicate with Teacher Sun Amy first! 】

Amy Sun replied: [Okay, Mr. Vincent, you can call me anytime. It’s very convenient for me to make a conference call.]

……

The group discussed various matters regarding the execution and preparation, so Xu Chen didn't need to worry too much about the details.

There are two teams, BBDO and the director. Although the preparation time is tight, I don’t think there will be any major problems.

On Dongchen Advertising's side, with the help of Sun Amy, she is able to contribute her manpower and effort.

As a "supervisor", Xu Chen can be lazy.

When the storyboards and specific progress are out, Xu Chen can just give advice and suggestions.

This is also the advantage of being a boss. Once you have finalized the initial plan and put together a project team, you can then hand it over to others.

In this way, Xie Bingran’s first important “advertising blockbuster” finally got on track.

Considering Jeep’s brand tone and the support of a famous director from Hong Kong, Xu Chen is also very much looking forward to this film.

In the desert Gobi, the setting sun and the mountains and rivers, Brother Bing drove over the mountains and over the ridges...

It’s pretty cool when you think about it.

In fact, Brother Bing’s image and temperament are really suitable for this kind of off-road advertising blockbuster.

Pang Ming and He Dachang, the bosses of the two brands, do have some ideas.

While other car companies are looking for actors and singers, they are looking for entrepreneurs and sports stars, which is indeed unique and a good fit.

……

……

evening.

Xu Chen ate something in the cafeteria and then went to his office in Tonghai Creative Design Building.

When I pushed the door open, I found that Sun Amy was still working overtime.

"Boss..." Seeing Xu Chen come in, she stood up and greeted him.

"Don't work too late. Don't work overtime if you can avoid it."

Amy Sun: "Okay, I'll finish this manuscript!"

Xu Chen looked over and found that it was a poster of "Morning Breeze Ice Power".

The background has been processed, and the "Morning Breeze Ice Power" also looks high-end.

"We still need Brother Bing's materials. Teacher Tan will fix them and send them over tomorrow!"

Xu Chen smiled and nodded:

"Teacher Amy's design level is really high!"

Sun Amy was quite happy to receive praise from her boss.

"Boss, when will the Morning Breeze Ice Power be available on the market?"

Xu Chen smiled and said, "I just asked this weekend...

The first mass-produced 'Morning Breeze Ice Power' will roll off the production line next week at the earliest, or by the end of the month at the latest.

The production line will be running non-stop in November, so we can actually distribute the products.

Guo Liang has already prepared sales channels, and the first sales will be in Tiancheng and the provincial capital. Everything is under control."

Sun Amy adjusted her round-frame glasses, her expression somewhat moved:
"That's great! In fact, I have never participated in a product launch like this before. I have even been to the factory to touch the products and see the production line!"

(End of this chapter)