Rebirth: My dad is too obedient

Chapter 186 I miss you so much

Jinfeng Business Building.

Towards evening, there was a knock on the office door.

Fang Jun looked up and went to open the door.

When she came back, she was followed by a thin young man wearing glasses. He looked less than 30 years old and was very gentle.

Fang Jun: "This is Si Daqing, a colleague from the company's legal department."

Si Daqing had a square face and his hair was combed meticulously. He said to Xu Chen:

"Hello, Mr. Xu, Mr. Xu asked me to see you...

There is a contract, and he said he would let you check it.”

As he spoke, he took out a thick contract document from his briefcase and handed it to Xu Chen.

Xu Chen took a look and found that it was a contract for introducing a production line.

"Teacher Si, wait a moment, let me take a look."

Si Daqing: "Okay, I'll wait a moment, no rush."

Xu Chen quickly went over the contract and found no problems, so he handed it back.

"When are we going to sign?" Xu Chen asked.

Fang Jun said:

"It will probably be in the next two days. We are still waiting for Mr. Xu's notice."

Xu Chen suddenly remembered something and said to Si Daqing:

"Teacher Si, I also have some contract and legal issues. I will need your advice later!"

Si Daqing quickly said:
"Teacher Xiao Xu, you can always come to me if you have any questions!"

Xu Chen smiled and said, "Then leave me your contact information. I really need to contact you in a couple of days."

……

As a result, the next afternoon, Xu Zhiquan took Fang Jun and Si Daqing and flew to Jiangsu Province to sign the contract.

If everything goes well, Morningwind Technology's electric vehicle production line can be officially built in August.

There are two other things being promoted at the same time.

The first is the design work of Morning Breeze Electric Vehicle’s first product, “Morning Breeze Ice Power”.

Yang Congxin has found a design company in the provincial capital and the capital, and is currently working on a plan for each of them.

Of course, the design plan is not fanciful. It is based on a mature product that can be produced by the current production line, and some design elements are optimized.

The second is the procurement of finished accessories such as batteries and motors. Xu Zhiquan has already contacted several domestic companies for discussions.

Xu Zhiquan has a strong ability to develop relationships. Although the electric car factory has not officially started yet, he has already made friends with many people in the upstream and downstream supply chain circles.

Xu Zhiquan will become busier and busier in the future. After signing the contract in Jiangsu Province, he will fly directly to Guangdong Province to check out the batteries.

In addition, Xu Zhiquan will go to Beijing in August and said that he has found scientists from the Institute of Physics of the Huazhong University of Science and Technology who are looking at a motor technology with competitive advantages.

This resource was introduced by Wu Yongming, so I have to visit it no matter what.

If this technology is really reliable and there is a chance to introduce it, then Morning Breeze Technology's first product will have the potential to create a differentiated advantage in the market.

Of course, this is a very difficult task, and Xu Zhiquan went to Huazhong University of Science and Technology in Beijing with some mentality of "trying his luck".

……

Starting a business is difficult, and the current financial pressure is still very high.

Chairman Xu Zhiquan always flies economy class.

The boss Xu Zhiquan works so hard that all the employees in the factory from top to bottom see it.

Whether it is the renovation of the old factory or the construction of a new factory, everyone is working hard.

The chairman of the labor union, Zhang Min'en, made some inspiring slogans and hung them around the factory, which conveyed a sense of the excitement of the special era of the last century.

……

……

The Municipal Propaganda Department contacted Xu Chen again to develop a supporting publicity plan for Xie Bingran's participation in the National Games.

Director Feng Siliang even went to the office in Jinfeng Business Building for this purpose and told Xu Chen that if he didn't report now, it would be too late.

The last time Xie Bingran shot a promotional video for the city, it was Director Feng who followed up. He also had a general understanding of the relationship between Xu Chen and Xie Bingran.

"Teacher Xiao Xu, you really need to report!

Secretary Qu recommended Dongchen Advertising to our Publicity Department.

Therefore, the leaders attach great importance to it and are looking forward to your plan.

In addition, the leaders have not yet found a solution that they particularly like among the proposals submitted by several provincial media companies, so they are also waiting for your report!"

Qu Fei is Wu Yongming's secretary. If he recommends Xu Chen to the company, the leaders of the Propaganda Department will naturally pay attention to him.

What's more, now that Wu Yongming has been promoted to a higher level, the leaders of the Propaganda Department will probably pay more attention to him.

Xu Chen spent another two days carefully writing the plan.

He delayed reporting for so long, on the one hand because he was afraid that his leaders would raise various opinions if he reported too early, and on the other hand because he was absolutely confident in his own plan.

When Xu Chen first received the request, he came up with a plan.

But then I thought about it and became a little worried that the plan was too creative and the older leaders in the city might not buy into it.

