Rebirth: My dad is too obedient

Chapter 308 Guaranteeing Mission Completion
Noon, Lujiazui.

A pizza restaurant without a Chinese name.

The boss is the chef. Just by looking at his nose you can tell he is a pure Italian with a typical ancient Roman Latin appearance.

The pizza is freshly baked and sold.

Unlike the greasy American-style pizzas at Pizza Hut and other restaurants, the pizza at this restaurant is dry, thin, and has almost no oil on the crust.

Xu Chen and Sun Amy ate with big mouthfuls and relished the feast.

Xu Chen picked up a glass of lemonade and clinked glasses with Sun Amy:
"Congratulations to Dongchen Advertising for winning another project!"

Sun Amy drank some orange juice and felt a little embarrassed:
"Boss, I haven't been able to help with this project."

Xu Chen: "After that, we will connect with the director team and make detailed storyboards. You will be busy!"

Sun Amy smiled sweetly:
"Then I'll get started right away!"

Xu Chen: "Don't worry, the copywriting process still needs to wait for Wang Shi's feedback.

As for the storyboard script, we can wait until the director's team takes it over. There is no need to rush in the next one or two days."

Sun Amy blinked her round eyes:
"Previous directors, including Mr. Li Fengfeng, always urged us to work..."

Xu Chen laughed and said, "The key is that I'm really not that anxious! Rushing you to work is just pure torture for you."

Sun Amy adjusted her round-frame glasses:

"Boss, you are so nice! So nice and awesome!
Today's proposal refreshed my understanding again!
Although I have only been in the industry for a short time, I have followed several directors and participated in the competitions for many projects.

You are the most amazing advertising person I have ever met!"

Xu Chen was very happy with the sincere flattery. He smiled and picked up the glass to clink it with Sun Amy.

It is true that no matter how many holes there are, flattery will never wear out.

……

Dongchen Advertising’s proposal for Jeep was naturally successfully won.

But there are still some details left to be discussed.

The slogan proposed by Xu Chen, "Not all Jeeps are called Jeep", was naturally chosen by the two bosses Pang Ming and He Dachang, and there was no need for further discussion.

The concept script and copy of the commercial need to be sent to entrepreneur Wang Shi first for him to "review" it.

Wang Shi still has some review requirements for his own advertisements. Naturally, he is also afraid that the advertisements will be messed up and damage his reputation and style.

Pang Ming and He Dachang who were present were still confident about the copy given by Xu Chen, and believed that it could pass Wang Shi's review.

Even Liu Wenqin, who had some personal relationship with Wang Shi, said that Wang Shi would not be able to raise any major objections to this set of copywriting and concept script.

But I still need to send it and wait for the official reply from the other side...

Andy CEO He Dachang also suggested that the script needed to be sent to spokesperson Xie Bingran for review.

Xu Chen directly said that he could show it to Xie Bingran and they could talk about this matter in person at the weekend.

Everyone present was obviously surprised by this.

They have also guessed that Xu Chen and Xie Bingran seem to have a really good personal relationship.

But generally speaking, we haven't considered intimacy or romantic relationships yet.

Jeep will also advance business negotiations with An Jinxiong and Li Yue within this week, striving to sign Xie Bingran as its spokesperson as soon as possible.

So the Jeep project has come to a successful conclusion.

……

……

Xu Chen and Sun Amy were eating when they suddenly received a message from Teacher Fang Jun:
[We received a payment today, which is the down payment for the Kunlun Mountain Mineral Water Project...]

Xu Chen couldn't help but smile, this was another profit.

The contract for Kunlun Mountain was signed with the Jiaduobao Group for 1.5 million.

The contract and payment process went on normally for a while, and there was a National Day holiday in between, so I only received the first installment today.

As for whether the down payment was one third or one half, Xu Chen didn't care too much about the details.

Anyway, with Finance Director Fang Jun and Legal Affairs Director Da Qing watching over us, nothing will go wrong.

Xu Chen thought about it, and then sent a message to Fang Jun in a very proud manner:

【Teacher Fang, praise me! 】

Fang Jun: [What are you praising? ]

Xu Chen: [Mr. Xu has won another project today, and it’s a car brand! ]

Fang Jun: [You are awesome! ]

Xu Chen: [……]

Fang Jun: [How much is the contract amount? ]

Xu Chen: [Probably more than 2 million... We haven't discussed the details yet, but we expect to have a conclusion this week.]

Fang Jun: [Okay, I will help you with the financial and legal procedures when the time comes.]