So Xu Chen added some content that the leaders could hardly refuse based on the original plan, making Dongchen Advertising's plan "irreplaceable."

Xu Chen is also confident that he can make the final decision on this report.

……

That morning, Director Feng Siliang scheduled a meeting, and Xu Chen went to report with his computer.

Li Rui drove Xu Chen to the city, and Feng Siliang was already waiting downstairs.

Xu Chen followed Feng Siliang upstairs and came to a large conference room.

When I pushed the door open, I saw at least twenty or thirty people sitting in the conference room.

Feng Siliang took Xu Chen by the hand and introduced him to the people in the conference room.

In addition to several directors and deputy directors of the Municipal Propaganda Department, there were also leaders of the municipal television station and two newspapers.

Xu Chen was polite, but neither humble nor arrogant.

He took out his business card and held it in both hands to meet everyone one by one.

By the way, this business card of "Dongchen Advertising Creative Director" was printed when I was in Shanghai...

The leaders of several TV stations and print media in front of them showed obvious surprise when they saw Xu Chen.

They really didn't expect that the person recommended by Secretary Qu would be such a young person.

They don’t even look twenty years old.

In fact, due to the nature of their work, these middle-aged leaders do prefer to deal with older people. After all, the communication context will be closer.

But in a sense, this also leads to their conservatism and backwardness.

This is also one of the reasons why many traditional domestic media gradually declined or even disappeared under the impact of Internet media...

When faced with the seemingly young Xu Chen, the leaders of the city's TV station and newspaper didn't know how to make friends with him for a moment.

Maybe deep down, they already look down on the young people in front of them.

How can you come up with a reliable plan at such a young age...

But he happened to be introduced by Secretary Qu, so no one dared to ignore him.

Some people can't help but wonder, could Xu Chen, who looks less than 20 years old, have some unknown and profound relationship with the big boss?
But the leader’s surname is clearly Wu, and I’ve never heard of any relative with the surname Xu…

However, the deputy director of the city TV station had a vague guess.

When Xu Chen sat down, he couldn't help but analyze it with the people around him:

"The girl from the leader's family seems to be about the same age. Maybe they are in the stage of discussing marriage."

The others secretly glanced at Xu Chen, and when they saw his tall and handsome appearance with red lips and white teeth, they suddenly realized what was going on.

"I see……"

"Then his home environment should also be unusual!"

"Dongchen Advertising... Is it the Dongchen Group, the local celebrity enterprise that has been frequently reported recently?"

Xu Chen was busy turning on the computer and connecting the projector, so he naturally didn't know what those people were talking about in private.

……

After a while, the door of the conference room was pushed open.

A group of people walked in. The leader at the head walked in with a smile on his face:
"Sorry to keep everyone waiting!"

Everyone stood up, and Feng Siliang quickly introduced Xu Chen. "This is the leader of our city's Propaganda Department, Secretary Xia Gangxia.

This is the creative director of Dongchen Advertising, Xu Chen."

Xia Gang looked Xu Chen up and down, smiled and said:

“I really didn’t expect that…

No wonder Secretary Qu called you 'Teacher Xu'. He didn't tell me that you were such a young talent!"

Xu Chen smiled naturally and obediently, but did not deliberately show off his emotional intelligence and say anything more.

Feng Siliang:

"Teacher Xu Chen, let's start the report. The leader has another meeting later."

Xia Gang smiled:
"I am mainly here to listen. The main opinions will be decided by the experts."

“Several experts” refers to the leaders of television stations and print media.

But everyone knows that the final opinion still depends on the leader.

……

Xia Gang sat down in the middle seat with a kind face, waiting for Xu Chen's projection, and turned to Feng Siliang and whispered:
"Why are you so young?"

Feng Siliang felt a little overwhelmed. He had clearly mentioned this to his leader before, but now he was "unaware" of it.

But Feng Siliang had no way to blame his leader, so he could only whisper back:

"Because it was recommended by Secretary Qu, I didn't ask for any specific information."

……

……

Xu Chen clicked the mouse, and two lines of text appeared on the projection screen:
【Genius girl, Amagi’s business card】

【From Tiancheng to the whole country, let the whole country know Tiancheng】

Leader Xia Gang glanced at these two sentences and his expression suddenly became serious.

He opened the notebook in front of him and actually wrote down these two sentences with a pen.

At the same time, experts from several other TV stations and print media also straightened their expressions.

Before Xu Chen uttered a word, these two sentences caught everyone's attention, especially the leaders'.

It is because these two sentences closely grasp the most fundamental purpose and core goal of this propaganda.

The reason why Propaganda Minister Xia Gang copied down these two sentences was that he suddenly felt that these two sentences would be very useful and appropriate when reporting to the Municipal Party Committee next month.

It is much simpler and more precise than those long and boring articles written by secretaries...

Xia Gang put down his pen, picked up the business card of "Dongchen Advertising Creative Director", and looked at it carefully while thinking.

Xu Chen took his time and began to report on the plan:

"The genius girl Xie Bingran set out from her hometown Tiancheng to the whole country, and she also wanted the whole country to know and understand Tiancheng..."

“But we face two challenges:

First, we can only mobilize the local media in Tiancheng, and the reports and publicity can only cover the residents of Tiancheng.

This will not achieve the purpose of introducing the Celestial City to the people of the country..."

“Secondly, even if we can mobilize the national media, it is meaningless to bluntly promote ‘Tiancheng is Xie Bingran’s hometown’.

There are many champions, and each champion has a hometown.

The concept of 'hometown of champions' is good, but it's not enough to give Amagi points."

After these words were spoken, the leader's expression became more serious.

The huge conference room became very quiet.

Xu Chen paused deliberately to get some feedback.

Xia Gang put down his pen again and said:

"Very well said!"

He turned around and looked at the people behind him. They were all from the Municipal Propaganda Department:

"The proposal you gave me before, as well as the proposals submitted by several media companies...

Do you know now where the problem lies?"

Those people looked embarrassed and lowered their heads to listen carefully.

Xia Gang: “What Professor Xu Chen just said is the core issue.

Whether it is your plan or the media company's plan, it will ultimately be reduced to some stiff press releases and TV reports.

The blunt propaganda that 'Tiancheng is Xie Bingran's hometown' is correct, but it is obviously not enough! "

Those people seemed to understand, but also seemed not to understand, but they all nodded seriously.

Xia Gang looked at Xu Chen and said with a smile:

"Teacher Xu Chen, please continue. I am looking forward to it."

Xu Chen nodded and continued to speak slowly:
"Secretary Xia just pointed out the root of the problem:
It is meaningless to use the media to bluntly promote "Tiancheng is Xie Bingran's hometown".

We need to use a different concept to express this meaning.

Use a more emotional and moving approach, rather than shouting with a megaphone.”

Xu Chen clicked the mouse, and a paragraph appeared on the projection screen:

[Xie Bingran, I miss you so much in Tiancheng...]

[The genius girl left Tiancheng and fought alone in a foreign land...Does she miss home? ]

[Tiancheng's 'relatives', thousands of miles away, cheered her on...Those who loved her were also thinking of her silently. 】

Xu Chen tells the story:

“Instead of bluntly reporting that ‘Tiancheng is Xie Bingran’s hometown’, it would be better to express her longing for her hometown.

Instead of promoting the idea that 'Xie Bingran is the name card of Tiancheng', it is better to show how much the people of his hometown cherish Xie Bingran..."

"Our city's publicity department has applied for a budget specifically for publicity and promotion.

Instead of buying press releases and putting up news coverage, it would be better to let the people Xie Bingran miss go to the stadium to cheer for her...

Let those who miss Xie Bingran go to see her thousands of miles away..."

“This is the first part of today’s program:

The 'Tiancheng Family and Friends Group' traveled thousands of miles to cheer for Xie Bingran...

Instead of doing blunt news propaganda, it is better for us to express our care and love directly.

However, true love and emotion have the strongest appeal and spreadability.

The "Tiancheng Friends and Family Group" traveled to Guangzhou to cheer for Xie Bingran. Xie Bingran met the people from her hometown whom she wanted to see and missed in a foreign land...

Such a story itself has countless touching moments, and those touching moments will be more influential than ten thousand news releases.

Let the people of the whole country see how Xie Bingran and his hometown Tiancheng love each other.

And his hometown Tiancheng, the people in his hometown, the people Xie Bingran missed and loved...

And how he provided her with so much spiritual support and comfort thousands of miles away, in the countless years in the past and in the future. "

……

The conference room was quiet.

Secretary Xia Gang frowned and was silent for a while, then suddenly smiled and raised his hands to applaud.

People followed suit and applauded, their expressions all somewhat moved.

……

Xu Chen said nothing and waited for the applause to end.

The purpose of reporting is to convince leaders and the audience, so it is inevitable that there will be deliberate emotional exaggeration.

Apart from the words deliberately added to impress the audience, the core of Xu Chen's expression also comes from true feelings.

When Xu Chen received this publicity request from the city, he thought of the days after the college entrance examination.

At that time, Xie Bingran returned to school to handle graduation procedures, and Li Rui drove Xu Chen and Bingge to the gate of No. 1 Middle School.

Li Rui remained silent throughout the drive.

When getting off the car, Li Rui hesitated several times to speak, and finally sighed and said to Xie Bingran:
"Brother Bing, the brothers all miss you..."

Brother Bing patted Li Rui on the shoulder without saying a word and lit a cigarette for him.

……

(End of this chapter)