Xu Chen: [Thank you, Teacher Fang! ]

……

As for the contract fees between Dongchen Advertising and Jeep, the two parties have not yet officially entered into the contract stage.

The Jeep brand wants to wait for Xie Bingran's endorsement contract, at least until it is verbally agreed upon and confirmed, before starting.

Xu Chen had no objection to this.

So-called luxury foreign brands like Jeep pay great attention to their reputation in the industry and will not easily deceive various suppliers.

It just means waiting a few more days.

But Mr. Andy, Mr. He Dachang, just discussed the cooperation fee verbally with Xu Chen.

Previously, Jeep's advertising agency had signed an annual framework cooperation agreement with BBDO, which was signed in the form of a "monthly fee".

That is, a "service fee" is paid to BBDO every month, and BBDO provides Jeep with one year's service.

This is also the common mode of cooperation between many foreign joint ventures and 4A advertising companies, which can maintain the stability of the service team.

The intervention of Dongchen Advertising was itself an "accident".

Therefore, if the contract is signed on a single basis, what is actually consumed is the monthly fee of BBDO Tianlian Advertising, which is equivalent to eating up the contract amount of BBDO.

Xu Chen doesn't have to worry about this, Jeep will negotiate and communicate with the other party.

For Dongchen Advertising, the total cost for the three contents of basic advertising strategy, slogan and advertising film planning is two million.

In addition, for the follow-up shooting and production of the commercial, Dongchen Advertising can get a "supervision fee" of 15% of the production cost of the commercial, but the upper limit is .

In other words, all in all, Dongchen Advertising is expected to receive between 220 million and 245 million for this project.

In fact, "Mr. Xu" is very satisfied with the contract amount.

After all, his "hard work" has basically been done. Sun Amy will take care of the storyboard script later, and the filming will be mainly handled by the director's team. Xu Chen can only be a construction worker and do some bragging.

It's also easy.

……

In the morning, he was still thinking about the "little rich woman" Xie Bingran, whose endorsement fee must be much higher than his.

But now that I think about it, Xie Bingran has worked harder than me.

After all, her daily training routine is not something that ordinary people can endure.

……

As for the director team for the Jeep commercial, Xu Chen did not need to look for or contact them separately.

Jeep has already contacted a director who is also a famous advertising director from Hong Kong Island.

Naturally, it was recommended by Liu Wenqin of BBDO Tianlian Advertising. Liu Wenqin will still participate in some of the subsequent advertising shoots.

First, BBDO is Jeep's advertising service provider, and second, Liu Wenqin has some personal relationship with the spokesperson Wang Shi.

Xu Chen actually had no objection to this.

Having an additional BBDO team to help me with my work can save me a lot of effort.

Of course, Xu Chen was also worried that Liu Wenqin would intentionally or unintentionally create some "small troubles" during the project advancement.

He Dachang had anticipated this, so he gave Xu Chen some reassurance first.

“In terms of workflow, Dongchen Advertising is the upstream supervisor.

Therefore, both the BBDO team and the director team must accept the supervision and guidance of Teacher Xu Chen.

We, the brand, will communicate with Vincent in advance, so you can rest assured!"

"Okay, thank you, Andy. We'll wait for the news from Dongchen Advertising.

After Wang Shi gave us feedback and the director team got on board, we pushed forward with the subsequent storyboard script matters.”

In this way, Xu Chen did not expect that Liu Wenqin's team from the international 4A advertising company BBDO would become a "subordinate team" under his command.

At the meeting, when Sun Amy heard He Dachang's answer, she was also surprised.

Although the company she previously worked for, Black Duke Marketing, was considered large in China, it was still far behind international 4A companies.

I didn’t expect that today, under the leadership of “Xiao Zong Xu”, we not only defeated an international 4A company, but also “ordered” the other team to do things later…

For Sun Amy, this is really hard to imagine.

……

……

Xu Chen thought of the Kunlun Mountain mineral water project again, and it was time to move forward with it.

This message was sent to Chen Xinyi from Jiaduobao Marketing Department:
[Hello Xinyi, are you free tomorrow afternoon?
Kunlun Mountain Mineral Water, the graphic design proposal, shall we have a conference call to review the proposal? 】

[Hello, Teacher Xu Chen! Wait a moment, I'll check Sister Fei's time first...]

A few minutes later, Chen Xinyi sent another reply.

[Sister Fei has a full-day meeting tomorrow and is only free from 1:00 to 2:00 p.m. Can I come over to Teacher Xu Chen?

If it is difficult to coordinate, then it can be arranged for the day after tomorrow. 】

Xu Chen: [Then tomorrow afternoon from 1 to 2 o'clock! We can do that here.]

Chen Xinyi: [Okay, I will send the formal meeting invitation email later! ]

Xu Chen put down his phone and said to Sun Amy who was eating salad:
"Tomorrow at 1pm, the draft of the Kunlun Mountain mineral water project will be proposed over the phone."

Sun Amy was stunned for a moment, then smiled and said:
"No problem, boss. The manuscript is ready!"

Xu Chen: "Tomorrow you will be the main speaker, and I will be your assistant."

Amy Sun: “Ah?!”

She was obviously a little flustered, but then she said seriously:
"Boss, make sure you complete the task!"

Xu Chen smiled, picked up the lemonade in his hand, and clinked the glass with "Teacher Amy".

……

……

In the afternoon, Xu Chen went back to school obediently to attend classes.

Both courses made Xu Chen a little drowsy.

The first lesson is "Video Advertising Production".

This teacher, who majored in "Broadcast and Television Director", is explaining the production techniques and processes of TV commercials.

As someone who just won a pitch for an advertising film, Xu Chen found it funny and weird that he was still taking this kind of basic course.

A bald teacher was explaining the specific steps from planning to storyboard script, and the students below were listening very attentively.

"Academic master" Jiao Tianbo not only took notes seriously, but also raised his hand and asked two questions.

Xu Chen really looked helpless.

There is a trance-like feeling of a college student entering a classroom of elementary school students.

The most important thing is that the "Video Advertising Production" course taught by this bald teacher is obviously behind the times.

Not only is it lagging behind the era before Xu Chen's rebirth, it is even lagging behind the actual advertising industry in 06.

There is a sense of time and space dislocation in using the curriculum of the last century to teach modern children.

It turns out that university courses are still somewhat disconnected from social practice.

Even though this is already a prestigious 985 university in Shanghai.

Not surprising, I think.

For example, the bald teacher in front of us, although he is teaching "TV Commercial Production" seriously, he has been teaching in university for nearly ten years. How much advertising production has he actually participated in?

……

The second class in the afternoon is "Internet and New Media".

As a person who has been reborn, Xu Chen has experienced the Web3.0 era, but the teacher at this moment is still teaching the "new media" of the Web1.0 era.

It also gave Xu Chen a strong sense of time and space confusion.

Even in this teacher's courseware, there are old-fashioned terms such as "surfing the Internet" and "information superhighway".

It also reminded Xu Chen of the bizarre memories of his junior high school years when he wore shoe covers to attend "microcomputer class" and discussed the "Y2K" with his classmates.

The teacher was talking on the stage about the emerging "Internet new media" in recent years. Except for Xu Chen, the other students were obviously listening with great interest.

As the class was about to end, the teacher brought out several new media advertising cases from recent years, which still looked novel and interesting.

When the class was about to end, the teacher specifically mentioned:
“We have an inherent advantage at the School of Creativity and Media at Tonghai University, and we can get in touch with the latest and best advertising works in the industry.

The Great Wall Advertising Award, the largest advertising award in the country, has also added additional advertising awards related to "Internet and New Media" in recent years.

Our President Lin is the honorary consultant and judge of the Great Wall Advertising Awards.

At the end of each year, Dean Lin would bring the latest and best awards back to the college curriculum for everyone’s reference and study.

This is also a precious resource that advertising departments in other schools cannot access..."

Hearing about the "Great Wall Advertising Award", Xu Chen couldn't help but think of the "Wang Laoshun" advertising project.

The "fear of getting angry" case has been submitted by Jiaduobao to this year's "Great Wall Advertising Award", and it is not known when the result will come out.

In addition to the domestic "Great Wall Advertising Award", we also signed up for the international effective advertising award "Effie Award".

With the current marketing results achieved by "Wang Laoshun", it would be unworthy of the explosive sales if it didn't win an advertising award.

Just as Xu Chen was getting curious, Jiao Tianbo in the front row raised his hand and asked expectantly:

"Teacher, when can Dean Lin bring back the award course?"

“The results of this year’s Great Wall Award are expected to be announced in November or early December.

As usual in previous years, Dean Lin will invite one or two creative directors of the cases to come to our college to share their experiences.”

Xu Chen frowned, feeling a little embarrassed.

By that time, I won’t have to share it myself, right?

He felt a little distressed. If such an occasion ever came up, he should just leave it to Nie Fei.

I guess by that time, Nie Fei would have been poached by me and brought into the company.

……

(End of this chapter)